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Konga, Yudala: Partnership to Unlock eCommerce in Africa

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E-commerce in Africa has remained a tough nut to crack.

 

Despite significant optimism of an unprecedented upsurge in global e-commerce spend which is widely expected to gross $4.058 trillion or 14.6% of total retail spending by 2020, e-commerce in Nigeria and on the African continent is still largely untapped.

 

Till date, majority of players in the sector are locked in a battle of attrition in their bid to turn profitable. Many others have lost the battle and quietly exited the scene. The list of such failed ventures is seemingly endless.

 

Recently, an operational merger between two e-commerce giants, Konga and Yudala was announced – a piece of news that has dominated headlines for the past one week.

 

According to the official announcement released by the management of both companies, the business merger, which takes effect from Tuesday May 1st 2018, will see both companies operate under the Konga brand name and with dual CEOs in the persons of Nick Imudia who will be in charge of online among others and Prince Nnamdi Ekeh who will be responsible for the offline arm of the business.

 

Founded in 2012, Konga has featured prominently in the news in the past couple of months following its acquisition by Nigerian tech giants, Zinox Group, after months of intense negotiation with the company’s erstwhile majority investors, Naspers and AB Kinnevik.

 

A merger between Konga and Yudala is a master strategy that undoubtedly has the potential of finally cracking the e-commerce bug in Nigeria and beyond.

 

Here are five reasons why:

Strongest e-commerce force in Africa

The merger between Konga and Yudala has ultimately transformed the new Konga brand into a strong e-commerce group, arguably the biggest on the African continent.

 

By virtue of the shared resources that will naturally benefit the brand from the merger including sheer size, human resources capacity, massive warehousing capabilities, increased reach and wider array of products, services and offerings at its disposal, industry watchers and other experts are unanimous in their position that Konga can finally rise as an e-commerce force that can rival some of the world’s biggest such as Amazon and Alibaba.

 

Improved customer experience

One of the major obstacles that has prevented e-commerce from taking off in Nigeria is shoddy customer experience.

With Konga and Yudala merging operations, there is renewed hope for the average customer, especially when one considers a fusion of Konga’s world-class online platform and Yudala’s ubiquitous network of physical stores.

Both platforms are efficient, highly responsive and respectively best in class in the industry. With this merger, perhaps, the time has come to look forward to a highly improved shopping experience, one that has largely eluded many in the industry.

 

Cutting-edge Technology

Konga is primarily a technology company, one that has invested heavily in technology and crucially reliant on cutting-edge tech to drive its operations.

By merging forces with Yudala, another technology-driven business and leveraging on the huge access to technology at the disposal of its parent company, the Zinox Group, there is a golden opportunity to improve the ease and convenience of the shopping experience, a factor that has recurrently featured as one of the pain-points of e-commerce.

Through the deployment of technology in automating most of the processes that have previously encumbered shoppers, including products classification, stocking, check-outs, logistics and delivery, among others, a fresh dawn seems imminent for e-commerce in Nigeria.

Should the new brand live up to expectations by deploying a predominantly automated, user-friendly range of cutting-edge tech solutions, it will succeed in creating a frictionless e-commerce experience that will set a standard for the continent.

 

Better logistics/delivery

Many e-commerce companies across Africa leave a lot to be desired when it comes to service level expectations in logistics/delivery.

Items take days or even weeks to get to the final user, even in urban city centres, leading to a situation in which many potential shoppers would rather prefer to visit a physical/brick-and-mortar store to purchase or personally pick-up their items.

In Konga Express, Konga boasts an excellent logistics company with advanced delivery capabilities for internal and external customers.

Through the expected new investment that will come in through the Yudala merger, shoppers can finally look forward to a more reliable delivery option. Further lending a sense of excitement is the multiple pick-up locations which Yudala’s nationwide network of store locations offers.

 

Overcoming distrust by cracking mobile payments

Trust remains a major issue that has kept e-commerce in Africa from reaching its much-vaunted potential.

A number of potential shoppers are wary of scams, a legitimate concern which prevents many from disclosing their credit/debit card/financial information and buying online.

Although Konga announced a ban on payment on delivery (POD) before its acquisition by the Zinox Group, there are possibilities that this policy could be rescinded in the light of the merger with Yudala.

Furthermore, through Konga Pay, a CBN-licensed mobile money platform, Konga has a fitting tool with which to crack the mobile payment bug.

By positioning Konga Pay prominently as a secure platform and doing the hard work at the back-end to assure online transactions are effortlessly and safely carried out, e-commerce may just be on the verge of exploding in Nigeria and beyond.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Kaspersky Warns that Scammers are Exploiting World Cup 2026 Travellers

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Kaspersky experts explain which online offers travellers should be cautious of when planning their trip, to avoid spoiling their experience ahead of the upcoming games.

