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(Opinion) Simple Ways of Ensuring Business Continuity During COVID-19

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By Segun McMedal,

The first quarter of the year 2020 was very unusual– it was the period the world stood still; one we can never forget no thanks to COVID-19 –described as a pandemic threatening the survival of humanity. The impact of the virus is unprecedented in world history. But governments and partners are working assiduously together to stop its transmission and keep children and their families safe through isolation and social distancing.

 

And to ensure containment, development partners and governments directed that all social and economic activities should be locked downin all the affected nation-states including Nigeria.

 

It is pointless to say that we are living in a very challenging time, socially, professionally and economically. The current restrictions mean that the business environment is very toughaltering business models for almost all the industry and professions. While some industries (tourism, aviation, and financial services) are on a life support presently, it is a boom period for others (telecoms, healthcare and medical supply, retail and food processing).

 

So, how best should businesses respond to survive the onslaught? The best approach is to adapt and make the best use of the situation. The other option isto do nothing and perish. But you don’t want to experience that, do you? This is the time to task your brains to dosome lateral thinking to generate new ideas which are the stuff of change and progress in every field from science to art, from politics to personal happiness.

 

There are three kinds of people as are companies: those who make things happen; those who watch things happen; and those who wonder what happened. This challenging time opens a window of opportunity for people who are ready to make things happen to remain in business.

 

This is one of the best times for businesses to step up to the plate and help their customers in navigating this crisis period. This is the time to deepen your business’s positioning in the minds of stakeholders to be relevant during and post COVID-19 crisis. Below are simple ways of ensuring business continuity in this special period:

 

  1. Work Remotely(part of putting people’ssafety first) –This style allowsworkers to execute their duties outside of the traditional office environment. Instead of commuting to the office each morningof weekdays to work from a designated desk, remote employees can perform their assignments wherever they please.

 

All you need is a computer or smartphone plus accessto the internet to become a remote worker. The internet givesyou access to cloud-based applications which allows you to do everything in or outside the office. Virtual employees can work anytime of the day as they wish to stay in touch with their stakeholders all over the world thanks to the internet.

 

Working remotely help you to complete your duties on your own schedules which can result in higher engagement rates and increased productivity levels as well, if well managed, according to Harvard Business Review.

 

But you must learn a new approach to adapt to working remotely. Here’s how, (courtesy of CMC Connect Limited):

  1. Create a Dedicated workspace – away from distractions
  2. Start Your Day Early – Waking up late will disorganize your day
  3. Prepare for Work! – Take a shower, change your clothes
  4. Create a to-do-list: Write down the task to be achieved for the day
  5. Stay Focused: Avoid distractions by setting boundaries, help your loved ones understand that you’re not on a holiday
  6. Take breaks, stretch your legs
  7. Communicate! Respond to calls, emails, messaging apps, video calls etc.
  8. Celebrate Your Wins: Go over the day’s tasks and tick off those you were able to deliver
  9. Review the day’s achievements with your line manager and teammates
  10. Working from home (WFH), is only effective when you are in constant communication with line managers and teammates.

 

  1. Embrace Collaborative Business–In collaborative business, companies coordinate withothercompanies to maximize their efficiency and profitability. Collaborative business is used by companies to team up with competitors and suppliers for efficiency, and it can also be used as a sales strategy to capture more market share.

 

A food vendor and transportercan partner to deliver provisions to homes. Technology consulting firms can partner with a professional body to deliver webinars to their members.

 

  1. Maintain/Increase your Marketing Budget – In challenging times, many businesses cut down their marketing budget though unbeknownst to them it’s to the detriment of the business. Lean periods are the times businesses needs to market more because consumers are restless and looking to make changes in their buying decisions. You need to help them find your products and services easily.

 

This is the best time to increase your investment in public relations. Almost all the industry and profession have something to say to the virus to navigate the COVID-19 era. Credential experts in medicine, law, finance, HR, technology, media, supply chain management etc. can leverage radio and TV news talk programs to position their brands, and reach more people than they have in years, according to Nielsen. This is one of the times when knowledge or professionalism counts to provide relevant information to customers to manage the crisis.

