Telecom
How Technology has Changed in the Past Ten Years

By Michael Björn
Predicting the future is easy – we do it all the time. The only tricky part is getting it right. Since it is that time of year again when we publish our annual 10 Hot Consumer Trends – our tenth anniversary of the report – let us look back at a decade of consumer technology trends.

Late in 2011, Ericsson Consumer Lab released the first 10 Hot Consumer Trends report and I remember quickly piecing it together on a plane on the way to a customer meeting. I have been the main author of all our trend reports since then, but this one certainly was written in a different and more innocent age.
Nevertheless, with the trend “Social media redefining news reporting” it already pointed to a world ruled by Tweet. And this wasn’t just about gossip columns, the report was crystal clear about serious news reporting being redefined by social networking.
The build out of 4G LTE networks formed much of our thinking back then, and the mobile technologies which would be built on top of them. The smartphone app industry and, in particular, the social media industry was already exploding around this time.
Take Twitter, for example. In 2007, Twitter users were sending around 20,000 tweets per day. By 2010, the numbers had spiked up to about 50 million tweets per day. Between 2014 and 2018, the average time spent on social media apps increased by almost 60 percent, as we found in our social media consumer report.
However, innovation in this space moves fast which makes it difficult to predict what will happen next. In the same report, we found that of the ten most popular social media platforms of 2008, five no longer existed ten years later and only two remained in the top ten.
In late 2012, we launched our second report which more or less exactly repeated a trend from the previous year, something that hasn’t happened since. It was about women driving the smartphone market, signifying that internet use was now massively mass market and no longer a “tech” thing.
The third report in 2013 launched the idea that biometrics would be everywhere, with a trend called “your body is the new password”, something to think about the next time you authorize an online purchase by showing your face to your phone. Four years later, Apple announced FaceID for the first time, based on depth-sensing infrared technology which also formed the basis of Xbox Kinect, launched some years earlier.
In late 2014 we took a big leap into the future with the launch of our 10 Hot Consumer Trends 2015 report and the trend “Mind Sharing” predicting that a wearable device to communicate with others directly through thoughts would be available by 2020. How wrong one can be! Or maybe just a bit too early, given that Neuralink in 2020 showed a pig with a brain implant and OpenBCI announced a brain sensing device that seamlessly attaches to VR goggles.
But the biggest media headlines came with the 2016 report and the trend “AI ends the screen age”. Ericsson says the smartphone will be dead in 5 years, yelled the press in what became almost like a global meme.
“What we really wanted to highlight was the early signs towards a paradigmatic shift where our everyday internet device eventually sits on our heads instead of in our palms. Hence, we followed that up in the 2017 trends with the idea that we are moving into a world of subjective experiences where AR glasses immerse us in an “augmented personal reality” and we eventually live in a “merged reality” without differing between physical and digital experiences.
In fact, the trend reports of the five last years have been quite much focused on this coming paradigmatic shift, with the 2018 trends highlighting the need for a fundamentally new user interface with “your body is the user interface” and the 2019 trends adding the idea of “my digital twin” before we wrapped all these predictions into a unified concept as the Internet of Senses in the most recent report.
While we firmly believe that physical reality will continue to merge with a multisensory digital experience going forward, we have decided to focus on a completely different development in our next report.
Michael Björn is Head of Research Agenda and Quality at Consumer & IndustryLab
Telecom
FCCPC Refutes Airtime Market Takeover Claims

Federal Competition and Consumer Protection Commission (FCCPC) has rejected reports claiming it backed a major shake-up of Nigeria’s airtime credit market or secured presidential approval for new operators to enter the space.

In a statement at the weekend, the commission said it had no knowledge of the alleged plan and was not part of any process said to be opening the sector to nine fintech firms.
The clarification follows widespread media reports suggesting that President Bola Tinubu had approved a restructuring of the airtime credit ecosystem under the administration’s “Nigeria First” policy.
The reports also claimed the move would allow new players to compete in a market long dominated by telecom operators and their existing partners.
The companies mentioned in the reports include Technotrends Platforms Nigeria Limited, Total Tim Nigeria Limited, Fonyou Technologies Nigeria Limited, Rane Interactive Medien CLS Limited, MRS Innovation Nigeria Limited, Mode NG Applications Nigeria Limited, ERL Telecoms Service Limited, Cloud Interactive Associate Limited and Coverage Broadband Limited.
Some of the publications further suggested that the reform could unlock a market valued at about N3 trillion annually.
However, industry estimates generally place the size of Nigeria’s airtime credit and related digital lending space at between N300 billion and N400 billion.
But the FCCPC dismissed the entire narrative, insisting it was not involved in any approval process or regulatory announcement linked to the claims.
“The Commission wishes to state clearly that it is not aware of, and was not involved in, the claims attributed to it in the report,” the agency said through Ondaje Ijagwu, director of Corporate Affairs.
The commission also clarified that its Digital, Electronic, Online and Non-Traditional Consumer Lending (DEON) regulations remain suspended.
According to the FCCPC, the suspension followed an interim court order issued by the Federal High Court in Lagos on April 15, in a case filed by the Wireless Application Service Providers Association of Nigeria (WASPAN).
It stressed that as a public institution, it is fully complying with the court directive and will not enforce the regulations until the matter is fully resolved in court, with the next hearing scheduled for July 20, 2026.
The agency added that it remains committed to due process and will continue to handle the issue strictly within the boundaries of the law.
In simple terms, the FCCPC says it is not driving any airtime market overhaul, has not approved new entrants, and is currently waiting on the courts before taking any regulatory action.
Telecom
Price of Data in Nigerian Mobile among Top Four Cheapest Globally – MTN CEO

Karl Toriola, chief executive officer (CEO), MTN Nigeria, has defended the billings for data by the country’s network providers, saying they are some of the cheapest in the world.

