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Gionee Brands will Checkmate Fake Phones, Other Devices-Nwabueze

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Gabriel Nwabueze, is a senior executive of Gionee Communications Equipment Limited.
In the last two years Gionee, a Chinese company has been studying the Nigerian mobile device market with the intention of addressing some challenges associated with quality of devices flooding into the country.
The company also has comprehensive plan to combat the e-wastes surge; research and development (R&D); and development of local talents. Nwabueze spoke to peter ugwu on these and other issues.

About Gionee Communications Limited
Gionee is an international brand. We started in Nigeria about two years ago.
We have plans for Nigeria and other African countries; we want to enrich the market with products that could satisfy the people and at affordable prices.
We are the first to launch such slimmest Smartphone and feature ones; we are launching deeper into the market with the slimmest phones and long lasting battery lives.
We have also recorded a number of firsts in terms of quality of our devices and meeting the consumers demand.
We are also bringing in mass intelligence and feature mobile phones for the customers’ convince. We know the existing level of mobile devices in the market.
Since 2011, Gionee had rapidly moved for branding in Nigeria, Vietnam, Taiwan, Myanmar, India, Thailand, Philippines, and so on.
And once launched one product, it soon became a best seller in the market, even in some cities and countries customers need to wait for new deliveries. Gionee is a hot word as everyone is talking about where to buy one. Gionee is working speedily for the number one brand which is most welcomed by customers.

What Makes Your Devices Unique?
Before we launch into the market we usually carry out feasibility studies to ascertain the desires of the consumers; this lasts up to six months.
So we have seen that Nigerians like quality and they want devices that the battery life can last due to the power challenges.
At the stage of designing the phones, we tried to use material that can be converted to other use after several years of the phone’s life.
How do I mean, we are coming in not as other Original Equipment Manufacturers (OEMs) whose primary objective has been to flood the market with devices without thinking on how to give back to the society. 
We are coming in with a different business mindset.  We are working toward partnering the government and institutions to unleash our plans for the market, which are going to benefit the people.
Gionee as a brand is recognizable as durable, long standby and easy to use, Gionee now is featured with new tags like fashionable, stylish, and premium user experience.
Many Asian super stars have high praise for Gionee products and they are willing to tell people how nice the products are.
As a matter of emphasis, we have been able to understand what the Nigerian market loves and what the users tend to align themselves with.

Competition in the Nigerian Market
The Smartphone industry in Nigeria is actually been beclouded by brands that are there to just launch devices.
Most time, they end up encouraging digital divide among the people.
How do I mean? When you are producing high end devices without considering those below the cadre definitely some people will believe you are not for them.
 So, we have feature phones that can meet the needs of those people and add value to what their do, their social lives, among other. 
Meanwhile, a tight partnership with MediaTek and Qualcomm allows Gionee to offer a wide product portfolio covering both low end feature phone and high end Smartphone.
As all products are designed and manufactured by Gionee and as the company is only working with tier-1 suppliers, Gionee is awarded the Best Quality Mobile Phone Manufacturer in China.

Local Partnership
Presently, we are into partnership with one of the major local telecommunication company. Surely, we are going to deepen our relationship, embrace as many as that would come to around.
In fact, in the couple of months we have seen tremendous enthusiasm among some industry players, that is the among the telecoms who have approached us, we have made presentations to them as regards the functionality, durability and integrity of our phones, they are willing to partner with us.
The interest has been massive since we launched into the market. It is a win-win situation for both parties, because it is like a contract for mutual benefits.
Of course, there are tenets in every relationship. We can always add some extra agreement, if need be. So, presently we can boost of having local backings and the market is ripe for us.

Research and Development (R&D) Platform
In Gionee we believe that technology entails the strength of an enterprise and R&D is the key to sharpen the competitive edge of mobile phone industry chain roundly.
Gionee has over 10,000 employees, out of which 1000 belong to R&D and 8000 belong to the factory. So, we shall always insist on the strategy of independent R&D and innovation.
 At present, Gionee’s R&D system mainly comprises six professional R&D organs: Application R&D Institute, Smartphone R&D Institute, overseas BU R&D Institute, CDMA R&D Institute, GOSO R&D Institute and AORA R&D Institute.
As a matter of fact, persistence in quality is the impetus for Gionee’s sustained development. With deep R & D as core, lean manufacturing as foundation, outstanding after-sale service as guarantee and high-tech products as core competitiveness, Gionee has kept developing practical and handy products.
Gionee has persisted in independent R & D by establishing professional R & D institutions in cities like Shenzhen, Shanghai and Hangzhou, thus ensuring its outstanding R & D performance.

