Telecom
Why Network Quality is More Important Than Ever

By Borje Ekholm
Today, network quality is under the spotlight in every household and enterprise worldwide as more and more work from home. However, as our new research indicates, network performance has always been a mainstay of market demand.
Today, more than ever, we see the value which mobile connectivity brings to our societies. In times of crises, the world’s mobile networks are proving yet again that they can deliver the performance and reliability to support both consumers and enterprises in their hour of need. In fact, quality of the network has been an important driver of market dynamics for a long time.
However, today’s demands for network quality and capacity are not a new development. In fact, they have been driving market demand for a lot longer and to a much greater extent than most would probably expect.
For almost a decade now, we have analyzed why some service providers grow and drive higher revenues than others. We call these leaders Frontrunners. While Frontrunners share common traits, they often deploy a variety of strategies to enable profitable, sustainable growth. The real key to their success is that they seek differentiation to create better return.
In a new analysis, based on 4G life cycle data from more than thirty countries, we have drilled deeper into how much good network performance benefits Frontrunners. And our research shows that investing in network quality is a powerful way for service providers to drive lower churn and/or higher average revenue per user (ARPU).
In all countries we analyzed, the service provider with the highest network quality has either higher ARPU and/or lower churn compared with the service provider with the lowest network quality.
In the top half of cases, where network quality is highest, we found that the lead service provider enjoys a higher average ARPU (+31 percent) and lower average churn (-27 percent). In the bottom half, where network quality is generally lower, we found that some service providers still enjoy higher ARPU (+61 percent) but with higher churn (+39 percent), whiles others have both lower ARPU (-14 percent) and lower churn (-32 percent).
When we looked across all service providers, not just leaders and quality laggards, network quality correlated with increased ARPU and reduced churn.
After macro-economic factors, network quality is one of the biggest influences on churn according to a multivariate analysis. Put simply, investing in network quality keeps subscribers happy. Or, as one executive at a service provider told me: “It is easy to attract customers. The problem is that when they see our poor network performance they leave.”
In aggregate, ARPU fluctuations seem to be driven primarily by macroeconomic factors. However, our analysis of Frontrunners shows significant revenue upsides for those investing first in high performance. The Frontrunner group achieved a 9.9 percent ARPU compound annual growth rate (CAGR) with 4G, while the rest of the market was at -0.8 percent CAGR. With 5G we already see Frontrunners charging price premiums averaging 15 percent.
It is clear that network quality already matters to consumers. This is hardly surprising as the service providers product is their network. We also see that network performance features more prominently in the marketing initiatives from successful service providers.
One of our most successful customers – who have generated a strong market share gain and growth over many years – allocate more than 50% of advertising spend to network performance.
Important for consumers, but we are convinced that the quality of connectivity will mean even more for enterprise users, as enterprises will depend on connectivity for their business survival.
Case studies on the importance of network quality
Let’s look at three examples:
- European market leader defending position
Network quality is a way for a market leader to maintain its leadership over the competition.Between 2010 and 2015, a market leader lost four percentage points market share to a new low price competitor, who surpassed the leader in networking benchmarks from P3, a leading international consulting, engineering and testing services company. The leader then launched a new strategy focusing on increasing capex to offer the best network experience. They regained their lead in P3 benchmarks, and these actions reversed market share losses by gaining 2 percentage points market share. More importantly, they also increased their ARPU lead.
- Challenger surpasses closest competitor in emerging market
Improved network quality can also be a way to build market share. For example, in 2016, a challenger was third in market share and experienced an erosion in ARPU. The company shifted capital expenditures from fixed to mobile, including doubling its 4G footprint in cities.
This gave it the best network in the country, resulting in market share gains and a reversal of the ARPU trend; the provider now shows a stronger ARPU increase than its peers. These gains allowed the challenger to overtake the number two player in the market. Its investment also paid off with more post-paid subscriptions and earnings (EBIDTA) up five percent.
- Market leader in Middle East invests in network quality to stem losses and regain performance lead
From 2010 to 2014, the second player in the market invested heavily in network performance, and the leader lost 10 percentage points of market share. The leader increased capex for 4G, stemming market share losses. Additionally, the leader was able to significantly improve network performance which resulted in faster ARPU growth, churn reduction and an improved Net Promoter Score compared to the competition.
Key insights from our analysis
Successful service providers use a variety of strategies to create differentiation that fit their local market and their position in that market.
In the three examples above, we saw operators defending and regaining market leadership by increasing their investments in network performance.
Although network quality isn’t the only way to create differentiation and drive value for customers, it’s clear that it is a cornerstone of successful strategies and improved commercial KPIs. This has been historically true through the deployment of 4G and as our society and daily lives will depend even more on advanced digital services, we expect quality mobile connectivity to be of even greater importance in the 5G era.
Borje Ekholm is President & CEO of Ericsson.
Telecom
Aba to Host MTN’s “The Gathering” with Pitchathon Offering ₦5 Million Prize Pool for Emerging Startup Founders

