Broadcasting
Jeff Bezos, Amazon and e-commerce Wealth: Can Konga Defend Africa’s Position?
By Kingsley ‘Bobby’ Collins
On Tuesday, July 6, 2021, the world awoke to the news that Jeff Bezos, founder of e-commerce giant, Amazon, had further left the rest of the world behind in the wealth accumulation race.
The Amazon boss and world’s richest man is now worth a record $211 billion.
In the process, he became the richest ever person in history and the first to gross $211bn. Reports in the media indicate that the last time anyone neared this amount was in January when Tesla boss, Elon Musk briefly hit $210 billion.
Bezos’ latest jump came after Amazon shares rose 4.7% after the Pentagon announced it was cancelling a cloud-computing contract with Microsoft Corp, which it had rivalled for the juicy contract. The development raised Bezos’s fortune by $8.4 billion, according to the Bloomberg Billionaires Index.
Interestingly, Bezos’ rise to the record books of stupendous wealth through his e-commerce money-spinner has also had a direct impact on his ex-wife.
Mackenzie Scott, who parted ways with the Amazon boss in 2019, also saw her wealth jump by $2.9bn on Tuesday, making her the 19th-richest person in the world, according to Forbes. Scott ended up with 4% of Amazon’s shares after she split from Bezos, having helped him start the e-commerce company in 1994 as the first employee.Despite publicly announcing that she has given away over $6bn since she divorced Bezos, the philanthropist ex-wife of the Amazon boss is still worth a massive $59bn. Meanwhile, Scott had recently re-married after falling in love with a science teacher, Dan Jewett, whom she met at her son’s school in Seattle.
Indeed, the rise of Jeff Bezos brings into glaring highlight the unmitigated power of e-commerce.
For many financial experts and other industry watchers, the potential is there for Bezos to eventually smash through the billionaire mark and become the world’s first trillionaire. This is hardly surprising when you consider the sheer potential of the industry and the way it has catapulted Bezos – whom many hardly gave a chance when he started out – to the zenith of the global rich list.
Global spend on e-commerce is at an all-time high and one can hardly bet against any seasoned player in this industry.
Empirical data from Statista, a German-headquartered company focused on market and consumer-based insights reveals that in 2020, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars. Further, it projects that e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022. With such huge figures swirling around the industry, it would hardly come as a surprise to see Amazon and its record-breaking former CEO, Bezos re-defining the definition and frontiers of wealth in the 21st Century.
Evidence from advanced economies the world over has shown that e-commerce and, by extension, technology remains arguably the most prominently positioned industry capable of determining the wealth of nations.
If you take a look at the top five list of the most valuable countries in the world, or better still, focus on how countries like the United States of America, the UK and China, have leveraged the power of local enterprise in creating thousands of jobs and ushering in prosperity for generations yet unborn, the pre-eminence of Big Tech and e-commerce behemoths in the mix, cannot be wished away. Undoubtedly, the example of Jeff Bezos, who is currently sprinting away from the rest of the world in the art and science of amassing sustainable wealth, is one that has shown that e-commerce is the future.
Gone are the days when crude oil or fossil fuel was considered the bastion of wealth generation; or when the strength of nations was illustrated in the amassing of arms and warheads.
The 21st Century is slap-bang in the middle of a global e-commerce race, one in which the second half of this century may well usher in a period where nations and entire continents will rely on mega-players as key partners to governments and other sub-national entities in the task of sustainable development and wealth creation.
But where does this leave Africa in the scheme of things?
In 2017, e-commerce in Africa was valued at $16.5 billion, with the sector expected to cross the $75 billion mark by 2025.
However, the reality is that the global e-commerce race is one in which Africa is currently punching lightly in. The continent is in need of a standard-bearer, a reliable leader which it can count on to hold its own in the global scheme of things.
Of all the current players in the African e-commerce space, Konga, a Nigerian-owned platform remains, in my estimation, the most equipped and best placed to deliver the goods.
The reasons are hardly far-fetched.
I have followed e-commerce globally for over 10 years and while Africa is still considered an outlier in the global e-commerce race, the massive strides recorded by Konga over the past three years make the company a powerful candidate that can rival the likes of Amazon and Alibaba, among others.
