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How “33” Export Is Deepening Friendship through Consumer Engagement

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‘33’ Export Lager Beer, a premium quality lager beer that was launched into the Nigerian market in 1979 and has since evolved beyond being a brand with the normal customer- brand exchanges into a brand that truly cares about deepening the bonds of friendship between its consumers, thereby creating opportunities for them and changing their lives.

 

The importance of having friends and spending quality time with them cannot be over-emphasized as research has shown that people with a wide network of friends have less tension, suffer from less stress, and live longer.

 

With this knowledge, “33” Export lager beer initiated the Friendship Experience party and ‘City of Friends’ events in an effort to provide unique friendship experiences while also creating opportunities for consumers to bond, party and create memorable moments.

 

The Friendship experience party which has been on for a couple of years at various cities within the country has served as an avenue for friends and lovers of the brand to come together to have fun as consumers were treated to music, rib-cracking jokes by top comedians and various fun engaging games including Jenga and Connect Four in which consumers get a chance to win exciting prizes.

 

The exciting positive atmosphere created during the Friendship experience parties leaves an enjoyable memory on the mind of everyone who attends which further strengthens the friendship tie between them.

 

“33” Export lager beer recognizes the importance of friendship in the lives of its consumers which in turn stimulated the Friendship experience party initiative.

 

This is used to reaffirm the brand’s commitment to providing excellent and memorable experiences that allows friends and communities from all over the country to connect, build stronger bonds and share memorable moments. “33” Export is a beer which prides itself in celebrating real friendship with the yearly celebration which takes place in different cities across the Nigeria

 

The other signature event created by the brand, “City of Friends”, was conceived to commemorate the United Nations’ World Friendship Day which is aligned with the brand’s theme of strengthening friendship bonds.

 

The “City of Friends” parties also served as a platform for the brand to help promote love and friendship within Nigeria while also creating beautiful memories in the process.

 

The event also featured top entertainers in the country including the likes of Kiss Daniel, Simi, Small Doctor, Phyno, Harrysong, Mc Gordons, and Mc Shakara among others.

 

The brand decided to add a new concept to celebrate creative writers in the latest edition of its “City of Friends” event by organizing a writing competition tagged #Pendownforfriednship which resulted in being a wonderful combination of music, entertainment and creative writing that had its own unique experience.

 

The fact that “33” Export is doing so much on promoting and strengthening friendship bonds shows that the brand clearly understands and appreciates the role friendship plays in promoting peace, prosperity, and progress among individuals and societies.

 

It is therefore no surprise that “33” Export Lager Beer Brand has endeared itself to the hearts of beer lovers all over the country as its friendship themed initiatives has allowed the brand to reach out and connect better with its consumers while also deepening the friendship bond between them and judging by how committed the brand has been to values of friendship, one can only look forward to more achievements from the brand as it truly proves itself to be Nigeria’s No 1 Friendship Beer.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NGX Unveils Net-Zero Plan for Greener Capital Market

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Nigerian Exchange Limited (NGX) has launched the NGX Net-Zero Programme to guide listed companies toward clear carbon reduction pathways and enhanced climate disclosures aligned with global investor standards.

NGX Unveils Net-Zero Plan for Greener Capital Market

NGX

The high-level launch engaged chief executives of quoted firms alongside development partners including German Investment Corporation KfW, DEG, and African Foresight Group (AFG), NGX’s implementation partner. Issuers and investors discussed financing decarbonisation, sustainability practices, and attracting climate-aligned capital.

NGX Group Chairman Dr Umaru Kwairanga described the initiative as concrete climate action, commending partners for two years of groundwork. “Today marks leadership and decisive action. Climate change has become a core business imperative, with capital markets mobilising capital and setting standards,” Kwairanga said.

He positioned NGX Net-Zero to support emissions measurement, disclosure, capacity building, and sustainable finance access, urging CEOs to embrace it strategically rather than as compliance. Kwairanga reaffirmed NGX’s goal to make Nigeria’s capital market Africa’s green finance hub.

