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Lagos Region Tops Advertisers’ Spend in 2012

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Alh.-Garba-Bello-Kankarofi, registrar. APCON
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Lagos region accounted for N32.913 billion or 35.8 per cent of N91.846 billion spent on Above-the-Line Advertising activities in Nigeria in 2012.

This was disclosed in the 2012 edition of Mediafacts just released by MediaReach OMD, an independent media agency which provides precise and reliable media information based on stringent research methods and intelligent interpretation of facts on the Nigeria, West Africa and Central Africa media industry.

The publication noted that the Northern region of Nigeria recorded 33.1 per cent or N30.418 billion, the West N15.024 billion or 16.4 per cent while the Eastern part of Nigeria accounted for the remaining 14.7 per cent or N13.491 billion.

According to the publication Nigeria advertising industry spend on Above-the-Line Advertising activities dropped by 10.6 per cent to N91.846 billion in 2012 as against N102.755 billion in 2011, attributing the slight drop to reduced media investment of 43.9 per cent on outdoor advertising and 41.7 per cent on press.

But despite the drop in investment on outdoor and the press, there was appreciable growth in investment on TV and radio which rose by 7.2 per cent and 20.1 per cent respectively.

According to the publication, of the N91.846 billion, television had N49.399, radio N15.782, outdoor N17.692 while N8.974 was spent on the press.

From the total ATL advertising, telecommunications product category spent recorded the highest amount of N15.562 billion, as against N20.118 billion spent in 2011, followed by entertainment, leisure & tourism with N4.988 while lager beer was third in the product category with N4.784 billion.

In the telecommunication category, MTN topped the list with N5.09 billion followed by Etisalat that spent N4.40 billion during the year under review. Airtel and Globacom spent N2.99 billion and N2.95 billion respectively. All the four brands topped the list of the top 20 brands in terms of ad spend last year.
 
Another highlight of Mediafacts 2012 is that of television advertising which amounted to N49.399 billion, as against the N46.076 billion recorded in 2011.

Radio recorded N15.782 billion as against N13.142 billion spent in 2011 while the Press spent N8.974 billion lesser than the N15.395 spent in 2011. Outdoor expenditure was N17.692 billion also lesser than N28.142 billion spent in 2011.

The report gave an overview of the Nigeria’s media industry comprising television, radio, press, magazines and outdoor.

Nigeria has more than 105 operational terrestrial TV stations, one Federal network service and Nigerian Television Authority with about 95 stations. 

Nigeria also boasts of three privately owned network services which include African Independent Television (AIT) with nine stations, Silverbird Television (STV) with six stations and Galaxy Television with two stations among others.

In the case of radio, Nigeria has more than 135 licensed radio stations made up of one Federal network, Federal Radio Corporation of Nigeria (FRCN) with 41 additional stations, over 63 state-owned stations (AM and FM bands) and over 60 privately-owned stations among others.

The press consists of more than 150 titles ranging from national to regional dailies, midweek/weekend, sports and business while there are over 70 titles in magazines made up of weeklies, and monthlies, news magazines and entertainment, business and sport as well as foreign and international titles.

In 2012, there were about 124 registered outdoor firms managing about 21,000 boards across the country but the publication noted that this number is being reduced drastically because of the activities of state regulatory bodies like LASAA, OGSAA.

On media penetration, radio accounted for 84 per cent, TV 77 per cent, outdoor/posters 74 per cent, newspapers 22 per cent and magazines 23 per cent.


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EFCC to Use Space Technology to Boost Asset Tracking, Investigations

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Economic and Financial Crimes Commission (EFCC) has partnered with the National Space Research and Development Agency (NASRDA) to deploy advanced space and geospatial technologies in investigations and asset management.

EFCC to Use Space Technology to Boost Asset Tracking, Investigations

Ola Olukoyede, executive chairman of the EFCC,

The move is expected to deepen transparency, strengthen asset recovery and curb economic sabotage according to a statement by Dele Oyewale, head, Media and Publicity, EFCC.

He said that the partnership was formalised through the signing of a Memorandum of Understanding (MoU) on Thursday in Abuja

The agreement is aimed at strengthening inter-agency collaboration, particularly in the areas of investigations, asset tracking and fraud risk assessment, marking a new phase of cooperation between the anti-graft agency and Nigeria’s space research and regulatory authority.

Speaking at the signing ceremony, Ola Olukoyede, executive chairman of the EFCC, described the agreement as a practical demonstration of the power of collaboration among government agencies.

