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Making the Most of London 2012

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My last assignment as a sports journalist was at the 2006 National Sports Festival (NSF) in Abeokuta and Ijebu Ode, Ogun State – the same year Germany hosted FIFA’s World Cup Finals. Six years is a pretty long time, and I was wondering how the London Games would go by without me putting a word.

 

 

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But times have also changed. I moved from being a sports reporter to a technology writer, after a spell as Communications’ Consultant with one of the nation’s brightest firms in Lagos. But what do the Games of the XXX Olympiad hold in stock for humanity? Are Nigerians really in the mix for a better outing? What new technological innovations are we likely to experience with the London 2012 Games?

 

 

 

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For starts, the London 2012 Games would be the most viewed programme on television in the history of humanity. Olympic officials estimate an incredible four billion people across the world would atleast watch one sports of the games through the 17 days of this summer.

 

 

 

That would double the figures of Beijing, China in 2008 where it was recorded that 1.3 billion Chinese (alone) watched the closing events. Jacques Rogge, president of the International Olympic Committee (IOC), noted then that it was the most watched event in human history.

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“We had more broadcast coverage to more people, in more places than ever,” said Rogge during his closing news conference in the Chinese capital. Now, South Sudan would be added as a nation of people who watched the games this summer.

 

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Each games come with its own peculiarity: broadcast innovations, marketing breakthroughs and entertainment values. The London 2012 Games are already awash with what it would bequeath mankind. Costs are mind-bugging as governments of host cities go all out to secure financing for the Games.

 

 

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A BBC cost overview of the London 2012 Games shows why poor countries would never afford to host the Olympics. “On 15 March 2007 the government announced the budget for the Games had risen from £2.4 billion to £9.35 billion, although it said the cost of the Games would be £5.3 billion.”

 

 

 

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So how did that work out? “New venues cost £3.1 billion – these include the Olympic Park at Stratford and the athletes’ village. £1.7 billion spent on regeneration and infrastructure. £600m spent on extra security – the government of David Cameron is already crossed with the private security firm contracted to provide security for the Games. The UK government had to call in over 3, 500 soldiers to help provide additional security.

 

 

 

“The government set aside £2.7 billion in a contingency fund in case costs rise further. The Olympics will have to pay an £840m tax bill. £390m will be spent on other costs, such as the Paralympics and community sport.

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“Income: The government will provide £6 billion, with other funds coming from London council tax payers and the National Lottery. Further income will come from International Olympic

 

 

 

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Committee TV and marketing deals (£560m); sponsorship and official suppliers (£450m); ticket revenues (£300m); licensing (£60m) and London Development Agency (£250m).

 

Other revenue sources for the Games will include: “9.6 million tickets for sale – 8 million for the Olympics and 1.6 million for the Paralympics.”

 

 

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It shows the details LOCs take in planning and running the Games.

 

 

 

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When Nigeria failed in its bid for the 2014 Commonwealth Games to Canada, I remember asking a colleague how we would have succeeded in hosting the Commonwealth Games, seeing that we made a mess of the 2003 All Africa Games in Abuja.

 

 

 

For the Beijing Games, one of America’s TV network, the National Broadcast Corporation (NBC), paid $894 million for the exclusive broadcast rights to the United States and it succeeded in generating more than $1 billion in advertising revenue.

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The same cannot be said of Nigeria or any other African country – perhaps South Africa being an exception.

 

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London 2012 would also present the most diverse mix of media coverage than at any other Olympics.

 

 

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The internet will be awash with Olympic contents, especially on social media platforms like twitter, google+, facebook or youtube.

 

 

 

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Viewers are expected to plant themselves through either of these platforms to follow the Olympic trends.

 

 

 

For the Nigerian viewer, it is still light years behind the technological age.

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 The irregular public electricity supply is nolonger news worthy for media outlets.

 

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The promised Eldorado after the landing of two submarine fibres has not delivered the much hyped broadband freedom.

