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How Technology has Changed in the Past Ten Years

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By Michael Björn

Predicting the future is easy – we do it all the time. The only tricky part is getting it right. Since it is that time of year again when we publish our annual 10 Hot Consumer Trends – our tenth anniversary of the report – let us look back at a decade of consumer technology trends.

Late in 2011, Ericsson Consumer Lab released the first 10 Hot Consumer Trends report and I remember quickly piecing it together on a plane on the way to a customer meeting. I have been the main author of all our trend reports since then, but this one certainly was written in a different and more innocent age.

Nevertheless, with the trend “Social media redefining news reporting” it already pointed to a world ruled by Tweet. And this wasn’t just about gossip columns, the report was crystal clear about serious news reporting being redefined by social networking.

The build out of 4G LTE networks formed much of our thinking back then, and the mobile technologies which would be built on top of them. The smartphone app industry and, in particular, the social media industry was already exploding around this time.

Take Twitter, for example. In 2007, Twitter users were sending around 20,000 tweets per day. By 2010, the numbers had spiked up to about 50 million tweets per day. Between 2014 and 2018, the average time spent on social media apps increased by almost 60 percent, as we found in our social media consumer report.

However, innovation in this space moves fast which makes it difficult to predict what will happen next. In the same report, we found that of the ten most popular social media platforms of 2008, five no longer existed ten years later and only two remained in the top ten.

In late 2012, we launched our second report which more or less exactly repeated a trend from the previous year, something that hasn’t happened since. It was about women driving the smartphone market, signifying that internet use was now massively mass market and no longer a “tech” thing.

The third report in 2013 launched the idea that biometrics would be everywhere, with a trend called “your body is the new password”, something to think about the next time you authorize an online purchase by showing your face to your phone. Four years later, Apple announced FaceID for the first time, based on depth-sensing infrared technology which also formed the basis of Xbox Kinect, launched some years earlier.

In late 2014 we took a big leap into the future with the launch of our 10 Hot Consumer Trends 2015 report and the trend “Mind Sharing” predicting that a wearable device to communicate with others directly through thoughts would be available by 2020. How wrong one can be! Or maybe just a bit too early, given that Neuralink in 2020 showed a pig with a brain implant and OpenBCI announced a brain sensing device that seamlessly attaches to VR goggles.

But the biggest media headlines came with the 2016 report and the trend “AI ends the screen age”. Ericsson says the smartphone will be dead in 5 years, yelled the press in what became almost like a global meme.

“What we really wanted to highlight was the early signs towards a paradigmatic shift where our everyday internet device eventually sits on our heads instead of in our palms. Hence, we followed that up in the 2017 trends with the idea that we are moving into a world of subjective experiences where AR glasses immerse us in an “augmented personal reality” and we eventually live in a “merged reality” without differing between physical and digital experiences.

In fact, the trend reports of the five last years have been quite much focused on this coming paradigmatic shift, with the 2018 trends highlighting the need for a fundamentally new user interface with “your body is the user interface” and the 2019 trends adding the idea of “my digital twin” before we wrapped all these predictions into a unified concept as the Internet of Senses in the most recent report.

While we firmly believe that physical reality will continue to merge with a multisensory digital experience going forward, we have decided to focus on a completely different development in our next report.

Michael Björn is Head of Research Agenda and Quality at Consumer & IndustryLab


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MTN Suspends Data, Airtime Borrowing Service over New FCCPC Lending Rules

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MTN Nigeria has announced the temporary suspension of its airtime and data advance service, Xtratime, following new regulatory requirements introduced by the Federal Competition and Consumer Protection Commission (FCCPC).

MTN Suspends Data, Airtime Borrowing Service over New FCCPC Lending Rules

The telecom giant disclosed the development in a filing to the Nigerian Exchange Limited (NGX) on Thursday, stating that the move is necessary to comply with the FCCPC’s Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations, 2025.

Xtratime, widely used by prepaid subscribers, allows customers to borrow airtime or data and repay on their next recharge.

In the disclosure signed by Uto Ukpanah, company secretary, the firm confirmed the halt, noting, “MTN Nigeria Communications PLC hereby notifies the Nigerian Exchange Limited and the investing public that the company has temporarily suspended its airtime and data credit advance service (‘Xtratime’).”

The company explained that the service now falls within the scope of the FCCPC’s expanded regulatory framework, which mandates fresh licensing and stricter compliance procedures for digital credit providers.

“The suspension relates to the implementation of processes under the Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations, 2025, which introduced a new compliance and licensing framework for entities providing digital or non-traditional consumer credit services,” the statement added.

Despite the suspension, MTN reassured subscribers that alternative channels for purchasing airtime and data remain fully operational. It also downplayed the financial impact of the move.

