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Insight Wins Awards

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Insight Communications, Nigeria’s foremost marketing communications company, has won two awards in the just concluded Advertising Practitioner Council of Nigeria (APCON) Advertising Standard Panel (ASP) Award 2008.
Insight Communications was adjudged the most compliant in the financial services category and the most outstanding agencies for 2008. The two awards were given by the advertising industry’s regulatory body, APCON in recognition of the agency’s adherence to the council‘s ASP standard for the financial services category and overall compliance as an agency in totality of the number of advertisement sent in for vetting.
In his reaction to this development, Mr. Kayode Osasona, executive director, Client Services, Insight Communications, said it is particularly heart-warming because the awards is a validation of everything that the agency stands for which include creativity, innovation and leadership.
“Our policy is to be a social corporate organization. We strive to continuously ensure that we seek approvals for all of our materials, within reasonable time limits, before we expose our brands via advertising. Following due process has always been our policy; and watchword. Insight always strives for excellence and best practices, backed by utmost professionalism", Osasona said.
Alhaji Garba Bello Kankarofi, registrar and chief executive officer, APCON, said that Insight Communications won in the two categories because of the agency’s compliance to Advertising Standard Panel (ASP) rules, regulations and guidelines and also for sending in the highest number of advertising materials for vetting. “These awards represent a true victory for Insight Communications and confirm that the agency is continuously making efforts to strengthen its commitment to quality.”
Mr. Jimi Awosika, managing director and chief executive officer of Insight, said the award has fully established Insight as a company that is determined to adhere to industry best practices. It is also a validation of the company’s belief in ‘Never-Ending-Thinking’, which is the prime tool for inciting the market for result for the clients’ brands.
In 2007, Insight Communications won the prestigious International Star Award for Quality WQC in the Gold Category at the 21st International Business Initiative Directions (B.I.D) Quality Convention in recognition of its commitment to quality, leadership, technology and innovation and only recently swept 12 awards at the second edition of the Lagos Advertising and Ideas Festival (LAIF), Nigeria’s most important recognition event for marketing communications agencies. In 2006, the agency was rated as APCON Most Compliant Advertising Agency in Nigeria. In 2003, Insight won the Agency of the Year Award instituted by the Newspaper Proprietors Association of Nigeria (NPAN). Indeed, since 1990, Insight has won more industry awards than any other agency in Nigeria. The agency’s growing international reputation has been attributed to the calibre of professionals in the company. This explains the why it has consistently churned out award-winning advertising that has, today, made it the most easily-recognisable brand, not only in the industry but in Corporate Nigeria. For more than 17 years, Insight has had the most comprehensive management development and training program in the advertising industry, which was the precursor of the Troyka Management Programme that has been responsible for producing tomorrow’s industry icons.

 


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Court Fines Lafarge Africa N2m for Using Ex-Employee’s Name, Details Online after Dismissal

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National Industrial Court of Nigeria in Lagos has ordered Lafarge Africa Plc to pay N2 million in damages to a former employee after finding that the company unlawfully retained and continued using his personal data years after his exit.

Court Fines Lafarge Africa N2m for Using Ex-Employee’s Name, Details Online after Dismissal

In a judgment delivered on February 17, 2026, in Suit No. NICN/LA/60/2022, Justice Ikechi Gerald Nweneka ruled that the cement manufacturer breached the claimant’s right to privacy by listing his name and contact details in official purchase orders long after his employment ended.

Mr. Kehinde Adeniyi Johnson, claimant, had approached the court in February 2022, alleging that although he left the company in November 2019, his name, personal email address and phone number remained attached to Lafarge’s.

He sought multiple declarations and N50 million in general and aggravated damages, arguing that the continued use of his identity amounted to unlawful usage, fraudulent misrepresentation and emotional distress.

According to court filings, Johnson told the court that he kept receiving calls, emails and WhatsApp messages from suppliers and logistics agents regarding consignments intended for Lafarge.

He recounted an incident involving a shipment from India: after being contacted by a dispatcher, he accepted delivery but was denied access to company premises upon arrival.

He later alleged that he was attacked by armed robbers in the aftermath, blaming the exposure created by the company’s continued use of his identity.

Lafarge denied liability, attributing the issue to a system malfunction. The company maintained that it deactivated Johnson’s official email and server access upon his departure and notified relevant suppliers of his disengagement.

It also challenged the court’s jurisdiction, arguing that claims relating to tort and emotional distress fell outside the court’s scope.

In addressing preliminary objections, Justice Nweneka dismissed the company’s challenge to the admissibility of emails and WhatsApp messages tendered as evidence, holding that the communications were not hearsay since they involved the claimant and company representatives.

On jurisdiction, the court held that the dispute stemmed directly from the employment relationship and therefore fell within its competence.

It further clarified that the suit was not brought under the Fundamental Rights Enforcement Procedure Rules, making it properly instituted before the court.

After reviewing the evidence, the judge found that Lafarge continued to use Johnson’s name and telephone number in purchase orders well after his exit, thereby violating the Nigeria Data Protection Act and Section 37 of the 1999 Constitution, which guarantees the right to privacy.

he court also upheld the claim for intentional infliction of emotional distress, describing the company’s conduct as reckless, particularly after it had been formally notified by the claimant’s solicitors.

However, several other claims including those relating to human dignity, tortious interference, indemnification and aggravated damages were dismissed for lack of proof or improper framing.

In awarding N2 million in damages, the judge cited statutory limits under the data protection law and the principle of proportionality.

The court further directed Lafarge to permanently erase the claimant’s personal data from its servers, applications and procurement systems, and to deactivate any pre-generated codes bearing his name.