MTN’s Youth cultural and lifestyle event “The Gathering” will hold in Aba at the Prime Event Centre from June 14 to 15, 2026, with a high-stakes Pitchathon designed to spotlight and reward the most promising early-stage founders in the city, offering a total prize pool of ₦5 million.

The competition will award ₦2.5 million to the winning startup, ₦1.5 million to the first runner-up, and ₦1 million to third place, giving young entrepreneurs not just funding, but a direct platform to validate their ideas in front of investors, consumers, and industry stakeholders.
The Aba Pitchathon follows a highly successful Lagos edition of The Gathering on 100, which took place at the National Stadium, Surulere, from April 22 to 26, where eight startups collectively received ₦45 million in seed funding after pitching solutions across fintech, healthtech, agritech, edtech, and creative technology.
At the Lagos edition, Hurpham Africa emerged as the overall winner with ₦15 million in funding support, followed by Coconoto Ltd with ₦10 million and Rava Send with ₦5 million. Five other startups – URI Social, Dulces Jams, Kindly Book, Africa Medical Marketplace, and MyFund – each received ₦3 million, alongside visibility and MTN business ecosystem support.
Organisers say the goal is to deepen access to opportunity across Nigeria by taking The Gathering on 100 beyond Lagos into high-potential commercial hubs like Aba, where entrepreneurship continues to thrive.
Registration is now open via The Gathering’s official website. Entrepreneurs, builders, and early-stage founders in Aba and surrounding cities are encouraged to apply for a chance to pitch live at the event.
Telecom
Meta Unveils AI-Powered Business Agent to Support Customer Engagement

Meta has unveiled a new artificial intelligence-powered tool, Meta Business Agent, designed to help businesses automate customer interactions, boost sales and improve operational efficiency across its messaging platforms.

Meta
The announcement was made at the Conversations 2026 event in London, where the technology company introduced the platform as part of its efforts to expand AI-driven business solutions.
According to Meta, the Business Agent will enable businesses to provide round-the-clock customer support on WhatsApp, Messenger and Instagram, helping them respond to inquiries, recommend products, book appointments and manage sales conversations.
The company said more than one million businesses are already using AI-powered business agents on WhatsApp and Messenger to engage customers.
Meta noted that with over one billion people connecting with businesses daily across its platforms, the new tool would help organisations deliver more personalised and relevant customer experiences.
The company explained that businesses could set up the Business Agent within minutes or integrate it into existing enterprise systems.
Features of the AI assistant include answering business-specific questions, making product recommendations from company catalogues, qualifying sales leads, booking appointments and facilitating transactions.
The platform also allows businesses to determine when human agents should take over conversations requiring additional support.
Meta disclosed that the Business Agent would now be expanded globally to businesses of all sizes and integrated into Instagram, where many companies also engage with customers.
The company said access to the tool would initially be free, while paid subscription plans tailored to different business categories would be introduced in the coming months.
In addition to customer engagement functions, Meta said the Business Agent could serve as an operational assistant by providing business owners with daily briefings, summaries of customer interactions and insights from conversations conducted overnight.
The technology firm added that future updates would enable the platform to perform more advanced functions, including market research, product insight generation, calendar management and competitive intelligence analysis.
Meta also announced the launch of the Meta Business Agent Platform, a new infrastructure designed to help businesses build, customise and deploy AI agents at scale.
The platform supports integration with hundreds of business systems, including e-commerce and customer service tools, allowing AI agents to perform tasks on behalf of organisations.
According to Meta, the platform offers enterprise-grade controls, governance mechanisms and measurement tools to ensure businesses can manage customer interactions securely and effectively.
The company said the initiative reflects its commitment to helping businesses leverage artificial intelligence to improve customer service, increase productivity and drive growth in an increasingly digital economy.
Telecom
Digital Encode Calls for Immediate Action as Cyber Threats Escalate Nationwide

