Broadcasting

Heineken Is Set To Make 2019/2020 UCL Season An Exciting Campaign

Published

7 years ago

September 21, 2019

Ugo Onwuaso

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World’s leading premium beer brand Heineken is set to give Nigerian football fans yet another exciting UCL season.

The brand has been headline sponsors of the Champions League for over two decades, and this year Heineken is upping the ante by introducing an all-new campaign themed “Better Together”.

The “Better Together” campaign seeks to foster great memories amongst friends by giving fans the chance to experience the Champions League games while engaging in some exciting side activities such as foosball, football charades, and football trivia.

Heineken’s 25-year association with UEFA has seen the brand become one of the most recognizable brand supporters of football.

The UEFA Champions League which is followed by more than a billion people worldwide is one of the most-watched sporting competitions in the world and Heineken believes that experiences like this are better enjoyed when shared.

To that end, the brand is giving friends an opportunity to view the best of football with the best of beers – Heineken.

Heineken will be hosting fans and consumers to exclusive match viewings throughout the UCL group stages, starting with this season’s curtain-raiser – the game between inter Milan vs Slavia Praha game on the 17th of September.

Speaking on Heineken’s UCL campaign, Sarah Agha, portfolio manager, International Premium Brands, said; “Heineken has been an integral partner of the UEFA Champions League for 25 years. As a consumer-focused brand, we will continue to enrich the fans’ experiences of football by creating avenues for our consumers to experience the UEFA Champions League in the best possible way.

“We recognize that although, UCL can be watched alone, viewing with others always makes for an enjoyable experience and that is why we have made it possible for our consumers to enjoy the best of football with their friends at our Heineken experience centers.”

UCL nights at Heineken screening venues are usually full of exciting experiences as it features top-class football from the games on display. With this year’s theme of “Better Together”, fans can also expect to engage in some fun games which will foster great experiences between friends and fellow sports fans.

Heineken is the official sponsor of the UEFA Champions League and it’s over 20-year relationship with UEFA has seen the international premium brand become one of the most recognizable brands in European football.

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Broadcasting

From Scarcity to Scale: What Africa Can Learn from India’s Agricultural Transformation

Published

3 days ago

July 11, 2026

Ugo Onwuaso

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By Alice Ruhweza and Dr Purvi Mehta

Food security is often framed as a question of production. Yet at its core, it is about something far more fundamental: how societies organise themselves to ensure that food remains reliably available, accessible, and affordable. In that sense, food is not only a commodity. It is a public good, central to economic stability, social cohesion, and national resilience. Food sector also continues to remain the largest employment generator across developing countries.

India’s transformation from a food deficit nation to one of the world’s largest agricultural producers is frequently linked to the Green Revolution. Focusing too narrowly on that moment misses the broader lesson, aligning policy, institutions, markets, and science around a clear national objective. That alignment moved India from vulnerability to resilience, and increasingly to economic strength.

For Africa, the question is not whether that journey can be replicated. It is what can be learned from how it was built, and how those lessons inform a different context.

A transformation shaped by leadership and systems

India’s agricultural progress reflects decades of political commitment, public investment, and institutional development.

Scientific advances mattered, but so did procurement systems, rural infrastructure, financing mechanisms, farmer participation and research networks. These elements worked together to stabilise food supply and support rural livelihoods. Agriculture was treated as a national priority linked to economic and political stability.

Governments invested in increasing production and ensuring food systems delivered broader outcomes, including stability, price predictability, and social protection. Public grain reserves, price support mechanisms, and distribution systems built food security and underpinned national resilience.

Shared foundations, different realities

Agriculture plays a central role in India’s economy supporting a large workforce and remains closely tied to food security and economic stability. Africa shares structural similarities – agriculture remains central to livelihoods and large rural populations depend on it for income and stability.

The differences are equally significant. Africa’s agricultural systems are diverse, spanning multiple agroecology and climate conditions. Climate exposure is acute, markets fragmented and the pace of population growth faster. The pressure to generate jobs and economic opportunity is immediate. This is not a case of one region following another along a fixed path. It is a different starting point with different pressures. Africa must design its own pathway rather than replicate a historical model.

