News
Social Media Managers Being Trained on Skills for Retention of SMM Jobs in Nigeria- Begho

By chukwuemeka fred agbata
Social Media has become quite useful, particularly, for small businesses that use it as a way of attracting new customers. Although, social media appears simple, there are a number of important tips and lessons for people hoping make the most of it.
I was recently with NkemBegho, CEO, Future Software Resources and she shared some tips for social media success.
Nkem is of the opinion that social media is still effective. “Definitely. I think, actually, it is more effective than ever and I think, more and more brands are getting aware of how they can use social media and digital media in general, to push their brand”, she observed.
She stated that, when recession set in, many brands did not have enough budget for marketing in the traditional way anymore, so, social media became the obvious option which most of them now settled for. This, in effect, she stated, has jacked up the trend for the preference of social media by many brands.
Nkem agreed that, social media marketing is becoming more expensive because of the input that now has to go into the process, such as graphic design of images, proper brand identification and a sound strategy. “This is because, more and more people are competing in the same space, so, you have to have an attractive packaging. It’s all about packaging.
That’s what marketing in general is”, she noted. She explained that, people have to see the advertisement and say, “Wow!”, so, people need to work much harder in order to stand out. “Working harder, usually means that you need to spend a little bit more than you might have done two or three years ago”, she emphasized.
On the notion that small business owners may not have the capacity to put a huge budget aside for social media marketing, Nkem stated that the small business owners may not have to spend as much as big business owners because, there are lots of tools out there that they can use on their own without necessarily being a Graphic designer.
Answering a question on the notion that, as people move on to social media, it is as if we are moving funds out of the country in tons because we patronize firms outside the country to provide these services for us, Nkem stated that, it is a Yes and No answer and she explained.
She explained that, in terms of running advertisements, all that revenue goes abroad, while on the other hand, she stated that a lot of training is going on to train social media managers along the value chain in order to retain some of the funds in the country.
“That value chain is something that we need skilled people for because, it requires a lot of customer service and it requires a lot of sales knowledge”, she stressed. she stated that they are not really tech jobs per se, but they feed the technology pipeline.
Nkem is of the view that government involvement should be restricted to sponsoring the training of Nigerians to acquire the required skills so that these jobs will be done in Nigeria instead of taking them abroad. “Nigerians will patronize Nigerians, if they know that they are going to do a good job”, she opined.
On how brands, whose reputation are being maligned online due to the publication of fake news, should approach the issue, Nkem stated that they should go about it the same way they would have gone about it, if it was a print publication was involved.
“First f all, consult your PR Agency. Make sure that you respond. Sometimes, the people making these accusations are actually beneath you, so, maybe you don’t even have to answer them and when you do respond, do it in a professional manner. No need for cat-fighting”, she advised.
She further advised that you should use facts to prove that the news publication about you is fake.
She explained that, if you have done something wrong and you are being exposed for doing something wrong, own up to it, apologize and show what you are doing to remedy it. “Social media has made brands more accountable because, they can’t just sweep it under the carpet”, she concluded.
You can view the full interview here and here
News
OpenAI Launches ChatGPT Health

OpenAI maker of ChatGPT is rolling out a health-focused feature to the generative artificial intelligence (AI) tool that’s used by nearly a billion users.

