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Lenovo Maintains Status as Top OEM in the Traditional PC Space Ahead of HP, Dell & Apple
Preliminary results from International Data Corporation’s Worldwide Quarterly Personal Computing Device Tracker for the fourth quarter of 2018 (4Q18) shows shipments of traditional PCs (desktop, notebook, and workstation) totaled just over 68.1 million units, marking a decline of 3.7% in year-on-year terms.
The results slightly outperformed the forecast, which called for a decline of 4.7%, but also produced the largest year-on-year decline since the third quarter of 2016 (3Q16) and capped the full year at a nearly flat rate of -0.4%.
Heading into the quarter there was industry-wide concern over processor shortages and rising economic tensions between the U.S. and China.
Aggressive stocking of inventory during the previous quarter (3Q18) in anticipation of the shortage led to some sell-through challenges, driving a reduction of Q4 shipments in some regions.
The fourth quarter is typically oriented toward consumer promotions that help drive the industry’s biggest quarter of the year, but the confluence of events in 2018 led to the lowest sequential growth for a holiday quarter since the fourth quarter of 2012.
Nonetheless, the market performed better than expected, with corporate PC refresh – driven by the looming Windows 7 end of life (EOL) in January 2020 – helping to offset consumer market challenges.
Japan had an especially strong quarter driven by commercial refresh, which lifted virtually all aspects of the market.
All regions except the U.S. exceeded the forecast, although Asia/Pacific (excluding Japan) faced challenges from a difficult Chinese commercial environment.
Maciek Gornicki, research manager with IDC’s Asia/Pacific Client Devices Group,said “The ongoing economic tensions between China and the United States continue to create a lot of uncertainty in the business environment in China.
“As demand for Chinese products in the U.S. drops, this particularly impacts businesses of all sizes from the manufacturing sector in China, which, in turn, translates to a drop in IT purchases by these companies.
“As a result, the PC market in China is expected to suffer bigger declines throughout the year.
“And if the trade war escalates further, we should expect spillover of the impact to other countries, particularly due to the expected fluctuations of the exchange rates impacting businesses across the region.”
Neha Mahajan, senior research analyst with IDC’s Devices and Displays Group, said “As the U.S. PC market, especially the lower-end, continued to suffer from the ongoing shortfall of Intel CPUs, overall PC sales took a hit during the fourth quarter of 2018.
“While the processor supply challenges are expected to continue into the first two quarters of 2019, PC makers are likely to see the situation improve before the back-to-school season begins during the latter half of the year.”
Regional Highlights shows that the traditional PC market in the U.S. saw a modest uptick in volume from the year prior.
Total shipments for the quarter reached 16.7 million units, which was slightly below forecast.
Commercial shipments remained fairly robust during the quarter, thanks to the ongoing Windows 10 refresh cycle.
While market leader HP saw its year-over-year volumes modestly decline (despite a quarter-over-quarter improvement), the other top five vendors mostly saw volumes improve.
Europe, Middle East and Africa (EMEA): The traditional PC market was negative in 4Q18 for the first time in six quarters with both desktop and notebooks reporting a moderate decline.
This weakening of the market stemmed from the ongoing component shortages and was further impacted by a level of disruption and uncertainty arising from challenging geopolitical and economic scenarios within major economies in the region.
Asia/Pacific (excluding Japan) (APeJ): The traditional PC market in APeJ posted a single-digit decline in 4Q18, which was relatively close to IDC’s forecast.
Overstock in the channels, coupled with Intel CPU shortages, impacted sell-in across the region.
In India, a significant drop in consumer demand together with high inventory remaining in the channels led to a stronger than expected decline in the consumer and SMB segments, while Intel supply shortages led to a drop in sales to the enterprise customers.
In China, the commercial PC market came in below expectations, impacted by Intel CPU shortages and slowness in spending from the public sector, while U.S.-China trade issues had a negative effect on demand from the private sector.
Japan: Corporate Windows 10 refresh entered its final phase and helped to beat expectations for 4Q18, with growth among virtually all OEMs, although multinational OEMs reaped most of the benefits.
While Company Highlights reveals that Lenovo maintained its status as the top OEM in the traditional PC space, and one of only two top 5 companies to post growth in the quarter compared to a year ago. Its U.S. operation continued to recover from a year ago.
In APeJ, Lenovo felt increased pressure from HP and Dell, and posted the largest decline within the region among the three vendors.
HP Inc. declined 3.2% worldwide mostly due to a challenging quarter in the Americas.
The company fell below market growth in the U.S. where unfavorable comparisons arose due to strong results in 4Q17.
At the same time the company weathered the APeJ market slide better than many of its rivals and tieda with Lenovo in global market share for all of 2018.
Dell Inc. had the strongest year-on-year growth among the top OEMs at 1.6% for the quarter and ended 2018 growing 5.6% over 2017, also the strongest among the top OEMs.