Karl Toriola, chief executive officer (CEO), MTN Nigeria,
Network providers in the country have taken the stick in recent times for what some customers claim is a high cost for mobile data.
However, Toriola says that is not the case, arguing that Nigeria has one of the cheapest costs for data.
“Influencers and critics, look at the price at which we sell bundles of data. Then now take that price, go and check in Kenya, go and check in Congo, go and check across the world, and tell me if you are not going to tell me that data in Nigeria is one of the four cheapest in the world. Ghana is also very cheap, I acknowledge that,” he said during the MTN Data Trial conference held in Lagos at the weekend.
“But compared to any other African country, you will see that the data in MTN Nigeria, not just MTN, our competitors too, is one of the cheapest in the world, even after the tariff increase.”
In January 2025, the Nigerian Communications Commission (NCC) approved a 50% tariff increase for telecoms operators in the country, meaning users had to pay more for data and airtime.
The regulator said the review, though lower than the “over 100%” requested by some network operators, was arrived at taking into account ongoing industry reforms that will positively influence sustainability.
“These adjustments will remain within the tariff bands stipulated in the 2013 NCC Cost Study, and requests will be reviewed on a case-by-case basis, as is the Commission’s standard practice for tariff reviews. It will be implemented in strict adherence to the recently issued NCC Guidance on Tariff Simplification, 2024,” the agency said in a statement.
It cited increased operational costs and the need to ensure that the delivery of services to consumers is not compromised as part of the reasons for the first hike in rates since 2013.
“These adjustments will support the ability of operators to continue investing in infrastructure and innovation, ultimately benefiting consumers through improved services and connectivity, including better network quality, enhanced customer service, and greater coverage,” NCC said.
The move drew backlash from Nigerians and pressure groups such as the Nigeria Labour Congress (NLC), which protested against the decision, describing it as harsh.
“This decision is insensitive, unjustifiable, and a direct assault on Nigerian workers and the general populace, who are already burdened by worsening economic hardship foisted on them by policies of the government that were no fault of theirs,” the union said.
Telecom
NAIFF Returns for 2026, Expands Focus on AI-Powered Storytelling in Africa

Nigeria AI Film Festival (NAIFF) returns this September 2026 at Alliance Française Lagos to continue exploring the growing role of AI in filmmaking across Africa.

Following a strong debut, the festival founded by Obinna Okerekeocha has quickly become a gathering point for filmmakers, technologists, and creatives who are curious about what AI means for storytelling and where it’s all heading.
In its first edition last year, NAIFF recorded over 400 submissions and hosted a mix of curated screenings, panel conversations, and its AI Academy, an initiative focused on giving creatives practical tools for AI-driven production. The director of communications and panel host for the event, Chidera “Odera Collins” Okonji, described the experience as “a necessary disruption,” noting how it challenged familiar ways of telling stories and opened up new creative possibilities.
Many attendees shared similar reflections, describing the festival as immersive, eye-opening, and genuinely educational. For a lot of people, it was their first, hands-on experience seeing how AI is already shaping filmmaking within Nollywood and across Africa.
Building on that momentum, the 2026 edition is set to go even further. This year’s festival will place a stronger emphasis on experimentation, collaboration, and more grounded conversations around the ethical use of AI in film. The goal is simple: to keep pushing what’s possible while supporting the people actually doing the work.
The festival will feature:
- Screenings of selected AI-driven films
- Industry panels and conversations
- Hands-on workshops and training sessions
- Networking opportunities across creative and tech communities
NAIFF continues to position Nigeria within the global conversation on the future of filmmaking, one where technology supports, rather than replaces, human creativity.
Submissions for the 2026 edition opened on May 1 and will close on July 31. Filmmakers, artists, and digital creators are invited to submit works that explore new ways of telling stories with AI.
Speaking on this year’s call for entries, Director of Programs Chisom Ifeakandu described the current moment in filmmaking noted that African storytellers deserve to be at the centre of conversations around AI and creativity.
“We want to see films that use AI not as a gimmick, but as a real tool in service of stories that matter,” she said. “Show us something we’ve never seen before, make it feel true, and make it unmistakably yours.”
As the industry continues to evolve, NAIFF remains focused on building a space where innovation in African cinema can grow in a meaningful and sustainable way.
For submissions: https://filmfreeway.com/NaijaAIFilmFestival
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