Named ChatGPT Health, the new feature aims to provide users with health and wellness information. This, as health is one of the most common ways people use ChatGPT, according to OpenAI.
In a blog post, Microsoft-backed OpenAI says de-identified analysis of conversations show that over 230 million people globally ask health and wellness-related questions on ChatGPT every week.
ChatGPT Health will also “securely” connect medical records and wellness apps to ground conversations with a user’s own health information, making responses more relevant and useful.
“Designed in close collaboration with physicians, ChatGPT Health helps people take a more active role in understanding and managing their health and wellness – while supporting, not replacing, care from clinicians.”
According to OpenAI, health information is often scattered across portals, apps, wearables, PDFs, and medical notes making it hard to see the full picture, and people are left to navigate a complex healthcare system on their own.
“ChatGPT Health builds on these so responses are informed by your health information and context. You can now securely connect medical records and wellness apps – like Apple Health, Function, and MyFitnessPal – so ChatGPT can help you understand recent test results, prepare for appointments with your doctor, get advice on how to approach your diet and workout routine, or understand the trade-offs of different insurance options based on your healthcare patterns.”
According to the company, ChatGPT Health is designed to support, not replace, medical care, adding that it is not intended for diagnosis or treatment. “Instead, it helps you navigate everyday questions and understand patterns over time – not just moments of illness – so you can feel more informed and prepared for important medical conversations.
“To keep your health information protected and secure, Health operates as a separate space with enhanced privacy to protect sensitive data. Conversations in Health are not used to train our foundation models. If you start a health-related conversation in ChatGPT, we’ll suggest moving into Health for these additional protections.”
OpenAI adds that access to ChatGPT Health has started with a small group of early users to learn and continue refining the experience, adding that users with ChatGPT Free, Go, Plus, and Pro plans outside of the European Economic Area, Switzerland, and the UK are eligible.
“As we make improvements, we plan to expand access and make Health available to all users on web and iOS in the coming weeks.
“Medical record integrations and some apps are available in the US only, and connecting Apple Health requires iOS.”
News
Kaspersky Shares AI Cybersecurity Predictions for 2026

Kaspersky experts outline how the rapid development of AI is reshaping the cybersecurity landscape in 2026, both for individual users and for businesses. Large language models (LLMs) are influencing defensive capabilities while simultaneously expanding opportunities for threat actors.

Deepfakes are becoming a mainstream technology, and awareness will continue to grow. Companies are increasingly discussing the risks of synthetic content and training employees to reduce the likelihood of falling victim to it. As the volume of deepfakes grows, so does the range of formats in which they appear.
At the same time, awareness is rising not only within organisations but also among regular users: end consumers encounter fake content more often and better understand the nature of such threats. As a result, deepfakes are becoming a stable element of the security agenda, requiring a systematic approach to training and internal policies.
Deepfake quality will improve through better audio and a lowering barrier to entry. The visual quality of deepfakes is already high, while realistic audio remains the main area for future growth.
At the same time, content generation tools are becoming easier to use: even non-experts can now create a mid-quality deepfake in just a few clicks. As a result, the average quality continues to rise, creation becomes accessible to a far broader audience, and these capabilities will inevitably continue to be leveraged by cybercriminals.
Online deepfakes will continue to evolve but remain tools for advanced users. Real-time face and voice swapping technologies are improving, but their setup still requires more advanced technical skills. Wide adoption is unlikely, yet the risks in targeted scenarios will grow: increasing realism and the ability to manipulate video through virtual cameras make such attacks more convincing.
Efforts to develop a reliable system for labelling AI-generated content will continue. There are still no unified criteria for reliably identifying synthetic content, and current labels are easy to bypass or remove, especially when working with open-source models. For this reason, new technical and regulatory initiatives aimed at addressing the problem are likely to emerge.
Open-weight models will approach top closed models in many cybersecurity-related tasks, which create more opportunities for misuse. Closed models still offer stricter control mechanisms and safeguards, limiting abuse.
However, open-source systems are rapidly catching up in functionality and circulate without comparable restrictions. This blurs the difference between proprietary models and open-source models both of which can be used efficiently for undesired or malicious purposes.
The line between legitimate and fraudulent AI-generated content will become increasingly blurred. AI can already produce well-crafted scam emails, convincing visual identities, and high-quality phishing pages.
At the same time, major brands are adopting synthetic materials in advertising, making AI-generated content look familiar and visually “normal.” As a result, distinguishing real from fake will become even more challenging, both for users and for automated detection systems.
AI will become a cross-chain tool in cyberattacks and be used across most stages of the kill chain. Threat actors already employ LLMs to write code, build infrastructure, and automate operational tasks.
Further advances will reinforce this trend: AI will increasingly support multiple stages of an attack, from preparation and communication to assembling malicious components, probing for vulnerabilities and deploying tools. Attackers will also work to hide signs of AI involvement, making such operations harder to analyse.
“While AI tools are being used in cyberattacks, they are also becoming a more common tool in security analysis and influence how SOC teams work. Agent-based systems will be able to continuously scan infrastructure, identify vulnerabilities, and gather contextual information for investigations, reducing the amount of manual routine work.
“As a result, specialists will shift from manually searching for data to making decisions based on already-prepared context. In parallel, security tools will transition to natural-language interfaces, enabling prompts instead of complex technical queries,” adds Vladislav Tushkanov, Research Development Group Manager at Kaspersky.
News
Nigerians with Albinism Reject Pity, Demand Dignity at Empowerment Forum

