E-Business
Top 5 Tips to Generate New Business via Online Conversion
Can your company’s website generate new business? Kanu Iroegbu, Digital Marketing Consultant, Netmedia Reach Solutions Limited, believes such platform could turn a honeypot if well harnessed.
According to him, any company’s website that is on the first page of Google could garner congratulatory remarks, unfortunately, even the savviest business owners are prone to thinking that the digital marketing strategy ends there.
“But the reality is that being on the first page of Google doesn’t always mean success. Of course, your site will get impressions and some traffic, but what you need to understand is how to get your visitors to stay on your website” he said.
“In other words”, Iroegbu added, “Your online strategy needs the components that focus on converting that traffic to business. Visitors are merely visitors. But think of the possibilities of turning those visitors into customers and, ultimately, driving new business. Be sure to establish a proper sales funnel through which to guide your visitors.
Highlighting on key steps to converting traffic to business, he said that after establishment every company may have built an attractive website, in the end most businesses want their site to get them more business.
He listed top 5 things you can do to improve conversion to include:
“Imagery and color: Carefully select images that complement the site’s content. Using effective imagery contributes significantly to keeping your visitors on the site and improving your website’s bounce rate. Similarly, color affects behavior, so choose the right color palette to portray your product and service in the right light. Remember, this is about the user experience, not yours!
“Overall layout: Think if your target audience and the different personas you are trying to attract. Consider how they will look at the information on your site and identify your trigger points to ensure they will be attracted to your page.
“Contact forms and phone number: Avoid making a visitor search through your site for a phone number. By simply adding your phone number or a small contact form on every page makes it easy for your visitors to contact you. This is simple, but can get you outstanding results.
“Clear, concise content: Remember, website visitors are not book readers. Typically, your visitors will scan the pages. So develop content that is straight to the point! Incorporate effective titles and point form notes to promote higher readership.
Call-to-action: Your website visitors want to know right away if they found what they were looking for. An effective call-to-action will significantly improve a visitor’s “time on site.” So do everything you can to make your visitors understand what your business does,” Iroegbu maintained.
In conclusion, he said that Netmedia Reach Solutions Limited recommends the following three success keys to be applied:
“Get Found Online: You can have the greatest website ever but if it’s not getting any traffic, it’s not helping your business. Our online marketing solutions are all about getting you found online AND, best of all, getting you more customers.
“Engage Customers: An engaged customer is a valuable customer. We’ll help you design a website that keeps them connected, by offering them information and resources they can use as well as social media solutions to help keep you in contact.
“Generate More Sales: An informative website is a good start but the real money comes with having an eCommerce site to increase revenue and your customer base.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
E-Business
Galaxy Backbone Tops FG’s Website Performance Ranking

Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

This is a landmark achievement for Nigeria’s digital economy.
The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).
Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.
He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.
This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.
GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.
The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”
As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.
With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.
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