On a recent trip to Nigeria, I had confirmed the huge excitement that Konga was generating among investors in the international market over a potential listing on world renowned stock exchanges, such as the New York Stock Exchange (NYSE) and the London Stock Exchange. Konga is – to put it in the words of one of my acquaintances, a business partner and one of the UK’s most active angel investors – a pot of gold that he is waiting to put his last dollar in.
According to this acquaintance (who I cannot name owing to privacy concerns), Konga is a business out of Africa that himself and many others, who hold huge investment interest in e-commerce, are following closely. In his opinion, there is currently a waiting game for Konga to go public, even as he disclosed that he had recently reached out to the management of the company on this.
While in Nigeria, my research uncovered quite some interesting facts and opened my eyes to the buzz about Konga.
Indeed, there is hardly any other e-commerce player in Africa that can account for the leverage which Konga is currently enjoying as a result of its composite nature. Brick and mortar stores were a recent addition to the sphere of e-commerce which centred, from inception, on online shopping. But the management of Konga had the insight of being the first to fuse these two channels, thereby opening up a new frontier in the world of e-commerce. It is hardly surprising to see the likes of Amazon following suit.
But this is hardly what has made Konga the ideal candidate to defend Africa’s position in the global e-commerce race.
In Konga, Nigeria and Africa have a brand that has defied the pitfalls that have long been adduced as the downfall of most players on the continent. These include payments, logistics, technology, customer service, warehousing/inventory management, quality of products offered, ethics/corporate governance, strategy/tact and trust.
In all the aforementioned areas, Konga is winning.
Through KongaPay, a mobile wallet licensed by Nigeria’s Central Bank, Konga remains arguably the only e-commerce player in Africa with a certified payment system. Furthermore, Konga has resolved the challenge of logistics which it even aids other external parties troubleshoot through Kxpress, its in-house delivery company. No other company better understands the terrain in Africa’s biggest economy than Konga – a factor that testifies to the edge that the company holds even when pitted against global giants like Amazon and Alibaba on this turf. My findings also reveal that the company owns either directly or indirectly about 14 massive regional warehouses across Nigeria, including the biggest in Lagos, Nigeria’s commercial nerve-centre.
In the area of technology, Konga is believed to be home to a well-fortified arsenal of tech talents building and maintaining the many apps driving its operations and keeping many fintech platforms alive in Nigeria. This is in addition to its ongoing investment in cloud computing and AI.
There are reports that the company has also recently diversified into the healthcare sector, with feelers predicting that another major disruption is in the offing.
And in the area of products quality, ethics and trust, Konga has further put a big gap between itself and others. There is a general consensus among thousands of Nigerians who participated in a survey I carried out that Konga remains the most reliable and trusted player in Nigeria’s e-commerce market, which research shows, currently accounts for nearly 35% of the African whole.
Equally worth hailing is the fact that Konga, till date, is yet to raise any form of external investment. This is a big testimony to the belief of the management of the company in its strategies and long-term vision for the business.
There is no disputing the fact that the management of Konga has mined from the experience of its current owners – the Zinox Group – whom I understand, operate arguably Africa’s biggest technology group and who have been in business for many successful years. One can only advise the management of Konga to stay true to their tact and continue to interpret and align with the DNA of their business ideals.
In Konga, Africa has a battle-ready war-horse that the continent can ride on in unlocking the undoubted potential of e-commerce as the new gold.
The earlier the Nigerian Federal Government and its counterparts across the states wake up and embrace this powerful platform, the better for the future fortunes of the country.
Kingsley ‘Bobby’ Collins is a visiting researcher to Nigeria and a global e-commerce enthusiast
Stakeholders in Nigeria’s broadcasting industry have endorsed a hybrid digital broadcasting model that combines Digital Terrestrial Television (DTT), Direct-to-Home (DTH) satellite services, and digital application-based platforms for the country’s Digital Switch Over (DSO) programme,
The resolution was reached at a high-level stakeholder meeting convened by the National Broadcasting Commission (NBC) under the supervision of the Federal Ministry of Information and National Orientation at NICON Luxury Hotel, Abuja.
The meeting, chaired by Alhaji Mohammed Idris, minister of Information and National Orientation, brought together regulators, broadcasters, signal distributors, set-top box manufacturers, content producers, satellite operators, and industry associations to chart a sustainable path for Nigeria’s long-delayed digital migration project.