 

Brands should constantly update their online profiles – websites and social media handles as the authentic sources of information. Hotlines should be activated as well. Efforts in social listening, media scanning and keyword monitoring should be doubled to quickly respond to any untoward rumour.

 

  1. Protect Business Cash Flow – Cash is the lifeblood of every business to take care of overheads and keep business healthy. But the harder times get, the harder it can be to keep the cash flowing in. Free cash-flow, equity and debt financing are the best sources of working capital. However, these options may not be available for all businesses in challenging times.

 

In such cases, there are alternative cash-flow management strategies that businesses can use to ease the strain on their working capital such asrequesting for a deposit; cutting or delaying expenses; financing purchase orders; and selling invoices.

 

  1. Communication – Create and maintain an open line of communication relevant to your stakeholders such as employees, customers, suppliers, creditors and government regulators to maintain ongoing engagement and support. These stakeholders require different messaging and media, it is essential to keep them informed.

 

  1. Maximize Government Financial Support Policies–the Central Bank of Nigeria announced several financial intervention policies to support households and companies in mitigating the negative impact of the Coronavirus pandemic on the affected families and enterprises nationwide. This include:

 

  1. The credit relief of $136.6M and additional N50billion facility through the NIRSAL Microfinance Bank for households, small and medium-sized enterprises, airline service providers, hotels, and health care merchants affected by the coronavirus pandemic.

 

  1. The apex bank dropped interest rates on all its intervention funds from 9 percent to 5 percent per annum for one-year effective March 1, 2020.

 

  1. Unspecified credit support for pharmaceutical companies intending to expand or establish their own drug manufacturing plants in Nigeria as well as to hospital and health care practitioners who intend to build or expand to world class standards.

 

  1. Forbearance to big businesses by granting banks leave to consider the temporary restructuring of the tenure and loan terms for businesses and households most affected by the outbreak, particularly the oil and gas, agriculture and manufacturing.

 

Your organisationmust step up to the plate and toadapting to the current realities. As you already know, this is the era that businesses must demonstrate their nimbleness by quickly and effectively responding to the demands of change while continually delivering high performance.

 

SegunMcmedal, leading business communications and public affairs advisor, lives in Lagos.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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 Guinea-Bissau Taps United Nigeria Airlines to Establish AIR BISSAU, National Carrier 

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Government of Guinea-Bissau has signed a Memorandum of Understanding (MoU) with Nigeria’s United Nigeria Airlines to establish AIR BISSAU, a national carrier, for the West African country, to boost its aviation industry and reduce its dependence on foreign airlines.

 Guinea-Bissau Taps United Nigeria Airlines to Establish AIR BISSAU, National Carrier 

The agreement, signed in Bissau, the capital of Guinea-Bissau, was disclosed in a statement made available by the airline on Sunday.

The MoU was signed by Dr Florentino Pereira, minister of Transport, Telecommunications and Digital Economy,  Guinea-Bissau and Prof Obiora Okonkwo, executive chairman of United Nigeria Airlines.

Recall that Nigeria currently has no national carrier despite repeated calls by industry stakeholders for its establishment to facilitate reciprocal flight rights to foreign destinations, particularly the United States.

Attempts to establish a national carrier through a partnership with Ethiopian Airlines also hit a brick wall following lawsuits by the Airline Operators of Nigeria, an association for which Okonkwo once served as spokesperson.

Other factors that contributed to the failure of the national carrier project included deep-seated political issues, allegations of fraud and a controversial ownership structure.

In the latest agreement between the Nigerian airline and Guinea-Bissau, which was made available to our correspondent, both parties will “explore a comprehensive cooperation framework aimed at establishing a fully operational national airline with Osvaldo Vieira International Airport in Bissau serving as the operational base and hub for the carrier’s initial routes.”

For decades, Guinea-Bissau has relied largely on regional carriers and charter services to connect its citizens and businesses to other countries.

A key component of the MoU is the creation of a joint venture company that will operate as Guinea-Bissau’s national airline.

Under the arrangement, United Nigeria Airlines will provide the majority of the financial investment, operational expertise, aircraft and management for the new carrier.

Extending beyond commercial operations, the Nigerian carrier is expected to “provide and operate an executive jet for the use of the President and Government of Guinea-Bissau.”