Form of Your R&D in Nigeria
 For now, we know that the Nigerian market has suffered so much in terms of people who turn it into a dumping ground; they come with the intention to dump their e-wastes here, which is unwholesome.
Therefore, in our discussions with the regulatory bodies like the Nigeria Communications Commission (NCC), we had some preliminary talks on the need for Gionee to have some investments in the form of R&D in Nigeria.
Although in Nigeria, it is still at preliminary stage, but it is something we have been doing, and we replicate same in all the places we have established strong relationships and strong presence. We hope to achieve that in Nigeria in the nearest future. In essence we are looking at tackling the issue of e-waste as may come from our side.
Nevertheless, statistics showed that for every one thousand unit of Gionee phones sold, we do not record up to ten damages, meaning that our phones are durable and that is the first step to tackle e-waste.
Gionee has over the years built a strong reputation and we do not intend to tarnish it in Nigeria. We cannot be part of the people that do that; we are going to represent our brand and image even in Nigeria.
 
Challenges in the Last Two Years in Nigeria
One of the challenges is actually the issue of grey material which cuts across the products not limited to phones.
They copy and normally the sub-standards are replicated.
The problem is usually that the original equipment manufacturers cannot actually affect a control over their products.
We are here to phase out such practice, bringing in originality and quality.
The only people that actually help to affect control are those in government; however in Gionee due to our excellence in R&D we are very innovative and can adapt, create a change tailored towards more customers’ satisfaction. 

Plans to Manufacture Tablets and Notes
We are actually discussing on growth issues and it will be an excitement moment when we eventually go into that.

Developing Local Talents
Already we have Nigerians working with us and they are doing excellently well. Of course a company launching into any market with the intention of surviving there must embrace the local talents.
So, the answer is yes. At the same time, our products are meant to satisfy the local consumers and we are not going to leave Nigeria behind in the quest to achieve that. And that will give us a leverage to grow.
Following our strong international presence and reputation, we hope to establish a strong presence in Nigeria as well, thereby erasing the impression that all products from China are inferior. It is not true and we are going to prove to the people that genuine, durable and long lasting devices are coming from our factory.


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Dufil Prima Foods Brings Relief to Indigent Families in Abeokuta

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Dufil Prima Foods, makers of Indomie instant noodles, in partnership with the Human Rights and Grassroots Development Society, extended its goodwill to the shores of Abeokuta, Ogun state, at a product distribution event on Tuesday 24 April, where cartons of Indomie noodles were distributed to the underprivileged, as part of its ongoing efforts to support families worst hit by the ongoing economic hardship.

The event which saw a thousand vulnerable families go home with a carton of Indomie each, individuals present were also provided with cooked noodles to help relieve their immediate hunger.

The outreach had in attendance members of the disabled community, orphans, widows, the elderly, pregnant women, and vulnerable families.

The outreach is in alignment with the brand’s goal to feed two million consumers across various cities and communities in Nigeria, by collaborating closely with recognized NGOs to ensure that only the most vulnerable persons in the various cities and communities are invited and given a carton of Indomie and a fresh bowl of the nourishing tasty noodles.

The event was graced with the presence of notable dignitaries including the representative of the Commissioner for Women Affairs and Social Development in Ogun State, Mrs. Wonuola Kassim; the Ogun State Chapter Chairman of the Nigeria Labour Congress, Comrade Hammeed-Bello Aderinola; a representative of the Sector Commander of the Federal Road Safety Corps (FRSC), Superintendent Adeoye Adejoke Asake; the Chairman of the Ogun State Police Community Relations Committee (PCRC), Venerable (Dr.) Samson Kunle Popoola, Chairman of the Peace Initiative Network, Dr. Femi Sodipo , and Trace PRO, CDR. Babatunde Akinbiyi, amongst others.

Mrs. Wonuola Kassim in her keynote address, commended the efforts of Dufil Prima Foods Ltd, and acknowledged that this was not the company’s first CSR initiative as she recalled that it had embarked on a similar venture in 2020.

“This program cannot be more timely than a time like this, when to feed becomes very difficult for most people. This is the kind of gesture which would linger for ages in the hearts of the beneficiaries. The objective of the palliative distribution is to alleviate the hardship faced by the citizens due to the recent removal of fuel subsidy by the Federal Government”, she said.

Speaking in the same vein, Popoola of the PCRC said: “We believe in PCRC that food security and eradication of hunger will go a long way in reducing the level of criminality in our society. What we have seen today is a conscious effort on the part of the organisers to see to the eradication of poverty, eradication of hunger and to support the food security initiative of the Government”.

Other dignitaries present also expressed their gratitude for Indomie and the organisers of the event, the Human Rights and Grassroots Development Society. They commended their efforts for taking the right steps to ensure that families across the country are catered for in these challenging times.

Indomie Instant Noodles remains steadfast in its quest to provide satisfaction and put smiles on the faces of families across Nigeria.


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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