Connect with us

General News

Growing Content Among Mobile Phone Users

Published

on

(L-r): Iyiola Ayoola, director, Corporate Affiars, Mr. Obi Okonkwo, Chinedu Onuoha, executive secretary, Nigeria Computer Society (NCS) , Alhaja Sekinat Yusuf, president, Computer Professionals (Registration Council of Nigeria), Professor Adesina Aderounmu, deputy president, Professor David Adewumi, president, both of (NCS), Dr. (Mrs) Adeola Ilechukwu, president, Nigerian Women in Information Technology (NIWIIT ) and Mr. Jide Awe, Chairman, Publicity and Events Committee, NCS, during NCS press conference
Kindly share this post

As mobile phone use has grown since the mid 1990s, the significance of the devices in everyday life has grown accordingly.

Owners of mobile phones can now use their devices to make calendar appointments, send and receive text messages (SMS), listen to music, watch videos, shoot videos, redeem coupons for purchases, view Microsoft Word documents, and so forth.

 The use of mobile content has grown accordingly. Modern mobile phones can take photographs with a few million pixels. The Nokia N93 can create videos of comparable resolution to a DVD, storing up to 90 minutes on the phone memory.

Mobile content can also refer to text or multimedia hosted on websites, which may either be standard internet pages, or else specific mobile pages.

Mobile content via SMS is still the main technology for communication used to send mobile consumers messages, especially simple content such as ringtones and wallpapers.

Because SMS is the main messaging technology used by young people, it is still the most effective way of reaching this target market.

SMS is also ubiquitous, reaching a wider audience than any other technology available in the mobile space (MMS, bluetooth, mobile e-mail or WAP).

Although many say that SMS is an old technology that sooner or later will be replaced by fancier technology like MMS or WAP, the fact is that SMS reinvents itself continuously.

One example is the introduction of applications where mobile tickets are sent to consumers via SMS, which contains a WAP-Push that contains a link where a barcode is placed.
This clearly substitutes MMS, which has a limited reach and still suffers from interoperability problems.

It is important to keep enhancing the consumers’ confidence in using SMS for mobile content applications.

This means, if a consumer has ordered a new wallpaper or ringtone, this has to work properly, in a speedy and reliable way.

Therefore it is important to choose the right SMS gateway provider in order to ensure quality-of-service along the whole path of the content SMS until reaching the consumer’s mobile.

In Nigeria the use of mobile contents is also growing as the telecommunications industry matures, a recent study conducted by MobileMoney-Africa, Africa’s leading resource for mobile financial inclusion shared with Nigeria CommunicationsWeek shows that 65 percent of the semi urban and rural population that were interviewed completely choose to have mobile phones as the primary channel for financial services rather than visit a bank.

Another 95 per cent choose not to go back home to pick their cheque book/ savings books but will go back to pick their phones if left at home.

Emmanuel Okoegwale, lead researcher said that the study is direct attestation of the growing influence of mobile money which is a mobile content.

Nigeria CommunicationsWeek gathered that though mobile phone banking is yet to take root in Nigeria, the initiative is however expanding across the African continent from South Africa to Kenya and is putting the poor directly in control of their own finances like never before.

Current trends suggest that mobile phone content will play an increasing role in the lives of millions across the globe in the years ahead, as users will depend on their mobile phones to keep in touch not only with their friends but with world news, sports scores, the latest movies and music, and more.

An increasing number of people are also beginning to use applications like Qik to upload and share their videos from their cell phone to the internet. Mobile phone software like Qik allows user to share their videos with their friends through emails, SMS and even social networking sites like Twitter and Facebook

The mobile content industry has for too long been just about ringtones and wallpapers.
The market reality now is that the building blocks for a great user experience of mobile content are in place high resolutions screens, mobile broadband network speeds, devices such as Apple’s iPhone and users are embracing their new found freedom to go off-portal in search of innovative mobile content.

Growth is stifled in the mobile content market in Nigeria because mobile operators are playing safe and concentrating only on mass services for which content is readily available and chances of failure less.

Entertainment content despite the fact that its practical value is minimal, is popular because of its mass appeal especially to the youth segment and it is promoted over Mobile commerce and infotainment which has the capacity to create real value for subscribers.