“Given the scale within the revenue mix, we do not expect the temporary suspension to have a material impact,” the company said, adding that it is closely monitoring customer behaviour and will provide further updates in its first-quarter 2026 results.

The FCCPC’s 2025 regulations significantly broaden oversight of Nigeria’s digital lending ecosystem, bringing telecom operators and other providers of short-term credit services under stricter scrutiny. Companies offering such services are now required to register and obtain regulatory approval to continue operations.

The Commission had initially introduced a framework for digital lending in 2022, but expanded it in 2025 amid rising concerns over consumer debt, data privacy and lending practices.

 

 

 


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Nokia, Orange Partner on AI-native 6G Networks

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Nokia and Orange are co-developing new strategies to maximise spectral efficiency across existing and future mobile bands, including the upper 6 GHz range, as networks transition toward 6G.

This follows an announcement of a partnership with NVIDIA to develop and evaluate Artificial Intelligence Radio Access Network (AI-RAN) technologies.

The initiative will combine the anyRAN 5G software of Nokia with the AI infrastructure of NVIDIA to improve network performance and energy efficiency.

The collaboration aims to transform service delivery for Orange across Europe, the Middle East, and Africa, says Nokia.

Under a new structured co-innovation framework, the partners will explore how GPU-based radio processors can boost performance via advanced receivers.

The goal is to integrate artificial intelligence (AI) directly into the RAN to automate environments, support sensing services and drive resource utilisation.

“By collaborating with Nokia and NVIDIA, we can better understand how the AI-native architecture enabled by AI-RAN can improve the efficiency of key radio algorithms such as scheduling, beamforming, and power optimisation — enhancing both spectral efficiency and energy performance, while also enabling advanced capabilities like predictive optimisation and radio sensing. This collaboration is an important step in our long-term network strategy,” says Laurent Leboucher, group chief technology officer at Orange.

Pallavi Mahajan, chief technology and AI officer at Nokia, comments: “AI is reshaping how networks are designed, introducing new levels of intelligence and flexibility across the radio layer.

“Through this collaboration with Orange, we are exploring how Nokia and NVIDIA’s AI-RAN solution brings advanced AI and RAN functions together in a unified architecture. This will be instrumental in enabling the industry’s transition toward cognitive, AI native networks.”

Orange is currently the fourth-largest telecoms operator in Africa with 18 markets on the continent. The partnership marks a significant attempt to leverage AI to accelerate digital transformation as the first wave of 6G approaches.


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Zoho Nigeria champions women’s digital empowerment at the Guardian Women Festival

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Zoho Nigeria partnered with Guardian Newspapers for the Guardian Woman Festival, a month-long initiative celebrating women’s contributions to business, governance, and social development while promoting digital empowerment for female entrepreneurs.

Zoho Nigeria champions women’s digital empowerment at the Guardian Women Festival

Kehinde Ogundare

Held at the Federal Palace Hotel in Victoria Island, Lagos, the festival focused on the theme “Reciprocity,” encouraging the exchange of value, networks, and digital innovation to strengthen women-led businesses and foster collaboration.

During the event, Kehinde Ogundare, Country Head of Zoho Nigeria, delivered a keynote address titled “Give Value, Gain Growth: Women Driving Reciprocal Innovation in the Digital Economy”. In his remarks, he highlighted the urgent need to bridge the digital gap for female entrepreneurs.

While Nigeria has the highest concentration of women-owned businesses in Africa, fewer than 30% currently use digital tools to manage or grow their operations. Ogundare noted that technology does not replace the strengths women already bring to business, such as relationship building and community engagement. Instead, it amplifies them, enabling entrepreneurs to reach wider audiences and scale more efficiently.

“The difference is not talent. Not capital. Not ambition. It is digital adoption,” said Ogundare during his keynote. “Smart tools create smart businesses. Smart businesses create strong economies. When women entrepreneurs and leaders have access to the right tools, the possibilities for growth are limitless.”

Zubaida Aliyu, Sales Manager at Zoho Nigeria, also brought her expertise to the festival’s panel session on ‘Women in the Business of Digital Innovation’. She highlighted how women are uniquely positioned to create shared value in digital spaces by building platforms that encourage knowledge sharing, mentorship, and collaboration.

Aliyu also challenged organisations that continue to view women’s digital inclusion primarily as corporate social responsibility rather than a strategic business priority.

“Tech creates a level playing field,” she said, noting that digital platforms remove limitations related to location and infrastructure size. Addressing organisations that overlook the economic value of inclusive digital strategies, she added, “They are leaving money on the table — they need to think of it as a strategy not charity”.

Through its participation in the Guardian Woman Festival, Zoho reaffirmed its commitment to providing affordable and accessible enterprise-grade technology to businesses of all sizes. By helping women transition from manual effort to digital efficiency, Zoho aims to support entrepreneurs build scalable enterprises and ensure their sustained success in Africa’s digital economy.


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