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More Than Ever, Connectivity is Key says Ekholm

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Börje Ekholm, President and CEO, Ericsson, has highlighted the importance of connectivity during times of crisis and the opportunity we now have to rethink the role of networks in the future.

Speaking from his home over a videoconference link, Ekholm delivered a keynote speech that kicked off a new series of online events, the Ericsson UnBoxed Office.

“Our absolute highest priority remains the health, safety and wellbeing of our employees, our customers and our partners,” said Ekholm reflecting on the ongoing COVID-19 crisis. “We are working hard to do what we can to contribute to the efforts to contain and slow down the pandemic.”

Ekholm stressed the importance of strong and reliable communications networks in the current environment and on staying close to customers and providing them with the best possible connectivity and network quality.

“Even when a country goes into lockdown, our engineers are still active in order to keep the networks up and running,” he says.

Ekholm provided a few examples of where Ericsson engineers have been on the front-line providing support for essential services including connectivity for hospitals in Wuhan, China and contributing to an AI data challenge with the US government.

He also highlighted the transformative changes that have been going on in the networks over the past 2 months. That shift has seen traffic move rapidly from business areas to residential areas over just a matter of days. In many networks, traffic has increased upwards of 20 percent.

Even with stay at home orders in place over much of the globe, Ericsson was able to move employees who operate customer networks from our global Network Operation Centers to home with zero impact on performance levels.

Ericsson made the transition to remote work globally already at the beginning of March and now has 85,000 employees routinely working from home.

The importance of network quality

“More than ever, connectivity is key. With the spread of COVID-19, fixed and mobile telecommunications networks have become an even bigger part of the critical infrastructure, showing the importance of quality in the connectivity,” says Ekholm.

In a recent study based on 4G life cycle data from more than thirty countries, Ericsson analyzed the correlation between network quality and financial performance. The conclusion: network quality is a powerful way to drive lower churn rate and increase the average revenue per user (ARPU).

“When we looked across all service providers, not just leaders, network quality correlated with increased ARPU and reduced churn. Put simply, investing in network quality keeps subscribers happy.”

5G offers service providers an opportunity to gain first-mover advantage and create a significant network performance gap with the competition.

“We are already seeing early signs of service providers monetizing the 5G opportunity, with positive ARPU trends and growing revenues in pioneering 5G markets,” says Ekholm.

The future of 5G

Given the importance of connectivity, and 5G in particular as critical national infrastructure, Ekholm believes that it is in the public interest to ensure that pervasive, high quality, affordable and secure networks are available when and wherever they may be required.

“5G will unlock the potential of the Fourth Industrial Revolution and will be the cornerstone upon which a country’s relative competitiveness is built.  While 4G gave us the app economy, 5G will be the greatest open innovation platform ever,” he says.

Ekholm adds that 5G will drive exponential public and private sector value including efficiencies in public services and new and more effective modes of delivery, for example in healthcare, education, transport and disaster control.

“It is vital that public policy supports a narrowing of the digital divide. Governments should ensure that every citizen and business will enjoy the benefits of the 5G era equally.”

This includes, according to Ekholm, countries developing a common and holistic policy that maximizes investment incentives for the private sector. It also includes making sufficient 5G spectrum available as soon as possible and optimizing spectrum assignments to deliver expansive 5G connectivity.

“In this time of crisis, we are prouder than ever of our people, the ones who are helping us connect the world. We have the best people in the industry, and I know I speak for all Ericsson employees when I say that we are, and will continue to be, a significant company on the world stage.”


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Airtel Hosts Interactive Knowledge Session for Secondary School Girls

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As part of its commitment to empowering and mentoring women to become global leaders while breaking stereotypes and closing gender gaps, the Airtel Women Network, a platform comprising female employees of Airtel Nigeria, welcomed girls from Airtel’s adopted school, Alaba Oro Comprehensive Senior High School, Ajegunle, to commemorate International Day of Girls in ICT on Monday.

Led by the telco’s IT Director, Kemi Ariyo, the session emphasized the need for the rise of influential female role models in driving progress within Science, Technology, Engineering, and Mathematics (STEM) careers. It also served as an avenue to inspire young girls about the vast opportunities within the Information and Communication Technology (ICT) field.

During the session, Ogo Ofomata, Director of Enterprise and Airtel Business and President of the Airtel Women Network, shared insights on the significance of the 2024 commemoration with the students.

“Leadership entails leading yourself to do the things you have to do. With regard to the theme of this year’s International Girls in ICT Day, which is Leadership, our goal is to empower young girls and women to become programmers, coders, designers and to pursue careers in the ICT sector, ultimately becoming leaders in the IT sector,” she said.

The highlight of the event was a thought-provoking session led by Kemi Ariyo, IT Director at Airtel Nigeria, emphasizing the importance of technological knowledge in addressing various global challenges.

In her words, “The world revolves around technology and everything we do today has to do with technology. You can get into that space by adopting hard work, smart work, and an active involvement in internship programs. In addition, just as technology can be used in music and other sectors, learning technology can help you achieve your goals of problem- solving in this digital age.”

