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VoD Platform iflix Launches in Nigeria, Others

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Malaysian video on demand (VoD) platform, iflix has continued its global expansion by making Africa its third region of operation, offering 500 million consumers the chance to watch international and local shows and movies.

Launches are planned in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe, which will increase iflix’s global footprint to 23 territories worldwide.

The commercial launch of iflix’s SVoD service across Africa is planned over the second and third quarters of this year.

In addition to Hollywood, Bollywood, Nollywood and other regional and local programming, the service will additionally offer an extensive collection of African shows and movies, with iflix Africa planning to introduce exclusive African content series.

“The establishment of iflix Africa represents an incredibly exciting step in iflix’s growth story. As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers,” said Mark Britt, iflix co-founder and Chief Executive Officer.

First launched in May 2015, iflix expanded rapidly in the Asian region, rolling out services to 18 markets across Asia and MENA in less than two years and acquiring over five million members. In March of this year, the company announced the completion of a funding round totalling over US$90 million from investors like Liberty Global Group and Zain Group to support its international expansion.

Its move into Africa will see iflix attempt to capitalise on the continent’s large youth population, rapidly growing internet and smartphone penetration, and huge appetite for digital content and entertainment.

“As the fastest-growing mobile market on earth, Africa is without question one of the world’s most dynamic regions. We are thrilled to introduce our first-of-its-kind SVoD service here,” said Andre de Wet, iflix head of Africa.

“We are passionately focused on providing the broadest selection of premium content at a price everyone can afford. We can’t wait to tackle both the enormous opportunities and challenges ahead, in serving this incredibly diverse and exciting region.”


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Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

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Abayomi Arabambi, national vice chairman (South-West) of the Labour Party, has demanded a public apology, a retraction, and N50 billion in damages from Peter Obi, presidential candidate of the Nigeria Democratic Congress (NDC), over an alleged defamatory statement made during a podcast interview.

Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

The demand was contained in a letter issued by the law firm Neplus Ultra Attorneys and signed by Anderson U. Asemota, Peter O. Asimegbe, and Stanley C. Eziefulle on behalf of Arabambi.

According to the letter, the legal dispute arose from comments allegedly made by Obi during the interview, where he reportedly stated that Arabambi “does not have an address.”

Arabambi’s legal team described the statement as false, malicious, and defamatory, arguing that it portrayed their client as a faceless individual without legitimacy, credibility, or standing in public life.

The lawyers further claimed that the interview was widely circulated on television stations and digital platforms, exposing Arabambi to public ridicule and damaging his reputation.

“Our client has had a known residential and business address, maintains professional and political affiliations within Nigeria, and has never been a person whose whereabouts or identity were unknown,” the letter stated.

The legal team maintained that the alleged publication caused embarrassment and harmed Arabambi’s public image and political standing.

As part of their demands, the lawyers called for an unreserved public apology to be aired on national television, published on Obi’s verified social media platforms, and carried as full-page apologies in national newspapers.

They also demanded the payment of N50 billion as compensation for the alleged injury to Arabambi’s reputation, dignity, political standing, and public image.

 


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Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home – Steve Babaeko

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When Nigerians began arriving back home on emergency flights following an ultimatum from anti-migrant groups in South Africa, Steve Babaeko, alongside The Nigerian Institute of Hospitality and Tourism (NIHOTOUR), saw an opportunity to step up for his fellow citizens.

Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home - Steve Babaeko

Steve Babaeko

The CEO of X3M Ideas explains that he saw a deep obligation, one that had nothing to do with advertising and everything to do with hospitality. For Babaeko, it was a reminder that an agency owes a duty of care to the community it exists within.

That conviction shaped the creative agency’s partnership with the Nigerian Institute of Hospitality and Tourism (NIHOTOUR) for the newly launched ‘Welcome Home’ pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. Rather than simply crafting a messaging campaign around the crisis, X3M Ideas helped design a tangible, physical system.

“This wasn’t built as a campaign about a crisis,” Babaeko said. “It was a hospitality agency deciding what it owes its own citizens the moment they land.”

For Babaeko, what X3M has built is infrastructure, something returnees can physically walk through, use, and benefit from the instant they clear the arrival gate.

With the MMIA pilot now officially running, NIHOTOUR directs returnees to immediate support services and issues them a Returnee Card. This card grants individuals a free first night at partner hotels, immediate transport assistance from the airport, and fast-tracked business registration support.

Furthermore, the initiative features a dedicated Restart Desk to assist returnee entrepreneurs and tradespeople with job placement referrals and business registration. This operates alongside a public Homecoming counter that tracks the cumulative number of returnees welcomed, businesses restarted, and jobs facilitated.


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Spotify partners Afro Nation Portugal to expand African music experience

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Spotify has announced a partnership with Afro Nation Portugal as the festival’s official sponsor and exclusive streaming partner for the 2026 edition, in a move aimed at bringing African music and festival experiences to a wider global audience.

Spotify partners Afro Nation Portugal to expand African music experience

The collaboration will provide fans with a dedicated Afro Nation destination on Spotify, featuring official festival playlists, participating artists and selected performance videos after the event.

The 2026 edition of Afro Nation Portugal is scheduled to hold from July 3 to July 5 in Portimão, Portugal.

Spotify said the partnership would enable fans to engage with the festival before, during and after the live event, regardless of their location.

The streaming platform noted that the initiative aligns with its continued investment in promoting African music and supporting its growing international audience.

Speaking on the partnership, Spotify’s Content Marketing Manager for Sub-Saharan Africa, Mr Rifumo Mdaka, described Afro Nation as a global showcase for African music and culture.

“Afro Nation is more than a festival; it is a global expression of African music, fan culture and creative influence.

“Our partnership is about helping that moment travel further through our first collaboration with Afro Nation of this nature.

“By bringing the festival to Spotify, we are giving fans a place to connect with the artists, performances and stories that define the festival long after the final set,” he said.

According to Spotify, the collaboration will also include exclusive festival content, artist discovery features, curated playlists and fan-focused storytelling.

The company said it would document the journey of a selected fan travelling to the festival as part of efforts to showcase the growing global appeal of African music.

Also speaking, Director of Global Partnerships at The Malachite Group and Afro Nation, Ms Clémence Blum, said the partnership represented a major step in expanding the festival’s global reach.

“Afro Nation has always been more than a festival. It is a platform built to celebrate African music, support artist breakthroughs and connect a global community through culture.

“Our partnership with Spotify reflects the shared role we both play in helping artists reach new audiences and giving fans deeper ways to engage with the music they love,” she said.

Spotify said selected live performances from the festival would be made available on the platform after the event, allowing fans around the world to relive the performances on demand.

The company added that the partnership reinforces its commitment to promoting African music, supporting artists and strengthening connections between creators and audiences across the globe.


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