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Strides Ahead: How 5G will Become the New Frontier of Sports

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Kevin Murphy

Sports fans are a passionate breed and whether they’re at the match or on their couches, they demand the full experience. For fans, and athletes alike, leading technologies enrich the sporting experience, bringing people closer to the action, and creating new immersive ways to showcase the commitment, excitement, and teamwork of sports.

The COVID-19 pandemic has led to a growth in digital experiences which may become permanent. The increase in virtual events is raising the bar for the quality and design of the experience, with audiences becoming increasingly sophisticated, demanding a more social, innovative and engaging event.

To transform the digital experience for fans, players and support staff alike, three main types of support is required: a sports performance information system; a digital experience backend system; and technology consulting and innovation services.

The combination of 5G, Augmented Reality (AR) and Virtual Reality (VR) supports completely new user experiences in sports – pushing boundaries and taking the consumer to the heart of the game itself. For a team playing before a packed stadium or a lonesome runner on a forest track, connectivity and mobility enable new values in an emerging internet of sport.

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This is where 5G can be a vital tool for the sports sector, as it seeks to re-invent the fan experience at home and at the sports arena. Sporting events could better serve both the traveling fan attending every game in person and the die-hard fan catching the game remotely.

In this age of digital and mobile consumption, fans expect an experience boosted by their mobile devices. Through live-streaming video, mixed reality experiences and real-time access to information about the game, the next generation in mobile wireless technology can create an enhanced experience, reinventing how fans participate in sports.

Immersive Sporting Experiences at Home

Sports fans today are looking for new ways to connect to the sporting experience digitally. There is potential to create more immersive fan experiences with the introduction of 360-degree cameras, virtual and augmented reality. Fans can walk the sideline, see what the goalkeepers are seeing or join the victory celebration in the locker room – all serving the purpose of bringing fans closer to the action at the venue from home.

What’s more, the trend of increased solitary viewing due to the development of personal screens and on-demand viewing could be reversed thanks to the capabilities and promises of Virtual Reality (VR). It can provide a way to connect with friends watching the game at different physical locations, creating a “virtual hangout” for the times you can’t be there in person.

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VR also brings an exciting prospect to the table: the ability to watch 4K/UHD content without owning a big physical screen and allowing on-demand viewing to become more of a social activity than it is today. Soon, friends and people with similar interests can watch content together in a VR living room, viewers will have the freedom to look anywhere in every scene of a movie and consumers can experience a football match with other fans in a VR arena, as if they are actually there.

And for sports fans in areas that don’t have access to fiber coverage, 5G enables fixed wireless access applications for very high-quality video streaming in 4K video, 360 or AR/VR formats.

This means that you get to watch the 4K video on your mobile device. But 5G is also so fast and so reliable that it will make fixed wireless a real challenger in the broadband market, streaming 4K video wirelessly to your big screen TV as well. And it’s not just the quality either. You’ll be able to choose what camera angles you like, or if you want information overlaid on the screen, or if you want to watch in VR or not.

Creating the Connected Stadium

A great experience at the arena is fundamental to enjoying live sports. Where fans today see broadband connectivity to their smartphone for social media posts as table stakes, there is so much more that could be done digitally to connect fans to the action. This is an area where 5G can improve the overall experience, compared to standard WIFI solutions.

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5G can expand the experience for fans at the game, creating new possibilities by connecting sensors in balls, goals, and even players – all in real-time with extremely low latency. The next generation technology can deliver enough capacity to the stadium for fans to stream high-quality video and share the views from their seats with others at the same match.

Other future changes coming to the fan experience with 5G connectivity include the ability to experience matches from new vantage points, using phones to switch between different 360-degree, ultra-high definition virtual reality cameras filming all around the stadium.

The introduction of 5G at a stadium also creates a horizontal platform to serve additional applications. Fans would be able to monitor and track athletes’ performance during practice and competition in real time, for example. This represents a major opportunity for service providers to deliver enhanced networks in stadiums and arenas to ensure their subscribers are well connected.

Kevin Murphy is Vice President and Head of Ericsson Levant Countries and Global Customer Unit Ooredoo

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MTN Moves Closer to Full IHS Takeover

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MTN Group has moved a step closer to taking full ownership of telecommunications tower operator IHS Towers, after shareholders of the infrastructure company approved the proposed acquisition at an extraordinary general meeting (EGM).