Group CEO Temi Popoola called climate action a business imperative, noting sustainability-embedded firms attract capital, manage risks, and stay competitive. DEG Management Board Member Monika Beck highlighted partnerships scaling impactful, commercially viable climate solutions.

The event closed with a ceremonial gong marking the programme launch and send-off for outgoing DEG Regional Director Bernd Telemann.


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Nigeria Off EU High-Risk Money Laundering List in Major Financial Win

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Nigerian Financial Intelligence Unit (NFIU) has hailed Nigeria’s removal from the European Union’s list of high-risk third countries for Anti-Money Laundering and Countering the Financing of Terrorism (AML/CFT) as a landmark achievement endorsing the nation’s reform efforts.

Nigeria Off EU High-Risk Money Laundering List in Major Financial Win

Nigerian Financial Intelligence Unit (NFIU)

NFIU CEO Hafsat Abubakar Bakari said the delisting, contained in European Commission Delegated Regulation (EU) C (2025) 8460 adopted December 4, 2025 and effective January 29, 2026, affirms sustained AML/CFT and Counter Proliferation Financing (CPF) reforms.

The move follows Nigeria’s exit from the FATF Jurisdictions under Increased Monitoring after addressing strategic deficiencies, alongside Burkina Faso, Mali, Mozambique, South Africa and Tanzania.

Bakari noted the European Commission recognised Nigeria’s strengthened AML/CFT effectiveness, closed technical gaps, and fulfilled FATF Action Plan commitments leading to grey list removal in June and October 2025.

The delisting eliminates enhanced due diligence requirements for EU financial transactions, easing compliance, boosting cross-border flows, and enhancing Nigeria’s appeal for European trade, investment and partnerships.

The NFIU attributed success to President Bola Ahmed Tinubu’s political will and collaboration among National Assembly, law enforcement, regulators, judiciary, private sector and development partners.

The agency reaffirmed commitment to ongoing FATF, GIABA, EU engagement and domestic framework resilience to maintain international confidence in Nigeria’s financial system.


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FG Directs Banks, Fintechs to Remit VAT on Service Fees

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The Federal Government has directed all banks and fintechs to collect and remit 7.5 per cent value-added tax on certain electronic banking services, effective Monday, January 19, 2026, according to an email notice issued by payment platforms.

The VAT will apply to electronic banking charges, including mobile money transfers, USSD transaction fees, and card issuance fees, according to an email notice on Wednesday shared with customers by Moniepoint.

For example, if a bank charges N100 to make a transfer, the 7.5 per cent VAT will be applied to that service fee, not the money being sent.

“From Monday, January 19, 2026, we are required to collect a 7.5 per cent VAT, to be remitted to the Nigerian Revenue Service (formerly known as the Federal Inland Revenue Service).

“VAT will apply to certain banking services that include electronic banking charges such as mobile banking fees (transfers), USSD transaction fees, and card issuance fees,” the email read.

Other operators are expected to issue similar notices to their customers in the coming days. Services that will remain exempt include interest earned on deposits and savings, meaning customers will not pay tax on the returns from their accounts.

The NRS, formerly known as the Federal Inland Revenue Service, has set the deadline to ensure that all commercial banks, microfinance banks, and electronic money operators comply with the collection and remittance requirement.

Moniepoint stressed that this is not a price increase but a statutory obligation. “Moniepoint is required to collect and remit VAT to the Nigerian Revenue Service,” the company said in a statement.

The move is part of the government’s broader efforts to standardise VAT collection on digital financial services and expand revenue generation amid Nigeria’s growing digital economy. VAT on banking transactions is not entirely new; the NRS is now enforcing uniform collection rules across all platforms, ensuring compliance across the sector.

Customers have been assured that the new tax will be clearly itemised, with the VAT shown separately on transaction statements and reports.

In December, several commercial banks informed customers that the N50 stamp duty would be deducted on electronic transfers of N10,000 and above, following the commencement of provisions of the new Tax Act.

The charge, previously known as the EMTL, has now been formally reclassified as stamp duty and will be applied as a one-off fee on qualifying electronic transfers.

 


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