 

 

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Download speed is still not faster than a snail crawl.

 

 

 

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Watching internet TV is laborious and tasks the eyes and brain.

 

 

 

Transmission on the local terrestrial TV networks would not give accurate account, as most events won’t be broadcast live. Viewers would be limited to DTH options for the full Olympic experience. 

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But even then, I gloss over what would excite the Nigerian viewer to budget for extra fuel cost just to power his generator set to view any of the events?

 

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The Nigerian contingent to the Games didn’t provide any gold medal excitements.

 

 

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The qualification of the men’s basketball team was as exciting as it come – no medal prospect.

 

 

 

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Perhaps one sport Nigerians might think of watching could be in the men canoeing where the Anglo-Nigeria Johny Adeyemi, 23, competes having eliminated the Beijing 2008 bronze medalist to get listed for London 2012.

 

 

 

Akinyemi’s feat over the much rated Benjamin Boukpeti, in canoe slalom, men’s kayak (K1) early this year makes him the most exciting individual Nigerian to watch-out.

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Traditionally, track and field used to be a favourite medals prospect for Nigeria, but not anymore with several elite athletics defecting to European countries where there are better remunerations and affection for the athlete.

 

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Last Friday, Benedict Efe, a Lagos based sports journalist was bemoaning the absence of the Nigerian football teams having watched Brazil made a mince-meat of the Cameroonian Lionesses.

 

 

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 But you can be sure that after London 2012, the government would go back to the drawing board for a better performance at the next Olympics!

 

 

 

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General News

Nigeria Atomic Energy Commission Seeks Collaboration on Power Plants

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Nigeria Atomic Energy Commission (NAEC), has said that there are plans for Nigeria to begin to generate electricity from nuclear sources.

Nigeria Atomic Energy Commission Seeks Collaboration on Power Plants

Mr Anthony Godwin Ekedegwa, chief executive, NAEC stated this when he recently visited Mr Umar Yusuf Girei, acting managing director, National Inland Waterways Authority (NIWA),in Abuja.

He was at NIWA’s office to solicit the support of NIWA in achieving the numerous advantages of using nuclear energy technology in the country.

According to him, the partnership of critical stakeholders in Nigeria will position the country well in developing and maintaining its nuclear power plant.

The NAEC chief said Nigeria intends to begin the generation of electricity from nuclear sources instead of fossil-based power plants and hydro-based power plants, stressing that for Nigeria to develop, there is a need for the country to diversify its energy needs.

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In his remarks, Mr Girei assured NAEC of his agency’s readiness to collaborate on the advancement of a nuclear power plant in Nigeria.

He promised the full support of NAEC for the success of a nuclear power plant in the country, saying that as the organisation saddled with the responsibility of regulating and developing Nigeria Inland Waterways, his entity is strategically positioned to play a critical role in the federal government’s quest for sustainable energy through the new technology.

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Pan-Africanism: Why Integration is Non-Negotiable for Africa’s Future

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In a powerful call for continental solidarity, Ralph Mupita, Group CEO of MTN, has asserted that the future of the African continent depends on the dismantling of xenophobic barriers.

Pan-Africanism: Why Integration is Non-Negotiable for Africa’s Future

Speaking at the Kgalema Motlanthe Foundation (KMF) Winter Seminar, Mupita framed migration as a fundamental characteristic of the African identity, urging South Africa and other nations to embrace integration over exclusion.

He emphasised that the survival of African enterprises depends on a borderless approach to trade and talent. “The digital economy we’re fast moving to knows no borders.” Mupita declared, noting that the mindset of exclusion is an outdated relic that hinders the continent’s ability to compete globally.

He argued that for Africa to leverage the African Continental Free Trade Area (AfCFTA), the psychological barriers of xenophobia must be eradicated.

