Telecom
Understanding the Airtel SmartConnect’s Value Proposition
According to Philip Kotler, father of modern marketing, “Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value.”
These words of the North American Professor succinctly summarizes the fact that beyond wanting to sell or profit making, brands must be willing and ready to create value and reward customers to earn their loyalty.
Like in every other industry, the demand for quality service experience, innovative products and services by customers in Nigeria’s telecommunications industry have been major driver of winning the marketplace.
Leading telecommunications service provider, Airtel has been one of the most consistent operators that have deepen its brand affinity and loyalty through innovative products and services in the last five years. One of such offerings is its SmartConnect package.
Since the introduction of SmartConnect 2.0, a package new offer which offers prepaid customers six times the value of every recharge, Airtel has continued to deliver added value that empowers and enriches the lives of its customers.
In the last three years, Airtel SmartConnect has provided customers more freedom to connect more with family and friends through bonuses on calls and data.
In line with its brand positioning as Nigeria’s leading mobile Internet services provider, Airtel recently launched SmartConnect 5.0 which offers new customers on its network 100% bonus on any data bundle purchased as well as eight times the value of any recharge.
Under the new offer, new customers get 100% bonus on every data bundle of N100 and above, and also get eight times bonus on any recharge, which will be split along the following: Main account, 100%; Voice, 250%; data, 250%; social, 100% and Family & Friends, 100%.
For example, if a new customer buys 3GB data bundle, he/she automatically gets 6GB with a validity period of one month. And when a customer refills with N100 worth of airtime, he/she gets credited with N100 in main account; N250 bonus for voice; N250 bonus worth of data; N10o for Social and N100 for Family & Friends, totaling N800.
Airtel says the new offer will empower more Nigerians, improve productivity and help more telecoms consumers stay connected with their friends, loved ones and business associates.
Commenting on the newly revamped SmartConnect package, Dinesh Balsingh, Ag. Chief Commercial Officer, Airtel Nigeria, said the company is committed to sustaining the SmartConnect’s history of creating value and offering mouth-watering opportunities for telecoms consumers.
“The SmartConnect package has a rich and interesting history of placing absolute power in the hands of telecoms consumers. With the package, we are offering choice and freedom to customers – the power to do whatever they want to do at a very affordable rate and on a reliable and robust 4G Network.
“At Airtel, we are totally committed to creating innovative products and services that will enrich the lives of our customers as well as enable them to succeed in their professional and personal endeavours,” he said.
The 100% data bonus Offer is available to new customers and valid for 90 days, beginning from the day a customer joins the Airtel Network.
Speaking to some customers that have enjoyed the SmartConnect package, Helen Mefor, said she actually bought her Airtel SIM in order to enjoy the offering. “I remember I bought my Airtel SIM during my final year at the University in order to enjoy SmartConnect 2.0 when it was launch in 2016. It’s been an awesome experience with Airtel ever since”, says Helen.
“Airtel SmartConnect has really help to make life easier for me. Since I switched to Airtel, SmartConnect has enabled me to call my clients and family more. It has greatly reduced my cost on calls and data every month. Thanks to Airtel for SmartConnect”, Tijani Aliu, a businessman at Computer Village Ikeja, also said.
Based on its market insight on consumers’ preference, Airtel has maintained a steady growth in its market share through SmartConnect and other innovative products including the launch of its 4G LTE network early this year.
Telecom
New Investment Fund Targets Acceleration of Emerging Technology in Nigeria

The International Rescue Committee (IRC) has announced the formation of Airbel Ventures, a new humanitarian impact investing fund aimed at accelerating the introduction and scaling of breakthrough technologies in crisis-affected communities.

The fund will invest in companies whose ideas have the potential to change humanitarian response, including digital infrastructure for frontline health systems and climate-resilient agriculture.
The launch of Airbel Ventures follows a period of rapid innovation at the IRC, despite the humanitarian sector facing record funding cuts.
In the past year, the IRC’s Airbel Impact Lab has advanced more than twenty Artificial Intelligence (AI) and technology initiatives—from anticipatory action tools powered by climate and vulnerability data, to frontline service delivery using safe, orchestrated AI systems, to breakthrough diagnostic tools for emerging diseases.
Airbel Ventures’ first impact investment is in Signalytic, a company delivering solar-powered computing devices that ensure reliable electricity and connectivity for remote health facilities.
Following the investment, the IRC will pilot Signalytic’s technology with its Nigeria Health team, demonstrating the viability of next-generation digital infrastructure in humanitarian settings.
“We know breakthrough solutions already exist—what’s missing is the path to scale in humanitarian contexts,” said Dr. Jeannie Annan, Senior Vice President for Research & Innovation at the IRC and head of the Airbel Impact Lab.
Telecom
MTN Nigeria Suffers 9,218 Fibre Cuts in 2025 as Vandalism, Theft Cripple Network

MTN Nigeria, the country’s largest telecommunications operator, recorded a historic surge in network disruptions in 2025, suffering 9,218 fibre cuts as of December 31, alongside 211 base station sites affected by theft and vandalism, incidents that disrupted mobile and data services relied upon daily by millions of Nigerians.