To facilitate the project, the government pledged to “facilitate the registration and licensing of the new national carrier in line with domestic laws and streamline authorisation processes through both the Civil Aviation Authority of Guinea-Bissau and the Civil Aviation Authority of Nigeria.”

Guinea-Bissau also agreed to designate AIR BISSAU as its official national carrier, granting it “full rights over all existing Bilateral Air Services Agreement entitlements.”

According to the MoU, the designation would give the airline “significant leverage in securing route rights and authorisations to regional and international destinations,” described as an important commercial and diplomatic asset.

The government further committed to ensuring that Osvaldo Vieira International Airport receives the infrastructure support required for the airline’s operations, including access provisions, ground support services and assistance with customs, immigration and security compliance.

Additionally, Guinea-Bissau pledged to invest in the establishment of the airline and create mechanisms that would protect and incentivise investment through the existing Investment Code and applicable tax frameworks.

As part of efforts to develop local aviation expertise, United Nigeria Airlines plans to train “qualified Guinean nationals including pilots, cabin crew, and technical maintenance personnel” and employ local staff wherever feasible in line with government employment policies.

The MoU makes it clear that operational control of the airline will remain with the Nigerian carrier.

“For the purposes of safety, reliability, and efficiency, the overall management, operational control, and general direction of the new airline will rest with the management team of United Nigeria Airlines,” the statement noted.

Both parties also agreed to provide full liability and hull insurance coverage for all flight operations, conduct annual independent safety and maintenance audits, and establish asset protection mechanisms for investors.

The agreement takes immediate effect and will remain valid for 18 months or until a substantive joint venture agreement is concluded.


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IMF Urges FG to Introduce Fuel, Telecom Taxes

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The International Monetary Fund (IMF) has recommended introducing taxes on fuel products and telecommunications services in Nigeria.

IMF Urges FG to Introduce Fuel, Telecom Taxes

According to the IMF, this is part of broader measures to increase government revenue and create fiscal space for development spending and social interventions.

The international financial organization argued that stronger revenue mobilisation had become increasingly important as Nigeria’s fiscal position remained under pressure despite recent reforms.

This comes as Nigerians are protesting against worsening standard of living made worse by widespread insurgency.

The recommendation was contained in the IMF’s 2026 Article IV Consultation report on Nigeria, where the Fund argued that additional tax measures would be needed over the medium term despite the recent overhaul of the country’s tax system.

“Further tax policy changes will likely be needed—such as increasing the VAT rate, extending VAT to fuel products, rationalising tax expenditures in particular VAT exemptions on extractive industries and some customs duties, and introducing telecom excises—to complement administrative gains,” the IMF said.

The institution, however, cautioned that the timing of any new taxes must take into account Nigeria’s rising poverty levels and worsening food insecurity.

“The timing of reforms must consider the poverty and food insecurity situation and ensure that the cash transfer system is in place and funded,” the Fund added.

A previous attempt by the Federal Government to impose a five per cent excise duty on telecom services met strong resistance from operators, subscribers and consumer advocacy groups before it was suspended and eventually scrapped.

Telecommunications firms had maintained that the industry was already weighed down by multiple taxes, rising energy costs, foreign exchange challenges and infrastructure constraints.

They warned that any additional levy would likely be transferred to consumers through higher call and data tariffs.

Similarly, proposals to tax fuel products have faced opposition from labour unions and private sector organisations amid concerns over the rising cost of living following the removal of petrol subsidies and increases in transport and food prices.

The IMF’s latest recommendation comes as the Fund projects that Nigeria will require stronger revenue mobilisation efforts to sustain planned increases in public spending and provide support for vulnerable households.

According to the report, revenue-enhancing tax policies could generate additional revenue equivalent to 3.9 per cent of Gross Domestic Product within three years of implementation.

The Fund identified a two-percentage-point increase in the Value Added Tax rate as the largest contributor, with a projected revenue gain of 0.8 per cent of GDP.

The report also projected that removing pioneer status incentives and revising free zone regulations would generate an additional 0.7 per cent of GDP.

Reforms to capital gains taxation and adjustments to personal income tax bands, allowances and rates were each estimated to contribute 0.6 per cent of GDP.