None availability of network supporting some mobile content posses a challenge, because of commercial value, network operators concentrate the deployment of 3G network which support advanced mobile content such as video, Multimedia service among others in major cities such as Lagos, Abuja, Port Harcourt and few other cites thereby locking out people living in other cities where the technology is no available.

Prevalence of low end mobile handsets is a major factor in the uptake and penetration of advance mobile technologies.

Operators   worldwide are taking initiatives to collaborate with Mobile phone makers to make 3G services available to more people with less entry cost through handset development, logistics and marketing initiatives.

Notable among such collaborations is the 3G for All campaign spearheaded by the GSM Association that will reduce 30% off from the LG phone that has been chosen. The 3G for All campaign is the second programme designed by the GSMA to create economies of scale for handset makers and their component suppliers.

The GSMA’s Emerging Market Handset programme stimulated the development of a range of ultra-low cost mobile phones aimed at first-time buyers in developing countries.

In most developing economies level of education also accounts for the use of most mobile content as owners of advanced mobile content enabled phones find it difficult to access such service from their phones.

This writer witnessed a situation where a man whose mobile phone has map was asking his way, when he was asked if his phone does not have map, he said it has but that he does not know how to use it.

This case is one out of many of such cases in Nigeria and some other African country which pose hindrance to adoption and use of mobile content.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

General News

Globacom Donates ₦1Bn to Lagos State Security Trust Fund

Published

on

Kindly share this post

In its bid to contribute its quota to the consolidation of security in Nigeria’s commercial capital, Lagos, telecommunications giant, Globacom, has thrown its weight behind the Lagos State Security Trust Fund (LSSTF) with a donation of ₦1 billion.

The generous donation was announced at a Private Sector Breakfast Meeting with CEOs, convened at the instance of the Executive Governor of Lagos State, Mr Babajide Sanwo-Olu, on Friday, January 30, 2026 and shows the company’s commitment to fostering public safety which would in turn, culminate in enhanced prosperity and social re-engineering in the state.

The donation, which is the biggest private-sector intervention from the telecommunications sector to the Fund in recent years, again shows that Globacom is a responsible, responsive and people-oriented corporate citizen.

Globacom disclosed that the intervention emphasized deeper collaboration between government and the state’s business community especially in relation to security, innovation and economic resilience—an agenda which the digital solutions company has unabashedly supported through sustained social investments.

The Executive Secretary/CEO of the Fund, Dr. Ayo Ogunsan, in his display of appreciation described Globacom’s largesse as “a powerful demonstration of corporate citizenship and a strategic investment in the stability of Lagos State,” saying since LSSTF was established to bridge funding gaps in security infrastructure, it desired voluntary contributions from corporate bodies and well-meaning collaborators.

Dr. Ogunsan promised that the ₦1 billion donation will significantly enhance the Fund’s capacity to address critical priorities for 2026, including multipurpose security helicopters and drones, Armoured Personnel Carriers (APCs), water cannons, digital communication equipment and Smart CCTV systems. These assets, he added, were germane to proactive policing, rapid response and intelligence-led operations across the state.

He therefore encouraged Lagosians to support businesses that invest in the safety and development of the state, saying, “When companies step forward to secure our environment, residents should reciprocate by patronizing them. Their support directly impacts the protection of lives, property and economic activity.”

A statement from Globacom explained that the donation was an expression of the company’s staunch belief in Nigeria’s future. “At Globacom, we see security not as a government burden alone, but as a shared responsibility. When people feel safe, enterprise grows, creativity flourishes and hope becomes practical. Our support for the LSSTF is about protecting the everyday dreams of millions of Lagosians,” he noted.

With this donation to the LSSTF, Globacom has furthered its tradition of investing directly in the conditions like safety, confidence and stability which help commerce to thrive. Consequent on the support, LSSTF is gingered to raise the bar of security thereby concretizing Lagos State’s position as Nigeria’s safest and most vibrant commercial hub.

This recent financial intervention from Globacom is in tandem with its avowed commitment to social responsibility that is practical, timely, scalable and aligned with national priorities.

The company’s interventions in the past decades have spanned relief efforts for flood-affected communities, support for displaced persons, advanced youth skills through structured training programmes, and investments in education, culture and digital inclusion.


Kindly share this post
Continue Reading

General News

WIEG to host Nigeria’s first International Investment Summit in Lagos

Published

on

Kindly share this post

World International Economic Group (WIEG) Nigeria has announced plans to host its inaugural International Investment Summit on Feb. 25 and 26 at the Four Points by Sheraton Hotel, Oniru, Victoria Island, Lagos.