He noted that closer cooperation would make it easier for institutions to effectively deliver on their statutory mandates.

According to Olukoyede, the MoU clearly defines the responsibilities of both agencies and establishes a framework for sustained cooperation.

He disclosed that a special monitoring and implementation team would be constituted to ensure the effective operationalisation of the agreement and to periodically review its impact.

“We will put a team together that will monitor the operationalisation of this MoU and also review the effectiveness of the platform from time to time.

“When agencies work together in the spirit of collaboration, it not only enhances efficiency but also encourages other ministries, departments and agencies to explore similar partnerships in the overall interest of national development”, he said.

Explaining the specifics of the partnership, the EFCC chairman said NASRDA would provide advanced technological tools to boost the Commission’s investigative capacity and asset tracking, while the EFCC would deploy its expertise to support the agency in fraud risk assessment.

“We will support you in the area of fraud risk assessment, and you will support us in promoting our investigative capacity.

“Where our eyes cannot get to, with the aid of your technology, we will be able to get there”, Olukoyede said.

He noted that the collaboration would be particularly beneficial to investigations into illegal mining activities, which have been linked to economic sabotage and rising insecurity in parts of the country.

“With the technology you are going to support us with, we will be able to identify some of these areas,” he added.

Olukoyede further expressed optimism that the partnership would significantly enhance the EFCC’s asset management processes, stressing that asset recovery remains one of the core pillars of the Commission’s mandate.

He explained that recovered assets are scattered across the country and exist under different legal statuses, including interim and final forfeiture.

“In some of these places, we may not have enough personnel to physically secure the assets. But with your support, we will be able to deploy geospatial technology and asset tagging devices to monitor both movable and immovable assets in a transparent and accountable manner”, he said

In his remarks, Matthew Adepoju, director-general and chief executive officer of NASRDA, welcomed the partnership, describing the MoU as a major milestone in the pursuit of justice and regulatory compliance within Nigeria’s space ecosystem.

Adepoju stressed that space-related activities are strictly regulated in developed economies and should be treated with similar seriousness in Nigeria, particularly in view of the potential misuse of satellite assets.

“You cannot go anywhere in Europe, continental America or the Far East and be doing business in the space ecosystem without the country ensuring that you are doing the right thing.

“We know for a fact that some satellite assets are being used negatively in driving insecurity in the country”, he said.

He also raised concerns over the use of satellite-mapped data on Nigeria’s natural resources to aid illegal activities, especially illegal mining, which he identified as one of the drivers of insecurity.

 


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DalaHill, BoA Partner on $100,000 ACF Climate Finance Initiative

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DalaHill Law Practice and the Bank of Agriculture (BoA) have signed a Mutual Accountability Framework (MAF), marking a milestone in the launch of a climate finance initiative funded by the African Climate Foundation (ACF) and valued at US$100,000.

According to a statement by the firm, the signing took place during a kickoff ceremony at the BoA headquarters in Abuja and formalised the roles, responsibilities and shared commitments of both institutions in delivering the project. The framework was signed by Ayo Sotinrin, BoA Managing Director, and Mohammed Hamza, Managing Associate at DalaHill.

The ACF-funded initiative is designed to support BoA’s institutional transition towards climate-aligned agricultural finance. Central to the programme is the establishment of a Clean Energy Delivery and Innovation Unit (CEDIU), a dedicated function that will integrate climate risk considerations, environmental data and sustainability principles into the bank’s strategy, operations and investment decision-making.

Under the initiative, BoA will also be supported to develop Clean Energy Access Systems and Climate Finance Development Frameworks, alongside a pipeline of bankable, climate-aligned agricultural projects.

These projects are expected to attract domestic and international capital into the sector, contributing to efforts to bridge Nigeria’s estimated $247.3 billion financing gap for its green energy transition.

Speaking on behalf of DalaHill, Mohammed Hamza described the initiative as a pivotal intervention in Nigeria’s agricultural and climate finance landscape. He said the firm is acting as a trusted adviser, working with institutions to deliver catalytic and transformative solutions.

According to him, DalaHill is deploying a multidisciplinary technical team to support BoA’s transition into a climate-aligned institution capable of attracting finance for scalable, investment-ready agricultural projects.

He highlighted the strategic importance of the project, noting that while ACF has traditionally focused on renewable energy, climate alignment within the agricultural sector is critical to driving Nigeria’s broader energy transition. He added that the initiative represents ACF’s first climate finance grant promoting agriculture in Nigeria.

