Broadcasting
Legend Extra Stout Broadens Product Offering, Introduces New 45cl Bottle
Legend Extra Stout, Nigeria’s leading stout brand has extended its market penetration with the launch of its new 45cl bottle.
The new product size was unveiled at a special celebration ceremony at Radisson Blu, Ikeja, Lagos on Friday, July 12, 2019.
The event which was tagged the “Power Of 45” had hundreds of guests and consumers in attendance, as hordes of Nigerians got the chance to have a first look at the new product offering from Legend Extra Stout.
Speaking after the event, the Portfolio Manager, National Premium Lager, NB Plc, Sarah Agha expressed her delight at the consumers’ positive reaction to this new product offering.
According to her, the rich history of Legend Extra Stout is one that is replete with innovation because the brand continuously focuses on optimum consumer satisfaction.
“This unique stout brand has undergone evolutions in times past. Since it was first launched in 1992, the brand has proven its prominence in the beer industry and has undergone various changes in its bottle shape and labeling.
Now, we are introducing an all-new size, a 45cl sleek master which encapsulates our new brand narrative. Our message to our consumers is – go out and pick your size! It doesn’t matter if you are a 33cl, 60cl or 45cl guy, as long as you are true to yourself, you are a Legend.”
According to Sarah Agha, this new bottle affirms the unique positioning of Legend Extra Stout as the unique bitter tasting stout of choice for the sociable, modern, ambitious and courageous Nigerian who is yearning to enjoy the finer things in life.
Consumers can be rest assured that the 45cl bottle remains the same full brewed stout, produced from the finest ingredients, brewed and bottled under the highest quality standards.
The launch event was full of exciting moments as hundreds of consumers were treated to breathtaking performances by some of Nigeria’s A-list performers including Timaya and Chike.
This product launch adds to Legend’s long list of exciting brand initiatives in 2019. Earlier in the year, Legend Extra Stout set out to redefine itself, and broaden its appeal to Nigerians. What followed were a set of audio-visual commercials emphasizing Legend’s new brand narrative of “Be Yourself”.
This simple yet brilliant campaign has seen the brand reinvent itself in an interesting way, as it encourages consumers to be proud of their uniqueness rather than conform to societal norms.
Over the years, Legend Extra Stout has continued to position itself as a credible stout of choice, full-brewed the way an original stout should, giving the brand credibility to be called the ‘Real Deal’.
This sincere proposition has sustained the brand’s steady market growth since its re-launch in 2009. With its most recent repositioning Legend, Extra Stout seeks to push the narrative, encouraging Nigerians to not only be real but be original as well.
The 45cl bottles are available in stores across Lagos.
Broadcasting
How to Beat DStv Price Increase with ‘Price Lock’ Feature
In today’s fast-paced world, where every penny counts, finding ways to save on essential services is more important than ever. And as part of its commitment to customer satisfaction, DStv has reiterated its “Price Lock” feature.
This is in response to the upcoming tariff increase, which the company understands may impose some financial strain on its valued customers.
What exactly does the “Price Lock” feature entail? The “Price Lock” feature offers customers the opportunity to retain their subscriptions at the current rate for 12 months.
To use the “Price Lock” feature, customers simply need to renew their subscriptions before the due date each month, ensuring uninterrupted access to their favourite DStv content at the current rate for the next 12 months.
But here’s the catch: only customers with an active subscription by the 30th of April qualify for this offer, when the tariff adjustment comes into effect.
Make sure you don’t miss the price lock offer! Simply download the MyDStv or MyGOtv app or dial *288# to subscribe, upgrade, or set up Auto-Renewal.
Broadcasting
OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content
Civil Society Organisation (CSO) under the auspices of Open Justice Initiative (OJI), has threatened to drag the National Broadcasting Commission (NBC) to court if it fails to ban Netflix, TikTok, and others over the alleged broadcast of offensive same-sex content on Nigeria’s airwaves.
The CSO, also urged NBC to ban other social media platforms, including X, formerly known as Twitter, Facebook, etc with regard to the subject matter.
Donald Ayibiowu, lawyer and programme officer of OJI, gave the warning in a letter addressed to Mr. Charles Ebuebu, director-general of the NBC.
The certified true copy of the letter titled: “Need to ban and bar the continuous broadcast of offensive same-sex contents on Nigeria’s airwaves by Netflix and other specialised broadcast outlets”, made available to newsmen in Abuja, was received by the Commission on April 23, 2024.
The letter said, “We write to draw the esteem attention of your commission to some obnoxious and repugnant same-sex contents being aired or transmitted by some broadcast outfits operating within the Nigeria broadcast space, which platforms includes Netflix and some social media entities.
“These abhorrent contents being campaigned about borders on the promotion of amorous relationships between persons of same sex on the said platforms.
“We received complaints on this topic from well-meaning Nigerians and religious organisations and further discovered that the broadcast contents/materials on these platforms are laced with embedded scenes/episodes where same-sex relationships are practically being propagated.
“We also conducted research on some social media platforms like TikTok, Twitter (X), Facebook (Meta), etc with regards to this subject, and found same hazardous and illegal same-sex content being promoted and transmitted.
“It is clear that there is an agenda to surreptitiously lure the unsuspecting young population of this country to this satanic habit/lifestyle of same-sex practice in Nigeria by subtly introducing same through entertainment and showbiz industry, albeit through the airwaves.
“It is now commonplace to see some of these illegal contents being conveyed on social media and specialised platforms in Nigeria.
“We wish to point out that these contents are clearly being aired or transmitted in contravention of our extant laws such as Sections 4(2) and 5(2} of the Same-Sex Mariage (Prohibition) Act, 2013,” he said.
The lawyer said the act being subtly propagated and promoted via the mediums was targeted at destroying the moral fibre and rectitude, erode, dislodging and polluting the society with unacceptable inhuman values.
He said it was also to erode the age-long cultural practices and sacred religious belief system of male and female gender only as created by God Almighty.
Ayibiowu said, that if the commission failed to block, restrict or scrap the same-sex promotional material/contents from Nigeria airwaves, “we shall proceed to seek further redress in pursuit of our goal of saner Nigeria airwaves”.
Broadcasting
FCCPC to Review Multichoice’s Tariff Hike
Federal Competition and Consumer Protection Commission (FCCPC) has promised to review recent price increases in MultiChoice cable subscriptions to ensure subscribers in Nigeria get value for their money.
Recall that the leading pay TV operator, recently announced increase in the subscriptions for its DStv and GOtv packages by at least 25 per cent.
Multichoice announced the increase in tarrifs in a message sent to subscribers on Wednesday and said that the new regime will be effective May 1.
The company stated this in the statement signed by John Ugbe, chief executive officer was titled, ‘Price Adjustment on DStv and GOtv Packages.’
The pay-TV firm cited the rise in the cost of business operations as the rationale behind the price increase.
The company said, “We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations, has led us to make this difficult decision.
“It remains our mission to provide the best entertainment and viewing experience to you and are committed to continue to deliver high-quality content and unparalleled service. So, from Wednesday, 1 May 2024, the price adjustment will take effect.”
But Adamu Abdullahi, acting chief executive officer, FCCPC, in a chat with Channels Television on its Dateline Abuja programme on Thursday, provided an update on the summons issued to the owner of a Chinese store in Abuja accused of discriminatory and sharp practices.
He also commented on the adherence to the order given to the Abuja Electricity Distribution Company, stating that sanctions are imminent for all verified infractions identified by the agency.
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