Thousands of fans are expected to attend the World Cup 2026, and many are already handling their travel logistics, purchasing their flights and other transport tickets, booking accommodation, and arranging everything they need to reach the host cities. As interest grows, so does the number of fraudulent schemes that exploit the fact that fans are actively preparing for their upcoming journey.

In late April 2026, Kaspersky experts detected a campaign exploiting the branding of a well-known transport app, targeting users in Mexico. The interface of a fake Spanish-language website, impersonating one of the services, prompts users to enter their phone number and password in order to “claim prizes.” In reality, the attackers are mimicking a trusted brand and attempting to steal users’ credentials from those lured by the promise of a reward.

Some cybercriminals go “a level lower” and post their offers on the dark web. Kaspersky Digital Footprint Intelligence experts discovered a thread advertising such services, published on a shadow forum in March 2026.

The listings included offers for discounted airline tickets, hotel bookings, and match tickets, allegedly at 20% off the original price. These offers are designed to lure users and can be highly dangerous, ultimately resulting in victims losing both their money and any services they expected to receive.

Entrepreneurs and property owners also in the crosshairs

Cybercriminals are also targeting businesses and entrepreneurs at the intersection of the travel industry, which is also involved in the event. Given the high demand for short-term rentals during the tournament, property owners have become an attractive target for scams.

For example, a fake website was discovered requesting account credentials for a well-known platform. In this way, scammers attempt to gain access to property owner accounts, potentially resulting in unauthorised withdrawals and financial losses.

Another common scheme involves fraudsters attempting to extract money from organisations by posing as representatives of well-known airlines and offering fictitious business partnerships. In these emails, they claim to be launching new projects or business expansion initiatives and state that they are actively seeking suppliers or contractors.

If a company representative responds to such an offer, the scammers typically escalate the deception in a subsequent stage. To enhance credibility, they send forged documents for completion and signature, including supplier registration forms and non-disclosure agreements.

The ultimate objective of the fraudsters in this scheme is to induce the organisation to pay a so-called “deposit,” ostensibly required to secure a priority position in a partner selection list.

According to the claims made in the fraudulent communications, this payment would later be fully refunded once the partnership is formally established. In reality, this promise is entirely deceptive. The perpetrators simply appropriate the funds, and no reimbursement is ever made to the victim organisation.

“The travel sector, particularly when it intersects with major events, is a persistent target for a wide range of scams and fraudulent schemes. For end users, it is often difficult to distinguish at first sight between a legitimate website and a spoofed one, or between genuine marketing communications from a reputable service and scam emails.

“We therefore advise treating overly attractive offers with a high degree of caution in order to protect your personal data and financial resources,” says Anna Lazaricheva, senior spam analyst at Kaspersky.


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Meta Platforms Contributed $820m to Nigeria’s Economy in 2025 – Report

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Meta’s family of platforms, including Facebook, Instagram and WhatsApp, contributed an estimated 820 million dollars in annual economic value to Nigeria in 2025, according to a new report released on Wednesday.

Meta platforms contributed $820m to Nigeria’s economy in 2025 - Report

Meta

The report titled “Nigeria’s Digital Economy” was conducted by independent research firm, Public First, and commissioned by Meta.

It stated that 14 million Nigerian small and medium-scale enterprises (SMEs) used Meta platforms in 2025 to start, run and grow their businesses.

According to the report, the platforms contributed about two billion dollars to Nigeria’s Gross Domestic Product (GDP) while generating an estimated 640 million dollars in productivity gains through instant messaging services.

The report noted that 81 per cent of Nigerian businesses surveyed said Meta platforms had helped them expand their customer base beyond their local areas.

It added that the digital tools had reduced customer acquisition costs and enabled businesses in different parts of the country to access wider markets.

The report also highlighted the growing role of artificial intelligence (AI) in Nigeria’s economy, projecting that AI could contribute 22 billion dollars to the country’s GDP by 2035 under favourable conditions.

It stated that 87 per cent of online Nigerians surveyed believed AI products developed within Africa would play an important role in the continent’s economic growth.

Speaking on the findings, Meta’s Director of Public Policy for Sub-Saharan Africa, Balkissa Ide Siddo, described Nigeria as one of the world’s most entrepreneurial and digitally engaged markets.

According to her, Meta platforms are helping to remove traditional barriers to business growth and enabling entrepreneurs to access broader economic opportunities.

“From a tailor in Lagos reaching customers across the country through Instagram, to a small business owner in Kano taking orders on WhatsApp, to a creator in Abuja building a global audience on Facebook, Meta’s platforms are unlocking real economic opportunity,” she said.

Siddo noted that WhatsApp had become a major gateway for AI adoption in Nigeria and across Sub-Saharan Africa.

She added that 93 per cent of Meta AI prompts in the region were made through WhatsApp, indicating that many users were engaging with AI technologies through platforms they already use daily.

