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NCC Tasks AVRS on Licensing, Distribution of Royalties

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Mr. John Asein, Director General of the Nigerian Copyright Commission,NCC, has urged the leadership of the Audiovisual Rights Society of Nigeria, AVRS, to evolve strategies to manage the impact of the growth in digital technologies that has ushered in a new wave of services that has seen content consumption rise exponentially.

NCC boss made the call at the maiden edition of Stakeholders-Users Forum organized by the AVRS, which held at Eko Hotel and Suites, Victoria Island, Lagos, last week.

While calling on content users to cooperate with AVRS in ensuring that licensing is conducted in the most business-friendly manner, the NCC DG canvassed a situation where the AVRS must be seen to discharge its function in a manner that justifies its existence as a collective management organization.

His words, “I encourage users to cooperate with the AVRS in ensuring that licensing is conducted in the most business-friendly manner.

As long as it is acknowledged that creative contents are vital inputs to the operations of certain businesses, licensing of such content is no longer debatable, but rather a case of ascertaining what the appropriate licensing rates and tariffs should be.”

Asein, however, expressed NCC’s willingness to assist parties who may have difficulties in coming to an amicable conclusion of such licensing deals through alterative dispute resolution.

Speaking in the same vein, Chairman of the forum and former DG of the National Broadcasting Commission, NBC, Emeka Mba, canvassed the need to deconstruct and reconstruct the Nollwood value chain in a way as to maximally secure any real measure of value to the industry practitioners.

Mba was unequivocal in his submission that the industry guild and associations have largely failed to design an engagement strategy with agreed deliverables that the NCC and other agencies can be measured by.

He therefore charged AVRS to rise to the occasion and act in the overall industry interest. According to Mba, “The AVRS should be the last man standing; the industry insurance vehicle to ensure that a measurable portion of the value created by Nollywood comes back to Nollywood for the benefit of industry practitioners.’’

But to effectively play the role of the last man standing, AVRS according to Mba must conduct an audit of what is collectible based on the applicability of the law establishing it and this must be broken down sector by sector.

Earlier in his welcome address, Chairman of the AVRS, Mahmood Ali-Balogun noted that while the AVRS may have recorded some progress in the areas of enlightenment, membership data analysis, capacity building for staff and management and strategic partnership building processes, the collecting society is still lagging behind, given the fact that the CMO was licensed about five years ago and till date, it has not commenced the licensing and distribution of royalties, which as he stressed ‘are the two fundamental purposes for which AVRS was established and approved as a CMO’.

Commending the understanding and spirit of cooperation by users of audiovisual content who have shown commitment to voluntary compliance with copyright regulations by obtaining AVRS license,

Ali-Balogun urged users who are still trying to evade payment for AVRS license to obtain the license as the Nigerian Copyright Act is very clear on the obligation and liabilities of right users.

The event which was hosted by veteran actor, Richard Mofe Damijo, had in attendance big names in the Nigerian motion picture industry, industry regulators like he Nigerian Copyright Commission,NCC, officials of banks and other financial institutions, entertainment lawyers, captains of industry among others.

Participants emphasized the need for the leadership of AVRS to set the machinery for rights collection and administration in motion picture industry, especially against the backdrop of the massive transformation and continuous expansion that the audiovisual landscape has witnessed in the past two decades.


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NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

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Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.

Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.

“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.

Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.

He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the

initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.

Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.

He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,

“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.

While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.

Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.

However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.

He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.

“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.

Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.

He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.

 


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NBC Boss Urges Content Ceators to Participate in DSO

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Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, DG, NBC

Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.

“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.

The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.

Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.

Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.

During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.

Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.

Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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