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2go, South African Mobile App Bigger than Facebook

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Peter Lockhart, 2go
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2go, mobile social network and one of African continent¹s quietest tech success stories, has come to dominate the Nigerian market, where it has over nine million active users’ ¬ 7million more than Facebook.

The proudly South African mobile social network is a 7-person business that¹s gone from startup to profitability in just four years ­ without ever marketing itself or taking a cent of outside financing.

Peter Lockhart, director of the company said the secret, has been balancing a tight focus on what 2go¹s users really want ­ a cheap, easy way to chat and socialize using their mobile phones ­ with the deep technical expertise needed to deliver that experience across thousands of different devices.
 
“Building mobile technology for an African market is tough. Data and SMS are expensive, and our users are price sensitive and savvy. That means we have to deliver an application that uses the absolute minimum of system resources and bandwidth.  Our response has been to develop proprietary communications protocols and compression algorithms that minimise the app¹s data usage” said Lockhart.
 
The 2go team has also cracked the technical challenge of producing an app that works equally well on all of the myriad feature phones that still dominate the African market.

“It¹s much, much harder to develop for feature phones than for smartphones. Partly because there is such a variety of platforms and operating systems. You need deep technical knowledge. This technical knowledge also extends to our ability to scale the back-end in a very resource efficient manner” Lockhart also said.

The fact that 2go works well on many handsets has been critical to the viral spread of the app, said Lockhart, adding “feature phones aren¹t going away any time soon. Projections from Informa indicate that non-smart phones will still comprise 85% of the African handset market in 2015”
 
2go has resisted the tempation to bloat its app with added features, added Lockhart. “Our users log in and out quickly, several times a day ­ they want things to be quick and simple,² he says. ³We¹ve thought through every menu item; every pixel is there because it serves a purpose”
 
Alongside this technical focus, 2go has also remained extremely alert and sensitive to the needs of its users. ³Our target market is not some kind of generic ŒAfrica” said Lockhart.  “We ask what country are they in, what region, what city?  2go really took off in Nigeria when we noticed that our users wanted to be able to chat within their university communities. So we did the research and created a chat room for each university in the country”
 
2go also actively solicits and follows up on suggestions from its users, added Lockhart.

“People want to be asked for their opinion. Many of our users are starved for entertainment and engagement. 31% of our Nigerian users tell us they don¹t watch television, but 66% of them spend two or more hours on their phones each day. It¹s a very sociable society, and 2go supports that sociability”
 
The insights gained in Nigeria have fed back into the South African market, where 2go has 1,5m active users and counting. The app also provides gateways to other popular social networks such as GTalk, MXIT and Facebook.

2go is a mobile social network targeting users in emerging markets, particularly in Africa. The company has over 21 million registered users with more than 10 million active users in Nigeria, South Africa and Kenya.

User adoption is growing rapidly at approximately 50,000 new registrations a day. 2go users message each other for free, meet new people and share updates and photos with friends and family. 2go¹s mobile currency, GoCredits, enables users to buy content, play games and message each other in in chat rooms.


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Top Nigerian Startups Secure Funding Boost @ iHatch Demo Day Awards

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Nigeria’s startup ecosystem received a fresh injection of momentum as top emerging ventures secured funding and investor attention at the iHatch National Demo Day, where Interface Africa clinched the highest prize of $15,000.

The 4th cohort of the NITDA–JICA-backed accelerator brought together founders, policymakers, and venture stakeholders in Abuja, showcasing innovations ranging from clean-energy financing and digital food marketplaces to next-gen fintech tools.

The startups went rounds of running through state-level selections and regional competition. iHatch was established in 2021 as a strategic partnership to create an enabling environment for young Nigerians to develop and scale their innovative solutions.

The iHatch National Demo Day (4th Cohort), is an initiative by NITDA and JICA which provides a clear pathway for homegrown talent to contribute significantly to economic diversification and digital transformation.

After rigorous selection processes, the top founders converged to pitch their innovations, recognised the standout performers, which are:

Interface Africa with $15,000, the firm is driving Nigeria’s clean energy transition by enabling structured and affordable solar financing.

Ahioma with $12,000, the firm enhances food accessibility with a digital marketplace connecting consumers directly to trusted vendors.

Linia Finance with $10,000, the firm is helping Nigerians take control of their finances with tools for budgeting, tracking, and smart money planning.

Chapta got a laptop reward. They delivering an offline-capable school application ensuring consistent, accessible learning for students everywhere.

Softdrop also got a laptop reward, they solve logistics challenges through a modern delivery platform designed for speed, convenience, and efficiency.

