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Digital Marketing Skill Institute, NACC Partner on Youth Empowerment

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Tobi Asehinde
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In furtherance of job creation and empowerment of young Nigerians, the Digital Marketing Skills Institute (DMSI) has entered into a partnership with Nigerian-American Chamber of Commerce (NACC),

The partnership is expected to provide common ground for training of young Nigerians on digital marketing skills in the next five years.

NACC with a long standing reputation of enhancing the business relationships between the United States and Nigeria cemented the relationship with Digital Marketing Skill Institute, a leading training institute in the country.

Mr Tobi Asehinde, the CEO and founder of the Institute, described the partnership as indeed a giant stride on the part of DMSI, which in the long run would yield other opportunities to their students.

Digital Marketing Skill Institute has trained over 2,400 people and empowered them in the booming industry of digital marketing.

Some of their graduates have gone ahead to secure job opportunities with Boulos Enterprise, Media Integra, BoulosImpex and other top corporate organizations in Nigeria and neighbouring African cities.   

Mr. Asehinde, who is also Assistant Honorary Secretary of the Nigeria-Britain Association, said that the essence of this partnership is to ensure that the Nigerian-American Chamber of Commerce members benefits from hiring the top 1% digital marketing professionals without paying any recruitment fee while ensuring job security and recruitment for our students after graduation from our course.

“Our graduates get coaching support, execution plans and an array of leading digital marketing tools to ensure they succeed in the company they are hired in.

“Companies are forced to navigate dozens of different digital marketing channels to both acquire and communicate with new customers and existing customers. Needless to say, companies that want to stay ahead of their competitors need to have an in-house digital marketing team.

“This is due to the fact that effective digital marketing now requires lots of interaction involving expressing knowledge and expertise and placing content in other places on the web such as forums, blogs, social sites and so on.

“This means these ongoing activities become very difficult to outsource and so there is a strong need for an in-house digital marketing team and that is where our graduates come in. The strategic and planning side of digital marketing, however, is something that most businesses will need external help with from digital marketing consulting agency.

“Therefore, a perfect digital marketing dream team will be a combination of your in-house digital marketing manager and an external digital marketing consulting agency like us,” he said.

Mr Asehinde states that The Nigerian-American Chamber of Commerce Membership will see this as a great benefit because they need digital marketing professionals that have the right skills and training to grow their company.

He said that the ultimate goal is to empowering over 10,000 people in the next five years using smart digital marketing strategies, tactics and tools to grow their business and career, and an initiative like this would help to actualize that dream and reduce the high unemployment rates in Nigeria.

Miss. Sarah Ohakpougwu, the Course Manager said companies today need skilled marketing professionals who are able to leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients; architect “conversion funnels” that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans and establish a “value first” content marketing strategy that enhances brand authority and generates free, organic traffic.

According to Miss Ohakpougwu, companies can also leverage the platform to build and monetize large email subscriber lists…without resorting to spammy tactics; engage with customers via social channels such Facebook and Twitter to grow a brand’s reach and credibility; optimize search networks like Google, Bing and other, so the brand can both be found and accurately represented; track and measure the key metrics that matter, so decisions can be based on data, not hunches and run split-tests that improve conversion rates and reduce acquisition costs over time.

In an interview with Mrs Joyce Akpata, director-general of Nigerian-American Chamber of Commerce, she stated that the partnership with Digital Marketing Skill Institute is an initiative that she is happy to be a part of, especially because every company today needs to market their products and services digitally.

“One of the objectives at the Nigerian-American Chamber of Commerce, is to promote the development of trade, commerce, investment and industrial technological relationships between the public and private sectors of the Federal Republic of Nigeria and the United States of America.

“For this to be achieved, then it is important our members are successful in digital marketing. From experience a digital marketing campaign can fail if you have the wrong strategy or the wrong digital team. This is the gap that Digital Marketing Skill Institute is bridging.  That is why this partnership is very important to us, Mrs Joyce Akpata said.

“Our members will see a great benefit in this partnership because Digital Marketing Skill Institute graduates are well grounded in 10 core digital marketing skills and they have been rigorously tested practically with key implementation projects during the course.

“We are also glad that the Digital Marketing Skill Institute gives coaching support for their graduates after the course.

“We hope that other corporate and governmental organizations will see a great need in partnering with Digital Marketing Skill Institute for job creation and enterprise development”, she said. 

 


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E-Business

NIPOST Plans Digital Postcodes for Every Building in Nigeria

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Nigerian Postal Service (NIPOST) has reaffirmed its commitment to implementing a National Digital Postcode System to assign a unique digital address to every addressable building across the country.

