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Etisalat, Mahindra Comviva Ink Agreement Low-Cost Access to Social Media

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Millions of mobile users owning basic mobile phones across Africa and Asia are now able to join the online community using a new low-cost USSD messaging service from Etisalat.

This will provide access to email, social networking and messaging services, to basic mobile devices and feature phones at very affordable prices.

This follows an agreement between the Etisalat Group, the leading operator in the Middle-East, Africa and Asia, and Mahindra Comviva, the global leader in providing mobile financial and value added solutions, which was signed at Mobile World Congress in Barcelona.

The Group-level partnership agreement was signed at Etisalat’s stand in Hall 2 2B110 by Etisalat Group’s Chief Commercial Officer, Rainer Rathgeber and Ambar Sur, Global Market Unit Head for Mahindra Comviva.

 The contract for Etisalat Nigeria was signed by Steven Evans, CEO for Etisalat Nigeria and Kaustubh Kashyap, Mahindra Comviva’s Global Key Account Manager for Etisalat.

Also present were Essa Al Haddad, who is both the Etisalat Group’s CEO for Africa and vice chairman of EMTS and Manoranjan Mohapatra, Mahindra Comviva’s CEO.

The partnership provides Etisalat’s 139 million subscribers across Middle East, Africa and Asia with consumer email, instant messaging, social networking, phone book backup services as well as popular news/web feeds and other relevant applications over their mobile phone.

They can do this either through downloading an application or via USSD, SMS or MMS messages which eliminates the users’ dependence on smartphones.

 This effectively provides access to contemporary web services to every mobile handset.

The platform will be deployed in a single location within the UAE, while the services will be made available to all the 15 affiliates of Etisalat.

The first Etisalat market to deploy the new messaging solution is Etisalat Nigeria, whose 15 million subscribers will soon be able to enjoy the benefit of advanced communications on any handset.

CEO Etisalat Nigeria explained the rationale behind being the first Etisalat operating unit to deploy the new messaging solution.

He said, “Nigeria has a vast population of young people a majority of which are basic-phone holders with no or minimum data capabilities. As we continue to attract new customers to our network across various segments, it is our desire that we are able to address their needs to enjoy emailing, instant messaging, and social networking amongst other services no matter the type of handset they are using. Etisalat Nigeria is acclaimed the industry leader in innovation and mobile broadband so this latest addition to our portfolio further reinforces our positioning and opens new opportunities to customers to experience firsthand some of the exciting services we have to offer through this partnership”.

Commenting on the partnership, Essa Al Haddad, chief executive officer, Africa at the Etisalat Group and Vice Chairman at EMTS said, “With the ubiquity of Internet, Internet-enabled services such as social networking, email and instant messaging have gained tremendous popularity. However, with smartphone adoption still low in many countries and multiple clients for each service, the user experiences get very complicated. These will limit the adoption of such web services on mobile handsets. Comviva has always been a trusted partner for Etisalat and with this new engagement, we will bring such and other more richer and interactive web services for our subscribers without any such limitations.”

Manoranjan Mohapatra, CEO, Mahindra Comviva, added, “We are excited to extend our partnership with Etisalat Group by offering these exciting web services for all its subscribers across 15 affiliates. These Cloud-based offerings will significantly accelerate time to market for Etisalat, stably. This partnership also reflects our commitment to create and deploy innovative and revenue-enhancing solutions that will delight subscribers and thus help Etisalat build a sustainable competitive advantage in their markets.”

As per the recent report from Nielsen, consumers’ time spent with social media on mobile apps and the mobile web has increased 63 percent in 2012, compared to the same period last year.

Juniper Research forecasts that the number of mobile IM (Instant Messaging) users will exceed 1.3 billion by 2016.


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MTN, BUA, Dangote & Other Industry Giants Triumph at NGX Made of Africa Awards

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Nigerian Exchange Group (NGX) hosted its annual Made of Africa (MOA) 2025 Awards on Monday, February 4, 2026. The event, held during the NGX year-end celebrations, brought together regulators, listed companies, and market operators such as MTN, BUA, Dangote, Transcorp, to celebrate achievements in compliance, sustainability, and market performance.

MTN, BUA, Dangote & Other Industry Giants Triumph at NGX Made of Africa Awards

In his opening remarks, Dr. Umaru Kwairanga, the Chairman of Nigerian Exchange Limited, said “Excellence in compliance, sustainability, and several other categories recognises the fact that capital market operators and quoted companies must be standards not only in terms of the size of their operations but also adherence to regulations and best practices of corporate social responsibilities.”