Also speaking at the event, Phanindra Nichanametla, Chief Financial Officer, Airtel Nigeria, restated Airtel’s tagline ‘A Reason to Imagine’, reassuring the students of Airtel’s commitment to encouraging positive imagination. “A very important note to take home from this event is that Airtel is here to change your imagination and give you opportunities to imagine more,” he said.

Airtel remains committed to promoting initiatives that promote gender equality and diversity in the workplace. By investing in the education and empowerment of young girls in ICT, Airtel Nigeria continues to pave the way for a more inclusive and prosperous future in the world of technology.


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Mastercard Women SME Leaders Awards to celebrate success of women business leaders in EEMEA region

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Mastercard announces the return of Women SME Leaders Awards for its third edition, shining a spotlight on the remarkable achievements of women-owned and led businesses across Eastern Europe, Middle East, and Africa (EEMEA).

Black and white portraits of different people

Nominations are now open for the awards, inviting entries from women-owned and operated SMEs with a turnover of less than US$13.6 million (AED50 million) and a workforce of six to 50 employees. All women executives or business owners who have their headquarters or offices in EEMEA or offer their services to these markets can submit their nominations by 20 May 2024*.

“Women-owned and led businesses are vital contributors to the global economy, fostering economic growth and stability. By empowering women entrepreneurs and business leaders, we unlock the boundless potential they have and drive inclusive prosperity. The Mastercard Women SME Leaders Awards aim to recognize and celebrate their remarkable contributions,” said Amnah Ajmal, Executive Vice President, Market Development, EEMEA for Mastercard.

Winners will be announced on 6 June 2024, during an in-person event in Dubai, emphasizing Mastercard’s commitment to fostering connections and collaboration among women business leaders in the region.

The awards will feature 15 categories*, ranging from creative leadership to social impact and a lifetime achievement award. Shortlisted candidates will be evaluated by an esteemed judging committee of industry leaders dedicated to recognizing excellence and innovation in women-owned and led businesses.

Launched in 2022 to uplift female entrepreneurs and business leaders, these awards serve as a platform to honor and elevate women who are forging the path for future generations of business leaders in the region. Building upon the success of previous editions, this year’s event promises to extend its reach and recognition to even more exceptional women leaders.

Aligned with Mastercard’s global initiative to connect 25 million women entrepreneurs to the digital economy by 2025, these awards underscore the company’s dedication to building a more sustainable and inclusive world even though this global goal was achieved by Mastercard last year, two years before the target date.

With last year’s awards attracting over 4,500 nominations from across EEMEA, this year promises to be even more impactful, amplifying the voices and accomplishments of women leaders in business.


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Infobip, Nokia Partner to Enable Developers to Build Wider Array of Telco Network Powered Applications Faster

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Infobip, the global cloud communications platform, and Nokia today announced a partnering agreement that will enable the global developer community to leverage both companies’ Application Programmable Interface (API) platforms in order to build a wider array of telco network powered applications faster for consumer, enterprise, and industrial customers.

Matija Ražem, VP of Business Development, at Infobip

Infobip’s market-leading cloud Communications Platform as a Service (CPaaS) provides developers with APIs for integrating real-time omnichannel communications features such as SMS, voice, video, chat apps, and network APIs into their applications. Nokia’s Network as Code platform with developer portal offers developers APIs for tapping into 5G network capabilities like quality of service (QoS) on demand, device location precision and network slicing, as well as 4G capabilities.

Developers will be able to utilize all of those capabilities more easily, giving them complete coverage of Network and CPaaS APIs in the development of new use cases and the capacity to enhance application performance.

Nokia’s Network as Code platform with developer portal brings together networks from around the world, along with systems integrators and software developers, into a unified ecosystem; using technical standards produced through industry initiatives such as the GSMA Open Gateway initiative and the Linux Foundation CAMARA. Nokia and Infobip contribute to both initiatives.

Infobip’s customer engagement use cases include CAMARA-compliant Number Verify and SIM Swap APIs, which are already live. The firm is also working to bring further use cases to market including Device Location and Quality on Demand APIs, having now signed 12 API collaboration agreements. The CPaaS platform was recently named a finalist in the inaugural Global Mobile Awards GSMA Open Gateway Challenge for its anti-fraud intelligence collaboration.

The joint work between Infobip and Nokia will offer a simplified developer experience without the burden of navigating the complex underlying network technologies, allowing developers to integrate capabilities into their applications faster, relative to working separately with the two companies’ platforms.

Nokia has signed collaboration agreements with 11 network operators and ecosystem partners to use the Network as Code platform with developer portal since its launch in September 2023.

Matija Ražem, VP of Business Development, at Infobip said: “This agreement with Nokia further demonstrates how Infobip is helping telcos deliver new services and gain new revenue. We will continue to build and offer additional CAMARA-compliant APIs worldwide, working closely with our telco partners to expose customer experience friendly APIs to developers It is testament to our global market-leading CPaaS position, strong developer relations and history of strategic telco collaborations. These are essential to increase the potential for a successful collaboration and faster time to revenue.”

Shkumbin Hamiti, Head of Network Monetization Platform, Cloud and Network Services at Nokia, said: “This partnering agreement reflects our ongoing commitment to work closely with the developer community. It is about expanding choice and scale and giving developers a one-stop shop for extracting value from Infobip’s and Nokia’s platforms. We look forward to working with Infobip and maximizing our respective technologies.”


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