Digital Encode Limited, a leading information security and governance, risk, and compliance (GRC) advisory firm, has issued an urgent cybersecurity advisory following a surge in security breaches affecting financial institutions, government agencies, fintechs, and other organizations across Nigeria.

Digital Encode
Cyber threat actors have recently exposed data purportedly from both private and public institutions in Nigeria, underscoring the growing need for stronger cybersecurity frameworks, proactive threat monitoring, and coordinated incident response measures.
But Digital Encode’s advisory highlights a troubling pattern: most recent cyber incidents are not driven by sophisticated zero-day exploits, but by preventable weaknesses in basic security configurations, credential management, and operational controls.
According to the advisory signed by Professor Obadare Adewale Peter, Chief Visionary Officer of Digital Encode Limited, attackers are increasingly exploiting misconfigured systems and publicly exposed assets, such as unsecured databases, open cloud storage buckets, leaked API keys, and critical servers exposed to the internet, many of which are easily discoverable through open repositories, cloud indexing tools, and even dark web marketplaces.
The advisory outlines critical areas of concern, including publicly accessible cloud storage exposing sensitive customer and operational data; hardcoded secrets in web and mobile applications, including API keys and tokens; leaked credentials in repositories and deployment artifacts; weak internal access controls and over-reliance on single authentication layers; exposure of administrative endpoints, API documentation, and development environments in production; uncontrolled use of Third-Party Hosting platforms such as Vercel, Netlify, and Render; poor token lifecycle management and weak authentication, inadequate vendor risk management and monitoring controls
Digital Encode noted that these vulnerabilities are widespread across organizations, particularly in financial institutions, payment service providers, Fintech companies and public sector platforms, where similar exposure patterns continue to recur.
Not a Technology Problem, But an Execution Gap
“Organizations affected in recent breaches were not compromised due to highly advanced attacks, but due to lapses in enforcing existing security controls, like, ensuring that no cloud resources linked to organizations whether AWS S3, Azure Blob, Google Cloud Storage, or Firebase allow anonymous access, Verify that no cloud credentials or API tokens are exposed in public or private repositories, container registries or deployed applications, and all external and internal APIs must enforce authentication and authorization controls at all times” Prof. Obadare stated.
The advisory stresses that most of these risks can be mitigated with readily available tools and best practices, underscoring a critical gap between security policy and implementation.
Urgent Actions Recommended
Digital Encode has called on organizations to act immediately by conducting a comprehensive audit of all internet-facing assets, including third-party systems; revoking and rotating all exposed or potentially compromised credentials including passwords, API keys, and access tokens; reviewing historical logs to assess the extent of any prior exploitation; engaging vendors to address third-party security exposures; fixing identified misconfigurations and validating remediation efforts; strengthening monitoring, logging, and threat detection systems; and documenting remediation steps and residual risks for governance and compliance.
The firm also emphasized the need for improved visibility into shadow IT and unauthorized deployments tied to employees’ accounts, which increasingly serve as entry points for attackers.
Call for Proactive Security Posture
Digital Encode reiterated its commitment to supporting organizations through enterprise-wide security assessments and independent validation of implemented controls.
“We strongly advise that this advisory be actioned without delay,” Prof Obadare warned, adding that proactive security hygiene, not reactive response, will determine resilience in Nigeria’s evolving threat landscape.
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