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Op-ed: NCC: Giving Digital Boost to President Muhammadu Buhari’s Next Level Agenda

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On June 12, Nigeria will be celebrating “Democracy Day” and Twenty-one (21) years of uninterrupted democratic rule. And the Nigerian Communications Commission (NCC) riding on its mandate to connect Nigeria and create an information rich society, remains on the driver’s seat.

 

Provision of the necessary digital impetus to the actualization of the economic diversification of Mr. President, tailored towards a free market economy which is not tied to oil and gas is on NCC’s priority list. This push is in tandem with the administration’s “Next Level Agenda” as it enters its fifth year in this long democratic race.

 

During President Buhari’s first term, the NCC positioned telecoms as the baseline enabler for the realisation of the Economic Recovery and Growth Plan (ERGP) 2017-2020 of the government, which is a short-term economic blue print designed to drive the economic diversification agenda of the government.

 

Through deliberate and sustained efforts in driving major initiatives, programmes and necessary regulatory interventions, the NCC has been able to deepen access to telecommunications services- voice and data – across the country which has helped in positively impacting other sectors of the economy such as healthcare, education, agriculture, finance, transportation, commerce, governance, and so on.

 

NCC: A believer in President Muhammadu Buhari’s economic agenda

 

The Executive Vice-chairman of the NCC, Professor Umar Garba Danbatta, is consistently supporting the economic agenda of President Buhari through the provision of more digital access to individuals, corporate and government for the implementation of the agenda has been validated by available official data.

 

The Telecoms sector has witnessed huge growth in terms of the subscribers’ base, earnings to the government, increase in gross domestic product (GDP), teledensity and increase in foreign direct investments into the sector. Today, the sector has contributed 14.07 percent to GDP. Active mobile voice subscribers have increased to over 189 million with a teledensity of 99.16 percent. Internet subscribers have increased from 128,365,704 to 136,203,231; broadband penetration increased from 38.49 percent (indicating 73,466,093 on 3G and 4G networks) to 39.90 percent (76,163,670 on 3G and 4G networks).

 

The Commission has committed millions of Naira to driving ICT innovations in the academia and among technology innovators. We have also activated and increased the number of operational Emergency Commission Centres (ECCs) being built by the Commission to 17 states throughout the Federation and the Federal Capital (FCT), Abuja – 18 ECCs in all.

We have successfully scrubbed over 24 million invalidly-registered subscriber records via Automated Fingerprint Identification System (AFIS) in fulfilment of the mandate to establish a credible database of telephone subscribers.

 

As a Commission, we have recently taken measures to regularise activities of all satellite operators including Space Station Operators as well as Earth Station operators; issuance of landing permits to Space Stations beaming signals over Nigerian territory. In line with our regulatory excellence, we have now put the Communications and Digital Economy Complex, Jabi, Abuja to use. This move has helped to leverage the various world-class facilities within the complex to increase NCC’s overall operational efficiency and subsequently achieve better cost-cutting measures in line with the Federal Government’s directive.

 

Also, because of its huge impact on the nation’s GDP, developing broadband infrastructure to deepen penetration among individual and corporate consumers of telecoms services has been the focus of the Commission.

 

Based on the understanding by the Commission that telecommunications breaks barrier and can act in its own right as an enabler of socio-economic transformation, growth and modernisation across all sectors of the economy, the NCC Management has deliberately embarked on initiatives, serving as digital fulcrum and catalyst that propel the inter-sectoral implementation of the socio-economic transformation agenda of the current government.

One of such initiatives is the licensing of infrastructure companies (InfraCos) to provide additional robust broadband infrastructure across the geo-political zones in the country. Six(6) of the InfraCo licences have been issued to five(5) geo-political zones and Lagos carved out as the sixth zone because of its commercial centrality, while the last and seventh licence for the North Central region is being worked on by the Commission. This is in addition to several other strategic initiatives being embarked upon by the NCC to address sundry challenges confronting telecoms infrastructure deployment by the existing licensees.

 

Digital impetus for Next Level Agenda

To sustain its forward-looking economic growth agenda, President Muhammadu Buhari, has restated commitment to the cause of advancing and consolidating on the gains of his first-term economic transformation agenda. To this end, the President has tagged economic blueprint for his second term as the Next Level agenda. A cursory look at the Next Level agenda shows that the President, in the current dispensation, aims to focus on improving security, improving the economy and reducing poverty; as well as fighting corruption and corrupt practices.

