Connect with us

Telecom

Google Launches ‘Think with Google’ in Sub-Saharan Africa

Published

on

Kindly share this post

Google on Tuesday launched ‘Think with Google’ in Sub-Saharan Africa to help marketers on the continent get the locally relevant insights they need.

 

Speaking about the launch, Asha Patel, head of Google SMB Marketing for Sub-Saharan Africa, said “Think with Google Sub-Saharan Africa walks alongside marketers and business leaders as they deal with the challenges of a rapidly changing marketplace.

 

“It provides data, a deeper understanding and perspectives specifically crafted for marketers and business people in the region.”

 

Think with Google features insights and case studies from African organisations and marketers working with Google.

 

For example, this case study on how Africa’s largest entertainment brand – MultiChoice – drove watch time on its YouTube channel up 238% by offering content free. Or another on how Kenya’s KCB Bank drove a change in consumer behaviour – from online betting to saving money – using an ad campaign.

 

And a piece on Nigerian e-commerce giant Jumia adopting machine learning to optimise its bidding process for Google Ads, which led to a 48% increase in conversion rate, 2.4% fall in cost per acquisition, and 52% growth in conversions.

 

Whether it’s making smartphone advertising work or driving viewership, changing behaviour, like KCB Bank did, understanding how much presales behaviour happens online, or simply trying to make things work better as Jumia did, the online space in Sub-Saharan Africa is incredibly diverse and dynamic, and making sense of it and the opportunity it presents is a challenge.

 

Patel explained that Think with Google aims to help marketers stay abreast of this rapidly changing environment, and provides the data and insights they need to drive better decision-making.

 

The website also intends to inspire marketers to think in different ways about the brands they represent, the ways in which they communicate with their consumers, and to help them come to grips with the latest digital marketing tools that are available.

 

Think with Google launched in 2013 as ‘Think Insights’ in a bid to give marketers insights into consumer and cultural trends based on Google’s huge bank of data.

 

Today, Think with Google is a resource hub for marketers across the globe, and houses a number of international sites with information targeted specifically for marketers in those areas, including Asia Pacific, Benelux, Middle East North Africa and now, Sub-Saharan Africa.


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

Telecom

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

Published

on

Kindly share this post

Mr. Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has urged Northern Nigeria to pivot urgently from traditional commerce to an innovation-driven digital economy for sustainable growth.

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

NITDA

Inuwa issued the call at the Future Map Foundation Roundtable 1.0 (North-West Edition) in Kano, attributing the region’s sluggish digital adoption not to talent deficits but to the lack of deliberate, coordinated strategies.​

He stressed deeper collaboration across academia, private sector players, entrepreneurs, and government, positioning the private sector as the primary innovation engine while government supplies robust policies and an enabling ecosystem.

Inuwa advocated for people-focused, locally tailored innovations that tackle regional challenges head-on, enabling global competitiveness by transitioning from mere technology users to creators of homegrown solutions.

The roundtable convened policymakers, tech founders, and ecosystem stakeholders to forge a comprehensive roadmap for North-West digital transformation, yielding firm commitments to bolster regional innovation policies and public-private synergies.

Inuwa’s push dovetails seamlessly with the Federal Government’s Renewed Hope Agenda, which sets an ambitious target of 95 per cent nationwide digital literacy by 2030, fostering inclusive economic empowerment.

Participants hailed the forum as a pivotal step toward unlocking Northern Nigeria’s tech potential, with NITDA poised to lead implementation through strategic interventions and partnerships.


Kindly share this post
Continue Reading

Telecom

Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

Published

on

Kindly share this post

Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.

“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.

The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.

Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.

It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.

AI Race

Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.

In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.

Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.

“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.


Kindly share this post
Continue Reading

Telecom

MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

Published

on

Kindly share this post

MENXTT NG, a leading technology distributor, has announced plans to bundle Bitdefender Antivirus software with all laptops sold in Nigeria starting 2026, aiming to enhance cybersecurity for consumers and businesses.

MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

MENXTT NG

As an authorised reseller of Bitdefender, the company said the initiative would ensure devices meet global security standards right from purchase, addressing rising cyber threats in personal, educational, and corporate sectors.

Bitdefender, a globally recognised antivirus solution, offers advanced threat detection against viruses, malware, ransomware, spyware, and phishing; lightweight performance without impacting device speed; multi-layered ransomware protection; safe browsing features; and certifications from independent testing bodies.

Anthony Emeka Nwosu, Co-Founder of MENXTT NG, stated: “At MENXTT NG, we pride ourselves on offering some of the best laptops, smartphones, and gadgets in the market.

“These devices power businesses, education, and daily life, and it is only right that they are properly protected. By partnering with Bitdefender, we are ensuring our customers enjoy world-class security alongside world-class devices.”

The move, according to industry analysts, positions MENXTT NG as a solutions provider in Nigeria’s tech market, bridging global best practices with local needs amid accelerating digital adoption.

MENXTT NG described the bundling as part of its strategy to deliver complete technology solutions and build customer trust.

For enquiries: +234 814 090 2614; www.menxtt.cm.ng[email protected].


Kindly share this post
Continue Reading

Trending