Apple remained in the fourth position with market share of 7.2% and year-on-year growth of -3.8%. Both desktop and notebook shipments saw year-on-year declines in 4Q18.
Acer Group took fifth place with market share of 6.7% and a year-on-year decline of 8.5%. Acer continues to compete in the gaming space, which remains a big focus for the company in 2019, but challenges within the component constraints likely affected its overall consumer business in 4Q18.
Renowned digital innovation expert, Prof. Chris Uwaje, has celebrated Leo Stan Ekeh as a visionary “digital anticipator” and pioneer on the occasion of his 70th birthday.
Leo Stan Ekeh
In a heartfelt tribute, Uwaje hailed Ekeh as the “Saint Leo of all Stars from the Ekeh Universe,” saluting his masterclass contributions to human innovation, development, and global youth empowerment.
Visionary Impact on Africa, World
Uwaje praised Ekeh’s foresight, emotional intelligence, and resilience in transforming digital entrepreneurship, creating millions of jobs, billions in economic value, and expanded education access worldwide.
The encomium spotlighted Ekeh’s trailblazing solutions driving sustainable development, employment, and economic growth across Africa and beyond.
“Your legacy continues to shape a brighter future,” Uwaje noted, adding that Ekeh’s “extraordinary best is yet to come” as the “Field-Marshall of ANTICIPATORS.”
Cheers to More Foresighted Legacy
Uwaje declared: “From the gaze into the digital cloud: ‘the world ain’t seen nothing yet’!” while toasting Ekeh as the “true digital Conqueror of Africa and the world.”
The tribute underscores Ekeh’s enduring influence in digital disruption, innovation, and youth-focused initiatives that continue to inspire global progress.
Internet Exchange Point of Nigeria is positioning as a regional Internet Exchange hub for West Africa in terms of infrastructure and traffic. Muhammed Rudman, chief executive officer, IXPN, stated this at its 2026 members engagement forum held in Lagos. He noted some of the major milestone IXPN achieved last year to include one terabit of traffic recorded in March 2025.
“At that time, we became the 63rd internet exchange point in the world. Among all the exchanges in Europe and America and in the entire world, we become the number 63 in the world. To achieve that one terabit of traffic. Again, we were able to achieve two terabits of traffic within seven, eight months of the year.
“We achieve this by ensuring that we push for members to upgrade, those that were on 1 Gig to 10 Gig, those on 10 Gig to 100 Gig. We had a strategic infrastructure upgrade across our networks, put 400 Gig enable switches, increase our fiber links to all the data centers and we onboarded 17 new members last year. All the trainings and the operational excellence ensured that our network is up and running 24/7,” he said.
Industry Impact
The impact of that one terabit traffic is data sovereignty. “We were able to domesticate. Based on the survey we conducted, 54% of our members said that they are exchanging 50% of their traffic and above locally, which is really, significant one.
“We are also setting up a benchmark for other African IXPs. I can assure you that in all the community driven internet exchange points in Africa, we are the number one. There’s a community driven internet exchange point in South Africa that was established 10 years before IXPN. There is one in Kenya that was established 6 years before IXPN, but we are way ahead of them when it comes to internet traffic.
“We are also promoting intra African connectivity. As at today, we have customers from Niger, from, Burkina Faso, trying to reach to Nigeria. Recently, we onboarded a very large company in Ivory Coast, to connect to Nigeria.
“Gradually, Nigeria is tilting towards becoming the regional hub for West Africa, where you see Internet Service Providers coming to achieve that. And in terms of the traffic, in 2015 we were at four Gigabits per second. It moves to 21 in 2017 and 52 gigabits per second.
“But by the year 2023 it has reached 540 gigabits. By 2024 we have reached 900 gigabits. But by the end of 2025 we have achieved the two terabits of traffic”.
Network Infrastructure Development
Some of the technical feet IXPN achieved includes, deployment of sFlow; which is a peer to peer traffic analysis. “We’re able to see what members are exchanging between themselves and between the data centers, not the actual content or information, but rather the volume of traffic, and also between our data centers. And based on this, we’re able to do the upgrades.
“We did a multiple link upgrades from 300 Gigabits last year from Digital Realty to Equinix. It was 300 Gig as at the end of 2024, and by 2025, we’ve increased that to 500 gigabits per second. Digital Realty to Rack Center, it was 200 Gigabits per second. We also upgraded that to 500 Gigabits per second.
Open Access Data Centre to Equinix. We’ve upgraded from 20 Gigabits per second to 200 Gigabits per second. We always monitor the ports, and based on that, we increase immediately we reach the threshold of 80%.
“We did an upgrade on the IXP manager. This allows each member to have a login portal to see the traffic they are exchanging and other details, the port as well as to do their own configuration,” he added.