 

Speaking on the Next Level agenda recently, the Hon. Minister of Communications and Digital Economy, Dr. Isa Ali Ibrahim Pantami, said he would ensure that all agencies under his ministry including the NCC key into supporting the President in achieving his new agenda.

Nigeria recently launched a New National Broadband Plan (2020-2025) aimed to “deliver data download speeds across Nigeria at a minimum speed of 25Mbps in urban areas, and 10Mbps in rural areas, with effective coverage available to at least 90% of the population by 2025 at a price not more than N390 per 1GB of data (2% of median income or 1% of minimum wage).”

 

During the presentation by the Committee on the NNBP (2020-2025), the Minister, Pantami, said: “The NNBP addresses 3 of the 8 priorities that the Federal Government assigned to the Federal Ministry of Communications and Digital Economy, and the parastatals under its purview, for implementation. These priorities are the implementation of broadband connectivity and execution of a plan to deploy 4G across the country, as well as the development and implementation of a digital economy policy and strategy”.

 

The Minister continues, “The development of a Broadband Plan aligns with global best practice and the constitution of the Committee is in line with the powers of the Minister as stated in Section 23(a) of the Nigerian Communications Act 2003- the Minister shall be responsible for ‘the formulation, determination and monitoring of the general policy for the communications sector in Nigeria with a view to ensuring, amongst others, the utilization of the sector as a platform for the economic and social development of Nigeria”.

 

“…Broadband supports the development of the digital economy and a focus on growing the National Digital Economy will also improve and diversify the nation’s traditional economy. The implementation of the Plan will lead to creation of jobs, improved socio-economic development and sustained economic growth, amongst others. However, it is important to note that the successful implementation of the Plan requires synergy between government and the private sector”.

 

According to him, “telecoms has been supporting the country in the areas of job creation, improvement in security and efficiency as well as in making life easier and better for Nigerians, charging the NCC leadership “to continue in this direction and as any individual agenda will are bringing onboard must have direct bearing toward supporting the promises of President Muhammadu Buhari to succeed in his promise to Nigerians.”

 

Thus, the Minister has thrown his weight behind the NCC’s InfraCo project in what he described as the correlation it has to propel the attainment of the Next Level agenda through accelerating increased digital access to Nigerians across the country.

In the Next Level agenda, emphasis is placed on infrastructure with the critical ones being roads, rail, power, and the Internet, marked to be treated as ‘critical infrastructure’ and according to the Executive Vice Chairman (EVC)/Chief Executive, NCC, Prof. Umar Garba Danbatta, globally telecommunications has become an essential factor for measuring the level of a nation’s socio-economic and political development. He noted that countries with well-developed telecoms infrastructure tend to outshine their counterparts without adequate telecoms infrastructure in all development parameters.

 

5G: Next digital revolution for Next Level agenda

Without any doubt, the liberalisation of the telecoms industry has greatly impacted the different sectors of our economy. From e-commerce, e-banking, e-agriculture, e-healthy, e-transportation, e-education, etc. The liberalisation ushered in different players leveraging different technologies to offer services. The unprecedented growth recorded in the telecoms sector with a multiplier effect on other sectors of the economy has been as a result of the sound regulatory regime which has been consolidated in the last 19 years. We have come up with a lot of frameworks, regulations, guidelines and policies that have provided and will continue to create the enabling environment for future of telecommunications growth in Nigeria. The future is promising and as regulator, we see a lot of prospects ahead for the industry especially in the area of broadband penetration to accelerate the transformation of Nigeria into a truly knowledge and digital economy. The future of telecommunications in Nigeria, just as it is the case globally, is broadband and the NCC is well positioned to drive this digital frontier.

 

In the last five years, we had put a lot of emphasis on deepening broadband penetration and we are creating an environment that allows operators to deploy the newest technologies that can offer Nigerians better service experience with greater efficiency. Consequently, it is our commitment to see that, going forward, all new sites to be built by mobile network operators (MNOs) are Long Term Evolution (LTE)-compatible; the implementation of the harmonised Right of Way (RoW) charges on State and Federal Government highways at the cost of N145 per linear meter is realised; there is elimination of multiple taxation and regulations; and spread of 3G coverage to, at least, 80 per cent of the Nigerian population over the current 56.4 per cent of the population covered with 3G networks.

