E-Business
ADE Digital Marks Third Anniversary, Introduces ‘Free Digital’ Initiative

One of the leading digital agencies in Nigeria, ADE Digital Media has reached a significant milestone in its corporate existence, as it celebrates its third year of delivering innovative digital marketing solutions to clients. With its competence in digital marketing, the company has over the last three years, been able to deliver on its promise of marketing campaign efficiency, to multinational and domestic corporations and organisations like Peugeot, 9Mobile, Interswitch, Access Bank, Oando Plc, Verve,EMC, Konga, Nigerian Economic Summit Group (NESG), Continental Basketball League (CBL), Skye Bank, to mention a few.
“It has been an extremely exciting and rewarding three years. We started ADE Digital with a vision to create very tangible value in the digital marketing value chain. In this time, we have worked with clients who have allowed us experiment, explore and deliver measurable value to their brand development & customer engagement activities,” noted Michael Ebia, co-Founder and CEO of the company.
In celebrating the third anniversary, the company is introducing its flagship social initiative, the ‘Free Digital’, which has an overarching objective of further democratizing the use of digital technology tools and resources, to improve human development outcomes across Africa.
The initiative aims to promote an understanding of the possibilities digital provides in improving the socio-economic possibilities of Africans, provide a platform for Africa’s digizens (digital citizens) to experiment and create innovative solutions that are commercially viable and improve human development outcomes and influence policy actions to incentivize investment in, development and adoption of digital tools for improved human outcomes.
“We have a bold and ambitious vision to create frameworks and partnerships that can further accelerate broad-based adoption of digital technology as a utility, encouraging Africans to intuitively use digital tools and resources to live and work.
Africa has made a lot of progress in digital technology adoption, but for us to fully harness the potential of digital technology in improving human outcomes on the continent, we need to expand the current demographic scope for digital. ‘‘Free Digital’” seeks to among other things, accelerate the digital inclusion that is required to achieve the continent’s human development outcomes,” stated Ebia.
Digital technology development in Africa still trails the rest of the world, a situation that prevents the continent from taking advantage of technology as a growth enabler in a huge number of industries. The ‘Free Digital’ initiative seeks to build a network of partners that can work together across the digital space to upend this narrative.
On the strategy to achieve the objectives of this initiative, Ebia asserted, “The ‘Free Digital’ initiative will educate demand and supply-side stakeholders on the various opportunities digital technology provides in improving human development outcomes across various verticals like education, healthcare, citizenship, commerce, job creation, to mention a few, ensuring that there is a commercially sustainable context to approaching digital opportunities.
The initiative will also empower these stakeholders to take advantage of these opportunities by initiating technology development projects and developing technology hubs across the continent. We also know the role of policy in driving change and will continuously advocate for development-friendly policies to drive a more broad-based digital adoption in Africa.”
ADE Digital intends to achieve the objectives of this project through a robust operational model that will include digital technology development project management, digital technology education, exhibitions, conferences and an extensive digital technology hub network.
E-Business
NIN Enrollment Hits over 136m as New ID Law Takes Effect

National Identity Management Commission (NIMC) has said thet more than 136 million Nigerians and legal residents have been enrolled in the National Identity Database (NIDB).

In a statement on Tuesday, Kayode Adegoke, head of corporate communications, NIMC, said Abisoye Coker-Odusote, chief executive officer (CEO) of the commission, announced the milestone during a courtesy visit to the ministry of budget and economic planning.
In April 2025, NIMC said over 117.36 million Nigerians had been enrolled as of February 28, 2025.
The visit was part of the commission’s ongoing stakeholder engagements with ministries, departments and agencies (MDAs) on the implementation of the NIMC Act 2026.
Presenting the new Act, Coker-Odusote said the legislation repeals and replaces the 2007 NIMC Act, modernising Nigeria’s digital identity ecosystem by positioning the national identification number (NIN) as the country’s foundational identity under the “one person, one identity” policy.
She said the law also establishes NIMC as the root certificate authority for the national digital infrastructure and introduces stronger data protection and cybersecurity measures, as well as digital credentials.
“The Federal Government remains committed to enrolling and issuing NINs to all Nigerians and legal residents within the shortest possible time,” Coker-Odusote said.
She added that NIMC is ready to collaborate with the ministry of budget and economic planning to leverage the NIN for economic planning and national development initiatives.
Speaking during the visit, Abubakar Atiku Bagudu, the minister of budget and economic planning, reaffirmed the federal government’s commitment to the implementation of the NIMC Act 2026.
Bagudu described the legislation as “a transformative milestone” that would strengthen Nigeria’s digital identity ecosystem and accelerate national planning and development.
He commended the NIMC director-general and the commission’s leadership for their efforts in securing the passage of the legislation, noting that it provides “a solid legal foundation for a trusted, secure, and inclusive national identity management system”.
The minister, however, said the true measure of the Act’s success would lie in its implementation and the benefits it delivers to Nigerians.
“The true measure of the Act’s success will lie in its effective implementation and the tangible benefits delivered to citizens,” he said.
Bagudu also called for stronger collaboration across the federal, state and local governments to build public confidence in the national identity system and eliminate the duplication of identity databases across government institutions.
He said the NIN should serve as Nigeria’s single, universally accepted identity standard, supporting efficient service delivery and good governance.
On June 26, President Bola Tinubu signed the NIMC Act 2026 into law, repealing the commission’s 2007 establishing Act.
At the time, Olubunmi Tunji-Ojo, minister of interior, said the legislation would strengthen Nigeria’s legal framework for digital identity management, cybersecurity and secure digital authentication, while reinforcing the NIN as the country’s foundational identity credential under the “one person, one identity” principle.
E-Business
Plateau PCC Collects Nigerians’ Data without Privacy Policy – FIJ

