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Samsung Unveils 2013 Brand Ambassadors, Begins Galaxy Grand Preorder

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Engineer Nnamdi Udoh, MD, NAMA
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Samsung Electronics, leader in digital media and digital convergence technologies, has unveiled its 2013 brand ambassadors for its Mobile Division in West Africa.

The company also announced a brand new member in its Galaxy line-up with Samsung Galaxy Grand with the debut launch hosting in Nigeria.

Kate Henshaw, movie industry icon and Banky W, star musician, will be working together to raise awareness for Samsung mobile products and ultimately contribute to making Samsung phones the preferred brand in the West Africa sub-region.

Henshaw was officially unveiled as brand ambassador at a media breakfast meeting organized by Samsung in Lagos.

Speaking at the event, Mr. Brovo Kim, managing director, Samsung Electronics West Africa, stated that duo-Henshaw and Banky W represent the values that Samsung has stood for over the years.

“The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomized by Banky W and Kate Henshaw, whose quality and depth of work as well as versatility as artistes have endeared them to Nigerians today. We are indeed very proud and privileged to have them as our Brand Ambassadors,” he said.

Kim further described its signing of Kate Henshaw as an opportunity for Samsung to reach out to its customers through Nigeria’s movie industry.

“We want to further connect with our customers at all touch points, especially through film as it is one of the passions of people in West Africa,” he explained. Samsung plans to leverage Henshaw in its brand advertising as well as product advertising for mobile phones.

In sync with its thrust on introducing innovative, consumer-oriented, breakthrough technology products, Samsung also announced a brand new member in its Galaxy line-up with Samsung Galaxy Grand.

The 5-inch display, smart dual-SIM Galaxy Grand combines the features of Samsung’s game-changing Galaxy S III and the revolutionary Galaxy Note II, which were released by the manufacturing giant last year.

The device has gone up for preorder on various online stores in Nigeria, ahead of its release next month. Consumers who take advantage of the preorder campaign are entitled to a free limited edition flip cover of the device, autographed by Banky W, among other benefits.

According to Mr. Emmanouil Revmatas, Samsung Electronics West Africa’s Business Head (Hand Held Products), the Galaxy Grand is revolutionary not only in terms of the great Smartphone experience that it will provide but also in terms of its value proposition.

“We feel that the Galaxy Grand will further fuel the growth of the Smartphone market in Nigeria and will especially delight consumers looking for a great Smart dual-SIM phone. The Galaxy Grand best meets the growing consumer preference for a large screen device that gives them a great multimedia experience and superior performance.”

Samsung Electronics led both the smartphone and overall handsets market in the fourth quarter of 2012, with the company shipping 106 million handsets, of which 60 million were smartphones, according to ABI Research.

Samsung had a 31 per cent share of smartphone shipments in comparison to Apple’s 24.5 per cent share, the research firm said. Having cornered 41 per cent market share, Nigeria leads other African market in the sales and adoption of various Samsung electronics devices on the continent, especially in the mobile phone segment.

From its inception as a small export business, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory and system integration. Today, Samsung’s innovative and top quality products and processes are recognized all over the world. The company has continued to expand its product lines and reach, following its mission of making life better for consumers all over the world.
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NIGCOMSAT Supports Startups Growth with the Launch of Accelerator 3.0

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The Nigerian Communications Satellite Limited (NIGCOMSAT) has unveiled Accelerator Cohort 3.0 as part of efforts to strengthen Nigeria’s space technology ecosystem and support the growth of local startups.

The initiative will be a major highlight of the 2026 Nigerian Satellite Week scheduled to hold on March 30 and 31 in Abuja, where key players in the satellite and digital infrastructure sectors are expected to converge.

In a statement signed by Stephen Kwande, the Head of Corporate Communications, the company described the new accelerator as its most direct investment in building long-term competitiveness within Nigeria’s space economy.

According to NIGCOMSAT, the programme is designed to support early-stage ventures working across satellite applications, last-mile connectivity, agriculture, logistics and other areas where space-based technology can drive impact.

The company said previous cohorts of the accelerator had already contributed to developing innovative solutions and building the human capacity needed to position Nigeria for the next phase of the global space industry.

“With Cohort 3.0, we are making it clear that the accelerator is not a pilot project but a permanent feature of how Nigeria develops its space-tech companies,” the statement said.

NIGCOMSAT noted that the Nigerian Satellite Week has grown into a major platform for policy discussions, partnerships and investment in the sector.

The 2026 edition is expected to attract top government officials, defence leaders, development finance institutions and technology entrepreneurs from across Africa.

Jane Egerton-Idehen, managing director of NIGCOMSAT, said the event also marks two decades of Nigeria’s journey in the space economy.

“Twenty years ago, Nigeria took a bold step to secure its place in space. What we are seeing today is the result of consistent effort and vision,” she said.

She added that the company is focused on shaping the next phase of growth through innovation, partnerships and investment in local talent.

