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Star Lager Unveils Exciting New Look, Now Available in Draught

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Leading beer brand, Star Lager Beer, has unveiled an all-new label and great taste. The Nation’s foremost indigenous beer brand has also announced that it will now be available in draught.

 

The all new Star Lager Beer was unveiled at the first Access The Stars concert which held at the Skating Ground Opposite Post Office, Panseke, Abeokuta on November 22, 2019 and later at the second concert at the Ikeja City Mall in Lagos.

 

This change in label further cements Star Lager Beer as a market leader in the beer industry and adds to the long list of achievements to be celebrated as the beer brand turns 70.

 

The new label which carries a deeper shade of blue and an all new wordmark; “Shine Shine Bobo” also features five stars and a barley illustration as a reference to the authenticity of Star Lager Beer. The changes will, in the coming weeks, be seen on the Star Classic 60cl, 45cl and 33cl SKUs.

 

Speaking on Star Lager Beer’s new look and great taste, Sarah Agha, portfolio manager, National Premium Brands, Nigerian Breweries Plc, said, “With this relaunch, we want to show our consumers that Star Lager beer is evolving even as they are.

 

“We have refreshed Star’s look and amplified it’s great taste much to better appeal to our consumers.

 

“We are proud of our rich history and we look forward to more great years delivering premium satisfaction and experiences to our consumers.”

 

Also marking the relaunch of Star Lager is the resurgence of its music platforms. In the last 15 years, the beer brand has hosted some of the biggest music concerts across Nigeria such as the Star Mega Jam and Star Music The Trek to name a few.

 

Kick starting the rebirth of its music platforms is the Music Reality TV Show, Access The Stars which is a fusion of two big brands, Star Lager Beer and Access Bank.

 

The platform seeks to groom music talents across the country and enable them to reach their full potential.

 

The relaunch of Star Lager Beer will see the brand engage in amazing consumer experiences.

 

Over the years, Star Lager Beer has effectively held down its position as not just a premium beer brand, but a National symbol of the fun and energetic nature of Nigerians.

 

Speaking at the relaunch announcement, Onyebuchi Nwangwu, brand manager, Star Lager Beer, said it was important for the Star brand to continue to reinvent itself and give its trusted consumers a better experience.

 

She pointed this out saying; “As a brand, we are constantly implementing ways we can serve our consumers better, and this doesn’t just stop at the type of new initiatives we launch and execute, but also includes how the brand looks, tastes and feels, and we are happy to see how excited everyone is about this new look and the resurgence of our music platforms.”

 

The Star Lager Beer rebrand is coming at a very important time in its journey as it marks it 70th anniversary of providing Nigerians the much-needed entertainment and unique beer taste that its citizens very much crave and enjoy.

 

The all new Star Lager which was unveiled at the Access The Stars concerts in Abeokuta and Lagos, will also be unveiled in Abuja, Calabar, Onitsha and Owerri in the coming weeks.

 

Star Lager Beer is the first brewed beer in Nigeria and has been celebrating everyday moments since 1949.

 

The unique tasting beer is made from natural ingredients and is filled with millions of shining sparkling bubbles that nourishes and refreshes its consumers.

 

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Adeleke Describes Adenuga’s Contribution to African Economy as Unquantifiable

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Senator Ademola Adeleke, the Osun State Governor, has described the Chairman of Globacom, Dr. Mike Adenuga, Jr., as an icon who has made enormous contributions to the development of Nigeria and Africa.

Speaking when he received the Public Sector team from Globacom in his office at Osogbo recently, the governor also commended the positive impact the company has made in the telecoms industry in terms of innovation and pricing.

He described Dr Adenuga as a great believer in Nigeria “whose impact on the Nigerian and the African economy cannot be quantified”.

Adeleke assured the Globacom team led by Niyi Odejobi of his government’s readiness to explore areas of business partnership with the company. “Be rest assured that this partnership is already a reality. We just need to work out the details”, Senator Adeleke noted.

He urged telecommunications companies to strengthen ties with the state government, adding that “the subnational entities are where your market is. Even though the regulatory body is national, your market base remains the states and the local governments. You must deliberately prioritize partnership with the state government.

“The telecom community must understand that giving full support to the states in terms of payment of right taxes and corporate social responsibility is an investment in your market. The more robust the state governments are, the more buoyant your market will be,” the governor said.

In his own remarks, Odejobi pledged Globacom’s support for the growth and development of Osun State, adding that it would deploy various internet and digital infrastructure to promote governance and businesses in the state.


