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Making the Most of London 2012

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My last assignment as a sports journalist was at the 2006 National Sports Festival (NSF) in Abeokuta and Ijebu Ode, Ogun State – the same year Germany hosted FIFA’s World Cup Finals. Six years is a pretty long time, and I was wondering how the London Games would go by without me putting a word.

 

 

 

But times have also changed. I moved from being a sports reporter to a technology writer, after a spell as Communications’ Consultant with one of the nation’s brightest firms in Lagos. But what do the Games of the XXX Olympiad hold in stock for humanity? Are Nigerians really in the mix for a better outing? What new technological innovations are we likely to experience with the London 2012 Games?

 

 

 

For starts, the London 2012 Games would be the most viewed programme on television in the history of humanity. Olympic officials estimate an incredible four billion people across the world would atleast watch one sports of the games through the 17 days of this summer.

 

 

 

That would double the figures of Beijing, China in 2008 where it was recorded that 1.3 billion Chinese (alone) watched the closing events. Jacques Rogge, president of the International Olympic Committee (IOC), noted then that it was the most watched event in human history.

 

 

 

“We had more broadcast coverage to more people, in more places than ever,” said Rogge during his closing news conference in the Chinese capital. Now, South Sudan would be added as a nation of people who watched the games this summer.

 

 

 

Each games come with its own peculiarity: broadcast innovations, marketing breakthroughs and entertainment values. The London 2012 Games are already awash with what it would bequeath mankind. Costs are mind-bugging as governments of host cities go all out to secure financing for the Games.

 

 

 

A BBC cost overview of the London 2012 Games shows why poor countries would never afford to host the Olympics. “On 15 March 2007 the government announced the budget for the Games had risen from £2.4 billion to £9.35 billion, although it said the cost of the Games would be £5.3 billion.”

 

 

 

So how did that work out? “New venues cost £3.1 billion – these include the Olympic Park at Stratford and the athletes’ village. £1.7 billion spent on regeneration and infrastructure. £600m spent on extra security – the government of David Cameron is already crossed with the private security firm contracted to provide security for the Games. The UK government had to call in over 3, 500 soldiers to help provide additional security.

 

 

 

“The government set aside £2.7 billion in a contingency fund in case costs rise further. The Olympics will have to pay an £840m tax bill. £390m will be spent on other costs, such as the Paralympics and community sport.

 

“Income: The government will provide £6 billion, with other funds coming from London council tax payers and the National Lottery. Further income will come from International Olympic

 

 

 

Committee TV and marketing deals (£560m); sponsorship and official suppliers (£450m); ticket revenues (£300m); licensing (£60m) and London Development Agency (£250m).

 

Other revenue sources for the Games will include: “9.6 million tickets for sale – 8 million for the Olympics and 1.6 million for the Paralympics.”

 

 

 

It shows the details LOCs take in planning and running the Games.

 

 

 

When Nigeria failed in its bid for the 2014 Commonwealth Games to Canada, I remember asking a colleague how we would have succeeded in hosting the Commonwealth Games, seeing that we made a mess of the 2003 All Africa Games in Abuja.

 

 

 

For the Beijing Games, one of America’s TV network, the National Broadcast Corporation (NBC), paid $894 million for the exclusive broadcast rights to the United States and it succeeded in generating more than $1 billion in advertising revenue.

 

 

 

The same cannot be said of Nigeria or any other African country – perhaps South Africa being an exception.

 

 

 

London 2012 would also present the most diverse mix of media coverage than at any other Olympics.

 

 

 

The internet will be awash with Olympic contents, especially on social media platforms like twitter, google+, facebook or youtube.

 

 

 

Viewers are expected to plant themselves through either of these platforms to follow the Olympic trends.

 

 

 

For the Nigerian viewer, it is still light years behind the technological age.

 

 

 

 The irregular public electricity supply is nolonger news worthy for media outlets.

 

 

 

The promised Eldorado after the landing of two submarine fibres has not delivered the much hyped broadband freedom.

 

 

 

Download speed is still not faster than a snail crawl.

 

 

 

Watching internet TV is laborious and tasks the eyes and brain.

 

 

 

Transmission on the local terrestrial TV networks would not give accurate account, as most events won’t be broadcast live. Viewers would be limited to DTH options for the full Olympic experience. 

 

 

 

But even then, I gloss over what would excite the Nigerian viewer to budget for extra fuel cost just to power his generator set to view any of the events?

 

 

 

The Nigerian contingent to the Games didn’t provide any gold medal excitements.

 

 

 

The qualification of the men’s basketball team was as exciting as it come – no medal prospect.