What the transformation journey reveals

India’s experience offers a set of principles about how transformation happens. First, transformation is built over time, requires sustained political commitment and consistent investment. Progress is cumulative and depends on alignment across multiple parts of the system.

Second, institutions matter as much as innovation. Research systems, extension services, market structures, and financing mechanisms all ensure that productivity gains translate into stable outcomes for farmers.

Third, agriculture must be treated as an economic system. Producing more food is one part of the equation. Markets, value chains, storage, and price realization determine farmers’ benefit. Fourth, food systems require public purpose. Left entirely to market forces, they may not deliver stability, equity, or resilience. Public policy ensures food systems serve broader societal goals.

Fifth, technology development is important, but the impact comes from how well the technology is disseminated and adopted. Affordability and access to technology optimizes the potential of technology.

Finally, inclusion must be deliberate. Even successful transformations can produce uneven outcomes unless access to resources and opportunities is designed to reach smallholders, women, and young people.

From productivity to farmer prosperity

The important shift for Africa is to move beyond a narrow focus on productivity towards a clearer focus on farmer prosperity. Agriculture remains the primary source of livelihood for millions, yet many farmers operate below viable economic thresholds, with limited access to markets, finance, and value addition opportunities.

The next phase of transformation must focus on converting agricultural activity into stable and growing incomes. This requires systems that connect production to markets, strengthen participation in value chains, and support farming as a viable economic enterprise.

Farmer prosperity is not simply a social ambition. It is an economic imperative. When farmers generate reliable incomes, they invest more, produce efficiently and participate fully in markets, strengthening economies and long-term development.

An evolving approach across Africa

Institutions such as AGRA work with governments, research systems, and private actors to strengthen these foundations. The emphasis is on aligning evidence, markets, finance, and policy for agricultural systems to function coherently and deliver measurable outcomes, shifting away from isolated interventions to coordinated efforts that link productivity, market access, and income growth.

Africa’s opportunity is different

Africa enters this moment with advantages such as digital connectivity is expanding, regional markets are growing, national and regional institutions are strengthening. Access to knowledge and technology is greater than ever before.

These conditions create the possibility not only to accelerate progress, but to design it differently. Climate resilience, diversification, and market participation can be integrated from the outset to build inclusive, adaptive and more sustainable food systems.

A new phase of agricultural transformation

India’s journey demonstrates large scale agricultural transformation is possible. It shows how it is built through leadership, institutions, and long-term commitment. Africa’s path will not be identical, but the ambition is similar: to ensure agriculture functions not only as a source of food, but as a driver of economic growth and stability.

The question is no longer whether transformation can happen. It’s whether leadership, systems, and partnerships will align to make it happen at scale.

Ms Ruhweza is the current AGRA President and Dr Mehta is an international development expert and advisor

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Broadcasting

BON Establishes Six Ad Hoc Committees to Modernize Broadcasting

Published

4 days ago

July 10, 2026

Ebere Melum-Nwogbo

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Broadcasting Organization of Nigeria (BON) has established six committees to help strengthen and modernize the country’s broadcasting industry.

The committees will focus on content creation, skills development, digital transformation, sustainability, policy and commercial opportunities

The initiative aims to support industry growth and improve collaboration between broadcasters, regulators and media experts

The official launch recently, was led by Tony Akiotu, president, BON and attended by media professionals, program directors, former journalists and heads of specialized media organizations.

The event brought together several prominent figures in Nigeria’s media industry, including veteran broadcaster and trainer Bimbo Oloyede, Tony Uyah of M4S TV, Kingsley Uranta of Channels Television, Ismael Sani of Platinum TV and Ibrahim Shehu of Trust TV.

Together, they are expected to help drive innovation and support the growth of Nigeria’s broadcasting sector.

According to Akiotu, the committees are intended both to help shape industry policy and to provide a forum for dialogue between BON and broadcasting experts.