Addressing stakeholders during the closed-door engagement session, the minister described the meeting as a collaborative effort aimed at finding practical solutions to challenges facing the DSO project.
“This engagement is a family discussion aimed at finding practical solutions to ensure the success of the Digital Switch Over project. Government has no hidden agenda, and all decisions will be guided by national interest, stakeholder inclusion, and the long-term sustainability of the broadcasting industry,” he said.
The minister acknowledged concerns raised by industry players regarding stakeholder consultation and participation in previous phases of the project, noting that while broader engagement should ideally have commenced earlier, there remained an opportunity to build consensus and move forward together.
“While there may be differing views on implementation approaches, there is broad agreement that Nigeria must complete its digital migration journey. We must work collectively to achieve this national objective,” he stated.
Mr Charles Ebuebu, director general, NBC, described the stakeholder meeting as “iconic”, noting that it marked a turning point in Nigeria’s efforts to complete the digital migration.
He said the country had spent over a decade on the DSO journey, missing several deadlines, but expressed optimism that a clear implementation plan was now being developed.
Ebuebu said the commission, in collaboration with stakeholders, is working toward a sustainable model that ensures return on investment for industry players while delivering value to the nation.
He said that the outcome of the consultation process would produce a unified framework for implementation and communication going forward.
Mrs Jane Nkechi Egerton-Idehen, managing director, Nigerian Communications Satellite (NIGCOMSAT), said the DSO initiative forms part of broader federal interventions aimed at building a sustainable broadcasting ecosystem.
She explained that government investments had supported satellite coverage, national call centres, and regional production studios across the country.
According to her, the objective is to address gaps in content distribution and ensure that Nigerian broadcasting reflects the country’s linguistic and cultural diversity.
“We are not departing from the original plan. We are innovating on how it is implemented,” she said.
She also highlighted efforts to expand access to production facilities across geopolitical zones to support content creators and reduce dependence on major urban centres.
The meeting attracted 128 participants, including the Director-General of the NBC; Permanent Secretary of the Federal Ministry of Information and National Orientation, Dr. BRM Ukire; Director-General of the Nigerian Television Authority (NTA), Abdulhamid Dambos; Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr Olalekan Fadolapo; Chairman of the Broadcasting Organisations of Nigeria (BON), Chief Tony Akiotu; Managing Director of NIGCOMSAT Ltd, Mrs Jane Nkechi Egerton-Idehen; and representatives of licensed broadcasters and other industry stakeholders.
During deliberations, stakeholders agreed that the DSO project remains both necessary and desirable for Nigeria, emphasising that the transition should prioritise national interest, industry sustainability, local content development, local manufacturing, and job creation.
Among the key resolutions reached was the affirmation that Digital Terrestrial Television (DTT) remains a critical component of the DSO framework and should not be discontinued. Participants also agreed on the need to reconstitute the DigiTeam implementation platform to provide a structured mechanism for consultation, collaboration, and industry participation.
Stakeholders further called for stronger engagement between regulators and industry players, with an agreement that stakeholder meetings would be held at least quarterly to ensure continuous alignment on implementation strategies.
The meeting also welcomed ongoing efforts by the NBC and ARCON to develop a sustainable business model aimed at improving audience measurement systems, strengthening advertising revenue generation, and enhancing the long-term viability of broadcasting organisations.
In addition, stakeholders were assured by NIGCOMSAT of the reliability of satellite infrastructure supporting the DSO platform.
The company disclosed that backup arrangements with alternative satellite operators were already in place to guarantee uninterrupted service and eliminate the need for subscriber dish realignment.
As part of the agreed next steps, the Federal Government, through the Ministry of Information and National Orientation, will reconstitute the DigiTeam stakeholder platform, while the NBC will continue consultations with set-top box manufacturers and other industry stakeholders to address concerns relating to existing investments and future participation in the digital broadcasting ecosystem.
The stakeholders expressed confidence that the renewed collaborative approach would accelerate Nigeria’s digital migration, improve broadcasting services, expand audience reach, attract investment, create jobs, and deliver greater value to Nigerian consumers.
MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.
Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.
The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.
Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.
Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.
By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.
Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.
“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.
“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”
MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.
Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.
Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.
The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.
International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.
IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.
Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.
According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.
He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.
Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.
According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.
He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.
Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.
IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.
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