General News
(Opinion) Simple Ways of Ensuring Business Continuity During COVID-19

By Segun McMedal,
The first quarter of the year 2020 was very unusual– it was the period the world stood still; one we can never forget no thanks to COVID-19 –described as a pandemic threatening the survival of humanity. The impact of the virus is unprecedented in world history. But governments and partners are working assiduously together to stop its transmission and keep children and their families safe through isolation and social distancing.
And to ensure containment, development partners and governments directed that all social and economic activities should be locked downin all the affected nation-states including Nigeria.
It is pointless to say that we are living in a very challenging time, socially, professionally and economically. The current restrictions mean that the business environment is very toughaltering business models for almost all the industry and professions. While some industries (tourism, aviation, and financial services) are on a life support presently, it is a boom period for others (telecoms, healthcare and medical supply, retail and food processing).
So, how best should businesses respond to survive the onslaught? The best approach is to adapt and make the best use of the situation. The other option isto do nothing and perish. But you don’t want to experience that, do you? This is the time to task your brains to dosome lateral thinking to generate new ideas which are the stuff of change and progress in every field from science to art, from politics to personal happiness.
There are three kinds of people as are companies: those who make things happen; those who watch things happen; and those who wonder what happened. This challenging time opens a window of opportunity for people who are ready to make things happen to remain in business.
This is one of the best times for businesses to step up to the plate and help their customers in navigating this crisis period. This is the time to deepen your business’s positioning in the minds of stakeholders to be relevant during and post COVID-19 crisis. Below are simple ways of ensuring business continuity in this special period:
- Work Remotely(part of putting people’ssafety first) –This style allowsworkers to execute their duties outside of the traditional office environment. Instead of commuting to the office each morningof weekdays to work from a designated desk, remote employees can perform their assignments wherever they please.
All you need is a computer or smartphone plus accessto the internet to become a remote worker. The internet givesyou access to cloud-based applications which allows you to do everything in or outside the office. Virtual employees can work anytime of the day as they wish to stay in touch with their stakeholders all over the world thanks to the internet.
Working remotely help you to complete your duties on your own schedules which can result in higher engagement rates and increased productivity levels as well, if well managed, according to Harvard Business Review.
But you must learn a new approach to adapt to working remotely. Here’s how, (courtesy of CMC Connect Limited):
- Create a Dedicated workspace – away from distractions
- Start Your Day Early – Waking up late will disorganize your day
- Prepare for Work! – Take a shower, change your clothes
- Create a to-do-list: Write down the task to be achieved for the day
- Stay Focused: Avoid distractions by setting boundaries, help your loved ones understand that you’re not on a holiday
- Take breaks, stretch your legs
- Communicate! Respond to calls, emails, messaging apps, video calls etc.
- Celebrate Your Wins: Go over the day’s tasks and tick off those you were able to deliver
- Review the day’s achievements with your line manager and teammates
- Working from home (WFH), is only effective when you are in constant communication with line managers and teammates.
- Embrace Collaborative Business–In collaborative business, companies coordinate withothercompanies to maximize their efficiency and profitability. Collaborative business is used by companies to team up with competitors and suppliers for efficiency, and it can also be used as a sales strategy to capture more market share.
A food vendor and transportercan partner to deliver provisions to homes. Technology consulting firms can partner with a professional body to deliver webinars to their members.
- Maintain/Increase your Marketing Budget – In challenging times, many businesses cut down their marketing budget though unbeknownst to them it’s to the detriment of the business. Lean periods are the times businesses needs to market more because consumers are restless and looking to make changes in their buying decisions. You need to help them find your products and services easily.
This is the best time to increase your investment in public relations. Almost all the industry and profession have something to say to the virus to navigate the COVID-19 era. Credential experts in medicine, law, finance, HR, technology, media, supply chain management etc. can leverage radio and TV news talk programs to position their brands, and reach more people than they have in years, according to Nielsen. This is one of the times when knowledge or professionalism counts to provide relevant information to customers to manage the crisis.
Brands should constantly update their online profiles – websites and social media handles as the authentic sources of information. Hotlines should be activated as well. Efforts in social listening, media scanning and keyword monitoring should be doubled to quickly respond to any untoward rumour.
- Protect Business Cash Flow – Cash is the lifeblood of every business to take care of overheads and keep business healthy. But the harder times get, the harder it can be to keep the cash flowing in. Free cash-flow, equity and debt financing are the best sources of working capital. However, these options may not be available for all businesses in challenging times.
In such cases, there are alternative cash-flow management strategies that businesses can use to ease the strain on their working capital such asrequesting for a deposit; cutting or delaying expenses; financing purchase orders; and selling invoices.
- Communication – Create and maintain an open line of communication relevant to your stakeholders such as employees, customers, suppliers, creditors and government regulators to maintain ongoing engagement and support. These stakeholders require different messaging and media, it is essential to keep them informed.
- Maximize Government Financial Support Policies–the Central Bank of Nigeria announced several financial intervention policies to support households and companies in mitigating the negative impact of the Coronavirus pandemic on the affected families and enterprises nationwide. This include:
- The credit relief of $136.6M and additional N50billion facility through the NIRSAL Microfinance Bank for households, small and medium-sized enterprises, airline service providers, hotels, and health care merchants affected by the coronavirus pandemic.
- The apex bank dropped interest rates on all its intervention funds from 9 percent to 5 percent per annum for one-year effective March 1, 2020.
- Unspecified credit support for pharmaceutical companies intending to expand or establish their own drug manufacturing plants in Nigeria as well as to hospital and health care practitioners who intend to build or expand to world class standards.
- Forbearance to big businesses by granting banks leave to consider the temporary restructuring of the tenure and loan terms for businesses and households most affected by the outbreak, particularly the oil and gas, agriculture and manufacturing.
Your organisationmust step up to the plate and toadapting to the current realities. As you already know, this is the era that businesses must demonstrate their nimbleness by quickly and effectively responding to the demands of change while continually delivering high performance.
SegunMcmedal, leading business communications and public affairs advisor, lives in Lagos.
General News
FG Asks MDAs to Halt New Policies Until Full Compliance with RIA

