Telecom
NIPR Harps on Importance of Digital Skill Set in PR Space

Mr. Olusegun McMedal, Chairman, Lagos State Chapter, Nigerian Institute of Public Relations (NIPR) has reiterated its commitment in helping its members acquire the right digital skill sets that will enable them operate in the PR space.
He stated this at the Third edition of Lagos Digital PR summit with the theme: ‘The future of the communication professional: Artificial Intelligence, Augmented Reality, Machine Learning and Data Driven Contents’ held recently in Lagos.
McMedal explained that the aim of the summit is to help their colleagues, especially senior practitioners in the industry to identify that digital media blossoming and the need for them to operate in the space.
According to him, “This summit is the third in the series and the idea behind this is for us to identify that digital media is blossoming and most of our colleagues’ especially senior practitioners are not actually using that space.
“We are also looking at the possibility of getting the younger people interested in using this medium for their practice.
“So we birthed the idea to have this annual digital PR summit where we will aggregate some knowledge from veterans in the digital space to sharpen the skill sets of practitioners, especially to be able to operate in that space.
He noted that PR practitioners are losing their businesses to non-professionals because of lack of adequate digital skill set.
He added that with this type of summit they hope to stem the tide and ensure that professional get back their businesses.
McMedal further revealed that most of their practitioners have started to sharpen their skill sets by going into digital space.
He said that the choice of this year’s theme is important because Artificial Intelligence, Robotics and machine learning have become the trend for most companies hence the need to let practitioner to know that Artificial Intelligence is not a bad thing but good for the practice.
Yomi Badejo-Okusanya, MD/CEO, CMC Connect, speaking at the event, said that digital skill is a tool in public relations, adding that it’s a platform that practitioners should embrace in achieving their goals.
He noted that we should reappraise the way conduct our traditional services so that we can engage digital.
He added that any vibrant organization that does not have a significant budget for digital will become irrelevant in the next few years.
Badejo-Okusanya also called on PR practitioners to start selling their services in sachets so that they will remain in business, adding that organizations do no longer call for pinch any longer.
He advised practitioners to focus on areas where they have core competence and give services in that area, instead of going for a full pinch.
He reeled out 10 plus 1 big things that will shape the future of public relations in the country as Technology and consumerism, Activism and Advocacy, Media Consumption Habit, Global business, Creativity and Innovation.
Others are Governance and nation state, Influencers and Culture Re-orientation, Value Determination, Business of Public Relations and Talent and Story Telling.
Telecom
Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.
“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.
The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.
Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.
It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.
AI Race
Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.
In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.
Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.
“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.
Telecom
MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

MENXTT NG, a leading technology distributor, has announced plans to bundle Bitdefender Antivirus software with all laptops sold in Nigeria starting 2026, aiming to enhance cybersecurity for consumers and businesses.

MENXTT NG
As an authorised reseller of Bitdefender, the company said the initiative would ensure devices meet global security standards right from purchase, addressing rising cyber threats in personal, educational, and corporate sectors.
Bitdefender, a globally recognised antivirus solution, offers advanced threat detection against viruses, malware, ransomware, spyware, and phishing; lightweight performance without impacting device speed; multi-layered ransomware protection; safe browsing features; and certifications from independent testing bodies.
Anthony Emeka Nwosu, Co-Founder of MENXTT NG, stated: “At MENXTT NG, we pride ourselves on offering some of the best laptops, smartphones, and gadgets in the market.
“These devices power businesses, education, and daily life, and it is only right that they are properly protected. By partnering with Bitdefender, we are ensuring our customers enjoy world-class security alongside world-class devices.”
The move, according to industry analysts, positions MENXTT NG as a solutions provider in Nigeria’s tech market, bridging global best practices with local needs amid accelerating digital adoption.
MENXTT NG described the bundling as part of its strategy to deliver complete technology solutions and build customer trust.
For enquiries: +234 814 090 2614; www.menxtt.cm.ng; [email protected].
Telecom
MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

MTN Nigeria, in collaboration with ONErpm and Ultima Studios, has announced Ayodeji Benson, popularly known as Ayo Benzi, as the winner of the maiden edition of the Next Afrobeats Star reality show.

L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.
The grand finale, held on Sunday night at Ultima Studios in Lekki, Lagos, marked the climax of a nationwide talent search that began in September with over 15,000 aspiring musicians.
After weeks of auditions, mentorship, and rigorous training, five finalists – Ayo Benzi, Dave Cash, Kaeko, Somto O’Laker, and Lucky Yay – battled for the top prize in a high-energy showcase of performance and artistry.
At the end of the electrifying contest, Ayo Benzi emerged victorious, securing a ₦150 million music deal. Dave Cash was named first runner-up with ₦100 million, while Kaeko, Somto O’Laker, and Lucky Yay received ₦75 million, ₦50 million, and ₦25 million respectively.
Throughout the season, contestants were mentored by leading Afrobeats producers Sarz, Puffy Tee, P Prime, and Andre Vibez. Benzi, who was part of Puffy Tee’s team, credited the mentorship programme for sharpening his craft and stage presence.
Speaking at the event, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said the initiative reflects the company’s commitment to youth empowerment and cultural expression.
“The Next Afrobeats Star platform is about creating real opportunities for young Nigerians and giving their talent the structure, visibility, and support it deserves.
“Afrobeats continues to place Nigeria on the global cultural map, and MTN is proud to be enabling the next generation of artists who will take this sound even further,” she said.
She added that the finale was not just a competition but a celebration of growth and readiness for the global stage.
In his acceptance speech, Ayo Benzi described the victory as a defining moment in his career.
“A big thank you to MTN. From the audition days, the treatment MTN has given us has been amazing. God bless the brand,” he said.
The finale also featured guest performances by Afrobeats stars Iyanya and Bella Shmurda, adding glamour to the night and reinforcing the show’s connection to the wider music ecosystem.
With the successful conclusion of the season, MTN Nigeria and its partners reaffirmed their role in championing youth ambition, supporting creative industries, and shaping the future of Nigerian music through platforms that turn potential into opportunity.
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