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WhatsApp Faces Regulatory Obstacles in Africa

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Mark Zuckerberg’s tech empire is once again under regulatory pressure in Africa after competition authorities across 21 markets launched a formal probe into changes affecting WhatsApp’s AI ecosystem.

The Common Market for Eastern and Southern Africa (COMESA) Competition and Consumer Commission has opened an investigation into Meta Platforms over amendments made in October 2025 to the WhatsApp Business Solution Terms.

At the heart of the probe is whether the updated rules unfairly restrict third-party artificial intelligence providers from accessing the WhatsApp Business API, while preserving full integration for Meta’s own AI tools, including Meta AI.

In a notice issued by the regulator, the commission said it has “reasonable cause to suspect” that Meta may hold a dominant position in the common market and that the changes could “substantially lessen competition” by excluding rival AI service providers from what it described as a crucial digital gateway.

The investigation spans 21 member states, including Kenya, Egypt, Ethiopia, Uganda and Zambia. Stakeholders have been invited to submit feedback before 16 March 2026, with regulators emphasising that the move marks the start of a fact-finding process, not a ruling of wrongdoing.

This is not the first time Meta has faced scrutiny in Kenya and East Africa. Kenyan authorities have previously examined major digital platforms over data protection, misinformation and labour practices. In Nigeria, the data protection regulator fined Meta over privacy violations, underscoring growing African oversight of global tech firms.

Globally, the company is also navigating regulatory headwinds. The European Commission and Italy’s competition authority have reviewed Meta’s AI integrations on WhatsApp amid concerns about potential restrictions on rival chatbot providers. In the United States, Meta has faced antitrust litigation over its broader market dominance.

For Africa’s digital economy, the stakes are high as WhatsApp remains one of the continent’s most widely used platforms for communication, commerce and customer engagement. Across COMESA’s 21 markets, millions of small businesses rely on WhatsApp Business to reach customers, while startups are increasingly building AI-driven services on top of the platform.

If regulators determine that access to WhatsApp’s business interface is being restricted in favour of Meta’s own AI tools, there is genuine concern that it could limit opportunities for African developers and startups seeking to innovate in the fast-evolving AI space.

 


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NITDA, Abia Partner on Enterprise Architecture Reform

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In alignment with President Bola Ahmed Tinubu’s priority areas of economic reform, digital innovation, and improved governance, the National Information Technology Development Agency (NITDA) has reiterated its commitment to supporting sub-national governments in building integrated, data-driven systems that enhance service delivery and drive sustainable growth.

This commitment was reinforced at the Future Enterprise & Data Architecture of Abia State workshop themed “One Citizen, One Identity: Unlocking Data-Driven Governance.” The high-level engagement brought together policymakers, technocrats, and development partners to chart a pathway toward a unified digital public sector anchored on interoperability and citizen-centric governance.

The workshop, organised by the state’s Ministry of Budget and Planning and declared open by Governor Alex Otti, who was represented by the Deputy Governor, Engr Ikechukwu Emetu, focused on strengthening interoperability among Ministries, Departments, and Agencies (MDAs) to enhance revenue generation and improve service delivery across the state.

Speaking during a panel session titled “Breaking Silos, Building One Government,” the Director General of NITDA, Kashifu Inuwa CCIE, who was represented by the Agency’s Director of Stakeholder Management and Partnership, Dr Aristotle Onumo, emphasised that collaboration remains the cornerstone of successful digital transformation.

“One thing that is very clear is partnership and collaboration. If you want to take advantage of collective intelligence, then partnership is the key. If you want to succeed in building a unified government system, collaboration is the way to go,” he stated.

He stressed that digital transformation is not merely about deploying technology but about transforming people and culture. According to him, resistance to change and entrenched institutional silos can undermine even the most sophisticated technological frameworks if mindset shifts are not prioritised.

“Digital transformation is as much about people as it is about process and technology. If culture resists change, it can undermine strategy at every level. We must move from control to collaboration, and from isolation to integration,” he added.

Highlighting NITDA’s strategic direction, the DG noted that the Agency’s action plan prioritises digital literacy as a foundational pillar for national development. He disclosed that NITDA is targeting 70 per cent digital literacy nationwide through structured interventions, including training 30 million Nigerians across formal and informal sectors using digital learning platforms deployed through community and institutional partnerships.

He further revealed that digital education is being integrated into school curricula at primary, secondary, and tertiary levels, while civil servants across the federal public service are undergoing digital capacity development programmes to enhance institutional efficiency and readiness for interoperable governance systems.

On interoperability, Inuwa described it as “not optional but a necessity” for achieving data integrity, efficiency, and innovation in governance. He explained that NITDA is developing a national interoperability framework and advancing Enterprise Architecture (EA) initiatives across government institutions to ensure seamless data exchange.

“When we talk about interoperability, we mean that data generated in one agency should be accessible and usable by another in a consistent and secure format, without contradiction or confusion. That is how you build one government, not multiple disconnected systems,” he explained.

He added that a robust interoperability framework would not only improve internal government efficiency but also create a platform for innovation, enabling startups and young innovators to build solutions on structured public datasets.

While commending the state’s leadership for its vision and commission, he said, “If we achieve even 80 per cent of what has been presented here, Abia will not only lead among states, but it will also become a national reference point for digital innovation.”

The workshop concluded with a renewed call for stronger federal–state collaboration, policy alignment, and sustained investment in digital capacity to ensure that the vision of “One Citizen, One Identity” translates into tangible socio-economic impact.

 


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