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Nigeria’s Smartphone Uptake Set to Improve in 2018

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Analysts at Counterpoint Research expect the smartphone market in Nigeria to grow in double digits in CY 2018, driven by the entry of new players and changing OEM strategies.

According to analysis firm’s Market Monitor research focused on the Nigerian handset market, the feature phone market grew 15% annually, offsetting the smartphone decline in 2017, due to a recent economic recession.

The research is comprised of shipment estimates based on vendors’ investor relations results, vendor sales, supply chain checks and secondary research.

Research analyst Anshika Jain said the overall Nigerian handset market declined 8% Y-o-Y in 2016, as the economy (highly dependent on oil exports) witnessed a major downfall in GDP due to plummeting oil prices which triggered a recession, affecting buying power.

This adversely affected the purchasing power of the people. “The overall handset market experienced modest growth of 6% p.a. in CY 2017 as the market is slowly moving out of recession. The situation is likely to improve in 2018,” said Jain.

According to Counterpoint Research, the over smartphone market in 2017 contributed to 52% of the total handset volume, declined by 1% YoY.

Samsung led the overall smartphone market with 34% share in terms of shipments volume, it added

“Samsung still retains the top position with more than one-third share in the total smartphone market. While in the feature phone segment, the market is dominated by a single OEM with 76% share. This highlights the dominance of Chinese players in the feature phone market,” The research stated.

According to Jain, the top two OEMs – Samsung and Transsion Holdings (which owns Tecno, Itel, and Infinix) captured two-thirds of the total smartphone market. “Apart from these two, other leading smartphone players include Huawei, Lenovo, Fero, Alcatel, Gionee, and Apple. These brands capture a smaller share of the overall Nigerian smartphone market.”

Tarun Pathak, Associate Director at Counterpoint Research said almost one-third of mobile subscribers currently use smartphones in Nigeria. “Operators like Airtel and MTN will also look forward to partner with OEMs and Microfinance companies to drive smartphone penetration across the country.”

According to the GSMA’s Mobile Economy 2018 report, mobile subscriber penetration in Sub-Saharan Africa will reach 52% in 2025 compared to 44% in 2017 and 48% in 2020. “In terms of mobile penetration of population, Sub-Saharan Africa will have the largest increase between 2017 and 2025 (8 percentage points).”

Some of the challenges faced by the overall African smartphone market, according to Jain, include affordability and costs, low internet penetration, and a weaker economic climate.

She says Africa is one of the largest continents with more than a billion people, but remains highly underpenetrated in terms of mobile connectivity.

“Less than half of the population still doesn’t own a mobile phone and thus offers a great opportunity for every player in the mobile value chain. Due to this offline is the major channel for mobile device sales.

“Due to lack of infrastructure, it is a challenging task to leapfrog into semi-urban and rural markets. Additionally, the economic slowdown has adversely affected the purchasing power because of which people upgraded to low-cost feature phones rather than smartphones.”

“However, as per our estimates, smartphone adoption is likely to grow in Nigeria and other African countries in coming years as smartphone Average Selling Price is declining and more brands are entering into the mobile ecosystem.”


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NCC Seeks Cost-Based Pricing Framework for Ducts

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Nigerian Communications Commission (NCC) has said that it was strengthening collaboration with state governments and industry players to develop a transparent, cost-based pricing framework for sharing telecom ducts as part of efforts to speed up broadband expansion across Nigeria.

NCC Seeks Cost-Based Pricing Framework for Ducts

Ayuba Shuaibu, director of Policy, Competition and Economic Analysis, NCC, disclosed this at the Stakeholders’ Forum in Abuja.

Shuaibu said the initiative was designed to build consensus among all parties.

“The primary purpose of this forum is to ensure seamless synergy between the Commission and all stakeholders,” he said.

The director said the consultation was prompted by longstanding complaints over permits, levies and other charges imposed by different levels of government.

He said bringing together state commissioners, telecom operators, tower companies and representatives of the Nigeria Governors’ Forum had helped improve understanding of the issues.

“This engagement is a work in progress. We expect more input from stakeholders before presenting the outcome to the Nigeria Governors’ Forum,” he added.

Dr Helen Adeneye, commissioner for Innovation, Science and Technology, Kogi State. welcomed the consultation, saying Nigeria needs a harmonised policy that clearly defines the responsibilities of both the federal and state governments.

“We need a harmonised policy that allows states to collaborate better with telecom operators and creates a more business-friendly environment,” she said.

Dr Adeneye added that adopting the Dig-Once policy would establish a uniform pricing system and help resolve disputes over charges for telecom infrastructure deployment.

Chidi Ajuzie, chief executive officer, WTES Projects Limited,  whose firm is conducting the consultancy study, said the proposed framework would introduce a common cost structure for duct sharing to support broadband investment and economic growth.

“The study is designed to create a uniform pricing model that will drive broadband growth, economic development and wider adoption across the country,” he said.

Ajuzie explained that the consultants had developed preliminary floor and ceiling prices to guide operators while allowing flexibility within the approved range.

He added that the recommendations remain open to industry input before the NCC finalises the framework.

The Dig-Once Policy is designed to reduce the cost and disruption of deploying broadband infrastructure by requiring fibre ducts to be installed whenever roads are constructed or rehabilitated.

The NCC is developing a cost-based pricing framework for sharing these ducts to promote fair pricing, reduce duplication of infrastructure and encourage investment.

The proposed model is expected to support the Federal Government’s broadband expansion targets while improving collaboration between telecom operators and state governments.

