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#AfricaInMotion: Accelerating Inclusion Through Mobile Solutions

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By Fida Kibbi

Digital revolution has enabled various forms of innovation. We all agree that Africa is witnessing a major technology shift and the pace of change in Africa is becoming exponential.

At Ericsson, we have launched #AfricaInMotion to accelerate technology roll-out in Africa together with our partners and re-iterate our commitment to the continent.

According to Ericsson’s Mobility Report, more than 340 million people are connected to mobile broadband across Sub-Saharan Africa and, in just five years, this number will almost double.  By 2025, mobile data traffic in Africa will rise by more than 50% year-on-year – by far the highest growth rate worldwide.

So, Africa isn’t just catching up. There is a real buzz here and technology adoption is improving!

However, it’s not about what we have, it’s about what we will do with it!  It’s about the extent to which connectivity can accelerate finding solutions to our challenges in Africa whether economic or social.

The power of connectivity is addressing one of those major challenges and, in my view, an essential one to solve all other challenges; Education!

We all know that education brings growth and progress into society. The more the people in a society are educated, the more they can provide beneficial contribution to their environment.

Another fact that adds value to the importance of education, is that it has an essential role in improving individuals’ lives and the communities. Education fosters inclusion and ultimately enables sustainable development goals and human development, creates opportunities for the people of Africa and sustainable development.

Quoting the late Nelson Mandela ‘Education is the great engine of personal development. It is through education that the daughter of a peasant can become a doctor, that the son of a mineworker can become the head of the mine that a child of farm workers can become the president of a great nation. It is what we make out of what we have, not what we are given, that separates one person from another.’

If Africa is to compete in the digital age, a focus on people and the young ones is the starting point, and in parallel we need to leverage the power of connectivity to enable education and from there reap the benefits to the society and the economy.

So how can we enable digital inclusion to support the future of education?

Key enablers to support digital inclusion and greater adoption of mobile services to support future education are having the infrastructure in place, smartphone affordability, consumer educational readiness and content.

This pandemic has created the largest disruption to the education systems in history! Nevertheless, this crisis has stimulated innovation and was a great example of the power of connectivity sustaining education and also the power of collaboration.

When all partners came together to enable connectivity and develop solutions for schools, education was sustained.

This inspired us at Ericsson to partner recently and join forces with UNICEF to help close the digital gap by mapping unconnected schools worldwide in 35 countries by the end of 2023, many of which are in Africa. This is a critical first step towards providing every child with access to digital learning opportunities. This joint effort is part of the Giga initiative that aims to connect every school to the internet.

In addition to funding, we are committed to provide resources for data engineering and data science capacity to accelerate school connectivity mapping. Together with our partners in the industry, we will assist with the collection, validation and analysis of real-time school connectivity data.

This is part of our Connect to Learn program, a global education initiative which has reached over 180,000 students located across 25 countries to date.

Today, technology is presenting us with an opportunity and it’s on us all to collaborate, change mindsets, drive policy changes and create the necessary environment for knowledge sharing and execution and be part of building a brighter future for Africa.

But how can we contribute moving forward?

If we will have a true impact on inclusion, we must work together on behalf of the excluded population to scale connectivity, enable technology adoption and leverage it towards enabling education.

We will need to focus on public-private partnerships and collaborate to create the necessary environment for knowledge sharing and execution. To accelerate digital inclusion, we all have a role to play.

Just because a person is connected doesn’t mean our job is done.  It’s about what connectivity will bring to him or her and what it will solve.

Together, we are fighting diseases and technology proved us that it has the power of saving lives and our world.

Today, we have an opportunity to set #AfricaInMotion and accelerate Africa’s growth with digital inclusion. We can create historical change with technology as a key enabler; a society where more people have the opportunity to enjoy what we take for granted.

Fida Kibbi, is Vice President & Head of Marketing and Communications, Ericsson Middle East & Africa

 


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Elon Musk Launches XChat with Video Calling to Take on WhatsApp, Messenger

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Elon Musk’s X (formerly Twitter) has launched a new stand-alone messaging app on iOS devices, called XChat.

Elon Musk Launches XChat with Video Calling to Take on WhatsApp, Messenger

Elon Musk

This app will help users connect their existing X contacts for calling, chatting, and sharing files. This move shows how Musk’s previous idea of creating a single ‘everything app’ seems to shift to a different strategy now.

This newly launched app comes with features such as audio and video calling, text messaging, group chats, and file sharing.

Moreover, it features privacy-focused tools like disappearing messages, the option to delete and edit messages for everyone, and a feature that blocks screenshots.

Looking at these features, the XChat seems to take on WhatsApp and Messenger.

However, the tech firm said that the app has no tracking or ads.

In terms of privacy, X claimed that the instant messaging app is end-to-end encrypted and comes with a PIN.

This app is currently available to iOS users only, and more updates are expected in the near future, as teased by Benji Taylor, the X’s lead designer. The launch of this app reflects a shift in Musk’s strategy about turning X into an ‘everything’ app that will include payments, shopping, messaging, and more combined in one place.

However, the focus of xAI seems to be different now as the company seems to be developing several different apps instead of combining everything into one.

This approach may help X to reach users through their various services rather than a single platform.

While XChat focused on messaging currently, the tech firm is also reportedly testing a separate payments system, which is not available to the public so far.