Providing a stark financial justification for this stance, Mupita highlighted MTN’s own operational reality as a blueprint for Pan-African success. “We earn about 80 to 82% of our earnings from outside South Africa,” he revealed, illustrating that the prosperity of South African-born entities is inextricably linked to their success across the rest of the continent. This figure underscores the interdependence of African economies and the danger of isolationist policies.

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Mupita’s stance was strong advocating for unity: “The future of Africa will not be determined by the borders that separate us, but by the economic opportunities that connect us. Governments must set predictable policy and regulations.

Businesses will follow and allocate resources and capital. Together, we can build a continent where opportunity is more evenly shared and prosperity is more widely created.”

Analysts observing the seminar noted that Mupita’s remarks come at a critical juncture where economic volatility often fuels nationalist rhetoric. By tying the fight against xenophobia to the balance sheet, MTN is positioning Pan-Africanism beyond the moral imperative to its function as a business necessity. The CEO stressed that “Migration is part of who we are,” suggesting that the movement of people is the primary engine for the movement of capital and innovation.

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Lagos Chamber Opposes 21 Percent Pension Contribution, Warns of Job Losses

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Lagos Chamber of Commerce and Industry (LCCI) has urged the Federal Government and the National Pension Commission (PenCom) to suspend the proposed increase in Nigeria’s mandatory pension contribution from 18 per cent to 21 per cent, warning that the policy would raise the cost of doing business, threaten jobs and undermine enterprise sustainability at a time of mounting economic pressures.

Lagos Chamber Opposes 21 Percent Pension Contribution, Warns of Job Losses

Dr. Chinyere Almona, director general of the LCCI, said while strengthening retirement security remains an important policy objective, increasing mandatory pension contributions by three percentage points would impose additional financial burdens on businesses already grappling with high borrowing costs, persistent inflation, foreign exchange volatility, rising energy prices and multiple taxes.

According to the chamber, the proposed increase comes at a period when many businesses, particularly micro, small and medium-sized enterprises (MSMEs), are struggling to remain profitable amid Nigeria’s challenging operating environment.

The LCCI noted that Nigeria’s existing mandatory pension contribution rate of 18 per cent comprising 10 per cent by employers and 8 per cent by employees is already broadly aligned with the Organisation for Economic Co-operation and Development (OECD) average of 18.8 per cent.

It argued that raising the contribution to approximately 21 per cent would place Nigeria above several comparable economies, including the United Kingdom, where mandatory contributions stand at 8 per cent; the United States at 12.4 per cent; Kenya at 12 per cent, subject to earnings caps; and South Africa, where there is no equivalent mandatory private-sector pension contribution.

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The chamber warned that implementing the proposed increase would significantly raise employment costs for employers, discourage new recruitment, constrain wage growth and place disproportionate pressure on MSMEs, which account for a substantial share of employment in Nigeria.

According to the LCCI, the higher payroll obligations could also reduce Nigeria’s competitiveness as an investment destination, encourage non-compliance with pension regulations and push more businesses into the informal sector.

“A stronger pension system cannot be built on weaker businesses,” the chamber stated, stressing that economic sustainability and business growth remain critical to expanding pension coverage over the long term.

The LCCI therefore called on the Federal Government to defer the proposal until a comprehensive Nigeria-specific actuarial and economic impact assessment is conducted to determine its implications for businesses, workers and the broader economy.

It also urged policymakers to engage in extensive consultations with organised private sector groups, labour unions and other key stakeholders before implementing any changes to the country’s pension contribution framework.

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According to the chamber, the government’s immediate priority should be restoring business confidence, preserving existing jobs, encouraging investment and expanding the formal economy, which it described as the most sustainable pathway to improving retirement savings.

As an alternative to increasing contribution rates, the LCCI advised PenCom to focus on developing more innovative investment instruments capable of generating stronger returns on pension assets.

The chamber said improving investment performance would enhance contributors’ retirement savings without imposing additional financial obligations on employers and employees already facing difficult economic conditions.

 

 

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