 

We are also ensuring the upgrade of 2G base transceiver stations to 3G; spread of 4G/LTE services to 100 per cent of the population with a minimum broadband speed of 1.5 megabit per second (Mbps); deployment of, at least, an Access Point of fiber with a 10 gigabyte per second (Gbps) capacity in all the 774 local government areas (LGAs) of the Federation through the InfraCo project.

 

According to Danbatta, “with the impending commercial deployment of 5G technology globally by 2020, the Commission has started preparing for and planning, in earnest, to ensure Nigeria is not lagging behind in the area of 5G deployment”.

 

We want to ensure spread of Fifth Generation (5G) to, at least, five per cent of the population. Already, the NCC in November, 2019 pioneered 5G trials in Nigeria, becoming the first telecoms regulator in West Africa to proactively begin such trials toward unleashing greater digital revolution. We have also worked with stakeholders to develop guidelines on the use of Television White Space (TVWS) to extend affordable broadband penetration to underserved and unserved areas. TVWS is the unused broadcast spectrum which can be deployed in the telecommunications sector to provide cost-effective broadband services to people in the rural, underserved and unserved areas of the country towards achieving universal access and universal service in line with the country’s digital agenda. In summary, the future of telecommunications in Nigeria is incrementally bright as the Regulator is always proactive in providing the regulatory environment for the deployment of cutting-edge technologies to further push Nigeria ahead in the digital revolution.

 

The 5G era would be characterized by the upswing in the use of new technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), Blockchain, Big data, Fifth Generation (5G), Augmented Reality and many more all of which will advance sustainable development through the digital transformation it will bring for the economies.

 

“With 5G, the NCC is looking at three (3) usage scenarios, which include: the enhanced mobile broadband applications, the ultra-reliable low latency applications and the Machine to Machine (M2M) applications. Hence, 5G will be characterized by high speed, M2M explosion and low latency, all of which will require reliable broadband infrastructure, which is one of the pre-occupations of the Commission as we speak,” the EVC said.

 

He has also noted that three (3) frequencies: the 26GHz, 38GHz and 42 GHz are part of the frequencies approved by International Telecommunications Union (ITU) for 5G. This, he said, is in addition to the Commission’s ongoing effort to leverage television white (TVWS) technology to expand affordable broadband services to rural, unserved and underserved areas of the country.

 

The Commission has conducted 5G Proof of Concept (PoC) Trials. The EVC explained that the whole idea behind the trial is to be able to see what the challenges are with regards to 5G deployment in Nigeria. “Security challenges, level of radiation power density, whether this is within the acceptable limits provided for the International non-ionization radio Radiation Protection Agency as well as to address whatever challenges that we need to come to terms with preparatory to commercial rollout of 5G services in Nigeria.”

 

Role of infrastructure and spectrum to 5G

Danbatta has drawn correlation between 5G networks and effective telecoms infrastructure. Expectedly, 5G will offer higher Internet speed and low latency and machine to machine (M2M) exposition, all of which will run on robust broadband infrastructure, which the Commission is currently driving and will ultimately support the digitisation of the Nigerian economy towards accelerating the actualization of the President’s Next Level agenda.

 

He said: “Without pervasive infrastructure, the dream of rollout of 5G services will remain what it is, just a dream. As such, Nigeria has put in place the InfraCo project for this purpose. Also, we have put in place an excellent initiative of spectrum trading, to allow efficient utilization of licensed and existing spectrum through leasing or transfer to other operators from a licensee instead of keeping such spectrum idle.” Recently, the Commission suspended the Spectrum Trading Guidelines (2018) in order to carry out a review in response to global telecommunications dynamics and for more robust Spectrum trading activities. Paragraph 12 of Spectrum Trading Guides 2018 vests the Commission with the right to review/vary and modify the Guidelines from time to time as it may deem fit.

 

Telecoms Investment drive: The real boost for Next Level agenda

Telecoms, as an enabler for other sectors of the economy, is highly capital-intensive. As such, Danbatta said the support of the President is very key in support of the Commission’s efforts at addressing various challenges inhibiting investment into the country’s telecoms sector.