Technical Project Milestones
Microsoft connected cache. “We deployed Microsoft content cache and that has been deployed in Lagos. It was 25 Gigabits per second as of 2024 by 2025 we had to upgrade the infrastructure to 75 Gigabits per second servers, that will be able to accommodate all the Microsoft updates they are doing, exports, download and among others.
“This is part of the content that Microsoft is not providing locally, but we got those servers deployed, and our intention is by next year to see how we can replicate this across the country. Last year, we also deployed the same server in Abuja so that the Abuja people and the Kano people can reach that content without coming back to Lagos.
The Google Global Cache (GGC); “We are hosting all these at IXPN. We also upgraded from 53 Gigabits per second servers in 2024 to 153 Gigabits per second. And this is a huge traffic of YouTube. And as we speak, we are also working towards upgrading those servers,” he explained.
Strategic Partnerships
“We signed an MoU last year between us and an IXP in Senegal, when we went for West African peering forum. A lot of African ISPs are looking to us to see how we can guide them and support them.
“For example, internet exchange point from Gabon, internet exchange point from Rwanda and ISPs in Africa are looking at us as a model to copy, and we tend to support them. We also had a strategic partnership with CIRA, the Canada Internet Registry Association, which is similar to Nira, the Nigerian Internet Registration Association, to have their secondary authoritative servers into Nigeria as an anycast instance. And when they are hosting that, they are hosting other top-level domains as well, like alibaba.info.org.ca, are also hosted with us.
“Since they launched last year, we have seen a traffic of over 1000 DNS responses per second. Presently, there are 13 global root servers in the world, and those 13 servers are the ones that translate your IP address into a domain name. Any website you browse, you put a domain name, it translates into an IP address and its chain of referrals, Nigeria has.ng as a country, called Top Level Domain”.
Earlier in his welcome address, Charles Nmeregini, Business Development Manager, IXPN, said that the members engagement forum is more than an annual country. “Today, we pause to celebrate the milestone, the milestone that we have reached together, the milestone that have bolstered our local traffic exchange, reduce latency and significantly lower the cost of Internet access across the nations and beyond.
“However, today is equally about the horizon. It is a strategic moment as we unveil our 2026 service road map, a forward-looking rubbing designed to deepen interconnection, enhance service delivery and unlock new value across the ecosystem. In an era defined by rapid technological shift, standing still is not an option.
“This forum will spotlight exclusive, strategic business opportunities, new avenues for growth, enhanced pairing capabilities and innovative service model tailored to give your organization a competitive edge. We are not just exchanging data, we are exchanging ideas that will drive the next wave of Nigeria digital economy,” he added.
In today’s rapidly evolving digital landscape, having a trusted and reputable IT partner is no longer optional—it’s essential. Consumers and businesses alike face numerous challenges: buying smartphones, tablets, and laptops that are substandard or incompatible, worrying about device security, and struggling with costly repairs when gadgets break down.
Menxtt NG
This is where Menxtt NG stands out as a true industry leader, providing EU-specification devices, nationwide service, and unmatched support across Nigeria.
As an official BitDefender reseller, Menxtt NG ensures that every device comes fortified with premium cybersecurity solutions. This addresses one of the biggest issues consumers face today: digital threats. With Menxtt NG, customers don’t just get a gadget—they get peace of mind knowing their data and devices are protected.
Beyond security, the company solves a critical problem in tech ownership: the lack of reliable warranties and repair services. Many users find themselves forced to buy new devices due to broken phones, laptops, or tablets.
Menxtt NG addresses this by offering repair services for all major gadgets, saving customers significant money while extending the life of their devices. And for new devices, they provide fully tested EU-spec phones, laptops, and tablets with a 6-month warranty, ensuring both performance and durability.
Accessibility is another barrier Menxtt NG tackles head-on. With free nationwide delivery and a free charging cord included with purchases, they make premium technology available across Nigeria.
Their presence in Ola Ayeni Street, Computer Village, Ikeja, combined with easy contact via 08115919964, 08140902614, 0802 061 1299, 0802 893 1940, +234 916 642 2759, as well as online support at www.menxtt.com.ng and [email protected], ensures convenience for every customer.
Anthony Nwosu, CEO of Menxtt NG, highlights the company’s mission: to deliver top-quality, secure, and durable devices while providing accessible repair and support services.
This comprehensive approach addresses all the pain points consumers face—device quality, security, warranty, and after-sales care—making Menxtt NG more than just a retailer; it’s a reliable IT partner.
In a market flooded with subpar devices and unreliable service, Menxtt NG proves that choosing a reputable IT plug is crucial. With EU-spec devices, nationwide delivery, genuine warranties, and expert repair services, Menxtt NG doesn’t just sell technology—they empower customers to enjoy, protect, and maximize the life of their devices.
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