Telecom
Airtel’s ‘Meet the in-Laws’ TVC Narrates Power of Mobile Internet & Connectivity
Leading telecoms operator, Airtel Nigeria, has unveiled a new Television Commercial (TVC), dubbed ‘Meet the in-Laws’, which demonstrates the power of mobile Internet as a phenomenon that enriches life and keeps everyone connected irrespective of age, class, tribe or gender
Following the success of“Data is Life”campaign in 2016, the new campaign is an incremental build that further expresses “Data is Life”in a more culturally relevant way, using insight true to a typical Nigerian family.
The new campaign emphasizes that like love; mobile Internet connects the world, brings people together, inspires new stories and helps to forge harmonious bonds.
In continuation of its award-winning “Amin” TVC, Segun is now married to Amaka and the new couple has just been blessed with their first child.
In line with local custom, Segun’s mom, renowned Nollywood actress, Idowu Philips aka Iya Rainbow; his mother-in-law, Nollywood actress, Ngozi Nwosu aka Mummy Peace and father in-law, actor, Dele Odule aka Papa Amaka came visiting ahead the Christening of their beloved grandchild.
To ensure peace and tranquility in the house, Segun made sure that all necessary household items were distributed evenly, especially items common to both mothers-in-law – Iya Rainbow and Mummy Peace.
Expectedly, the rivalry between the mothers-in-law went from bad to worse as they contended for virtually everything – including bed rooms, personal effects, mobile Internet (Airtel router), baby care, etc.
On the day of the baby Christening, Iya Rainbow took over the dance floor, becoming the cynosure of all eyes while twirling to the beats of the gangan drummers.
But arrival of Mummy Peace in elegant native attire with family and friends grooving to the afro-pop song of Small Doctor – “Penalty” – swayed the attention of the guests.
Mummy Peace attracted the trendy and classy audience with her ‘life-of-the-party’ show – live streaming and smartphone selfies’ session.
To demonstrate equal aptitude, Iya Rainbow also brought out her tablet smartphone for selfies, also getting similar attention from invited guests.
The new TVC, which was delivered in a comic and rich musical rendition, depicts the passion, love, and rivalry that exist in larger family settings.
It also expressed how data has become a critical part of our life.
Airtel appears to be speaking to two major themes with the new TVC.
The first idea is the posturing of the telco to occupy and own the ‘Data is Life’ narrative.
Consistently, Airtel has spoken to this theme and the ‘Data is Life’ sequel offers glowing testimony to the company’s narrative that data is not just the new oil but it equals life.
Indeed, a life without data leaves so much to be desired.
The new TVC also captures Airtel’s intent to democratize data.
The cast for the new TVC shows that regardless of age, social status and location, everyone has a strong craving for data.
The mothers-in-law fully depict that social media is no longer the exclusive preserve for younger people.
More than anything else, Airtel is promoting togetherness, family values and demonstrating the immense influence and power that mobile Internet now commands.
Google has launched its Search Live feature globally to over 200 countries, including Nigeria, where AI Mode is available, enabling voice-and-camera conversations in users’ preferred languages.
Powered by the new multilingual Gemini 3.1 Flash Live model, it delivers natural, real-time interactions via the Google app on Android or iOS—tap the Live icon under the Search bar.
Ideal for hands-free help, users can speak queries for audio replies, follow-ups, or web links. Camera integration adds visual context, like troubleshooting a shelving unit, or pairs with Google Lens for real-world chats.
From the app or Lens, Nigerians can now explore, learn, or solve tasks instantly, boosting everyday productivity worldwide.
Clean and reliable power for telecom networks in Ethiopia, Liberia, and Sierra Leone will be expanded following a $45 million investment by the International Finance Corporation (IFC) in IPT PowerTech.
The investment targets countries where limited power supply continues to slow digital connectivity and broader economic participation, the institution stated earlier this week.
To enable this expansion, the IFC is providing a $45 million corporate financing package consisting of an A-loan of $27 million and $18 million in blended finance.
The blended portion is sourced from the Canada-IFC Blended Climate Finance Programme and the IDA20 Private Sector Window Blended Finance Facility.
The initiative marks the IFC’s first direct infrastructure engagement in Liberia in a decade and in Sierra Leone in six years.
It will help scale solar- and battery-based power systems that reduce reliance on diesel and support greener, more resilient telecom networks.
By improving the quality and stability of power to telecom towers, the initiative will strengthen mobile coverage and ensure that households, schools, health centres, and small businesses can depend on consistent digital services, said the IFC.
The funding supports the modernisation, operation, and maintenance of 2 235 telecom sites across the three nations. More than 90% of these are located in off-grid or weak-grid locations.
With new solar and battery systems powering these sites, mobile networks will experience fewer outages and improved service quality.
Optimising the energy mix is estimated to reduce power costs for operators by up to 30% in Liberia, 26% in Sierra Leone, and 52% in Ethiopia.
This transition is also expected to cut emissions by more than 10 624 tonnes of carbon dioxide annually. Furthermore, the partnership will promote gender inclusion by expanding opportunities for women in technical, operational, and leadership roles within the sector, says the IFC.
This agreement reflects a shared vision for a greener telecom industry and empowers the company to scale its innovative energy platforms, according to Nabil Haddad, CEO of IPT PowerTech Group.
Reliable and affordable power for telecom networks is a cornerstone of Africa’s digital transformation, said Nathalie Kouassi-Akon, IFC regional director for West Africa and the Gulf of Guinea.
Through this partnership, the institution is supporting a scalable, private sector-led solution that enables mobile operators to reach underserved and fragile communities more sustainably, added Kouassi-Akon.
The project advances the World Bank Group and African Development Bank’s Mission 300 initiative, which aims to provide electricity to 300 million Africans by 2030.
Expedier has unveiled “Expedier for Business,” an online pro-banking platform to simplify global payments, multi-currency transactions, and financial operations for expanding companies.
Kingsley Madu
The tool centralizes payments, invoicing, payroll, and treasury into one secure dashboard, tackling challenges like fragmented systems and poor visibility that hinder international scaling.
Kingsley Madu, Co-Founder and CEO of Expedier, said: “African businesses are increasingly global… Expedier for Business was built to simplify how companies manage money across borders while maintaining visibility, control, and compliance.”
Key features include customizable dashboards for payments, invoices, and workflows; support for USD, CAD, GBP, EUR, and more; virtual cards; automated payroll/invoicing; currency swaps; and real-time tracking.
Security measures cover two-factor authentication, KYC/KYB verification, and team access controls.
As cross-border trade and remote work boom in Africa, the platform aids firms dealing with international suppliers, teams, and customers. It is now available for organizations scaling globally.
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