E-Business
Airtel Encourages More Friend & Family Connection With SmartRecharge

By peter oluka
It’s a season of love, sharing and gifting; and Airtel during this yuletide season is giving customers more freedom to have a carefree mobile conversation and Internet connection with their loved ones.
Following the successful unveiling of SmartRecharge, the leading telecom service provider recently uploaded a new ad for the product across all its social media platforms – themed “Whatcha Doing?”
The advert centered on two lovers, Uche and Uju, from the eastern part of Nigeria preparing for their traditional wedding. The ad which was delivered in English and Igbo languages featured a bride frequently calling her fiancé to inquire on wedding arrangement.
In the 1 minute 45 seconds advert, Uche believes it is time to settle down with his United State returnee girlfriend, Uju by performing the customary “Ngba Akwo” traditional marriage of the Igbos. To kick this in motion, Uche secretly made arrangement for the D-day procuring all of the items on Uju’s bride price list.
Being the “igbotic” romantic bridegroom that he is, Uche decides to go about doing this discretely by traveling to the village to enlist the help of his friends and family in assembling the price list. All done secretively from Uju.
At the end, the commercial takes us in a rollercoaster of “hide & seek” with Uju fueling her pester power with SmartRecharge while Uche puts all his skill of elusion to play. Finally, Uche assembles his full bride price and unveils this to Uju through a surprise video call. This astonishes Uju, who makes an outpour of her love and thanks to Uche. The commercial ends with a befitting traditional marriage between the two love birds.
The ad succinctly demonstrated how Airtel breaking the barrier of voice call and data constrains of customers, giving them 10 times the value of their recharge as data and calls to all networks. The bundle is open to new and existing Airtel customers and can be enjoyed by simply recharging using the special code: *220*PIN#.
With SmartRecharge customers get great value for both calls and data in one single convenient recharge. In addition to the 10 times value, the package also gives customers extra data value. For instance, a recharge of N100, gives N500 for calls and N500 for data while N500 gives N2000 for calls, N3000 for data & extra N3000 for data.
Mr Ahmad Mohkles, the chief commercial officer of Airtel Nigeria, said the new package themed #DoAnyHow is to give more freedom and reward to the customers.
“As a customer-centric brand, we at Airtel Nigeria are committed to making life better for all our customers by offering products and services that suit everyone. Airtel Smart Recharge is just one of the new packages introduced to give our customers more freedom to connect with their family and friends,” he said.
On the unique benefits of Airtel Smart Recharge, Mr. Mohkles explained “50% of voice value will be available to call all networks and 50% is available to call Airtel lines while unused bundle value can be rolled over before the validity expires”.
The CCO added that value is offered in bundle accounts for calls and data usage.
Airtel through the plan is also encouraging customers to connect more with their family and friends with the rewards on the package.
E-Business
NITDA Takes Over National Digital Architecture System

Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).
This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.
The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.
The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.
With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.
This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.
Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.
These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.
Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.
The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.
Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.
E-Business
FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion – Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

Bosun Tijani, minister of Communications, Innovation and Digital Economy
The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.
He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.
Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.
He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.
“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.
Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.
According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.
“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.
Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.
Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.
E-Business
Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.
According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.
Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.
The trial, which lasted about a month, with arguments and evidence from both sides.
Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.
However, Neal Mohan, YouTube chief executive, did not testify.
The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.
Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.
The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.
Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.
“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.
José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.
General News3 days agoNCC to Curb SIM Fraud, Strengthen Digital Security with New Platform
Broadcasting3 days agoNBC Boss Urges Content Ceators to Participate in DSO
General News3 days agoKidnappers Now Use Banks to Collect Ransoms — Expert
E-Financial2 days agoBreaking…..Kuda Lays Off Many Employees in Broad Restructuring
E-Financial3 days agoCBN Says Bank Customers Won’t Lose Deposits because of Recapitalisation
E-Business3 days agoJury Finds Meta, Google Liable for Woman’s Social Media Addiction
News3 days agoFrancis Okafor Stuns China, Emerges Second-Place Winner @ Tencent OpenClaw Hackathon
Telecom2 days agoGoogle Rolls Out Search Live AI to 200+ Countries, Including Nigeria


