He emphasised that the awards serve as a benchmark for excellence. He noted that the 2025 honourees demonstrated significant improvements in branding, customer service, and operational standards despite a challenging economic environment in Nigeria.

Among the evening’s significant winners was MTN Nigeria, which was honoured for its commitment to corporate transparency. The technology giant received the award for Leadership in Sustainability Reporting, emerging as the winner in a category that included Seplat Energy, BUA Cement, and Transnational Corporation of Nigeria PLC.

The award recognised the brand’s adherence to both national and global reporting standards, reflecting its role in advancing environmental, social, and governance (ESG) practices within the Nigerian corporate space.

Tobe Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria, said “This recognition for Leadership in Sustainability Reporting underscores our commitment to transparency and aligning with global best practices.

“As the capital market moves toward greater accountability, MTN Nigeria remains dedicated to demonstrating resilience and faith in the Nigerian economy through comprehensive and standard-compliant reporting.”

The ceremony saw several other major players in the financial sector secure multiple accolades. Chapel Hill Denham emerged as one of the night’s most successful firms, winning in categories including Fund Manager with the Largest Listed Fund Size and Market Operator with the Highest Value of Foreign Portfolio Investment (FPI) Transactions.

Other notable winners included: Cardinal Stone Securities Limited, named Broker of the Year and Equity Trader of the Year, Dangote Cement was awarded Best Issuer in terms of Fixed Income Listings, BUA Cement PLC was recognised as the Most Compliant Listed Company, and Transnational Corporation of Nigeria (Transcorp) PLC received special recognition for Capital Market Excellence in Equity.

Mr. Jude Chiemeka, the Chief Executive Officer of Nigerian Exchange Limited, congratulated the recipients, noting that the market saw a 51% close in the All-Share Index last year, making it the second-best performing market globally. He urged winners and nominees alike to continue striving for excellence to further the aspiration of a $1 trillion Nigerian economy.


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4G Dominates Nigeria’s Broadband as 5G Lags Behind

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Nigeria’s broadband landscape remains anchored by 4G LTE at 52.95% market share in December 2025, with 2G holding steady at 37.37%, while 5G penetration crawls at just 3.77%, per Nigerian Communications Commission (NCC) data.

4G Dominates Nigeria’s Broadband as 5G Lags Behind

4G’s dominance stems from urban smartphone migrations and MTN-Airtel infrastructure expansions, fuelling the digital economy, as 2G persists in rural areas due to feature phone reliance and a stubborn device gap.

5G growth stalls from high smartphone costs amid inflation, telco preference for 4G’s quicker returns over capital-heavy 5G rollouts, and limited mainstream apps beyond elite urban streaming in Lagos and Abuja.

Broadband subscriptions topped 112 million, lifting penetration to 51.97%—up from 42.2% in October 2024—crossing the halfway mark for the first time, though monthly gains of 2-3 million slowed mid-year amid population growth and regional disparities.

The NCC’s 70% target stays elusive, highlighting sustained urban-rural demand but underscoring needs for affordable devices, infrastructure, and use cases to accelerate high-speed access nationwide.


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Nigeria’s Internet Users Hit 148.2m Amid Data Cost Surge

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Nigeria’s internet subscriber base surged to 148.2 million by December 2025, achieving 68.3% penetration, even amid 50% tariff hikes and naira depreciation, according to Nigerian Communications Commission (NCC) data.

Nigeria’s Internet Users Hit 148.2m Amid Data Cost Surge

MTN and Airtel dominated with 86% market share, Airtel adding 1 million subscribers in December alone, while Glo and 9mobile lagged as legacy players.

Data consumption exploded 35% to 13.25 million terabytes yearly, but Nigerians spent ₦20.87 billion daily—totalling ₦7.62 trillion ($5.58 billion)—as gigabyte prices doubled from ₦287 to ₦575.

User frustrations mounted from network failures, thousands of fibre cuts due to construction and vandalism between January and August 2025, and poor service quality despite billions in revenue. 4G LTE held 52.95% share as the workhorse, 2G clung to 37.37% in rural areas, and 5G remained a 3.77% urban luxury limited by device costs and base stations.​

The NCC’s 70% broadband target fell short at 51.97%, though the ICT sector boosted Q3 GDP by ₦7.47 trillion and restored telco profits post-2024 losses.

In 2026, attention shifts to quality matching rising costs, with users urged to stay powered amid persistent “spinning wheel” woes.


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