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28% Chat App Users Receive Unsolicited SMS

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Fraudsters are taking advantage of the personalized nature of Short Message System (SMS) to unleash pains on users, especially chat apps, a new report has confirmed.

Mobile messaging in all its forms is brilliantly effective due to low technical barrier; highly personal too, as people open texts and app messages faster than other media and responded to them more frequently.

Also, consumers and enterprises know this which is why they have embraced messaging so enthusiastically.

Recall, the Nigerian Communications Commission (NCC) recently launched 2017 Year of the Telecom Consumer, a campaign meant to educate the consumers on how best to stop unsolicited SMS and other consumer related issues

Regrettably are aware of this too, as the new study, part of MEF’s Future of Messaging Programme 2016, published in association with CLX Communications, found that fraudsters have also been quick to adopt these services.

In a survey of 6,000 consumers across nine countries about their experiences of and attitudes towards fraud, spam, SMiShing (SMS phishing), across both SMS and chat apps, it was found that 26 per cent of chat app users get an unsolicited message every day, while 49 per cent receive at least one a week.

The research confirmed that spam still affects SMS more than chat apps, but not by much. More than a quarter of consumers (28 per cent) receive an unsolicited SMS message every day with 58 per cent report receiving one every week. It found that although the SMS channel receives the highest daily occurrence of unsolicited messages, it remains the most trusted.

The majority of those asked said unsolicited mobile messages are mostly just a nuisance – notifying them of an un-wanted offer or service. However 33 per cent said that they had received a SMiShing message aiming to trick them into disclosing personal data such as bank details or passwords for online services.

Speaking on the report obtained by Nigeria CommunicationsWeek, Mt. Robert Gerstmann managing director, CLX communications, said “It’s interesting to note that although the SMS channel receives the highest daily occurrence of unsolicited messages it remains the most trusted. This is likely because the percentage of spam messages is still a tiny fraction at less than one per cent overall. When compared to the nearly 50 per cent on email, SMS is still a clean and powerful channel. It’s extremely surprising that over-the-top messaging apps only lag SMS by two per cent in daily occurrence, yet SMS is by far more ubiquitous and open”.

However, the study observes there’s probably no greater indicator of the success of a communications channel than when the fraudsters arrive.

“Think about all those spam emails. Criminals wouldn’t bother if email wasn’t so popular. Like email, mobile messaging between companies and people is very popular,” MEF said.

MobileSquared also said the market for ‘application to person’ (A2P) messaging is currently worth around $17 billion.

Credence Research recently predicted enterprises would transmit two trillion messages a year by 2017.

These numbers make SMS an inevitable target for criminals. And now that millions are switching to messaging apps like WhatsApp, the fraudsters are inevitably active there too.

MEF estimates that fraud is costing the ecosystem at least $2 billion a year. Its industry working group identified 11 distinct fraud types and set up the Future of Messaging Programme to raise awareness and take action against all fraud types including the use of grey routes and SIM farms.

“This study shows why industry action is so pressing. It reveals that 28 per cent of SMS users receive an unsolicited text message every day. 58 per cent receive at least one a week. Only 16 per cent have never received one. Within messaging apps, the fraud problem is currently less severe. But it’s still serious: 26 per cent of chat app users receive an unsolicited text message every day, while 49 per cent receive at least one a week.

Carol Benites, member & marketing coordinator – LATAM at Mobile Ecosystem Forum told Nigeria CommunicationsWeek that subsequent sstudy potentially will cover usage habits P2P & A2P including year-on-year trend analysis and spotlight on new technologies, enterprise messaging deep-dive into key verticals, consumer motivations & preferences.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Airtel Nigeria Leads Telecom Market Surge

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In a recent revelation from the Nigerian Communications Commission (NCC), Airtel Nigeria has emerged as a standout performer in the country’s telecommunications sector, marking significant gains in market share over the past year.

According to the NCC data, by the end of March 2024, Airtel Nigeria has grown its market share over the last year into a remarkable 29%, solidifying its position as a leading telecom provider in the region.

In stark contrast, other mobile network operators such as MTN and 9mobile have faced considerable setbacks, with MTN witnessing a notable 3.19% decline in market share and 9mobile experiencing a 0.5% decrease.

Even Glo, a prominent player in the market, saw a decline, albeit less pronounced, with a 0.58% drop in its share of internet subscribers.

Airtel Nigeria’s success story goes beyond market share gains. The company has also witnessed a substantial surge in its share of internet subscribers, boasting an impressive 165% basis points increase.

This surge correlates with the launch of Airtel 5G, which the company began rolling out in June 2023 and underscores the telco’s continued push to grow its customer base nationwide.

Airtel Nigeria’s ascendancy in the telecom market comes at a pivotal moment when mobile network operators face challenges of rising operations cost and exchange rates volatility. The company’s recent results solidify its position as a frontrunner in Nigeria’s telecom landscape.

 


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#BuildWithAI Hackathon: Google Developer Groups Lagos Partners SeerBit, GoMyCode

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Google Developer Groups Lagos (GDGLagos) has announced a regional edition of the global #BuildWithAI hackathon, in partnership with SeerBit, Africa’s most trusted payment solutions provider and GOMYCODE.