Akiotu said the ad hoc committees were intended to strengthen BON’s work and ensure that the umbrella body for Nigeria’s broadcasters played a more direct and meaningful role in developing the country’s broadcasting sector.

The six committees reflect the sector’s main priorities. The first focuses on collaboration and innovation to promote content creation.

The second is dedicated to training and talent development, while the third focuses on industry sustainability by improving the sector’s long-term financial viability.

A fourth committee will focus on digital transformation and work with the National Broadcasting Commission (NBC) on regulatory issues.

The remaining two committees will oversee public policy advocacy and the development of sports and commercial rights to help broadcasters increase revenue and attract more investment. Together, the committees are expected to guide BON’s efforts to modernize and strengthen Nigeria’s broadcasting industry.

The committees, chaired by members of BON’s General Assembly and supported by the organization’s Secretariat, have an initial 12-month mandate that may be renewed if necessary.

They are required to submit a progress report within three months and implement approved recommendations within the following six months.

The arrangement is intended to ensure close oversight and the timely implementation of their work.

Akiotu also reminded committee members that Nigeria pioneered television broadcasting in Africa and urged them to carry out their work with greater effectiveness and efficiency.

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Broadcasting

NELFUND Investigates 34 Universities Over Students’ Missing Tuition Refunds

Published

1 week ago

July 7, 2026

Ugo Onwuaso

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Nigerian Education Loan Fund (NELFUND) says it is investigating about 34 tertiary institutions over allegations that they failed to refund students whose tuition fees were paid twice under the Federal Government’s student loan scheme.

The Managing Director of NELFUND, Mr Akintunde Sawyerr, disclosed this during an interview on Arise Television.

Sawyerr said the agency had deployed a five-member investigative team, including operatives of the Economic and Financial Crimes Commission (EFCC) and internal auditors, to examine the allegations.

According to him, the investigation was prompted by numerous complaints received from affected students.

“As of right now, there are 34 institutions that we are looking at closely with respect to this issue,” he said.

Sawyerr explained that the double payment issue arose because President Bola Tinubu directed that the student loan scheme commence in the middle of an academic session instead of at the beginning.

He said the decision compelled many students to pay their tuition fees to meet registration deadlines while awaiting approval of their loan applications.

“What happened is that a lot of schools got double payment; some from the students and some from us,” he said.

“The refund process is entirely out of our hands. It is the recipient of the double payments that is obliged to make refunds to the students.”

The NELFUND boss noted that many students had borrowed money from family members, friends and other sources to pay their tuition with the expectation of receiving refunds once the loans were disbursed.

He said while some institutions had promptly refunded affected students, others had failed to do so.

“Some have been very good at this. Others haven’t been so good at it,” Sawyerr said.

“I reserve judgement on the intentionality around it because, for some of them, they just didn’t have the process to make refunds.”

Sawyerr disclosed that NELFUND was exploring a tokenised payment system that would enable students to authorise tuition payments directly to their institutions, thereby reducing the likelihood of duplicate payments.

He said the agency deliberately chose not to disburse tuition loans directly to students to minimise the risk of fund diversion.

“Paying the funds to the students could really lead to the temptation for them to divert and do other things,” he said.

The managing director, however, acknowledged that NELFUND lacked the statutory powers to compel institutions to refund students or prosecute officials found culpable.

He added that many frustrated students had submitted complaints not only to NELFUND but also to anti-corruption agencies, including the EFCC and the Independent Corrupt Practices and Other Related Offences Commission (ICPC).

Sawyerr also expressed concern over increases in tuition fees by some institutions following the introduction of the student loan scheme.

He said NELFUND had declined to pay institutions that increased their tuition fees beyond acceptable levels.

“Some schools, because they get paid easily, started to put up their fees. We refused, point blank, to pay institutions who had hiked their fees beyond a certain level,” he said.

He reaffirmed the agency’s commitment to investigating every reported irregularity and strengthening the implementation of the student loan programme through continuous monitoring and internal reviews.

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