More features and updates to the instant messaging app are likely to be arriving in the coming months as X continues to grow its ecosystem with more apps.

 

 


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Globacom Unveils Two New TVCs Showcasing the Future of Connectivity

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Technology Company, ​Globacom has unveiled two vibrant television commercials, “Road Trip” and “Department of Imagination,” reinforcing the telecommunications giant’s dedication to providing seamless, reliable connectivity for every lifestyle.

​These engaging campaigns illustrate how Glo remains an essential partner in both our daily routines and our boldest future aspirations.

​​“Road Trip” captures a relatable family adventure filled with laughter and authentic moments. The story follows Toyin Abraham Ajeyemi as she experiences the frustration of poor signal—only to find that switching to Glo transforms the experience instantly. Whether it’s navigation, downloading content, or staying entertained, the difference is clear with Glo, which ensures you stay connected no matter where the road takes you.

Starring alongside Toyin Abraham Ajeyemi, the commercial featured Bolaji Ogunmola and others and their combination brought the best out of the TVC.

​Users can easily access data plans by dialling *312#, ensuring smooth, uninterrupted service on the go.

​Department, on the other hand transports viewers to a futuristic landscape where technology bridges the gap between creativity and reality.

Guided by the renowned Richard Mofe-Damijo (The Professor), the story explores how powerful ideas turn into extraordinary experiences. It showcases a smarter, more dynamic world—from real-time gaming to advanced culinary processes demonstrated by Hilda Baci and creative tech integration by Bamike Adenibuyan (Bam-Bam).

​The unique feature of the story is each scene serving as a testament to how Glo is actively shaping a future where technological possibilities are infinite.

​The Glo’s latest commercials carry a unified, powerful message: The future is here, and it is powered by Glo.


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MTN-Backed Pitchathon Awards ₦45m to Startups @‘Gathering on 100’ in Lagos

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Young innovators and entrepreneurs from across Nigeria converged at the “Gathering on 100,” a 100-hour non-stop youth-focused experience powered by MTN, to showcase ideas, build networks, and compete for funding in a major startup pitch competition.

Pitchathon Awards ₦45m to Startups at ‘Gathering on 100’ in Lagos

Pitchathon

The event, described by organisers as a convergence of creators, founders, and culture shapers, featured a Pitchathon segment that awarded a total of ₦45 million to eight outstanding startups selected from 30 participants spanning sectors such as Artificial Intelligence, FinTech, HealthTech, EdTech, Internet of Things (IoT), AgriTech, DefenceTech, and CreativeTech.

The competition underscored what participants called a “Gen Z approach to business,” combining innovation, speed, and community-driven growth models.

At the end of the contest, Hurpham Africa, led by Sesan Kareem, emerged overall winner, securing ₦15 million alongside enterprise partnership and co-development access from MTN.

Coconoto Ltd, founded by Jacob Oluwayannife, clinched the second runner-up position with a prize of ₦10 million, while Rava Send, represented by Emmanuel Isaka, emerged third runner-up, receiving ₦5 million.

Five other startups — URI Social, Dulces Jams, Kindly Book, Africa Medical Marketplace, and MyFund — each received ₦3 million in recognition of their innovative solutions and growth potential.

Organisers said the initiative was designed not only to reward innovation but also to equip young founders with critical business skills through mentorship and real-time engagement with industry leaders.

The Pitchathon formed part of a broader industry showcase where emerging technology startups presented solutions aimed at deepening financial inclusion and accelerating e-commerce growth across Africa.

Among the presenters was a fintech platform led by Charles Dairo, which is focused on simplifying cross-border transactions. According to Dairo, the platform has recorded more than 10,000 user registrations, with about 30 per cent actively transacting.

He said the company is deploying a localized incentive system to drive user engagement and convert inactive users, noting that a referral programme already contributes roughly 15 per cent of organic growth.

The platform operates a 0.5 per cent transaction fee model and leverages strategic banking partnerships to ensure liquidity. It also integrates stablecoins such as USD Coin to enhance cross-border payment efficiency and expand interoperability across mobile money ecosystems.

Stakeholders noted that such innovations could help address long-standing challenges in Africa’s payments landscape, including high transaction costs and limited system integration.

In the e-commerce space, startups like Jakuta demonstrated the use of artificial intelligence to simplify purchasing decisions and improve operational efficiency.

The platform combines voice technology with mobile messaging tools such as WhatsApp to guide users through transactions, while also enabling device trade-ins through automated video analysis.

Developers said the system currently supports operations in about 20 countries and is capable of handling high volumes of daily interactions, including automated customer engagement processes.

They added that the solution automates routine merchant tasks such as inventory management and customer follow-ups, even in low-connectivity environments, thereby expanding access for small and medium-sized enterprises.

Founders also disclosed ongoing efforts to partner with telecommunications providers to reduce communication costs and scale adoption of their platforms.

Industry analysts at the event observed that many startups are increasingly prioritising customer lifetime value, reinvesting revenues into marketing, user acquisition, and product optimisation to build resilient and scalable business models.

They noted that such strategies are essential for navigating challenges including exchange rate volatility, infrastructure gaps, and regulatory complexities across African markets.

The “Gathering on 100” highlighted the growing influence of youth-led innovation in shaping Nigeria’s digital economy, with stakeholders expressing optimism that sustained collaboration between startups, financial institutions, and telecom operators would accelerate digital inclusion and unlock new economic opportunities.


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