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Gbenga Sogbaike Joins BBC Africa’s Panel @ Social Media Week Lagos

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Gbenga Sogbaike, CEO of Plaqad Limited on Thursday joined other notable names in the industry to discuss issues relating to building and monetizing online influence at BBC Africa’s panel session at the Social Media Week Lagos.

 

The session which was moderated by BBC’s multimedia Journalist and documentary filmmaker, Yemisi Adegoke also featured speakers like leading travel Influencer and founder, TVP Adventures, Funmi Oyatogun, Journalist and BBC Business Editor, Larry Madowo and leading travel influencer, blogger and founder Olorisupergal (OSG), Oluwatosin Ajibade.

 

The panel session themed, “Fame, Fortune & The Business Of Influence” provided attendees fascinating insights into the world of influencer marketing and best practices to commercializing large audiences.

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As part of the session, each of the speakers was required to answer the question: “which came first, fame or fortune?” to which all the panelists agreed that social media popularity and influence was a precursor to making money as an influencer.

 

Speaking after the session, Plaqad’s CEO, Gbenga Sogbaike said: “Influencer marketing is strongly hinged on a human-to-human connection that is too often missing in other forms of marketing.

 

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“Influencers generally have the unique advantage of having successfully built trust with their audience, brands want to reach. These influencers have mastered the art of communicating and engaging with these customers hence it makes great sense for brands to enlist their help to connect with them.

 

“Influencer marketing done well provides 11 times higher ROI than traditional forms of digital marketing.

 

On monetization, he said: ” We are set to release Nigeria’s first-ever influencer compensation report that examines monetization and issues revolving around paying influencers in greater detail.

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“For now, I would say influencers need to focus on providing great content and value to their audiences while delivering stellar results to brands, to effectively monetize.

 

“The golden rule for making money on the internet is that you must sell something.

 

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“As an influencer, that can be marketing products or services of other brands or simply creating and selling your own products, or both.

 

“It is also important that you connect that online influence to an offline community.

 

“Don’t stop the engagement on your Instagram, YouTube or Twitter page; also build an offline community where you can connect in person with your followers.” He added.

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The panelists agreed on authenticity and the need to specialize in a niche/industry category as being important for anyone looking to be a successful social media influencer as that would not only set them apart from other influencers, but make such influencer the go-to in that specific niche for brands looking to reach audiences.

 

Plaqad is Nigeria’s leading community-led content distribution and influencer marketing platform helping brands execute seamless, measurable and cost-effective marketing.

 

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Plaqad partners with all major media outlets in Nigeria; blogs/online publications, print, radio, and TV and boasts of a rich network of over 2000 top content creators and social media influencers in different niches.

 

The brand in less than two years of commencing operations in Nigeria has worked with top multinational brands like MTV, MTN, Heineken, Opera, SureRemit, Interswitch, and Nigerian Breweries among others.

 

Social Media Week Lagos is an annual week-long conference, and the focus for 2019 is “STORIES: With Great Influence Comes Great Responsibility”.

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The event features a central stage for keynotes and panels, multiple rooms for workshops, masterclasses and presentations, and an area dedicated to co-working, networking and interactive installations.

 

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Fleeing Southeast Asia Scam Syndicates Find New Homes in Nigeria, Kenya- Report

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Southeast Asia cybercrime networks are expanding operations into Africa as crackdowns intensify in the subregion, according to a recent report from the United Nations Office on Drugs and Crime (UNODC).

Fleeing Southeast Asia Scam Syndicates Find New Homes in Nigeria, Kenya- Report

The massive, unintended geographic shift triggered by intense pressure from international task forces in Myanmar and Cambodia,have seen highly sophisticated criminal networks now establishing footholds in major tech hubs across Kenya and Nigeria, transforming local technical talent into accomplices for industrial-scale digital theft as reported by https://streamlinefeed.co.ke/

This strategic migration represents a critical evolution in the $17 billion crypto scam economy.

Transnational scam syndicates are  organized criminal networks that run industrial-scale online fraud using trapped or trafficked labor.

The UNODC has documented this diversification, noting that African nations are increasingly targeted as operational bases due to robust internet infrastructure and a surplus of unemployed tech workers.

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In response, local authorities are engaged in a frantic game of catch-up against well-funded foreign cartels.

Recall that in 2025, UNODC, described the shift as part of a broader trend in which crime “spreads like a cancer,” into regions with weaker enforcement and limited digital safeguards.

The report pointed to the rapid proliferation of online fraud operations, including cryptocurrency scams and phishing schemes, moving from countries like Myanmar and Cambodia into new footholds in Africa—particularly Nigeria.

A recent case publicized June 12, 2025 by the WeChat public account West Africa Chinese Voice illustrates the trend: Nigeria’s Economic and Financial Crimes Commission (EFCC) arrested 177 Chinese nationals in Lagos and Abuja between December 2024 and January 2025.

The suspects were allegedly running scam centers under the guise of corporate offices, where local Nigerians were trained to carry out online investment frauds—many following the “pig-butchering” model, which builds trust with victims before luring them into fraudulent crypto investments.