WIEG to host Nigeria’s first International Investment Summit in Lagos

WIEG

The summit, themed “Nigeria’s Next Frontier: Unlocking Sustainable Investments for Economic Transformation,” is aimed at connecting investment-ready Nigerian enterprises with global capital while addressing long-standing challenges facing micro, small and medium enterprises (MSMEs), cooperatives and women-led businesses.

Speaking at a pre-summit press conference on Friday at Compact Communications Ltd., GRA Ikeja, Lagos,  Mr. Bassey Essien, WIEG’s Project & Event Consultant  said the summit would serve as a structured platform linking policy, finance and enterprise growth.

Essien identified limited access to structured funding, poor investment readiness and weak documentation as major barriers confronting Nigerian businesses, despite the availability of domestic and international capital.

“Enterprises that succeed understand the importance of preparation. Some invest as much as N200 million in professional feasibility studies to meet the standards of banks and institutions such as the African Development Bank. That level of preparation enables access to collateral-free funding,” he said.

According to him, weak policy continuity, inadequate post-intervention monitoring and fragmented regulatory frameworks have continued to undermine business growth in the country.

“Policies often change with governments, and there is little tracking after interventions. More importantly, many businesses are not prepared in ways financiers require,” Essien noted.

He explained that the summit would convene policymakers, investors, development finance institutions and pre-screened MSMEs and SMEs operating in priority sectors, including the creative industry, agriculture, energy transition, finance and aviation.

Essien described the creative sector as a major contributor to Nigeria’s economy, accounting for about 2.5 per cent of the Gross Domestic Product, but said weak financing structures, piracy and poor intellectual property (IP) protection had limited its growth.

Highlighting the summit programme, he said Day One would feature conferences on macroeconomic issues, policy reforms and enterprise growth, while Day Two would focus on sector-specific deal-making roundtables.

“These deal rooms will be organised by sector — from aviation maintenance, repair and overhaul (MRO) to renewable energy — with lawyers, financiers and policymakers present to fast-track transactions,” he said.

Essien added that the Nigerian Investment Promotion Commission (NIPC) would be present to ensure post-event monitoring and tracking of investment deals concluded during the summit.

He disclosed that the creative economy segment would be supported through partnerships with the Association of Movie Producers of Nigeria (AMP) and financial institutions to fund viable projects in Nollywood, music and fashion.

“Intellectual property regularisation is critical. Once ideas are properly documented and protected, investors gain confidence,” he said.

On energy and aviation, Essien said the summit would spotlight renewable energy solutions to reduce dependence on generators and promote the establishment of commercial MRO facilities to curb the high cost of aircraft maintenance abroad.

He also announced the participation of B Lab Africa, a U.S.-certified organisation focused on environmental, social and governance (ESG), diversity, equity and inclusivity standards, noting that the initiative would help small businesses improve governance and access global funding.

Essien revealed that investment commitments estimated at about 500 million dollars were expected to emerge from the summit.

“This is a private-sector-led, non-partisan initiative that places no financial burden on government. It is focused on job creation, empowering women-owned enterprises and improving investor confidence through transparent and secure processes,” he said.

He urged Nigerian entrepreneurs and SMEs to prioritise proper documentation, professional advisory services and IP protection to position themselves for sustainable growth.

“We are creating a structured pathway from policy to capital to enterprise growth,” Essien added.


Kindly share this post
Continue Reading

General News

What If the Problem Isn’t Just the Government

Published

on

Kindly share this post

By Blaise Udunze

Recent reports in the media space highlighting threats of “naked protests” by market women across several states if the federal government fails to address the issue of hardship underscore the depth of hunger and poverty gripping the nation. No doubt, there is hardship in the country, of which Nigeria’s poverty crisis is often framed as the government’s failure, poor policies, weak institutions, corruption, and economic mismanagement.

What If the Problem Isn’t Just the Government?

From a balanced viewpoint, while these factors are undeniable, they do not tell the full story in its totality. The reality is that the majority of Nigerians, being the larger populace experiencing this challenge, will definitely oppose the ideology that poverty in Nigeria is not merely a policy problem; it is also a societal one. The underlying truth is that this is shaped by citizens’ behaviours, choices, cultural norms, and civic attitudes. This will remain a lived experience of the people until this dimension is confronted honestly; reforms will continue to yield limited results.