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Foodstuff Store introduces Innovative Recycling Program

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Foodstuff Store, an AgriTech company on Wednesday announced the introduction of its innovative recycling program. The expansion of the corporate mission to include waste management and recycling solutions underlines the company’s commitment to sustainability and environmental responsibility.

Foodstuff Store is providing a way by which their customers who are provided with wholesome and fresh food products directly from farmers can now dispose of their plastic wastes as an added service, thereby reducing their ecological footprint.

For every waste item delivered for recycling by customers, they’ll receive a credit that can be used for a next purchase at the Foodstuff Store.

Not only will this ensure a contribution to a cleaner environment, but it will also provide a way to incentivise their efforts towards adopting sustainability practices.

“We are thrilled to offer our customers a convenient way to recycle and contribute to a cleaner Nigeria and a cleaner planet,” says Diana Tenabe, Chief Operating Officer at Foodstuff Store. “By offering rewards for recycling, we hope to incentivize eco-conscious behavior within our communities in Nigeria.”

Nigeria faces a significant challenge with plastic pollution. The prevalence of single-use plastics, which is caused by widespread use of sachet water pouches, plastic shopping bags, and take-away containers, leads to massive waste generation. There are also recycling capacity challenges in Nigeria, where only a small percentage of plastic waste gets recycled.

Additionally, indiscriminate disposal of plastics and other waste materials contributes to overflowing landfills with plastics, clogged drainages that lead to flooding, and harming marine life.

Foodstuff Store believes that by working together with its customers, it can create a positive impact on the environment. This new program allows customers to enjoy the quality products and services they expect from Foodstuff Store, while also contributing to a more sustainable future.


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Edenlife Opens the first Homemade Outlet Store in Oniru, to open 49 more Across the Country 

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Homemade by Eden, the food retail business of Nigerian home concierge startup, Edenlife has marked a significant step towards National expansion with the launch of its first Outlet store in Oniru, Lagos State. This move signals the company’s commitment to bringing its signature homemade meals directly to consumers across the country.

Commenting on the launch of the Oniru Outlet, Nadayar Enegesi, CEO of Edenliife stated, ‘’At Eden Life, it’s in our DNA to adapt and meet the evolving needs of our consumers.

The new outlet store by Homemade exemplifies this commitment. These outlet stores will deliver delicious, home-cooked meals to its customers and create job opportunities in logistics and tech support, driving local economic growth.

By sourcing fresh ingredients from smaller Nigerian farms, we strengthen the agricultural sector and ensure a reliable supply chain. And there’s more to come we have plans to launch mobile kitchens in other strategic locations across the nation.

It’s a win-win situation – our customers enjoy a taste of home, we create jobs, empower local businesses, and contribute to a stronger Nigerian economy.’’

The establishment of these outlet stores translates to new job opportunities in logistics and potentially tech support for the mobile units. Additionally, the focus on fresh, local ingredients could encourage partnerships with smaller Nigerian farms, strengthening the agricultural sector and supporting local food production.

This localized approach to food delivery keeps money circulating within communities and fosters a more sustainable economic ecosystem.

Speaking at the launch event on Friday, May 10, 2024, Orafiri Adoki, Business Lead of Homemade stated that some of Nigeria’s food culture has not been fully explored.

She stated, “Nigeria has such a rich culture around food, which has not been explored to its maximum. So, with the launch of the Homemade outlet, we hope to introduce some of the meals Nigerians are used to at home while providing creative and innovative ways to enjoy these meals,” .

As Nigeria’s e-commerce sector continues to evolve, Eden Life’s innovative approach positions the company as a frontrunner in driving industry growth and reshaping consumer expectations. By providing a seamless omnichannel shopping experience, Edenliife not only captures market share but also cultivates meaningful connections with Nigerian consumers.

Nigeria’s e-commerce industry has been experiencing a boom in recent years, driven by factors like increasing internet penetration, smartphone adoption, and a growing young population. The e-commerce market in Nigeria is estimated to be around USD 8.53 billion in 2024.

It is expected to grow at a compound annual growth rate (CAGR) of 11.82% during the forecast period (2024-2029), reaching approximately USD 14.92 billion by 2029. E-commerce is expected to continue its strong growth trajectory in Nigeria, presenting immense potential for e-commerce platforms like Edenlife to capitalize on the rising demand for convenient and affordable food options.


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