The data was revealed by Dr Karl Toriola, chief executive officer/managing director, MTN Nigeria via a social media post titled ‘MTN Nigeria 2025 Wrapped’.
The scale of the damage highlights the growing vulnerability of Nigeria’s telecommunications infrastructure, which has come under increasing pressure from road construction activities, cable theft and deliberate acts of vandalism.
MTN said 5,478 fibre cuts occurred within just the first seven months of 2025, with 760 incidents recorded in July alone, underscoring the intensity of the challenge.
Some of the incidents had wide-ranging consequences, knocking out connectivity across multiple states simultaneously and affecting voice calls, data services, digital payments and enterprise operations.
The company described the situation as a national infrastructure problem, rather than an isolated corporate issue, given the economy’s deep dependence on mobile networks.
“These gaps were shaped by real operational challenges such as fibre cuts, theft, and vandalism. Their impact is felt directly by customers and reflected in what they tell us,” Toriola,
The disruptions were reflected in customer feedback volumes, as MTN handled an unprecedented number of complaints during the year. The operator said it resolved 1,624,263 customer complaints in 2025, spanning call centres, social media platforms, emails and physical service centres nationwide.
Despite the setbacks, MTN pointed to signs of operational resilience. The company retained its ranking as Nigeria’s best network by Ookla, returned to profitability after a challenging period, declared an interim dividend, and expanded its subscriber base to over 85 million users by September 2025.
The figures show that while Nigeria’s telecom operators continue to invest heavily in network expansion and customer service, infrastructure sabotage remains a major drag on service quality and operating costs.
MTN acknowledged that performance improvements remain a work in progress. “We are not where we want to be yet. We see you. We hear you. We exist because of you. And we will get better,” Toriola said.
As the company enters its 25th year of operations in Nigeria, Toriola said MTN is doubling down on customer-centricity, treating every piece of feedback as a guide for improvement, while also stepping up engagement with government agencies.
The CEO renewed calls for stronger regulatory and legal protections for telecommunications infrastructure, urging policymakers to classify fibre cables, base stations and other critical assets as national infrastructure and criminalise vandalism to deter repeat attacks.
Telecom
NCC Licences Six New ISPs to Challenge Telcos, Satellite Giants

Nigerian Communications Commission (NCC) has granted operating licences to six new Internet Service Providers (ISPs), effective January 1, 2026, raising the total number of authorised ISPs in the country to 231 from 225 recorded in December 2025.

NCC
The newly licensed firms are Intellvision Technologies Limited, Granet Technologies Limited, Fiber Sonic Limited, Dasol Solution Services Ltd, Boost ISP Limited, and Amazon Kuiper Nigeria Limited.
Five of these companies are headquartered in Lagos, while Granet Technologies Limited operates from Owerri in Imo State, highlighting the persistent concentration of broadband infrastructure in major commercial hubs like Lagos, Abuja, and Port Harcourt.
This development intensifies competition in Nigeria’s broadband market, which faces pressure from dominant mobile network operators such as MTN and Airtel, alongside rapid expansion by satellite providers like Starlink.
Traditional ISPs continue to grapple with shrinking customer bases, aggressive data pricing from telcos, and satellite disruptions, even as NCC data from Q2 2025 showed Spectranet, Starlink, and FibreOne controlling about 65 per cent of the 313,713 active ISP subscribers.
The inclusion of Amazon Kuiper Nigeria Limited marks a significant entry of global satellite broadband competition, building on Nigeria’s recent approvals for other low Earth orbit providers to enhance connectivity in underserved areas.
Industry analysts view the licences as a strategic push to improve internet quality amid rising demand for digital services, though geographic clustering underscores ongoing infrastructure challenges outside urban centres.
NCC’s move aligns with broader efforts to foster a competitive telecoms sector critical to Nigeria’s digital economy ambitions.
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