News
Social Media Managers Being Trained on Skills for Retention of SMM Jobs in Nigeria- Begho

By chukwuemeka fred agbata
Social Media has become quite useful, particularly, for small businesses that use it as a way of attracting new customers. Although, social media appears simple, there are a number of important tips and lessons for people hoping make the most of it.
I was recently with NkemBegho, CEO, Future Software Resources and she shared some tips for social media success.
Nkem is of the opinion that social media is still effective. “Definitely. I think, actually, it is more effective than ever and I think, more and more brands are getting aware of how they can use social media and digital media in general, to push their brand”, she observed.
She stated that, when recession set in, many brands did not have enough budget for marketing in the traditional way anymore, so, social media became the obvious option which most of them now settled for. This, in effect, she stated, has jacked up the trend for the preference of social media by many brands.
Nkem agreed that, social media marketing is becoming more expensive because of the input that now has to go into the process, such as graphic design of images, proper brand identification and a sound strategy. “This is because, more and more people are competing in the same space, so, you have to have an attractive packaging. It’s all about packaging.
That’s what marketing in general is”, she noted. She explained that, people have to see the advertisement and say, “Wow!”, so, people need to work much harder in order to stand out. “Working harder, usually means that you need to spend a little bit more than you might have done two or three years ago”, she emphasized.
On the notion that small business owners may not have the capacity to put a huge budget aside for social media marketing, Nkem stated that the small business owners may not have to spend as much as big business owners because, there are lots of tools out there that they can use on their own without necessarily being a Graphic designer.
Answering a question on the notion that, as people move on to social media, it is as if we are moving funds out of the country in tons because we patronize firms outside the country to provide these services for us, Nkem stated that, it is a Yes and No answer and she explained.
She explained that, in terms of running advertisements, all that revenue goes abroad, while on the other hand, she stated that a lot of training is going on to train social media managers along the value chain in order to retain some of the funds in the country.
“That value chain is something that we need skilled people for because, it requires a lot of customer service and it requires a lot of sales knowledge”, she stressed. she stated that they are not really tech jobs per se, but they feed the technology pipeline.
Nkem is of the view that government involvement should be restricted to sponsoring the training of Nigerians to acquire the required skills so that these jobs will be done in Nigeria instead of taking them abroad. “Nigerians will patronize Nigerians, if they know that they are going to do a good job”, she opined.
On how brands, whose reputation are being maligned online due to the publication of fake news, should approach the issue, Nkem stated that they should go about it the same way they would have gone about it, if it was a print publication was involved.
“First f all, consult your PR Agency. Make sure that you respond. Sometimes, the people making these accusations are actually beneath you, so, maybe you don’t even have to answer them and when you do respond, do it in a professional manner. No need for cat-fighting”, she advised.
She further advised that you should use facts to prove that the news publication about you is fake.
She explained that, if you have done something wrong and you are being exposed for doing something wrong, own up to it, apologize and show what you are doing to remedy it. “Social media has made brands more accountable because, they can’t just sweep it under the carpet”, she concluded.
You can view the full interview here and here
News
SERAP Sues INEC Over Alleged ₦55.9Bn Election Funds Diversion

Socio-Economic Rights and Accountability Project (SERAP) has dragged the Independent National Electoral Commission (INEC) to court over the alleged failure to account for ₦55.9 billion reportedly meant for the procurement of election materials for the 2019 general elections.

The grave allegations are documented in the latest annual report published by the Auditor-General on 9 September 2025.
In the suit number FHC/ABJ/CS/38/2026 filed last Friday at the Federal High Court in Abuja, SERAP is seeking: “an order of mandamus to direct and compel INEC to account for the missing or diverted N55.9 billion meant to buy smart card readers, ballot papers, and other election materials for the 2019 general elections.”
SERAP is also seeking: “an order of mandamus to direct and compel INEC to disclose the names of all contractors paid the N55.9 billion for the procurement of smart card readers, ballot papers, result sheets, and other election materials for the 2019 general elections, including the names of their directors and shareholders.”
In the suit, SERAP is arguing that: “INEC must operate without corruption if the commission is to ensure free and fair elections in the country and uphold Nigerians’ right to participation.”
SERAP is also arguing that, “INEC cannot ensure impartial administration of future elections if these allegations are not satisfactorily addressed, perpetrators including the contractors involved are not prosecuted and the proceeds of corruption are not fully recovered.”
According to SERAP, “INEC cannot properly carry out its constitutional and statutory responsibilities to conduct free and fair elections in the country if it continues to fail to uphold the basic principles of transparency, accountability and the rule of law.”
SERAP is also arguing that, “These allegations also constitute abuse of public office and show the urgent need by INEC to commit to transparency, accountability, clean governance and the rule of law.”
SERAP also said, “Allegations of corruption in the supply of smart card readers, ballot papers, result sheets and other election materials directly undermine Nigerians’ right to participate in elections that are free, fair, transparent, and credible.”
The lawsuit filed on behalf of SERAP by its lawyers, Kolawole Oluwadare, Kehinde Oyewumi, and Andrew Nwankwo, read in part: “These grim allegations by the Auditor-General suggest a grave violation of the public trust, the Nigerian Constitution 1999 [as amended] and international anticorruption standards.”
“According to the recently published 2022 audited report by the Auditor General of the Federation (AGF), the Independent National Electoral Commission (INEC) ‘irregularly paid’ over N5.3 billion [N5,312,238,499.39] ‘to a contractor for the supply of Smart Card Readers for the 2019 general elections’.
“The contract was awarded without prior approval from the Bureau of Public Procurement (BPP) and the Federal Executive Council. The payment was also ‘made without any document. There was no evidence of supplies to the commission.’”
News
FG Inaugurates N40Bn CCTV Control Centre for Third Mainland Bridge

