E-Business
Top 5 Tips to Generate New Business via Online Conversion
Can your company’s website generate new business? Kanu Iroegbu, Digital Marketing Consultant, Netmedia Reach Solutions Limited, believes such platform could turn a honeypot if well harnessed.
According to him, any company’s website that is on the first page of Google could garner congratulatory remarks, unfortunately, even the savviest business owners are prone to thinking that the digital marketing strategy ends there.
“But the reality is that being on the first page of Google doesn’t always mean success. Of course, your site will get impressions and some traffic, but what you need to understand is how to get your visitors to stay on your website” he said.
“In other words”, Iroegbu added, “Your online strategy needs the components that focus on converting that traffic to business. Visitors are merely visitors. But think of the possibilities of turning those visitors into customers and, ultimately, driving new business. Be sure to establish a proper sales funnel through which to guide your visitors.
Highlighting on key steps to converting traffic to business, he said that after establishment every company may have built an attractive website, in the end most businesses want their site to get them more business.
He listed top 5 things you can do to improve conversion to include:
“Imagery and color: Carefully select images that complement the site’s content. Using effective imagery contributes significantly to keeping your visitors on the site and improving your website’s bounce rate. Similarly, color affects behavior, so choose the right color palette to portray your product and service in the right light. Remember, this is about the user experience, not yours!
“Overall layout: Think if your target audience and the different personas you are trying to attract. Consider how they will look at the information on your site and identify your trigger points to ensure they will be attracted to your page.
“Contact forms and phone number: Avoid making a visitor search through your site for a phone number. By simply adding your phone number or a small contact form on every page makes it easy for your visitors to contact you. This is simple, but can get you outstanding results.
“Clear, concise content: Remember, website visitors are not book readers. Typically, your visitors will scan the pages. So develop content that is straight to the point! Incorporate effective titles and point form notes to promote higher readership.
Call-to-action: Your website visitors want to know right away if they found what they were looking for. An effective call-to-action will significantly improve a visitor’s “time on site.” So do everything you can to make your visitors understand what your business does,” Iroegbu maintained.
In conclusion, he said that Netmedia Reach Solutions Limited recommends the following three success keys to be applied:
“Get Found Online: You can have the greatest website ever but if it’s not getting any traffic, it’s not helping your business. Our online marketing solutions are all about getting you found online AND, best of all, getting you more customers.
“Engage Customers: An engaged customer is a valuable customer. We’ll help you design a website that keeps them connected, by offering them information and resources they can use as well as social media solutions to help keep you in contact.
“Generate More Sales: An informative website is a good start but the real money comes with having an eCommerce site to increase revenue and your customer base.
E-Business
ISDL Achieves IMS Certification
Integrated System and Devices Limited (ISDL), a major provider of electronic security solutions, is delighted to announce the successful attainment of ISO 14001:2015 and ISO 45001:2018 certifications following a rigorous audit process conducted by Bureau Veritas Certification Holdings SAS-UK Branch.
In 2021, ISDL bagged the Quality management systems ISO 9001:2015, and now in 2024, with unwavering dedication to customer satisfaction, the occupational Health and Safety system ISO 45001:2018 and the Environmental management system ISO 14001:2015 have been consolidated to form an Integrated Management System.
These certifications, covering ISDL’s headquarters and branches, signify the company’s unwavering commitment to upholding the highest standards of quality management across all facets of its operations.
According to Oluseun Mabogunje, managing director of ISDL, the scope of the certifications encompasses the design, procurement, supply, installation, integration, maintenance, and after-sales support of various electronic security and Extra Low Voltage (ELV) equipment.
Mabogunje expressed his elation at receiving the IMS certifications, emphasizing ISDL’s dedication to delivering exceptional quality and service to its clientele. He emphasized that this achievement underscores the company’s ongoing pursuit of continuous improvement and customer satisfaction.
E-Business
Cybervergent’s Q1 2024 Report Reveals Rising Threat of Remcos RAT Malware in Financial Sector
Cybervergent, a foremost technology company providing automated cybersecurity solutions, in its Quarterly Brief has revealed a troubling trend in the financial sector that shows a spike in attacks utilising the deceptive Remote Control and Surveillance Access Trojan (Remcos RAT) in Q1, 2024.