Nigeria’s economy has witnessed growth as inflation has decelerated, with headline inflation easing to 15.15percent and food inflation retreating to 10.84 percent, the exchange rate was stabilizing, and foreign reserves ($46.7 billion) had climbed to a seven-year peak, and despite the growth figures and ambitious government targets, millions of Nigerians remain trapped in poverty. More alarming is the recent estimates suggesting that an additional two million people could fall below the poverty line this year alone.

The intrigue is that the geographic distribution of these figures tells a deeper story, and this is more revealing than the numbers; however, there is an uneven geographical spread. Of concern here, which is troubling, is why states such as Yobe, Jigawa, Katsina, Kano, and Zamfara tend to experience or be deep in poverty when compared to other states like Lagos, Port Harcourt, Aba, Enugu, and Onitsha, which are projected to experience less poverty. This disparity raises a critical question, which calls for an urgent answer to why poverty outcomes differ so starkly within the same country, because no doubt, much of the explanation lies beyond government failures.

While governance challenges exist nationwide, the explanation extends beyond Abuja.  Perhaps this is from deliberate ignorance of the people; the reality is that it lies in education, cultural practices, social norms, and individual responsibility play decisive roles in shaping economic outcomes.

One key alarming fact that has deeply entrenched poverty in many northern states, unlike other regions, is limited access to education, especially for girls, early marriage, polygamy, and large family sizes. There have been several factors that reinforce cycles of poverty by stretching limited household resources, reducing educational attainment, and limiting economic mobility, and this will continue to be a long-standing challenge or lived experience for the people if not addressed.

It is clearer that practical comparison illustrates this reality. Taking into consideration that a low-income worker in Yobe who marries four wives and raises over twenty children will inevitably struggle to provide adequate education, healthcare, and opportunities for his family, while in contrast, a similar worker in Aba is more likely to marry later, have fewer children, and invest in their education. Without much ado, over time, the children in the latter household acquire skills, productivity, and economic relevance because their parents chose to prioritise education for them, while the former remain trapped in subsistence and dependency. These differences are not subjective; they are structural and measurable.

Religion and culture further complicate the picture as record has it that Nigeria is one of the most religious countries in the world, yet religiosity often serves personal aspirations, prosperity, miracles, or divine favour rather than reinforcing civic responsibility and social ethics. Today in Nigeria, political leaders frequently reinforce this distortion and moral narrative. Only recently, it was announced that public officials in Abuja celebrate marrying off multiple children at once, some governors borrow billions to spend public funds on religious pilgrimages, while underfunding education, healthcare, and infrastructure, they send a clear message about priorities. In contrast, states that invest deliberately in education, such as Enugu with its smart school initiatives, demonstrate how leadership choices influence societal outcomes.

Still, the crisis of responsibility is not confined to any region. It is national, as proved during the discussions at Lagos State’s 12th Summit of the Association of Retired Heads of Service and Permanent Secretaries (ALARHOSPS), it was emphasized that societal progress depends not only on leadership but on citizenship behaviour. According to Professor Wusu Onipede, citizenship is defined by commitment to collective welfare, not mere residence.

The truth is not far-fetched, going by the saying that actions, positive or negative, directly impact society. What would have informed the common actions, such as stealing public assets, vandalizing infrastructure, ignoring traffic laws, or tolerating corruption, all accumulate into widespread societal harm as seen in our everyday lives. Conversely, volunteering, mentorship, and community engagement generate resilience, opportunity, and shared prosperity. With close reading, one will notice that this dynamic was captured succinctly in Professor Oluwatomi Alade’s “Triangle for Change,” which pointed to the home, the school, and the community. Parents must brace up to understand that the primary responsibility is upon them to start prioritising education, teachers who impart both knowledge and character, and communities that uphold civic values create the foundation for sustainable development because the truth is that the change does not only rest on the government. In the same manner, it will be said that neglect in any of these spheres, whether through early marriage, disregard for schooling, or normalization of polygamy, undermines national progress.

Religious institutions, as Professor Oguntola-Laguda argues, must also evolve, which means that beyond spiritual teachings, they should emphasize practical social ethics in the areas of responsibility, productivity, gender inclusion, and civic duty. In regions where harmful norms persist, faith leaders, traditional authorities, and elders possess the influence necessary to drive change, if they choose not to use it, otherwise the society will remain impoverished.