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This hackathon, taking place on Saturday, April 27th and Wednesday, May 1st, 2024, will empower participants to explore Google’s AI tools, Gemini and Vertex AI and develop innovative solutions for real-world challenges.

“We are excited to partner with Seerbit and GoMyCode to bring the #BuildWithAI hackathon to Lagos,” says Co-Organizer, GDGLagos, Femi Taiwo. “This event fosters innovation and empowers individuals to use AI to solve real-world problems. We encourage everyone interested in AI to join us for this inspiring event.”

Founder & CEO of SeerBit, Omoniyi Kolade articulated the profound impact of this collaboration, stating, “At  SeerBit, we are committed to pioneering innovative solutions that enhance financial security and foster trust in digital transactions. Collaborating with GDG Lagos amplifies our quest to combat fraud effectively. Together, we aim to empower developers to harness the power of technology for the greater good, ultimately benefiting society as a whole.”

“At GOMYCODE, we are committed to unlocking the potential of innovators across Nigeria and beyond through accessible technology education. The ‘Build With AI’ hackathon with Google Developer Groups Lagos offers a hands-on chance for innovators to use AI for real-world solutions. We’re excited to create a space where technology meets creativity, empowering participants to actively shape the future,” Country Head, GOMYCODE Nigeria, Babatunde Olaifa said.

The #BuildWithAI hackathon aligns with Google’s global initiative to democratize access to AI technology. This regional event in Lagos offers a unique opportunity for developers, data scientists, designers, students, and anyone curious about AI to:

  • Gain hands-on experience with Google’s cutting-edge AI tools, Gemini and Vertex AI.
  • Tackle real-world challenges across various sectors like sustainability, finance, education, healthcare, and social good.
  • Leverage SeerBit’s expertise in digital payments to create solutions with tangible applications.
  • Develop in-demand skills with the support of GoMyCode’s training resources.
  • Collaborate in teams and network with fellow AI enthusiasts.
  • Compete for a chance to win a cash prize of NGN 1,000,000, office space to further develop their winning solution, and the opportunity to partner with SeerBit, with NGN 500,000 and NGN 250,000 for second and third place respectively.

The GDGLagos #BuildWithAI hackathon serves as a springboard for the global Google AI Hackathon, taking place online. This international event focuses on pushing the boundaries of what Generative AI apps can do with Gemini. Participants in the Lagos event are highly encouraged to consider entering the global competition as well.

GDGLagos will provide ongoing support and guidance to the regional winner as they prepare to compete on the global stage. This includes access to mentorship, resources and technical expertise to help them refine their solution and showcase their talent to a worldwide audience.

Startup founders, experienced developers, data scientists and expert resources and designated mentors will be available during the hackathon to provide guidance, refine ideas, answer questions and offer technical support to participants.  This ensures they receive the necessary guidance to tackle the challenges and bring their innovative ideas to life.


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Airtel Boosts NIPR Public Relations Week with Onsite Unlimited Data Connection

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Telecommunications service provider, Airtel Nigeria has collaborated with the Nigeria Institute of Public Relations (NIPR) to provide with unlimited internet access at the institute’s inaugural edition of the Nigeria Public Relations Week.

The trailblazing event themed ‘Leveraging Public Relations as a Critical Asset for Nigeria’s Economic and Reputation Renaissance’ is set to run from Monday, April 22nd to Friday, April 26th, 2024, and will welcome thousands of delegates across Nigeria to the prestigious June 12 Cultural Centre, nestled in the heart of Abeokuta, the Ogun State capital.

Speaking on the strategic collaboration, Femi Adeniran, Director, Corporate Communications and CSR, Airtel Nigeria, expressed enthusiasm about the partnership, stating, “Airtel is proud to support the Nigeria Institute of Public Relations in its endeavor to advance the field of public relations.

“The relevance of public relations practice in Nigeria cannot be overstated, as it plays a vital role in shaping perceptions, managing reputations, and influencing public opinion. Hence, our support is a demonstration of our commitment to empowering individuals and organizations with innovative solutions that drive progress and create an enabling society.”

According to NIPR, through the PRWeek Organizing \Committee Chairman, Mr Yomi Badejo Okusanya, the NPRW will gather over 2,000 experts in the fields of economics, PR, and nation-building to discuss strategies for effectively communicating government policies and initiatives to the public.

Other activities at the NPRW will include conferences, the annual general meeting, workshops, induction of new members, breakout sessions with students as well as traditional rulers and a tour of some legacy projects in Ogun state.

With Airtel’s provision of onsite unlimited data connection, attendees and participants can enjoy unparalleled access to online resources, real-time updates, and interactive engagements throughout the duration of the event. This will significantly support the exchange of ideas, foster networking opportunities, and elevate the overall experience for all stakeholders involved.

Airtel Nigeria remains committed to offering unwavering support for initiatives aimed at driving innovation, collaboration, and nation-building.


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