The findings affirm a stark forewarning to the financial institutions and organisations in the African continent, urging heightened vigilance and proactive measures to mitigate potential escalating risks.
Previously marketed as a legitimate software, Remcos got co-opted by malicious actors and is now a prevalent tool in cybercrime campaigns. This remote access tool grants attackers hidden entry into victims’ devices, allowing them to seize control, pilfer sensitive data, and even introduce stealth backdoors to compromise entire systems. The capabilities of Remcos are diverse and frightening, ranging from disabling vital security features like User Account Control (UAC) to covertly recording user activities.
“As vigilant cybersecurity gatekeepers, we have observed a significant surge in attacks leveraging the Remcos RAT malware,” said Gbolabo Awelewa, the Chief Solutions Officer, Cybervergent. “Financial institutions are particularly targeted due to the sensitive nature of their data and assets. Organisations must remain diligent and adopt proactive monitoring measures to safeguard against such threats.”
The proactive approach adopted by Cybervergent’s Cyber Operations Centre involves meticulous analysis of attacker tactics, constant updating of threat intelligence, and implementing robust endpoint security solutions. These measures are designed to detect, prevent, and neutralise Remote Access Trojans like Remcos, ensuring the continued security and compliance of organisations in the face of evolving cyber threats.
“Our mission is to fortify our clients’ defenses and ensure the seamless operation of their organisations,” added Gbolabo. “By staying ahead of emerging attack vectors and vulnerabilities, we empower businesses to take proactive measures and protect their valuable assets.”
Looking ahead, Adetokunbo Omotosho, Chief Executive Officer of Cybervergent emphasised the firm’s focus on empowering organisations to navigate the complexities of cybersecurity and compliance with dexterity and confidence.
“Cybervergent’s Assurance and Compliance Team has demonstrated unparalleled leadership in the cybersecurity domain, achieving significant milestones and delivering transformative solutions. Our journey through Q1 reflects a deep commitment to advancing the state of cybersecurity compliance, paving the way for a secure and resilient digital future for organisations in Africa and across the world”, he added.
E-Business
Konga Launches Free Same Day Deliveries on Starlink, Apple & Samsung Nationwide
Konga, the only authorised shop-in-shop for Starlink Internet kits in Nigeria, is offering its customers free same day delivery across all major cities in the country.
With prices of Starlink Internet kits slashed by 50%, Konga is delivering additional value so that both homes and businesses in urban and remote places can enjoy infinite possibilities with their internet on both their standard and enterprise installations. This offer which is available both online and in its retail stores nationwide is exclusive to new and existing customers this month.
With the improvement in prices on both original standard and enterprise Starlink kits, customers can now enjoy a global warranty and direct installation services by purchasing only on Konga.
Since the launch of the partnership with the Elon Musk owned satellite internet provider, Nigerians have continued to celebrate the uninterrupted supply of fast and efficient cyber network services from the authentic devices available on Konga.
In addition to Starlink, other unique items from leading global companies such as Apple, HP, Lenovo, Samsung, Zinox, Philips, Intel and many more are available at unbeatable discounts in the Konga Tech Month from the 1st and will run till the 31st of May 2024.
The Konga Tech Month was extended from its traditional 7day promotion to 30days to give more people access to exclusive deals throughout the month. To enjoy these mouthwatering offers, visit konga.com or any of its physical outlets today.
- News3 days ago
NAEC to Deploy Nuclear Science for Power Generation
- Telecom3 days ago
Airtel Hosts Interactive Knowledge Session for Secondary School Girls
- Telecom3 days ago
Mastercard Women SME Leaders Awards to celebrate success of women business leaders in EEMEA region
- News3 days ago
INTERPOL Appoints Uche, Nigerian CP as Chairman, African Heads of Cybercrime Units
- News3 days ago
NIPOST Clampdown on Illegal Courier, Logistics Service Operators in Kano
- News3 days ago
History as Nigeria Acquire First Cosmic Rays Detector in Africa
- Telecom3 days ago
Infobip, Nokia Partner to Enable Developers to Build Wider Array of Telco Network Powered Applications Faster
- E-Business3 days ago
Experts Report More than Two Critical Cyber Incidents per day in 2023