In his remarks, Sotinrin expressed appreciation to the project partners and acknowledged longstanding gaps within Nigeria’s agricultural finance ecosystem. He reaffirmed BoA’s commitment to driving systemic change by attracting climate-aligned expertise, strategic funding and increased national and international attention to the sector.

Sotinrin also noted that the initiative aligns with the Federal Government’s climate and sustainability agenda, referencing Nigeria’s participation at an ongoing global climate sustainability conference in Abu Dhabi.

He further highlighted strong government backing for BoA’s transformation, including presidential approval in October 2024 of a US$1 billion recapitalisation plan aimed at strengthening the bank’s capacity to support national development.

DalaHill Law Practice is a full-service commercial law firm headquartered in Abuja, with a strong track record in advising on economically catalytic projects across sectors including energy, infrastructure, finance, trade and emerging markets.

The firm is known for structuring complex transactions, managing regulatory risk and supporting projects that promote sustainable growth and long-term economic impact in Nigeria and beyond.


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How to Stay Safe Online During Sales Periods

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Kaspersky’s new global research reveals that 65% of online shoppers believe they can detect fraud on their own, while only 42% actually use security software to protect their payments and block malicious links.

Experts consider this a major risk for online buyers. Over the past year Kaspersky identified nearly 6.7 million phishing attacks globally impersonating online stores, payment systems, and banks, with 55.6% targeting online shoppers.

As the post-holiday and summer sales season kicks off, Kaspersky conducted a survey to examine consumer cybersecurity practices employed during online shopping. The findings show that 97% of respondents demonstrate a substantial level of awareness of online security risks and implement at least some measures to safeguard their digital transactions.

However, the survey found that fewer than half the participants use dedicated security software to block phishing attempts and protect payment transactions. This concerning trend is particularly pronounced among the 55+ year old generation, with only 32% of respondents in this age group actually using security software when making online purchases.

The most commonly adopted security protocols include being vigilant about potential warning signs, such as suspicious hyperlinks or unusual website design (65%) and verifying seller authenticity (62%).

Kaspersky experts emphasise that while these practices are essential protective measures for online shopping, they constitute only foundational protection strategies rather than the comprehensive fraud prevention provided by a security solution.

Other steps that could protect online shoppers, like using a separate credit card for digital purchases or using a separate email address to register with unfamiliar online shops, were chosen by 33% and 26% of survey participants, respectively.

Meanwhile, 30% claimed to consult with friends and relatives before making a purchase. Interestingly, this option is highly popular among the younger generation, with 37% opting for it, while it is less common among older people (21%).

“Throughout the year, we’ve observed that online shoppers have consistently been one of the most desirable targets for scammers. During sales periods, their scams can become even more pervasive. Staying vigilant is crucial, but protecting yourself requires more than just awareness.

It is particularly concerning how scammers are now using AI to craft more sophisticated, targeted phishing attempts that are increasingly difficult for regular users to recognise,” comments Olga Altukhova, Senior Web Content Analyst at Kaspersky.

Sales seasons are peak times for scammers. To protect yourself against emerging threats, implement the following security practices:

– Don’t save your full credit card details on websites unless absolutely necessary.

– Consider using a separate debit card specifically for online purchases and set up transaction alerts on your bank and credit card accounts.

– Be extra cautious of “flash sales” that seem too good to be true. Watch out for websites that pressure you into making quick decisions, and be wary of sellers who refuse returns or exchanges.

–  Use different passwords for each online account and enable two-factor authentication wherever possible.

– Apply a security solution with a strong anti-phishing component. For instance, Kaspersky Premium received the annual ‘Approved’ certification from the leading testing lab AV-Comparatives in 2025 for detecting 93% of phishing URLs, demonstrating outstanding anti-phishing capabilities, powered by AI technology.

– Scammers constantly evolve their methods, so staying informed about new phishing techniques can help you recognise and avoid them. The Kaspersky Security blog will help you keep your finger on the pulse of emerging cyberthreats.

The study was conducted by Kaspersky’s market research center in November 2025. A total of 3000 respondents from 15 countries (Argentina, Chile, China, Germany, India, Indonesia, Italy, Malaysia, Mexico, Saudi Arabia, South Africa, Spain, Turkey, the United Kingdom, and the United Arab Emirates) took part in the survey.


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