NIPOST Plans Digital Postcodes for Every Building in Nigeria

Speaking at the unveiling of the Post Code Delineation Model Validation 2026 in Abuja, Tola Odeyemi, postmaster general and chief executive officer, NIPOST, said the initiative would establish a machine-readable standard location-address framework for buildings nationwide.

“Postcode is basically a framework used to have a machine-readable standard location address for every addressable building in Nigeria,” Odeyemi said.

She explained that the project would place Nigeria among the first countries in Africa to develop a postcode system down to the unit level, ensuring that each standing building is assigned a unique code.

According to her, the digital postcode system is expected to enhance service delivery, logistics operations, emergency response, and national planning by improving the identification of locations across the country.

Odeyemi noted that the diversity of Nigeria’s geography necessitated different approaches to address mapping and postcode allocation.

“Nigeria is a large country. We have all the way from the top of Nigeria, which is almost like the Sahel, to the Savannah, to the Middle Belt, to the tropical South and even to the riverine areas.

“The logic that will work for Jigawa is not the same logic that will work for Bayelsa because they have completely different geographical expressions, density of buildings, population distribution, and topography,” she said.

She said the postcode delineation process was designed to ensure that postcode boundaries align with existing administrative structures and do not overlap local government boundaries.

“Delineation has to make sure the postcode does not pass administrative boundaries, and it must not go across two local government areas,” Odeyemi stated.

The NIPOST boss further explained that the validation exercise involves testing aerially mapped polygons against actual settlement patterns and geographical realities in different parts of the country.

“To test the polygons we have drawn aerially, we must ensure they accurately reflect realities on the ground. For example, the density of buildings in Lagos, particularly in Mushin, is very different from the density of buildings in Abuja. We are making sure that density maps and topographical features are properly captured for each state in Nigeria,” she said.

She described the Post Code Delineation Model Validation exercise as a critical stage in the agency’s broader digital addressing initiative, which seeks to create a comprehensive and standardised postcode framework for the country.

Nigeria has long grappled with an inefficient addressing system, making it difficult to accurately identify locations for postal services, logistics, emergency response, and public planning.

NIPOST’s National Digital Postcode System is part of efforts to create a standardised and technology-driven addressing framework that assigns a unique code to every addressable building in the country.


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The Case for a Holistic AI-Led Approach to Cybersecurity in the Fintech Ecosystem

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As digital financial services continue to grow globally, cyber threats are becoming more advanced, more automated, and more financially damaging. In Nigeria, where digital payments are becoming a part of everyday life, these threats pose significant risks to both consumers and financial institutions.

Industry reports continue to show that account takeover remains one of the dominant fraud issues in Nigeria, accounting for a significant share of 43% banking-related losses reported to Nigeria Inter-Bank Settlement System (NIBSS). Between early 2023 and mid-2025, the financial sector is estimated to have lost hundreds of billions of naira to digital fraud, while 281,500  user accounts have been exposed through breaches and leaks in Q1 alone.

Responding to this kind of threat environment requires more than a single line of defence. It requires a broader security model that combines intelligence, automation, identity verification, and ecosystem collaboration.

PalmPay, leading digital payments platform, has built its cybersecurity framework on a multi-layered security architecture designed to anticipate, detect, and mitigate risks before they escalate. Rather than relying on a single line of defence, PalmPay integrates AI-driven fraud monitoring, continuous risk assessment, behavioural analysis, and multi-layer authentication to strengthen account protection.

One important part of this approach is biometric and facial verification. As account takeover attempts increasingly exploit stolen credentials, identity verification has become one of the most effective tools in combating fraud. By combining facial verification with PIN and OTP authentication, PalmPay introduces multiple layers of protection that help ensure access is tied to the legitimate account owner, significantly reducing the risk of unauthorized access.

Complementing this is PalmPay’s Fraud Case Management System that enhances how potential fraud incidents are detected, analysed, and managed. By centralising fraud intelligence and enabling faster response times, the system helps security teams identify emerging patterns and intervene more proactively.

PalmPay’s Anti-Fraud Manager, Omoruyi Aiyudu, commented: “Fraud prevention today requires a shift from isolated security controls to a connected, intelligence-driven security ecosystem. At PalmPay, we leverage AI-driven fraud detection, behavioural analytics, and multi-layered authentication to identify and mitigate risks in real time. We continue to invest in advanced technologies to strengthen account security and build a safer, more resilient digital financial ecosystem for our users.”