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Authorities seized hundreds of SIM cards, high-performance computers, and prewritten scam scripts during the raids

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DSS Arraigns Eze for Allegedly Hacking, Stealing N800m from SunTrust Bank

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Ugochukwu Eze, a 47 year-old man, was on Thursday arraigned before a Federal High Court in Lagos for allegedly hacking into the server of SunTrust Bank to steal a total of N800m.

DSS Arraigns Eze for Allegedly Hacking, Stealing N800m from SunTrust Bank

Ugochukwu also known as Amazon, was arraigned before the court by the operatives of the Department of State Security (DSS).

DSS accused Ugochukwu of fraudulently hacking into the server of SunTrust Bank to remove and divert the sum of N800 million into several accounts in other financial institutions.

M. Bajela,prosecuting counsel, DSS, in the charges filed before the court alleged that the defendant and others now at large, between 2023 and 2026, conspired among themselves and unlawfully and seriously hindered the function of Suntrust Bank Plc’s computer system server and in the process fraudulently diverted over N800 million belonging to the bank.

Ugochukwu was also accused of concealing and transferring various sums of money traced to the unlawful cyber-attacks to some account in some financial institutions.

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The offences alleged to have been committed by the defendant according to the prosecutor contravened sections 5; 6(1) and 8 of Cybercrimes (Prohibition, Prevention etc) Act, 2024. And Sections 10, 20 and 18(2)(D) of the Money Laundering (Prevention and Prohibition) Act, 2022.

The defendant pleaded not guilty to the allegations.

Based on his plea of not guilty, the prosecutor asked the court for a trial date, and prayed the court to remand the defendant in the facility of the correctional services pending the time trial will commence.

However, E. Afrogha, defendant’s lawyer, told the court that she has filed her client’s bail application. adding that her client has been in the DSS custody for over a month.

But the prosecution counsel told the court that he has not been served with the bail application, not withstanding that his witnesses are available.

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Based on the counsels’ submissions, Justice Friday Ogazi, presiding judge, adjourned the matter to August 24,2026 for hearing of the bail application.

The judge also ordered that the defendant be remanded in the custody of the Nigerian Correctional Services (NCS) pending the hearing of the bail application.

One of the counts against the defendant reads: “That you UGOCHUKWU EZE (AKA AMAZON) (M) (47 YEARS) sometime between 2023 and 2026 in Lagos, and other places within the jurisdiction of this honourable court, unlawfully seriously hindered the function of SunTrust Bank Plc’s computer system, and in the process fraudulently diverted over N800, 000,000.00 (Eight Hundred Million Naira) belonging to the said SunTrust Bank thereby committed an offence contrary to and punishable under Section 8 of the cybercrime (prohibition, prevention etc.) Act, 2024.”

 

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Liquid Intelligent Uses Light Beam Technology to Bridge Lagos Fibre Gaps

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Liquid Intelligent Technologies is using light-beam technology developed by Google spinout Taara to supply data centres and large enterprise networks in Lagos, addressing the high costs and delays of laying underground fibre in dense urban corridors.

The deployment includes nearly 12 live optical links serving banks, hotels, and utilities across commercial districts, proving optical technology can supplement traditional physical infrastructure where trenching cables is impractical.

High-capacity bandwidth is being distributed directly from points of presence at Africa Data Centres and other Lagos facilities to enterprises beyond the reach of fibre cables.

This reduces network downtime in areas where physical cable cuts take days to repair. The rollout follows a two-year deployment by Liquid to strengthen network resilience for local internet service providers.

Nigeria remains one of the largest economies on the continent, with Lagos acting as its primary commercial hub. Expanding network infrastructure across dense urban environments requires operators to blend multiple technologies.

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Using focused beams of light transmitted through the air, the technology allows operators to establish links within days rather than weeks, complementing existing physical networks.

Liquid is now assessing expansion into Abuja, Ibadan, and Kano.

“For Liquid, deployment speed has been one of the most significant advantages,” said Eugene Uka, acting chief executive officer of Liquid Intelligent Technologies Nigeria.

He added: “Traditional fibre deployments are not always a possibility, especially across difficult terrains. Taara links can often be installed and activated within hours, allowing Liquid to fulfil its mission to create a digitally connected future that leaves no African behind.”

Bhavesh Mistry, regional lead for Taara in Africa, commented:  “As demand for connectivity continues to grow, operators need more flexibility in how they expand and reinforce their networks.

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“Fibre remains an essential part of modern communications infrastructure, and will for some time, but there are many situations where deploying fibre quickly or cost-effectively can be difficult. Wireless optical communication gives operators another tool to extend capacity, reach customers faster, and build more resilient networks without compromising performance.”

The Taara Lightbridge system delivers up to 20 gigabits per second of capacity across distances up to 20 kilometres using invisible light beams.

The platform avoids trenching, spectrum licensing, or extensive civil engineering work. Taara claims its system is active in more than 20 countries with telecommunications operators, including T-Mobile, Airtel, Digicel, Liquid, and SoftBank.

 

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