The telecommunications group announced that IHS shareholders voted in favour of the transaction by the required two-thirds majority at the EGM held on 4 August, satisfying one of the key conditions precedent to the deal.

MTN first announced in February that it had entered into an agreement to acquire the remaining shares in IHS, a move that would give the mobile operator full ownership of one of Africa’s largest independent tower companies.

The acquisition forms part of MTN’s Ambition 2030 strategy, which aims to strengthen the group’s digital infrastructure capabilities and diversify revenue streams as demand for connectivity, cloud services and artificial intelligence (AI) continues to grow across the continent.

“The approval by IHS shareholders is an important step toward completion of the transaction,” says Ralph Mupita, MTN Group president and CEO.

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“Within our Ambition 2030, the three-platform strategy, towers are a critical value-creation driver that will strengthen MTN’s strategic and financial position for the future, in a world where digital infrastructure and AI are becoming increasingly essential to Africa’s growth and development.”

Tower infrastructure has become increasingly strategic for mobile network operators as demand for high-speed mobile broadband, cloud computing and AI-powered services drives the need for expanded and more efficient network capacity.

The proposed acquisition is expected to strengthen MTN’s position as it continues expanding its digital ecosystem across Africa, where it serves more than 300 million subscribers.

IHS is one of the world’s largest tower companies, with nearly 29 000 towers in Africa serving various mobile network operators in five key MTN markets.

According to the mobile operator, the proposed transaction, which follows discussions noted in February, marks an important step to unlock compelling value for MTN, and strengthen and reintegrate its ownership of critical digital infrastructure across Africa.

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For IHS shareholders, MTN notes, it provides an attractive opportunity to crystalise value.

The funding for the proposed transaction of the remaining shares MTN does not already own, for a consideration of $2.2 billion (R35 billion), will be through cash of approximately $1.1 billion on IHS’s balance sheet, along with available liquidity and debt from MTN.

MTN has approximately 24.7% shareholding in IHS, and as part of the transaction, it intends to take the company private through the acquisition of all outstanding shares it does not own, pursuant to a cash merger.

By reintegrating the tower assets, MTN says it will be able to internalise the margin currently paid to IHS, benefit from current and future incremental third-party revenues, improve cost predictability and unlock significant long-term value embedded in its existing investment.

The transaction remains subject to the receipt of the necessary regulatory approvals, which MTN says are still in progress. No timeline has been provided for the completion of the acquisition.

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Airtel Nigeria Unveils Hundreds of Retail Shops in Wide Expansion of Customer Touch Points

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Telecommunications services provider Airtel Nigeria has further extended its national retail footprint with the rollout of 350 out of a planned 500 premium experience centres, which are designed to bring faster, more convenient service closer to millions of Nigerians.

The new retail shops, officially unveiled at a symbolic launch at City Mall, Onikan, Lagos, mark the latest phase in Airtel Nigeria’s grand retail strategy. They significantly expand the company’s extensive network of over 9,000 exclusive shops across every local government area, more than 350 premium experience centres, and over 73,000 retailers in all top towns and cities nationwide.

Built as compact, high-efficiency touchpoints, the newly launched shops are designed to enable subscribers complete all transactions such as Home Broadband, Fiber and Outdoor Units Subscription, Postpaid Plan Subscription, Enterprise Applications Enquiry and Subscription, as well as Prepaid Product services such as SIM registration and Data Plan purchase, other enquiries and comprehensive account support.

Simultaneously, several shops commenced operations at Purple Mall, Lekki; Marina, Lagos Island; Magodo, Lagos; Oke-Ilewo, Abeokuta; Trend Setter Mall, Benin; Abakaliki, Ebonyi State; Kano City Mall, Kano; Carpenters Mall, Gwarinpa, Abuja; and other parts of the country.

The rollout emphasises the company’s continued investment in customer experience and responds directly to feedback from customers seeking quicker access to everyday services without the longer waiting times that may be associated with larger retail centres.

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Speaking on the company retail objectives, Joypratip Sengupta, Director, Sales and Distribution, Airtel Nigeria, explained that quality retail experience ultimately drives customer satisfaction. “Our goal is to demonstrate our dedication to exceptional quality of service, and these new shops, by their design, location, and equipment fit right within our goal to deliver superior service to every one of our customers,” he said.

He added that the expansion reflects Airtel Nigeria’s belief that excellent customer experience goes beyond technology to ensuring customers can receive support whenever and wherever they need it.