 

 

 

Perhaps one sport Nigerians might think of watching could be in the men canoeing where the Anglo-Nigeria Johny Adeyemi, 23, competes having eliminated the Beijing 2008 bronze medalist to get listed for London 2012.

 

 

 

Akinyemi’s feat over the much rated Benjamin Boukpeti, in canoe slalom, men’s kayak (K1) early this year makes him the most exciting individual Nigerian to watch-out.

 

 

 

Traditionally, track and field used to be a favourite medals prospect for Nigeria, but not anymore with several elite athletics defecting to European countries where there are better remunerations and affection for the athlete.

 

 

 

Last Friday, Benedict Efe, a Lagos based sports journalist was bemoaning the absence of the Nigerian football teams having watched Brazil made a mince-meat of the Cameroonian Lionesses.

 

 

 

 But you can be sure that after London 2012, the government would go back to the drawing board for a better performance at the next Olympics!

 

 

 


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d.light Provides 10,000 Solar Home Systems to Refugees

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d.light, the global provider of transformational household products and affordable finance for low-income households, is providing 10,000 subsidized solar home systems to refugees who have fled conflict in South Sudan and the Democratic Republic of Congo and who are now living in refugee camps in Northern and Western Uganda.

The 10,000 units are part of a wider initiative to supply 23,000 solar home systems to Ugandan refugee communities.

The project is being funded by a USD$3.4M grant from Private Sector Foundation Uganda (PSFU), a body made up of business associations, companies and public sector agencies in Uganda: and Energising Development (EnDev), an international programme by the German, Dutch, Norwegian and Swiss governments to provide access to affordable, reliable, sustainable energy for delivering social, economic, and environmental change.

The project began in April and is scheduled to run for 12 months. Funds from the grant are subject to results based financing (RBF) and d.light will only receive funding for solar home systems that have been installed.

Each solar home system from d.light features three high-efficiency LED lights, an FM radio with MP3 playback, mobile phone charging capability, and a portable solar flashlight.

Commenting on the news, d.light’s Managing Director for Uganda Douglas Gavala said, “With this grant, we can expand the important work we’re doing to improve living conditions for underserved refugee communities from South Sudan, the DRC and elsewhere who are living in refugee camps in Uganda.

“A solar home system significantly improves the quality of life and wellbeing of a household – whether it’s providing entertainment or letting a family stay up to date on local and global news on the radio or enabling children to continue reading and studying after dark.

“As well as benefits at home, d.light products also bolster household income in Uganda’s refugee settlements by extending working hours for tradespeople and small businesses, and providing an income for residents who work as d.light salespeople in the settlements.

“By providing high-quality solar products at an affordable price, we are improving the quality of life for displaced people while simultaneously encouraging economic activity at a grassroots level.”

 


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DG NITDA Reiterates Needs for Safe and Inclusive Digital Environment

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To forge strategic partnerships and collaboration for the advancement of Nigeria’s digital transformation Agenda, the Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa has reiterated the need for a safe and inclusive online environment responsible for human and Artificial Intelligence (AI) practices in country.

Inuwa made the statement while playing host to a team from TikTok who visited Agency’s Corporate Headquarters in Abuja to seek alliance towards bolstering the country, which aligns with President Bola Ahmed Tinubu priority area of strengthening national security for peace and prosperity.

The DG stated that content moderation strategies will help in addressing online problems like hate speech, misinformation, and cyberbullying in relation to the protection of minors across the country.

“With the Code of practice for Interactive Computer Service Platforms/Internet Intermediaries in place, this has helped in ensuring digital safety in accordance with global best practice and content moderation to enhance security”, he said.

He further noted that “no organisation or institution can operate in silos, we need each other for the actualisation of our goals and objectives towards services delivery and for the advancement of the Nation.”

Highlighting some critical areas, Inuwa stated that leveraging on the platform will advance the country through Digital Literacy 4 All (DL4ALL), Capacity Building, knowledge sharing, trainings, and curbing misinformation, digital safety with the aim of creating a safer cyber space and empowering online environment for Nigerian users.

He added that the platform allows for creative expression through filters, stickers, and editing tools, entertainment and comedy are dominant themes, and informational videos on various topics are gaining traction which has become a launchpad for influencers and trends that can go viral.

Inuwa also explained that NITDA’s Strategic Roadmap and Action Plan 2.0 (SRAP 2024-2027) is structured around eight pillars which include; Fostering Digital Literacy and Cultivating Talents, Building a Robust Technology Research Ecosystem, Strengthening Policy Implementation and Legal Frameworks, Promoting Inclusive Access to Digital Infrastructure and Services, Enhancing Cybersecurity and Digital Trust, Nurturing an Innovative and Entrepreneurial Ecosystem, Forging Strategic Partnerships and Collaborations, and Cultivating a Vibrant organisational Culture with an Agile Workforce.