Ecosystem Collaboration

Cybersecurity does not stop at internal controls. Stronger outcomes also depend on collaboration across the wider financial ecosystems.

PalmPay continues to work with regulators, law enforcement agencies and other stakeholders to support stronger cybercrime detection and response capabilities. One example is collaboration with the Nigerian Cybersecurity Unit of the Nigeria Police Force (NPF), including support through the provision of advanced equipment designed to enhance fraud detection and investigation capacity.

The company also recently collaborated with the Nigerian Data Protection Commission on a specialized data protection training to enhance internal data governance practices and advance compliance with the Nigeria Data Protection Act (NDPA) 2023.

These efforts reflect a broader view of security, one that recognizes that customer protection depends not only on technology, but also on governance, institutional cooperation, and responsible data handling.

PalmPay also believes that effective cybersecurity requires active participation from every stakeholder in the digital ecosystem. This is why user awareness remains an important part of its approach. Technology can reduce risk, but informed behaviour remains one of the strongest protections against fraud.

As cyber threats continue to evolve, the future of cybersecurity will depend on organisations adopting intelligent, adaptive, and collaborative security models. AI-led security solutions are no longer optional; they are becoming essential to staying ahead of increasingly sophisticated threats, strengthening customer trust, and the digital economy.


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Galaxy Backbone @ 20, Pledges Nationwide Connectivity, Data Sovereignty

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Galaxy Backbone (GBB) Limited has mapped out strategies to strengthen Nigeria’s digital infrastructure in order to make the country globally competitive in the face of Artificial intelligence, blockchain, cloud computing and other emerging technologies aimed at securing the digital future of the country.

Galaxy Backbone @ 20, Pledges Nationwide Connectivity, Data Sovereignty

Prof Ibrahim Adeyanju, managing director and CEO of GBB, made this known during a press conference to unveil a flurry of activities to celebrate the 20th anniversary of GBB in Abuja on Monday, stressing that Galaxy Backbone has evolved from a connectivity provider into one of Nigeria’s most strategic digital infrastructure institutions.

Galaxy Backbone is a public enterprise of the Federal Government of Nigeria incorporated in 2006 with the primary mandate of setting up and operating a unified Information and Communication Technology (ICT) infrastructure platform that addresses the connectivity, transversal and other technology imperatives for Ministries, Departments and Agencies (MDAs) of the federal government and private entities.

He said in the last 20 years, the agency has invested in world-class data centre infrastructure, including uptime certified Tier III and Tier IV facilities that provide secure, resilient and reliable environments for hosting missions critical to systems and applications.

He noted that these facilities strengthen data sovereignty, ensure business continuity and help keep Nigeria’s most critical digital assets secure.

“Through our cloud infrastructure and the 1Government Cloud platform, government institutions can access scalable digital services without the burden of building costly infrastructure independently. This shared-services model improves efficiency, reduces costs and accelerates innovation.

“We have delivered platforms such as GovMail (the homegrown Official government email), collaboration tools, hosting services, connectivity solutions and shared applications that support thousands of public servants and hundreds of institutions every day,” he said.

He emphasized that the true value of Galaxy Backbone is not measured by kilometres of fibre, data centres or technology alone but by impact.

He explained that the GBB fibre infrastructure today spans almost 30 states of the federation, connecting government institutions and creating the foundation for digital government even as he pledged that the remaining states and local areas will all be captured in due course.

On cyber security, the GBB boss noted that the agency has strengthened cybersecurity capabilities and continues to invest in protecting government systems and critical national digital assets, against cyber-attacks.

“We have the digital infrastructure and we are collaborating with partners to use these emerging technologies. We also have a top tier cyber security operation center and they are multilayered such that even when there is a spike in cyber-attacks none of them have been successful so far.

He added that the GBB is collaborating with other government agencies like the National Security Adviser, The Nigeria Police, and Nigerian Communications Commission (NCC) National Information Technology Development Agency (NITDA) National Identity Management Commission (NIMC) to ensure that government information is protected.

Ibrahim Sani Mohammed, executive director Finance and Corporate Services of the GBB, while fielding questions noted that the agency has created enormous value and has contributed immensely in the digital ecosystem of Nigeria helping to support small and medium enterprises (SMEs).

Olusegun Olulade, executive director Customer Centrality and Marketing of the GBB, said that customers have remained the formidable partners in the GBB journey of 20 years, adding that the agency has developed the mechanism to ensure customer satisfaction as it intensifies efforts to build trust.


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