 


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Fidelity Bank to Host Virtual Masterclass on New Tax Law

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Fidelity Bank Plc, a leading financial institution, will host a free virtual training on the Nigeria Tax Act 2025 (NTA) as part of its commitment to helping small businesses prepare for the upcoming legislation.

Fidelity Bank to Host Virtual Masterclass on New Tax Law

Fidelity Bank

The masterclass is scheduled for 10:00 AM (Nigerian time) on Friday, 12 December 2025. It will provide participants with clear insights into changes in the tax framework, the impact on income and business operations, and practical steps to avoid penalties in 2026.

Attendees will also learn strategies to stay ahead in an evolving regulatory environment.

The Nigerian government enacted major tax reforms on 26 June 2025 when President Bola Ahmed Tinubu signed four tax bills into law.

These Acts will take effect on 1 January 2026 and represent a significant overhaul of the country’s tax system.

The reforms aim to modernize and harmonize Nigeria’s tax framework, improve revenue generation, broaden the tax base, and create clearer rules for individuals, businesses, and government agencies.

“Our decision to host this masterclass reflects our commitment to empowering businesses with the right information ahead of the commencement of the new tax regime.

“Information is money and a well-informed business owner is already steps ahead in the race to success.

“This is why we are bringing experts to provide accurate details and demystify the tax act,” said Osita Ede, Divisional Head, Product Development, Fidelity Bank Plc.

Interested participants can register via https://bit.ly/2026TaxLawMasterclass .


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PalmPay MD Seeks Deeper Financial Inclusion @ CeBIH Annual Conference 2025

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L-r: Chika Reginald Nwosu, Managing Director, PalmPay; Tunde Ogundipe, Co-Founder & Chief Executive Officer, E-Doc Online; Emezino Afigbe, Head, Gender Center for Excellence, Enhancing Financial Innovation and Access (EFInA); Ronke Kuye, CeBIH Advisory Council; Dr. Badamasi Lawal, CEO National Social Investment Program; Uche Uzoebo, Chief Executive Officer, Shared Agent Network Expansion Facilities (SANEF); Dominic Wadongo, Chief Risk Officer, SmartCash Payment Service Bank, Nigeria, at the CeBIH Annual Conference recently.
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PalmPay, Nigeria’s leading digital banking platform, has renewed its commitment to deepening financial inclusion across the country. At the CeBIH Annual Conference 2025, themed “Reimagining Financial Inclusion through Cultural Shifts in Consumer Credit,” PalmPay’s Managing Director, Chika Nwosu, urged industry players to deepen financial inclusion by embracing community-aligned solutions and customer-centric innovations that can better serve Nigeria’s underserved and unbanked populations.

Speaking during a panel session titled “Social Inclusion, A Veritable Tool for Financial Inclusion,” Chika Nwosu joined other industry leaders to share insights on strengthening participation among women, rural dwellers, low-income earners, and other financially excluded groups.

Chika Nwosu highlighted PalmPay’s commitment to inclusive finance through its 500,000-strong agent network, which enables seamless cash-in/cash-out services for unbanked users across Nigeria. He also emphasised the importance of PalmPay’s USSD platform, 861#, which allows users with basic phones or limited internet access to perform essential financial transactions.

“Financial inclusion goes beyond access; it must be equitable and tailored to real-life needs,” Chika Nwosu said. He shared how PalmPay leverages behavioural insights to design impactful services, including affordable health insurance, reliable bill payments, merchant solutions, and automated savings features that support financial discipline among users.

The session further examined the role of grassroots agents and community touchpoints in driving last-mile adoption. Chika Nwosu noted that PalmPay’s widespread community presence continues to build trust and encourage excluded populations to embrace digital financial tools.

The session was moderated by Ronke Kuye of the CeBIH Advisory Council and featured representatives from E-Doc Online, SmartCash Payment Service Bank, SANEF, and EFINA.

PalmPay reaffirmed its commitment to driving accessible, secure, and inclusive financial services for all Nigerians. PalmPay is a leading digital banking platform driving financial inclusion and economic empowerment in underserved emerging markets. Through its secure, user-friendly, and inclusive suite of financial services, PalmPay empowers individuals and businesses with tools to manage and grow their money.

PalmPay offers a comprehensive range of products, including mobile payments, savings, and micro-insurance via its app and mobile money agent network.

Since launching in Nigeria in 2019 under a Mobile Money Operator license, the platform has grown to over 35 million app users. PalmPay has operations in Nigeria, Ghana, Tanzania, and Bangladesh.


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