Plateau State Public Complaints Commission (PCC), an agency of the state established to investigate complaints of abuse of office, administrative injustice and other forms of official misconduct is allegedly collecting personal information from members of the public through its website with no privacy policy.

According to investigation by Foundation for Investigative Journalism (FIJ), PCC is falling short of a key transparency requirement under Nigeria’s data protection laws.
FIJ found on Tuesday that PCC collects personal information from members of the public through its website despite providing no privacy policy explaining how that information is collected, processed, stored or protected.
The commission serves as the state’s ombudsman, receiving complaints free of charge against public institutions and private organisations on issues including wrongful dismissal, victimisation and administrative negligence.
Yet, while its online complaint portal requests personal information such as names, phone numbers, email addresses, subject lines and complaint details, visitors are given no privacy notice explaining what becomes of that information after it is submitted.
The omission means visitors are not told why their information is being collected, how long it will be retained, the legal basis for processing it or the rights available to them as data subjects.
WHAT IS THE POSITION OF THE LAW?
The guidelines issued by the National Information Technology Development Agency (NITDA) are explicit: every government website is required to have a privacy policy.
Section 10.4 (i, ii) of the NITDA guidelines mandates all government websites to exercise diligence when collecting personal details or information about visitors on their websites.
The requirement is intended to ensure transparency and accountability in the handling of personal information, allowing visitors to understand why their data is collected, how it will be used and the safeguards in place to protect it.
Similarly, the Nigeria Data Protection Act (NDPA) 2023 requires data controllers to provide privacy notices to individuals before, or at the point of, collecting their personal information.
Such notices are expected to disclose, among other things, the purpose for collecting the data, the legal basis for processing it, the period for which it will be retained and the rights available to data subjects.
Section 27 of the NDPA states:
(1) Before a data controller collects personal data directly from a data subject, the data controller shall inform the data subject of the – (a) identity, residence or place of business of, and means of communication with the data controller and its representatives, where necessary;
(b) specific lawful basis of processing under section 25(1) or 30(1) of this Act, and the purposes of the processing for which the personal data are intended;
(c) recipients or categories of recipients of the personal data, if any;
(d) existence of the rights of the data subject under Part VI;
(e) retention period for the personal data;
(f) right to lodge a complaint with the Commission in accordance with section 46 (1) of this Act; and
(g) existence of automated decision-making, including profiling, the significance and envisaged consequences of such processing for the data subject, and the right to object to and challenge such processing.
Without a privacy policy, visitors have no way of knowing the commission’s data-handling practices or the safeguards, if any, in place to protect the personal information they submit through the website.
At press time, the Plateau State Public Complaints Commission’s website had no privacy policy.
E-Business
FG Suspends New Internet Regulations to Prevent Overlapping Rules

Federal government has directed key digital regulators to suspend the implementation of new rules affecting internet platforms and online intermediaries while it develops a unified national regulatory framework.

Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy
The directive was issued on Tuesday by Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, after chairing a strategic meeting with the leadership of the Nigerian Communications Commission (NCC), the National Information Technology Development Agency (NITDA), and the Nigeria Data Protection Commission (NDPC).
The minister in a statement, said that the rapid growth of the digital economy has created areas where the responsibilities of the three regulators increasingly overlap, particularly in artificial intelligence, online safety, and data protection.
He said that a coordinated approach is needed to provide regulatory clarity, protect investor confidence, and support innovation.
Dr Tijani noted that as part of the directive, the agencies will temporarily halt the implementation of recently introduced guidelines in these overlapping areas.
However, the Minister said that they will continue to carry out their statutory responsibilities within their respective legal mandates.
Dr Tijani said that a Joint Technical Coordination Committee will now be established to work with industry players, academics, and civil society on a single, coherent regulatory framework.
The minister added that the move is designed to improve coordination across government, create a more predictable business environment, and strengthen Nigeria’s position as a leading destination for digital investment in Africa.
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