Federal government has directed all Ministries, Departments and Agencies (MDAs) to suspend the introduction and rollout of new policies, regulations, or major regulatory changes until full compliance with the Regulatory Impact Analysis (RIA) Framework is achieved.

The directive, issued by Princess Zahrah Mustapha Audu, director general of the Presidential Enabling Business Environment Council (PEBEC), is part of efforts to strengthen regulatory quality, ensure policy coherence, and improve the ease of doing business in Nigeria
According to the statement, the RIA Framework, which was formally implemented in January 2025, requires that all new policies or amendments introduced after the date must undergo review and approval in line with its provisions.
She noted the framework has already been circulated to MDAs by the Office of the Secretary to the Government of the Federation and is also accessible on the PEBEC website.
MDAs are therefore expected to familiarise themselves with the framework and align their policy development processes accordingly.
Audu emphasised that while the government remains committed to working collaboratively with regulatory institutions, no new reform or policy would be allowed to proceed without being backed by clear and verifiable evidence.
She explained the directive aims to prevent policy shocks that could negatively affect businesses, investors and citizens, eliminate inconsistencies and frequent policy reversals, and institutionalise evidence-based policymaking across government.
The directive also seeks to enhance transparency, improve predictability, and boost stakeholder confidence in public policies, while ensuring adequate engagement to minimise resistance prior to implementation.
Consequently, all MDAs have been instructed to suspend any planned policy rollouts that have not yet been implemented, ensure that new policy proposals are supported by comprehensive RIA and necessary approvals, and integrate the RIA process into their internal policy formulation procedures.
They are also required to undertake structured and inclusive stakeholder engagement as part of policy development to improve acceptance and implementation outcomes.
The PEBEC boss added that MDAs can access the RIA Framework through its website or seek technical support from the council’s secretariat.
She, however, noted that exceptions would only be granted in cases of urgent national interest, subject to appropriate approval.
Audu stressed that cooperation from all MDAs is crucial to building a stable, consistent and business-friendly regulatory environment capable of driving sustainable economic growth and boosting investor confidence.
General News
FG Unveils Digital Platform to Showcase Nigeria’s Culture, Tourism Destinations

The Federal Government has unveiled a new digital platform, NITOUREY, aimed at showcasing Nigeria’s rich cultural heritage and tourism destinations to global audiences.