The IMF further estimated that a top-up tax on multinationals and large firms could raise 0.5 per cent of GDP, while rationalising investment allowances would contribute another 0.4 per cent.

Notably, the category labelled “others”, which includes telecom excise duties and measures such as a carbon tax on fuel, was projected to generate an additional 0.4 per cent of GDP in revenue.

Beyond new tax measures, the Fund said Nigeria could achieve even greater gains through improved tax administration.

It projected that administrative reforms would generate an additional 3.1 per cent of GDP through better compliance, stronger enforcement and efforts to reduce informality in the economy.

According to the report, measures such as fiscalisation, electronic invoicing and cross-validation of tax deductions could generate 1.5 per cent of GDP, while expanded tax identification registration and consolidation of taxpayer databases could contribute a further 1.6 per cent of GDP.

The IMF acknowledged that some of Nigeria’s recently enacted tax reforms would reduce government revenue in the short term because they were designed to support households and small businesses.

It estimated that revenue-reducing measures would lower revenues by 2.4 per cent of GDP.

Expanded VAT input credits, additional zero-rated items and broader exemptions on basic consumption goods were projected to account for 1.7 percentage points of the decline.

Lower corporate income tax obligations for smaller firms would reduce revenues by 0.4 per cent of GDP, while lower personal income tax rates and expanded exemptions for low-income earners would account for another 0.3 percentage-point reduction.

Overall, the IMF projected that the combined impact of revenue-enhancing measures, administrative reforms and revenue-reducing policies would result in a net increase in government revenue equivalent to 4.6 per cent of GDP over the medium term.Nigerian investment opportunities


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₦5m up for Grabs as 10 Startups Clash at the Gathering on 100 Pitchathon Aba

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MTN Nigeria, through The Gathering on 100, has officially unveiled the next chapter of its youth cultural and creative movement in Aba, the home of entrepreneurship and innovation in Eastern Nigeria.

₦5 Million up for Grabs as 10 Startups Clash at the Gathering on 100 Pitchathon Aba

The initiative transformed the Prime Time Event Centre in Osisioma into a vibrant hub of innovation, culture, lifestyle, and entertainment.

As the second major activation of MTN’s ‘Live It 100’ campaign, this event underscores a bold commitment to encouraging young Nigerians to live life to the fullest of their potential, whether in business, tech, culture, or entertainment.

Central to this immersive experience is the highly anticipated Pitchathon, where 10 standout startups are vying for a total prize pool of ₦5 million.

The participating startups represent a cross-section of Aba’s burgeoning innovation ecosystem, tackling challenges ranging from logistics to artisanal tech.

Among them are Trashverse Recycling Technology Limited, a climate-first recycling solution founded by Charles Ikechukwu; SkillsCircle by Together, an ed-tech platform championed by Ijeoma Irene to empower young professionals in Nigeria; and Poptreaties, a healthy snack alternative founded by Ifeanyichukwu Dominion to curb junk food consumption.

These founders and their peers are showcasing solutions that blend local ingenuity with scalable technological frameworks, highlighting the immense potential of the region’s entrepreneurial spirit.

The pitchathon is judged by three esteemed figures in the African innovation ecosystem: Chiemela Anosike (Founder, Solaris GreenTech Hub), Dr. Chime Chimezie-Uche (Founder, Abia Startup Limited), and Justina Nwokedi (Digital Transformation Specialist).

This competition is designed to spotlight and empower early-stage founders in the city, providing them with a platform to validate their business ideas before investors, consumers, and industry stakeholders.

The prize structure offers ₦2.5 million to the winning startup, ₦1.5 million for the first runner-up, and ₦1 million for the third-place winner.

This Aba edition builds on the success of the Lagos edition, which took place from April 22 to 26 at the National Stadium, Surulere. There, eight startups received a collective ₦45 million in seed funding for solutions ranging from fintech to creative technology.

By bringing this platform to Aba, a city renowned for its industrial and entrepreneurial spirit, organizers aim to deepen access to opportunity and support the next generation of business leaders.

For these 10 startups, the Pitchathon is a vital opportunity to gain visibility, engage with potential partners, and accelerate their growth within a high-density environment of innovation.


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