 

“Yes, we have recorded major milestones in our telecoms sector. But are we satisfied as a Regulator? The answer is ‘No’. This is because we still face inadequate infrastructure. Consequently, the NCC had identified 220 clusters of access gaps in the country and the real challenge behind connecting this large population of about 40 million is infrastructure deficit. This informs why the NCC evolved the InfraCo project with Public Private Partnership component embedded in it. In a recent update study carried out in 2019, the number of people living in the unserved and underserved areas was estimated to have dropped to 31.16 million and number of clusters reviewed down to 114.

 

Meanwhile, the EVC has assured that the Commission is committed to providing the enabling environment to attract the needed investment to expand 5G deployment while ensuring efficiency of existing technologies from 2G, to 3G and 4G towards providing the needed consistent digital impetus to the realisation of the Next Level Agenda of President Muhammadu Buhari.

 

Dr. Henry NKEMADU is the Director, Public Affairs, Nigerian Communications Commission

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Why Econet Wireless is Switching to VFEX

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After nearly 30 years on the Zimbabwe Stock Exchange (ZSE), Econet Wireless, the country’s biggest technology company, is preparing to leave the bourse and move its property and infrastructure assets to the US dollar-based Victoria Falls Stock Exchange (VFEX).

Why Econet Wireless is Switching to VFEX

Econet plans to spin off its towers, property and power installations into a new company, Econet InfraCo, which will be listed on the VFEX. Its mobile network operator business will be delisted from the ZSE.

Econet believes the market has failed to properly value its business and its assets. At the time Econet first released a cautionary on December 3, its market capitalisation was the equivalent of US$628 million.

A rally over the past days has lifted it to a market capitalisation – the number of shares times the share price – to around US$1 billion.

“For the last several years, the company has traded at a significant discount to its peers across Africa which trade at 6 – 8x EV/EBITDA.

“These peers have all already separated and realised value from their tower infrastructure whereas the company still owns its tower and other passive infrastructure which the company has now housed under a separate infrastructure company to be listed on the Victoria Falls Stock Exchange,” Econet said.

Econet will keep 70% of Econet InfraCo, with up to 30% used to settle an offer to shareholders who do not wish to remain invested.

The company argues that infrastructure assets are better suited to the VFEX, which trades in US dollars and attracts investors familiar with property and long-term infrastructure.

“Unlike the mobile network operator business in Zimbabwe, infrastructure assets represent a different class of investment, one that is better understood and valued within USD-based property and infrastructure markets.

“This is demonstrated by the higher Price-to-Earnings multiples at which listed real estate and infrastructure companies trade on the VFEX,” the company said.

Econet dominates Zimbabwe’s mobile market, with 88% of voice traffic, 82% of data usage and 73% of all subscribers. It has built the largest portfolio of telecoms assets.

By the end of the second quarter, it had 234 5G sites, 1,700 LTE sites, 1,900 3G towers and 2,860 2G locations.

In the half-year to August alone, it added 27 new 2G–4G sites and 100 new 5G sites.

In addition to these locations, Econet also holds other properties and power assets, including solar installations, Tesla batteries and generators.

The move follows a well-established trend in Africa.

MTN and Airtel Africa sold towers in Nigeria, Ghana, Uganda and Kenya to independent operators like IHS Towers and Helios Towers. Vodacom, Orange and Telkom South Africa have also carved out tower units through sale-and-leaseback deals.

Credit: Newsday


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Qualcomm Completes Third Edition of Make in Africa Startup Mentorship Program

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Qualcomm Technologies Inc. has announced the successful completion of its third annual Make in Africa (QMIA) Startup Mentorship Program, marked by the virtual Make in Africa Finale 2025. The initiative underscores Qualcomm’s long-term commitment to fostering Africa’s vibrant innovation ecosystem through the broader Qualcomm Africa Innovation Platform.