In her earlier remarks, the Head of Government Regulation and Public Policy TikTok Nigeria and West Africa, Mrs Tokunbo Ibrahim has revealed that NITDA is one of its biggest and critical stakeholders in Nigeria that has an outstanding strides and performance in advancing the digital economy sector.

Ibrahim commended NITDA for its various initiatives, programmes, and policies set in place and aligns with that of TikTok, providing the opportunity were Nigerians use the platform to market, sell and export their products and services as well as talents to the outside world and make a living out of it.
She pointed out that there are projects and programmes that TikTok platform has forge ties of collaboration with, like the Africa creator hub where they do campaigns for tech creator, support, empower, and educate them on how to create contents and explore other sections of the platform, changing their narrative and adding values to what they are doing.

Ibrahim also added that TikTok platform considers online safety as one of its critical areas to secure the cyber space by providing an avenue for users to thrive and be productive in their various activities.

TikTok is currently running African mall to push the narrative of Africa to the world and creators are being equipped with information that they can create contents for products and services in Nigeria, thus can be exported to other countries of the world attracting investments


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Dr. Adesina, AfDB Group President Calls for Media Transformation to Uplift Africa’s Global Narrative

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Dr Akinwumi Adesina, the President of the African Development Bank Group, delivered an impassioned plea for more balanced media coverage of Africa and its development, noting it was critical for changing false narratives.

Adesina said this on Thursday in a keynote speech to the All Africa’s Media summit in Nairobi, attended by nearly 300 participants from across the continent. He praised the crucial role the media plays in strengthening democracy and advancing inclusivity.

The Bank Group president said there were many positive developments in Africa yet the continent continues to suffer misrepresentations which undermine its economic progress and investment potential.

“Despite the significant progress within our continent, the prevailing media narrative often focuses on negative stereotypes, overlooking the substantial advancements and resilience Africa demonstrates,” he added.

Adesina said there was plenty of positive news to report about and highlighted the continent’s economic resilience regional and amid global challenges. He said that in 2023, Africa’s growth rate surpassed the global average, with 11 African nations ranked among the world’s fastest-growing economies.

Adesina referenced a 2021 Africa No Filter Report, which revealed significant adherence to outdated and negative clichés in media reports about Africa. “It’s time for change,” he declared. “We must reshape the narrative about Africa to reflect its true spirit and potential.”

He emphasised the critical nature of information and its ability to have a profound negative impact on development and investor perceptions even though an in-depth investigation by Moody’s Analytics had shown the continent was much less of a risk than many other continents.

“We must promote a balanced view that highlights both the challenges and the many successes of Africa. It’s about changing perceptions and showcasing Africa as a continent rich with opportunity and innovation.”

The Bank Group President also spoke about the challenges and transformations within the media sector, highlighting the impact of digital technology.

“The media landscape has dramatically shifted with the rise of the internet and mobile technology, leading to a proliferation of digital platforms,” Adesina declared.

“While this has democratised information, it has also complicated issues, the distinction between fact and fiction can become blurred.”

To counter unfair and unbalanced narratives, Adesina urged the creation of a powerful, globally respected African media and proposed strategic collaborations among regional financial institutions to support this cause, emphasising the need for media to act as a catalyst for development.

“We need to celebrate and promote the continent’s successes, turning the tide against the longstanding stereotypes that have clouded the global view of Africa… What you call yourself, is the name others will subscribe to you.”

“For as long as we continually denigrate ourselves and play into the hands of those who control the narrative about Africa, we will be stuck with a label that does not belong to us,” he concluded.

He highlighted the African Development Bank’s own successes which included maintaining a AAA credit rating and launching groundbreaking financial initiatives that have earned it respect as an innovative and successful multilateral development bank.

“We have proven that Africa can lead with innovation and strength in the global financial landscape,” the President remarked. “Yet, these achievements receive minimal attention compared to the persistent focus on Africa’s challenges.”

Adesina added that just one month ago, the Bank launched a landmark $750 million hybrid capital instrument, again with a Triple A rating, which was oversubscribed eight times. He described this as a huge “testament to the confidence and trust in Africa’s burgeoning financial capabilities.”

He pledged that the African Development Bank remained committed to supporting initiatives that would help the media present a more balanced and progressive portrayal of Africa and support its economic development.

In a discussion with Julie Gichuru of the Mastercard Foundation after his address, Adesina said Africa was blessed with energy sources, but millions remained without electricity. “This must change,” he said.

“We cannot industrialise in the dark, we cannot develop in the dark. Our children cannot be competitive in a world of darkness,” he concluded.


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