Nigerians living with albinism say their biggest challenge is not skin sensitivity or poor eyesight, but being seen, heard and treated as full human beings, a message that resonated at a recent empowerment session hosted by the Consumer Advocacy and Empowerment Foundation (CADEF) and Albino Empowerment Foundation.

CADEF
The event last Saturday focused on lived experiences, self-advocacy and rights awareness rather than handouts, though participants received food, protective clothing and skin/eye care materials.
CADEF Executive Director, Prof. Chiso Ndukwe-Okafor, said real progress requires respect and inclusion, not pity, adding that knowledge of human rights equips people to demand fairness.
“Dignity begins when people are seen fully and treated equally,” she said.
Ifeoma Ngesina, founder of Albino Empowerment Foundation, defined inclusion as equal rights and participation in decisions affecting their lives, not stereotypes.
“When persons with albinism are included in schools, workplaces, leadership and media, harmful myths fade,” she said, stressing it builds confidence and leadership.
CADEF Advisory Board Member, Ms Kobi Ikpo, urged participants to own their narrative: “If you do not tell people how to treat you, they will not know how to address you. Once you accept yourself as a complete human being deserving of respect, it reflects in how you carry yourself — and that confidence commands respect.”
Afolake Odudinu highlighted parental ignorance leading to school dropouts, skin damage from sun exposure and social/marital stigma, noting skin cancer treatment remains inaccessible for many.
Efosa Peter, a father and associate pastor, rejected pity for genuine empowerment: “I hate pity. I don’t want to be pitied — I want empowerment.” He described persons with albinism as creatively gifted and warned against insincere initiatives.
“Empowerment must include self-esteem and self-motivation. When you see yourself as whole, others will follow,” he said.
Teacher Rose Adudu shared overcoming school bullying through discipline and advocacy, helping enrol a young albino girl in school despite later parental withdrawal.
“Your character will speak for you,” she said.
Participants were encouraged to use content creation for education and myth-busting, with CADEF planning annual events and advancing Digital Financial Inclusion Rights for Persons With Disabilities.
The forum underscored a core demand: opportunity, understanding and respect over sympathy.
Telecom3 days agoSamsung Plans to Double AI Mobile Devices to 800 million Units this Year
E-Financial3 days agoZacch Adedeji says Rebranded NRS will Overhaul Revenue Administration
Telecom2 days agoNITDA DG Charts Bold Path for Innovation-Led Digital Boom in North
News2 days agoINEC Warns of Fake Ad-hoc Staff Recruitment Portal
News2 days agoNRS Boss Dismisses Fears of Political Weaponisation in Tax Reforms
Telecom2 days agoMandatory Biometric Verification for Starlink Users in Nigeria Begins
E-Financial2 days agoSenders Now to Pay N50 Stamp Duty – GT Bank
E-Financial2 days agoEcobank Offsets Repayment of $300m Eurobond Notes



















