E-Business
Without Analytics, AI is Purely Artificial, no “Intelligence”

Analytics is not a passive tool. Smart business leaders are combining data with multiple machine learning algorithms and in-memory computing capabilities to gain real-time and predictive insights that can assist with quicker and more accurate decision-making.
Without Analytics, AI is Purely Artificial
Despite the current wave of excitement around the importance of analytics within the modern enterprise, BI and analytics have dominated analyst hype lists for more than a decade: in fact, analytics has been the top priority in Gartner’s annual CIO survey for ten out of the last twelve years.
Similarly, predictive analytics is not a new concept that has emerged out of recent technological advances – financial services companies have used predictive analytics in one form or another to determine consumer credit scorecards and repayment terms for decades.
What is new, though, is the in-memory capability that enables business leaders to make critical strategic decisions as they emerge.
Analytics is not a passive tool used to develop reports from historical data. Smart business leaders are combining data with multiple machine learning algorithms and in-memory computing capabilities to gain real-time and predictive insights that can assist with quicker and more accurate decision-making.
Analytics is such an important component of today’s technology mix that I’d argue it is impossible for technologies such as AI and machine learning to be of strategic business value without effective analytics at their core.
Analytics drive transformation in financial services
In a recent Oxford Economics study of 1,500 global CFOs, business performance analytics was paramount for leaders in the EMEA region.
Smart CFOs are using advanced analytics to understand the market and leveraging insights to generate growth.
Financial services companies are particularly well-suited to employ analytics as a value-generating tool.
By analysing the huge volumes of customer data available today, financial services companies can for instance develop and offer personalised products and services, and unlock new revenue opportunities – and even business models – in real time, based on actual customer, situational, and environmental data.
This changes the game dramatically: insurance companies can now leverage analytics by employing machine learning systems that detect anomalies and unusual patterns to identify potential cases of fraud.
In addition, by extracting insight from customer data, social media, and partner and supplier networks, insurers are able to unlock greater efficiency and improve their competitiveness as they make better decisions more quickly and accurately than before.
SAP Analytics Cloud, for example, incorporates machine learning to enable businesses to run dashboards on live business processes – such as sales performance – and help business leaders understand which of the internal KPIs are having the least (and greatest) impact on overall business performance.
This enables businesses to better understand which factors influence net income ratios at any given time, or have the greatest impact on productivity, which guides business leaders to make better decisions.
Leveraging analytics to drive customer engagement
Predictive analytics, AI and machine learning are also empowering businesses to better understand client needs and provide the personalised services and offers that are the hallmark of modern customer expectations.
With customer data sets growing exponentially, businesses can gain key insights into individual customer behaviour drawn from the types of purchases they make, the car they drive, the life events that impact them, and more.
By analysing these data sets, businesses are developing more accurate and personalised offers to customers and equipping all levels of staff with key customer insights that can improve customer service, brand perception, and customer loyalty.
Businesses are also moving away from “customer processes” and implementing analytics platforms that enable them to create thousands – or millions – of personalised processes in real time based on the needs of each customer.
Since these processes are powered by analytics, they can be far more agile and responsive to change, even updating and improving themselves provided there is effective machine learning capabilities imbedded.
Today’s successful businesses run “live”; in other words, they anticipate, simulate, and innovate new business opportunities with a future-minded approach instead of just reporting past success.
A live business strives to know about problems before they affect the bottom line, or damage customer relationships. Smart business leaders are investing in in-memory operational and analytics solutions that can produce the real-time and predictive insights that helps their businesses run live.
E-Business
Konga launches Jara sales with 25% discount on Starlink kits, free delivery

Konga, Nigeria’s leading composite e-commerce platform, has launched its inaugural 2026 shopping campaign, Konga Jara, offering 25 per cent discount on Starlink internet kits alongside free nationwide delivery.

Konga
The campaign, drawing from the Nigerian concept of “jara” — the extra value traders add to purchases — aims to deliver exceptional deals across categories, helping shoppers turn new year aspirations into reality through affordable technology and value-driven shopping.
To qualify for the Starlink discount, customers must purchase kits on Konga.com, activate them at starlink.com/activate, and email activation details to [email protected] for verification against Starlink’s records. Discounts are subject to terms and conditions.
Konga said spotlighting Starlink underscores reliable internet’s role in Nigeria’s digital economy, supporting work, learning, entrepreneurship and communication for households and businesses.
Mr Onochie Melvin, Head of Commercial Planning at Konga, said: “We listened carefully to what Nigerians said they needed to truly kickstart 2026 on the right footing. Reliable internet connectivity emerged as the foundation upon which other aspirations depend.”
He added: “Students need it for online learning, entrepreneurs need it to scale digital businesses, and professionals rely on it for remote work. This Starlink offer is not just about selling products; it is about removing barriers that prevent Nigerians from fully participating in the digital economy.”
Beyond connectivity, Konga Jara provides genuine products from original equipment manufacturers (OEMs) with transparent pricing, warranties and authenticity guarantees.
As a composite e-commerce ecosystem, Konga integrates shopping, payments and logistics for seamless nationwide access, with exclusive deals shared via its social media channels throughout the campaign.
Shoppers can explore offers at www.konga.com and follow Konga’s official pages for updates across the Konga Group.
E-Business
Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.
When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.
At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.
“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
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