The initiative, introduced at a press conference organised by the Nigerian Tourism Development Authority, was described as a public-private partnership designed to project Nigeria’s diverse cultural assets.
Speaking at the event on Tuesday, the Minister of Arts, Culture, Tourism and the Creative Economy, Hannatu Musawa, said the platform marked another step in repositioning Nigeria as a leading global destination for tourism, culture and creative excellence.
She explained that the digital project would harness the power of the creative economy and technology to amplify Nigeria’s cultural narratives while creating opportunities for young Nigerians, filmmakers, content creators and tourism operators.
Musawa said, “Today marks yet another significant step in our collective journey to reposition Nigeria as a leading global destination for tourism, culture and creative excellence.
“The initiative aligned with the administration’s economic diversification drive, noting that tourism had the potential to contribute significantly to national growth.
“President Bola Tinubu has a vision to use tourism as part of economic diversification and expansion, and NTDA can play a vital role in achieving that goal”.
She emphasised that NITOUREY would not only showcase destinations across the country but also create economic opportunities within the creative industry.
“Through this initiative, we are not only showcasing destinations across Nigeria but also creating opportunities for the creative industries, including filmmakers, content creators, tourism operators and young Nigerians within the creative economy,” she added.
The minister also stressed the importance of collaboration between government agencies, state governments and the private sector, noting that the platform was a PPP initiative designed to unlock the full potential of Nigeria’s tourism and creative sectors.
“This is a commendable PPP initiative that demonstrates the collaboration required to unlock the full potential of Nigeria’s tourism and creative industry,” she said.
She further assured stakeholders that the Ministry of Art, Culture, Tourism and the Creative Economy would continue to support initiatives that enhance Nigeria’s visibility, attract investment and create jobs.
In his remarks, the Director General of NTDA, Ola Awakan, described NITOUREY as a transformative platform that will redefine how Nigeria is presented to the world.
He emphasised that tourism thrives on perception, visibility, and storytelling, noting that the platform will collaborate with key institutions, including the Nigerian Film Corporation, National Film and Video Censors Board, and the National Information Technology Development Agency, to deliver high-quality content.
Awakan added that the initiative is powered by a strong public-private partnership involving TOURCLIQ Creatives Limited and JM MiSA International Limited, underscoring the importance of collaboration in unlocking the full potential of Nigeria’s tourism and creative industries.
He further revealed that NITOUREY will spotlight iconic destinations across Nigeria’s six geopolitical zones, including Zuma Rock, Yankari Resort and Safari, the Argungu Fishing Festival, Ngwo Pine Forest and Cave, Obudu Mountain Resort, and Olumo Rock, projecting them to a global audience.
The platform is expected to serve as Nigeria’s premier tourism streaming platform, projecting the country’s culture, creativity and destinations to both domestic and international audiences.
General News
Telecoms subscribers’ compensation for poor service starts this month – NCC

Nigerian Communications Commission has announced that its directive requiring telecom operators to compensate subscribers for poor service quality will take effect from this month.

NCC
In an FAQ released on Tuesday, April 7, the Commission clarified that the directive applies specifically to Mobile Network Operators (MNOs) that fail to meet their Quality of Service (QoS) Key Performance Indicators (KPIs).
These include major operators such as MTN, Airtel, Globacom, and 9mobile, although the NCC did not specify which of them fell short of the required standards.
The Commission explained that the compensation framework covers service failures affecting voice calls, data services, and SMS. It also applies to both individual and corporate subscribers.
According to the NCC, subscribers will qualify for compensation if they experienced poor network service in an affected Local Government Area and carried out at least one revenue-generating activity, such as a billed call, SMS, or data session, during the relevant period.
The regulator emphasised that subscribers do not need to apply for compensation, as operators are mandated to automatically identify affected users and provide compensation directly. It added that only service failures falling below defined thresholds under the QoS Regulations will qualify, while brief or quickly resolved disruptions may not be eligible.
The NCC also noted that a separate compensation framework already exists for Internet Service Providers (ISPs). The directive was earlier announced in a statement by the Commission’s Head of Public Affairs, Nnenna Ukoha, as part of efforts to prioritise consumer protection within Nigeria’s telecommunications sector.
The Commission highlighted the critical role of telecom services in economic activity, communication, and access to digital opportunities, noting that poor service quality can negatively impact productivity, business operations, and public confidence.
It added that the compensation policy complements existing regulatory measures aimed at monitoring service delivery and enforcing performance standards across the industry.
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