 


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MUSON Graduates Shine at 2026 Concert as MTN Foundation Celebrates 20 Years of Music Scholarships

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Emeka Nwodike, acting director of the MUSON School of Music, conducted the institution’s graduating class in a grand finale performance, bringing the 2026 graduation concert to a memorable close. The concert took place on July 7 at the Shell Hall of the MUSON Centre, Onikan, Lagos.

MUSON Graduates Shine at 2026 Concert as MTN Foundation Celebrates 20 Years of Music Scholarships

The event celebrated students who successfully completed the MUSON Diploma Programme through the MTN Foundation Scholarship Programme.

The graduating students delivered a rich choral repertoire that reflected the breadth of their musical training, performing Italian Salad by Richard Genee, My Song by Eriks Esenvalds, Obi Dimkpa by Laz Ekwueme, and an ABBA Medley arranged by Goran Bejstam. Under the Acting Director’s baton, the choir demonstrated technical precision, vocal maturity and artistic expression before an audience of family members, music enthusiasts and industry stakeholders.

The concert formed part of the long-running partnership between the MTN Foundation and the Musical Society of Nigeria (MUSON), which has, since 2006, provided scholarships for hundreds of talented young Nigerians to receive formal music education through the MUSON Diploma School. The programme continues to serve as one of the country’s foremost platforms for developing professional musicians and strengthening Nigeria’s creative economy.

Speaking at the close of the concert, Nwodike expressed appreciation to the MTN Foundation for its sustained support of the scholarship programme over the past two decades. He also thanked the Director of the MUSON Centre, faculty members, mentors and other stakeholders whose dedication has contributed to the school’s continued success.

“For nearly 20 years, the MTN Foundation has remained a steadfast partner in our mission to nurture young musical talent. We are deeply grateful for that commitment. I also want to thank the Director of the MUSON Centre, our faculty, mentors and everyone whose dedication has helped the MUSON School of Music continue to grow and thrive. Their support has made this programme what it is today, and our graduates are a testament to that collective effort,” he said.


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Meta Introduces Muse Image With Advanced AI Image Editing Across WhatsApp and Instagram

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Meta is rolling out Muse Image, the companyʼs first image generation model from Meta Superintelligence Labs, now available in Meta AI . Muse Spark made Meta AI a smarter assistant; now, Muse Image acts as the creative partner that knows your world, making it easy to turn your ideas into high-quality visuals that you can download and share anywhere, including directly to your feed, story, or chat.

Meta Introduces Muse Image With Advanced AI Image Editing Across WhatsApp and Instagram

The model also powers new creative tools across Metaʼs apps. You can use more than 30 new AI-powered effects for Instagram Stories and generate images in your direct chats with Meta AI on WhatsApp — starting in limited countries with more locations on the way.

Simple Prompts, High-Quality Outputs

Whether you’re starting from scratch or working with an existing photo, you can describe what you want in simple, conversational language, and Meta AI handles the rest thanks to Muse Image. Ask it to mock up an image of you in front of a historical landmark, cleanly erase a photobomber from the background of a shot, or write a custom prompt to build a functional QR code. It will also render text cleanly inside your visuals, meaning you can ask for a how-to guide or a detailed infographic on a specific subject, and the text comes out legible and styled to match.

Suggested Presets to Help You Get Started

Sometimes the hardest part of creating is getting started. Meta AI now includes a presets panel with suggested prompts to help inspire you. One tap restores an old family photo, lets you see yourself with trending hairstyles, or reimagines you as a claymation character or a 16-bit video game hero. Whatever you create, itʼs easy to share with friends across Metaʼs apps so they can try the same preset on their own photos.

Shop Your Room Redesigns

You can also snap a photo of your room and ask Meta AI to redesign it with real products from the web or Facebook Marketplace. Suggest a style you love or ask Meta AI to pull from whatʼs trending to see what your space looks like with a full makeover.

An Intelligent Creative Partner

Muse Image doesn’t just build an image; it thinks through your prompt first. By pairing up with Muse Spark, the model takes multiple steps behind the scenes — planning its layout, looking up real-time web context, and intelligently blending multiple visual references at once. Whether you want to place your pet in a famous painting or combine a selfie with a vacation photo to create a custom postcard, Meta AI handles the complex reasoning for you so the final visual matches your vision perfectly.

Rooted in Your World

You can also @-mention Instagram accounts in the Meta AI app to bring specific Instagram profiles right into your images. Whether you want to design a custom event invitation, mock up a collaborative creative concept, or generate a personalized graphic, tagging a username lets Meta AI use public photos to build a visual thatʼs ready to post. You have control over how your content can be tagged for AI creation with an easy setting to turn this feature off at any time.

Edit Directly on the Photo

To make a change, just tap the markup icon on your creation to circle, sketch, or annotate edits right on top of the photo. Since Meta AI remembers the full context of your conversation, you can keep refining by swapping styles, adding elements, or tweaking details — all without starting from scratch.

Whatʼs Next

Soon, Meta will bring Muse Image to more countries and the places where people use Meta AI, including Facebook and Messenger, and additional surfaces on Instagram and WhatsApp. In the coming weeks, advertisers and agencies will be able to tap into Muse Image through Advantage+ creative.

Using Meta AI with Muse Image is free for everyday creation. For people who want to create even more, itʼs available as part of Metaʼs subscription plans.

Images are just the beginning. With Muse Video already in development, Meta is building entirely new ways for you to bring your ideas to life, getting one step closer to personal superintelligence.


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