NIGCOMSAT also highlighted recent milestones, including a Low Earth Orbit connectivity partnership with Eutelsat, improved revenue performance and increased global recognition in satellite operations.

Other activities lined up for the event include a Startup Demo Day, where selected African startups will pitch their ideas to investors, and a stakeholders’ forum to discuss policies and infrastructure needed to scale Nigeria’s satellite economy.

The company said the initiative reflects the growing role of satellite technology in national development, particularly in areas such as communications, security and digital services.

NIGCOMSAT, established in 2006 and wholly owned by the Federal Government, provides satellite-based services including telecommunications, broadcasting and broadband across Nigeria and parts of Africa.


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FG Unveils Digital Economy Research Fund Scheme

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The Federal Government has unveiled a N12bn Digital Economy Research Fund aimed at strengthening evidence-based policymaking and supporting Nigeria’s long-term digital transformation agenda.

Dr. Bosun Tijani, the Minister of Communications, Innovation, and Digital Economy, disclosed this in a statement issued on Saturday, announcing the launch of an expression of interest for the National Digital Economy Research Clusters.

“Today my heart is filled with deep joy as we announce the Expression of Interest for the National Digital Economy Research Clusters, a N12bn research funding scheme designed to place ideas, evidence, and research at the centre of Nigeria’s digital transformation,” the minister said.

According to him, the programme is being funded under Project BRIDGE, a federal initiative to deploy 90,000 kilometres of fibre optic backbone infrastructure across Nigeria to expand connectivity and enable a modern digital economy.

“This programme is being funded under Project BRIDGE, our initiative to deploy 90,000km of fibre optic backbone infrastructure across Nigeria to expand connectivity and enable a modern digital economy,” he said.

The minister noted that as the government expands digital infrastructure nationwide, research-backed approaches are required to ensure inclusive benefits.

“As we deepen our digital infrastructure coverage, thoughtful, evidence-based approaches are required to be deployed in society to ensure everyone benefits from this significant investment,” he added.

He observed that digital policy decisions are often shaped by market forces and political cycles rather than rigorous research and long-term thinking. “Too often, the ideas shaping digital policy come predominantly from markets and political cycles rather than from research, evidence, and long-term thinking,” the statement said.

Under the initiative, six national research clusters will be established across key pillars of the digital economy, including connectivity and meaningful use; digital public infrastructure and government services; digital skills and human capital development; digital economy and jobs; online trust and consumer protection; as well as artificial intelligence and emerging technologies.

The clusters will be led by up to 36 professors drawn from Nigerian universities, working alongside international academic partners, with more than 200 researchers, including postdoctoral fellows and PhD candidates, expected to generate policy-relevant research.

“For me, the goal goes beyond research output. We are looking for better policies that lead to stronger institutions and a more prosperous society,” the minister said.

He described the initiative as one of the ministry’s most meaningful programmes, noting that it is intended to produce ideas that will outlast any single administration. “Because nations that lead the future are not simply those that deploy infrastructure; they are the ones that cultivate ideas,” he said.

The ministry invited academic and research institutions interested in participating to review the Terms of Reference released alongside the EOI and submit proposals to lead or collaborate within the national research clusters.

It added that a press conference would be held in the coming week to provide further details and engagement opportunities for vice-chancellors and research institutions across the country.

 


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NCC Cracks Down: Telcos to Refund Users for Network Disruptions

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Nigerian Communications Commission (NCC) has directed Mobile Network Operators (MNOs) to compensate subscribers experiencing poor network service across the country.

NCC Cracks Down: Telcos to Refund Users for Network Disruptions

The Commission said the directive was part of efforts to ensure that consumers are not made to bear the burden of service failures when operators fall short of required standards.

Under the new regulation, telecom operators will be required to provide compensation directly to affected subscribers for breaches of Quality of Service (QoS) Key Performance Indicators (KPIs).

According to the NCC, the compensation will be issued in the form of airtime credits, calculated based on subscribers’ average usage and their presence within specific Local Government Areas where service disruptions occur.

The Commission emphasised that telecommunications services remain critical to economic activities, social interactions, and access to digital opportunities, noting that poor service delivery negatively impacts productivity and public confidence.

It explained that while regulatory fines have traditionally been used to sanction operators, the new approach prioritises consumer protection and strengthens accountability within the telecommunications sector.

The NCC added that the measure would complement existing efforts to monitor service quality and enforce compliance with performance standards.

In addition, the Commission directed tower companies responsible for telecom infrastructure, such as network masts, to reinvest fines imposed on them into infrastructure upgrades with measurable outcomes.

The regulator reiterated its commitment to ensuring that operators invest in network resilience, expand capacity, and improve infrastructure to meet growing demand.

It also pledged to continue deploying regulatory mechanisms that promote fairness, transparency, and accountability across the industry, while ensuring that subscribers receive the quality of service they deserve.


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