Highlights:

  • The 2025 Qualcomm Make in Africa program supported ten innovative startups from Kenya, Tunisia, Nigeria, Benin and Senegal, each addressing local challenges by developing tech-enabled solutions across critical sectors such as healthcare, sustainable agriculture, climate resilience and mobility.
  • This year, the program attracted more than 400 applications from 19 countries, showcasing remarkable talent across the continent.
  • Farmer Lifeline, of Kenya, was announced as the 2025 Wireless Reach Social Impact Fund winner, recognizing its impactful use of wireless technology.
  • Applications for Qualcomm Make in Africa 2026 are now open. Applicants can visit the Qualcomm website to apply.

As a flagship initiative of Qualcomm, the equity-free program shines a spotlight on the creativity and drive of African founders leveraging advanced technologies such as AI, 4G/5G, robotics, connectivity and IoT to address pressing real-world challenges.

Now in its third year, the program remains steadfast in its mission to accelerate early-stage technology startups by providing tailored mentorship, targeted business coaching, expert engineering consultation and comprehensive intellectual property protection guidance – exemplified by resources such as Qualcomm’s L2Pro Africa training. This holistic support empowers founders to transform their visionary ideas into sustainable, market-ready solutions.

“This year’s cohort has demonstrated incredible ingenuity, transforming complex challenges into scalable, tech-driven solutions that will drive social and economic impact across the continent,” said Elizabeth Migwalla, Vice President International Government Affairs, Qualcomm Incorporated.

“Innovation is the driving force behind Africa’s future, and this year’s startups are a brilliant demonstration of that. The African Telecommunications Union (ATU) is proud to partner with Qualcomm for the Make in Africa 2025 program,” said John Omo, Secretary General of the ATU. “We are working to harmonize spectrum management policies, regional standards, and open data practices, but we know that true progress relies on large-scale support. That’s why we call on governments, universities, investors, and industry to support these initiatives – and any endeavor that places African ingenuity at the forefront.”

The 2025 cohort includes the following groundbreaking startups:

  • Aframend (Nigeria): Uses AI to explore African medicinal plants for new drug discovery and aims to turn local remedies into safe, affordable treatments for diseases.
  • AmalXR (Tunisia): Offers AI-powered virtual rehabilitation sessions on everyday devices, enabling easy patient and clinician progress tracking.
  • Archeos (Benin): Automates fish farming with solar-powered sensors and feeders, providing real-time data on water quality and feeding levels for improved fish health.
  • ClimatrixAI (Nigeria): Installs connected weather and flood stations with an AI platform to forecast street-by-street risk, enhancing early warnings and disaster response for local communities.
  • Ecobees (Tunisia): Builds smart hive monitors and a digital platform for real-time insights into beehive-health, to protect bees and crops that depend on them.
  • Edulytics (Senegal): Applies AI on handheld ultrasound devices for early detection of liver disease, aiming to make this special screening widely accessible.
  • Farmer Lifeline (Kenya): Deploys small, solar-powered devices that scan fields for pests and diseases and send alerts straight to farmers’ phones to protect crops.
  • Pollen Patrollers (Kenya): A women-led agritech startup using connected hive technology and AI to keep bee colonies healthy.
  • Solar Freeze (Kenya): Provides solar-powered cold rooms with remote monitoring enabling farmers to keep fruits and vegetables fresh and increase earnings.
  • Pixii Motors (Tunisia): Designs electric scooters with smart batteries that can be swapped in and out at local stations, aiming to revolutionize urban mobility.

Wireless Reach Social Impact Fund Winner 

Kenyan innovator, Farmer Lifeline, was announced as the winner of the 2025 Wireless Reach Social Impact Fund. The fund, sponsored by Qualcomm® Wireless Reach™ Initiative, champions the innovative use of wireless connectivity to address pressing community. As the winner, Farmer Lifeline will receive dedicated funding and tailored technical support to scale its groundbreaking solution.

“Farmer Lifeline stood out with its innovative small solar-powered devices that scan fields to detect pests and diseases. This technology enables local farmers to effectively protect their crops, significantly increase yields, and improve food security”, stated Erica Ciaraldi, Vice President, Wireless Reach, Qualcomm Incorporated.

“Their visionary approach and dedication to agricultural resilience have positioned them as leaders in their field. They are driving meaningful change for smallholder farmers and inspiring others across the continent. This fund will empower them to scale their impact further, enabling broader reach and deeper influence across Africa and the world.”