The report further stated that 93 per cent of online Nigerian adults surveyed said they felt more connected to wider communities through Meta’s applications.

Also speaking, Alison Neyle, Director at Public First, said the findings reflected the increasing role of digital platforms in supporting entrepreneurship and participation in Nigeria’s growing digital economy.

“Nigeria’s digital transformation is creating new opportunities for businesses, creators and consumers alike.

“With the right combination of infrastructure, platform access and open-source AI, the upside for Nigeria is significant,” Neyle said.

The report projected that Meta’s contribution to Nigeria’s economy could rise to two billion dollars annually as digital adoption deepens and internet access improves across the country.


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NITDA Unveils AI-Powered Government System That Tracks Workers, Flags Delays Automatically @ICSC 2026

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Kashifu Inuwa, director general of the National Information Technology Development Agency, has called on public institutions and organisations to embrace Artificial Intelligence (AI) responsibly while prioritising human accountability, policy frameworks, and digital skills development.

NITDA Unveils AI-Powered Government System That Tracks Workers, Flags Delays Automatically @ICSC 2026

Rep of DG NITDA, the Director, SMP Department, Dr Aristotle Onumo giving insights into effective public service delivery through digital transformation at the ICSC 2026

Speaking at the International Civil Service Conference 2026, held at the Eagles Square in Abuja, the NITDA boss who was represented by the Director, Stakeholder Management and Partnership department, Dr Aristotle Onumo, disclosed that the Agency has already begun implementing a comprehensive AI Transformation Plan designed to reposition the organisation for long-term institutional efficiency, continuity, and productivity.

According to him, the three-year transformation initiative is aimed at creating a digitally driven institution where operations can continue seamlessly regardless of personnel changes.

“In NITDA as an agency, we have what we call the AI Transformation Plan. It is a kind of three-year plan which we have put in place so that even if the current staff are replaced completely, new personnel should be able to interact with the system and continue work without hindrance,” he stated.

The DG explained that the Agency has already integrated AI into its internal workflow processes, particularly in document management and task tracking.

He noted that official documents submitted at the Agency’s premises are now scanned immediately at the gate and automatically routed by AI systems to the responsible officers based on identified keywords and subject areas.

He added that the AI infrastructure also monitors timelines and flags delays where officers fail to attend to official correspondence within stipulated periods.

“All that is required now is to drop documents at the gate. AI scans and routes them to the appropriate officers. If such documents are not treated within the required timeframe, the system flags them and reports accordingly,” he explained.

While acknowledging concerns surrounding AI adoption, particularly fears about job displacement, the NITDA DG stressed that the technology should be viewed as a tool for improving productivity rather than a threat to human relevance.

“There is always this fear that AI is coming to take away jobs, especially in the public service. But I want to state clearly that the jobs of people who refuse to upskill themselves may eventually be affected. However, those willing to retrain and adapt will benefit immensely from AI,” he said.

To address workforce transition concerns, he revealed that NITDA has commenced agency-wide AI capacity building programmes for all staff members.

According to him, employees whose traditional roles are being transformed by automation are being reassigned and redesignated into emerging AI-related functions.

“We have ensured that everyone undergoes AI training. Those who previously handled manual file operations have now been redesignated as AI assistants and AI administrators. We are preparing our workforce for the future rather than replacing them,” he noted.

The DG further emphasised the importance of maintaining human oversight in AI deployment, warning against the complete removal of human intelligence and accountability from governance systems.

“You must not take away human monitoring and accountability in any AI implementation process. At the end of the day, someone must remain accountable,” he cautioned.

Speaking on governance and regulation, the NITDA boss called for all Ministries, Departments and Agencies (MDAs) to develop internal AI policies capable of defining clear operational boundaries for the technology.

According to him, government deployment of AI differs significantly from private sector usage because public institutions must bear responsibility for any AI-related failures or ethical breaches.

He stressed the need for robust governance frameworks to guide responsible AI use, protect citizens’ rights, and ensure compliance with data protection regulations.

“We must ensure that whatever we use AI for aligns with data protection regulations and responsible use principles. Without proper frameworks, data misuse could become more prevalent and destructive,” he warned.

The NITDA DG also highlighted the Agency’s broader efforts to drive national AI adoption following the development of Nigeria’s National AI Strategy, which he described as one of the country’s most forward-looking digital policy documents.

He stated that NITDA is currently using the Agency as a practical AI sandbox to test implementation models before wider deployment across the public service ecosystem.

As part of efforts to deepen digital capacity across government institutions, he disclosed that NITDA is collaborating with the Office of the Head of Civil Service of the Federation to train civil servants in digital literacy and AI-related competencies.

He reiterated that the future workforce must embrace continuous learning and adaptability to remain relevant in an increasingly AI-driven world.

“AI has not come to replace people completely. But those who refuse to develop their skills may struggle to fit into the evolving technology ecosystem,” he concluded.


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