“Our business at Airtel is to ensure that we bring our services closer to our customers, and everything we do is centred on putting the customer first. These experience centres are open to help customers carry out their transactions faster and with greater ease. Whether you want to replace a SIM, purchase one of our routers, recharge airtime or data, or resolve any service issue, you can now do so more conveniently and closer to where you are,” he said.

He explained that the initiative represents a significant update to Airtel’s retail strategy, placing greater emphasis on accessibility, speed, and convenience.

“These express shops are designed to reduce traffic at our larger shops while giving customers faster access to the services they need. More importantly, they reinforce our vision of building the most accessible customer service network in Nigeria. As the telecom operator with the country’s largest retail footprint, we will continue expanding into more neighbourhoods, making it easier for customers to connect with Airtel wherever they are,” Sengupta noted.

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In her remarks at the launch, Lynda Amechi, Head, Shops and Retail Postpaid Business, revealed that the new retail model was born from listening to customers and reimagining how Airtel delivers its services.

She said, “At Airtel, some of our best ideas come directly from our customers. One of the recurring concerns we received was the time customers sometimes spent waiting at our larger experience centres, even when they only needed simple transactions completed. We listened carefully and realised that many of these requests could be resolved within minutes if we brought our services closer to the communities where customers live and work.”

These new shops are also integrated into Airtel Nigeria’s broader customer experience agenda, which have seen the company continue to invest in digital self-service platforms, AI-powered customer support, nationwide customer forums, and significant network expansion across the country.

With this phase of shop launches, Airtel Nigeria has expanded customer access across the country while integrating digital innovation into physical touchpoints.

 

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NASENI’s Innovation Push Gains Presidential Endorsement as Industrial Agenda Accelerates

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The Presidential Renewed Hope Media Tour has commended the National Agency for Science and Engineering Infrastructure (NASENI) for its progress in advancing indigenous technology development, describing the agency as a key driver of President Bola Tinubu’s Renewed Hope Agenda and Nigeria’s industrial transformation.

NASENI's Innovation Push Gains Presidential Endorsement as Industrial Agenda Accelerates

The commendation came during a visit by the presidential media delegation to NASENI’s headquarters in Abuja, where members inspected the agency’s technology and manufacturing facilities.

Speaking on behalf of the delegation, Mr. Bayo Onanuga, Special Adviser to the President on Communication, Information and Strategy, described the agency’s achievements as “impressive, impressive, impressive.”

He said NASENI’s progress demonstrated the capacity of Nigerian youths to excel when provided with the right leadership and support.

Onanuga also praised the leadership of the Executive Vice Chairman and Chief Executive Officer of NASENI, Khalil Suleiman Halilu, for repositioning the agency to support the Federal Government’s industrialisation objectives.

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In his remarks, Halilu said sustainable industrial growth does not necessarily depend on producing goods entirely from local inputs but requires strategic investment in technology development, innovation and partnerships.

He explained that the agency is focusing on commercially viable innovations capable of creating jobs, reducing production time and supporting the Federal Government’s Nigeria First Policy.

According to him, NASENI is also strengthening technology transfer, commercialisation of research outputs, mentorship programmes for innovators and the Innovate Naija Challenge, which offers a ₦500 million prize fund to support promising Nigerian innovations.

The Minister of Information and National Orientation, Mohammed Idris, commended NASENI’s achievements and urged the media to give greater visibility to the Federal Government’s programmes and accomplishments across various sectors.

Also speaking, Hadiza Bala Usman stressed the need for stronger strategic communication and increased patronage of locally developed technologies and innovations.

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Similarly, Sunday Dare advocated policies that would encourage Ministries, Departments and Agencies to prioritise NASENI products and other locally manufactured goods.

Other members of the delegation, including Tunde Rahman and Otega Ogra, also commended the agency’s strategic partnerships and locally developed technologies.

During the tour, the delegation inspected facilities dedicated to drone technology, helicopter assembly, reverse engineering, precision manufacturing, renewable energy, agricultural technology and recycling systems.

The visitors also witnessed the implementation of NASENI’s 3Cs framework—Creation, Collaboration and Commercialization—which the agency said is driving indigenous manufacturing, innovation and technology transfer.

At the end of the visit, stakeholders called for sustained nationwide campaigns to promote Nigerian-made products, strengthen local manufacturing, reduce dependence on imports and accelerate the country’s industrialisation agenda under President Tinubu.

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