In recognition of the groundbreaking innovations demonstrated by all finalists, each will receive stipends designed to accelerate their growth, support strategic development and safeguard their intellectual property. This comprehensive support underscores Qualcomm’s commitment to fostering innovation and ensuring these visionary projects can thrive sustainably.

Looking ahead: Launch of Qualcomm Make in Africa Startup Mentorship Program 2026

Building on the significant success of previous years, Qualcomm is excited to launch the fourth year of the program in 2026.

Applications for the 2026 Qualcomm Make in Africa cohort can be found at the Qualcomm website.


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Fynd Expands Global Footprint, Adds Africa With Surtee Group Partnership

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Fynd, an AI-native retail technology platform backed by Reliance Retail Ventures Limited, today announced its official expansion into South Africa, onboarding Surtee Group – one of the region’s most established luxury and fashion retailers – as its first strategic customer in the market. This milestone marks a pivotal moment for African retail, as legacy brands begin embracing digital transformation to meet the demands of a rapidly evolving consumer landscape.

Fynd Expands Global Footprint, Adds Africa With Surtee Group Partnership

Fynd

Fynd’s entry into Africa reflects its commitment to enabling digital transformation in high-growth retail markets worldwide. The move also comes at a turning point when South Africa’s e-commerce sector is projected to exceed R130 billion ($7.48 billion) in 2025, capturing nearly 10% of total retail sales – a fourfold increase since 2020.

According to Statista, South Africa is expected to have 11.7 million e-commerce users in 2025, with projections reaching 21.5 million by 2029. This growth is being driven by rising internet penetration, mobile-first shopping behaviour, and increasing trust in digital platforms. To meet rising consumer expectations, businesses are investing in AI and unified commerce platforms. Fynd’s scalable, AI-native stack is built to support this shift, enabling agility, personalisation, and operational efficiency.

“South Africa’s retail landscape is evolving fast,” said Ronak Modi, Chief Business Officer – Global at Fynd. “Consumers expect seamless, personalised experiences across every channel, and retailers need agile, intelligent infrastructure to keep up. Our platform is built to unify disconnected systems, speed up fulfilment, and elevate customer engagement; all without adding operational complexity.”

“South Africa is an exciting addition to our global footprint. The market is digitally ambitious, brand-forward, and ready for intelligent commerce infrastructure. Our goal is to help local retailers unify siloed systems, personalise engagement, and accelerate fulfilment without adding complexity.”

Surtee Group operates 94 boutiques and 2 e-commerce sites, comprising the multi-branded stores Levisons and the mono-brand boutiques, namely, Giorgio Armani, Michael Kors, Lacoste, Hugo Boss, VERSACE, TOD’S, Salvatore Ferragamo, Versace Jeans Couture, Emporio Armani, Burberry, Jimmy Choo, Luminance, Paul Smith, Coach, and Armani Exchange. They will implement Fynd’s unified commerce stack, including Storefronts, Order Management System (OMS), Warehouse Management System (WMS), and Clienteling tools to connect in-store and online operations, streamline inventory visibility, and launch brand-specific ecommerce storefronts across its brand portfolio.

While online retail continues to surge, offline sales still represent the vast majority of revenue for retailers in the country. Fynd will enable Surtee Group to unify its offline inventory online, power ship-from-store capabilities, and improve both margins and sell-throughs. Additionally, products like Clienteling will empower in-store teams to engage customers better and drive incremental sales through personalised recommendations and seamless omnichannel experiences.

Fynd’s entry into the market is designed to meet this demand. Its AI-native platform enables real-time stock visibility, ship-from-store capabilities, dark store orchestration, and intelligent customer engagement all within a single scalable solution.

As part of its digital transformation roadmap, Surtee Group aims to consolidate its leadership in luxury and fashion retail while expanding into e-commerce and improving omnichannel agility.

“We were looking for a partner who understood both the technical and strategic dimensions of unified commerce,” said a Surtee Group spokesperson. “Fynd stood out for their proven scalability, consultative approach, and deep experience with global fashion brands, many of which align with our portfolio. Their unified stack enables us to modernise operations while building a connected, brand-first customer experience.”

Fynd has already scaled across India, the GCC, and Southeast Asia, and now adds Africa to its regional presence. With Surtee Group leading the transformation, Fynd is positioned to play a key role in powering unified commerce adoption across South Africa’s growing digital economy.


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