Federal government has inaugurated a ₦40 billion closed-circuit television (CCTV) control centre for the Third Mainland Bridge in Lagos.

Speaking at the inauguration on Sunday, David Umahi, minister of Works, said the project followed extensive rehabilitation works carried out on the bridge after the current administration took office in 2023.
“When we came on board in 2023, we met a very terrible Third Mainland Bridge,” Umahi said, adding that the structure, along with Carter and Iddo bridges, required comprehensive re-evaluation and repairs both above and below water level.
He said President Bola Tinubu approved the total rehabilitation of the bridge, including replacement of expansion joints, noting that the completed work had improved driving conditions and extended the bridge’s lifespan.
Umahi said the CCTV system, first announced in 2025, was designed to curb dangerous driving, prevent suicide attempts and strengthen security.
He added that security personnel would monitor live footage from the control centre and enforce speed limits on the bridge.
The minister commended the China Civil Engineering Construction Corporation (CCECC), which executed the project, for what he described as high-quality delivery. He said the contract also included a surveillance boat and two Hilux vans, which would be handed over to the police to support monitoring and rapid response.
“The idea is that we can see everything that is happening on the bridge,” Umahi said, expressing concern over excessive speeding and urging motorists to comply with traffic regulations.
Earlier, Olufemi Dare, federal controller of works in Lagos, said the facility was the first of its kind on any bridge in Nigeria.
He said the system allows real-time monitoring of activities on the bridge and surrounding waters.
Dare said the project includes 240 solar panels, 10 inverters, a 300 KVA transformer, a standby generator, multiple monitoring screens and full air-conditioning for the control centre.
He added that the contract also covers 1,268 solar-powered street lights and a borehole facility.
According to Dare, the project was awarded at a cost of ₦40.17 billion, with about ₦36 billion paid so far to the contractor. He said the current inauguration marked the first phase, with additional commissioning planned once work on the bridge’s extension is completed.
He thanked the president for approving the project and praised Umahi for ensuring due process during its execution.
News
AI Founders and Developers to Converge in Lagos for AI in Action 2026 conference

As Africa stands at the threshold of a digital revolution, Carbon AI has officially announced the AI in Action 2026 conference, scheduled for January 22, 2026, at the Lagos Oriental Hotel.

In a statement in Lagos, Debola Ibiyode, Convener of AI in Action 2026 and CEO of Carbon AI, disclosed that the AI in Action 2026 conference aims to move beyond the typical industry hype to focus on practical, homegrown innovation under the theme: “Driving Productivity, Innovation, and Sustainability—Building the Future in AI Together.”
“AI in Action 2026 is designed as a high-impact platform where deep-tech innovation meets real-world application. The conference will specifically explore how Large Language Models (LLMs), Agentic AI Frameworks, and Generative AI can be harnessed to power Africa’s transformation,” she noted in the statement.
Debola also emphasizes that the time for mere discussion has passed, stressing that AI in Action 2026 is for people who want to do more than just talk about AI; it’s for those ready to build, apply, and lead.
“We aren’t chasing hype or funding; we are chasing real impact. Our mission is to empower budding founders to turn ideas into deployable solutions while championing responsible AI adoption that creates measurable social and economic change across the continent,” she added.
The statement explains that the conference features a curated experience designed to foster genuine collaboration. It includes keynote speeches and panels that offer deep dives into Generative AI, Agentic Frameworks, and their intersection with global sustainability.
Attendees can participate in practical workshops with hands-on sessions focused on building, deploying, and scaling AI tools. The event also features a startup and product showcase that highlights cutting-edge, African-built AI solutions.
Additionally, dedicated mentorship and networking sessions will connect early-stage founders with seasoned practitioners and industry leaders.
The event is a call to action for a diverse cross-section of the ecosystem, including Software and AI Engineers, Data Scientists, Business Leaders, Educators, Policymakers, Students, and ICT Infrastructure companies, enabling AI deployment, including datacenter providers. By bringing these groups together, the conference seeks to ensure the AI revolution is inclusive, ethical, and sustainable.
AI in Action 2026 Now offers tiered sponsorship packages for organizations looking to position themselves at the forefront of Africa’s technological future. Sponsors will gain direct access to a unique demographic of decision-makers and the next generation of AI talent.
“Africa’s digital revolution must be homegrown. Whether you’re building solutions, shaping policy, or mentoring young innovators, this is your platform. Together, we’re not just discussing the future, we’re building it,” she concluded.
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