Globally, the link between social norms and poverty is well established, and norms that condone child marriage, gender exclusion, or unchecked family sizes perpetuate intergenerational deprivation. Over the period, in other countries, it is clear that economic interventions alone cannot dismantle these patterns because countries like India show that combining education incentives, political inclusion, and social protection can reduce poverty among marginalized groups. Initiatives such as Uganda’s SASA, which is a program that demonstrates that shifting attitudes toward gender and empowerment lead to improved economic outcomes. Nigeria’s poverty strategy must similarly integrate social transformation with economic reform.

None of this absolves government responsibility. Poorly sequenced reforms, rising taxes, insecurity, weak infrastructure, and inadequate social protection continue to deepen hardship. Senator David Mark of the African Democratic Congress has criticized what he terms “vicious policies” that worsen citizens’ vulnerability. Nigerians are acutely aware of these failures. What they demand is not statistics or political rhetoric, but practical policies that reduce hardship, enable productivity, and promote inclusion.

Even at this, Nigerians must take into cognisance that government action alone is insufficient. Poverty cannot be eradicated where large families are unsustainable, education is undervalued, and corruption is tolerated at the household and community levels. Individual responsibility remains the missing link. Citizens must be discreet in their timing for marriage until they can provide adequately, manage family sizes responsibly, educate all children, especially girls and reject the glorification of excess and impunity.

Insecurity further illustrates this shared responsibility. Though one will argue that the state bears the constitutional duty to protect lives and property, law and order. What about the dwellers? Communities must actively support security efforts through vigilance, information sharing, and conflict resolution. Silence in the face of crime and corruption enables disorder because independence loses meaning when citizens disengage from safeguarding their own communities.

Another critical aspect that is akin to insecurity is that economic development also falters when citizens undermine progress through dishonesty, rent-seeking, and apathy. What people fail to understand is that entrepreneurship, accountability, and cooperation are as vital as government-led job creation. The same thing can be said of cooperatives, vocational training, and local enterprise, which can deliver immediate relief and long-term sustainability. Wealthier Nigerians must focus on genuine social investment, creating opportunities, supporting education, and building institutions that outlast personal interest or individual generosity, rather than charity or wasteful spending or fueling crimes. Social responsibility must become a social norm.

One laughable misconception people harbour about independence, which must be clarified, is that it is not simply freedom from colonial rule; it is the presence of civic responsibility. It must be understood that poverty persists not only because of policy gaps but because of harmful norms, cultural practices, and neglected duties. Anyone can argue this, but the truth is that there will always be a replay of this menace kicked against because every child denied education, every early marriage, every act of corruption reinforces the cycle.

Breaking this repeating problem, known as poverty, takes several coordinated strategies working together, not just one solution. There must be an understanding that the issues are complex and interconnected; they must be addressed from different angles at the same time. For these reasons, the government must provide stable policies, infrastructure, and social protection and the citizens, in like manner, must reform behaviours that perpetuate poverty. The same must be said of the families that must prioritize education, and also the communities must reward civic engagement and innovation. Religious and cultural leaders must promote responsibility alongside faith because these are critical platforms that have the attention of the greater number of people. The policymakers at this juncture must ensure that policies not only deliver relief but also incentivize behaviours that support sustainable development.

Without too much argument, it is glaring that Nigeria’s potential is evident in states and communities that have embraced education, civic virtue, and social reform. Judging by the developments in different states, one will conclude that Lagos demonstrates how engagement and accountability improve outcomes, while Enugu shows that investing in children yields long-term dividends. Conversely, regions where harmful norms persist remain trapped, regardless of federal spending.

Without much ado, all Nigerian stakeholders must come to the terms that Nigeria’s poverty challenge cannot be reduced to government failure alone. It is a collective problem rooted in culture, norms, and personal choices because sustainable development demands both accountable leadership and responsible citizenship. The fact remains that poverty will remain an enduring shadow, irrespective of the repeated threats of “naked protests,” but until Nigerians fully embrace their role as architects, not just beneficiaries of national progress. True independence begins when citizens accept that the future of the nation rests as much in their daily choices as in public policy.

Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]


Kindly share this post
Continue Reading

Trending