E-Business
Google Empowers Nigerian Businesses with Enterprise Apps
Google recently presented to businesspeople in Nigeria with the opportunity to learn about Google Enterprise services, with a special focus on Google Apps for Business.
Google Apps for Business facilitates greater productivity, easier teamwork and collaboration, more flexibility, reliability and security, and also helps businesses save money.
The Apps include Google Search, Gmail for business, Google Chrome, Google Maps, Google Calendar, and the Google Cloud platform.
Shai Morgan, regional manager, Google Enterprise, explained that the Google App suite offers simple communication and collaboration tools for businesses of all sizes, all hosted by Google in the cloud, to simplify set-up, minimize maintenance and reduce IT costs.
Morgan added that with Google Groups and integrated Instant Messaging (IM), users can stay connected while on the move. “With Google Docs, users can share files and work together in real time, ensuring that everyone is working on the same version of a document all at the same time”, he said.
Google Apps help businesses manage electronic communications effectively and at low costs. They are already being used by leading businesses in West Africa, including Transcorp Plc, Churchgate Group and Fidelity Bank, Ghana.
According to Obinna Ufudo, President/CEO of Transcorp, “We operate a lean structure at the corporate centre. Our subsidiaries are located in other cities and our business requires employees to work in different locations. Therefore, we needed a robust email solution that addresses our concerns about reliability, convenience, security, ease of use and accessibility. Compared to other email solutions, Google Apps has been ideal for us.”
Similarly, Churchgate chose Google Apps in 2012 to fulfill its need for email storage space and for consistent, constant and reliable communication between the company and its customers.
Prior to the change, Churchgate was using another solution but, as Manjunath Bhat, head of IT for Churchgate, explains, “Storage was limited because of server space and, because it has always been vital that we store all of our emails given that any one of them could contain key information, we adopted Google Apps.”
Bhat is grateful that Descasio Limited, a Nigerian-based Google Apps Authorized reseller encouraged them to make the switch. In Bhat’s words,
“During the pilot stage of the move, Churchgate was delighted to discover that Google Apps provided exactly what we needed in terms of large mail storage space and handling communication among the different geographies we operate in.”
By synchronizing their mailbox with employees’ mobile devices, they can stay up to speed with information and updates at every project stage, no matter where they are. They are also able to reduce the cost of IT infrastructure. The Head of IT disclosed that “we have achieved a reduction in operation cost and IT expenditure of over 35 percent since switching to Google Apps.”
E-Business
FG to Fnalise National Intellectual Property Policy Soon– NCC Boss
Dr John Asein, director-general, Nigerian Copyright Commission (NCC), has said that the federal government is taking steps to finalise its National Intellectual Property (IP) Policy and Strategy for the country.
Asein disclosed this on Friday while commemorating the 2024 World Intellectual Property Day with the theme “IP and the SDGs: Building Our Common Future with Innovation and Creativity’’ in Abuja.
The that the Day is observed every April 26 to celebrate the importance of intellectual property (IP) rights to encourage innovation and creativity.
The director-general was represented by Mr Emeka Ogbonna, director of Legal.
NCC boss said the policy would serve as a blueprint for a more efficient modern and responsive legal and administrative framework for the country to leverage on its creative and innovative potential.
He said that the day underscored the power of innovation and creativity in achieving the Sustainable Development Goals (SDGs) and shaping a sustainable and inclusive future for humanity.
According to him, the SDGs represent a universal call to action to end poverty, protect the planet, and ensure prosperity for all by the year 2030.
“IP rights play a pivotal role in fostering innovation, creativity, and technological advancements. They provide the framework that encourages men and women to develop new solutions that address global challenges.
“It is the lynchpin for incentivising the use of creative and innovative ideas to solve many of the challenges that confront humanity.
“This year’s World IP Day reminds us that intellectual property can be a powerful tool for social, economic, and environmental development.
“It encourages individuals, businesses, and governments to leverage IP rights to drive innovation, create jobs, and build resilient communities.
“By aligning our intellectual property policies and strategies with the objectives of the SDGs, we can accelerate their achievement,’’ NCC boss said.
He said in the spirit of the “Renewed Hope Agenda’’ of the present administration, government had also shown appreciable commitment to the creative industry as a major sector of the economy.
“As one of the agencies responsible for the wholesome development of the creative sector, the Nigerian Copyright Commission will continue to provide the needed institutional, legal and administrative support for the protection, promotion, regulation and enforcement of copyright.
“The commission will pay particular attention to using the copyright system to advance Goal 1 (No poverty); Goal 4 (Quality education); Goal 5 (Gender equality).
“And Goal 8 (Decent and economic growth); Goal 9 (Industry, innovation and infrastructure) and Goal 17 (Partnerships to achieve the goals).
“We are aware that the goals would have to be adapted to fit the peculiar needs of intellectual property which is an intangible asset.’ ’he added.
The director-general, who said that the commission focused on the 17 SDGs to address emerging challenges, called on authors, innovators, users, IP experts and other stakeholders to reflect on the vulnerability of the nation’s fragile knowledge and creative ecosystem.
E-Business
NITDA, ICF Train 100 Schoolgirls in ICT Skills
The National Information Technology Development Agency (NITDA) and Illmi Children’s Fund (ICF) have trained 100 schoolgirls in digital and Information and Communication Technology skills training.
Mrs. Maryam Augie-Abdulmumin, ICF Executive Director, confirmed this in a statement on Thursday in Lagos.
The graduation followed the training of the schoolgirls in ICF and NITDA’s DIGITGALS 2.0 programme, a collaborative initiative aimed to equip adolescent girls in Abuja with critical digital and ICT skills.
Augie-Abdukmumin said the DIGITGALS 2.0 centred around essential digital literacy, programming fundamentals, digital marketing and communication skills, and cybersecurity awareness.
She added that the girls were equipped with the confidence to compete and excel in a globalised digital economy. The graduation was in commemoration of the 2024 International Girls in ICT Day celebration on April 25.
DIGITGALS 2.0 is in its second phase and empowered 100 senior secondary school girls selected from five government schools in the Federal Capital Territory.
The girls aged between 15 and 18 years were equipped with the knowledge and tools needed to thrive in the digital world and address the growing demand for ICT skills in the 21st century.
Augie-Abdulmumin reiterated the importance of bridging the digital gap in the country starting with the girl-child.
“This graduation ceremony on International Day of Girls in ICT is a powerful symbol of our commitment to closing the digital gender gap.
This programme made possible through our partnership with NITDA, and signifies a crucial step towards bridging the digital gender gap.
It also fostering a future where women are active leaders in the tech industry. This is also an opportunity for these girls to take charge of their own future,”.
Mr Kashifu Abdullahi, the Director-General of NITDA, commended the collaborative efforts of ICF in making the DIGITGALS 2.0 a reality.
According to him, building a diverse and inclusive digital workforce is critical for Nigeria’s success.
“We are proud to collaborate with ICF on DIGITGALS 2.0 to empower these young women to become active participants in the tech industry. This programme showcases the importance of collaborative efforts in bridging the digital gender gap.
These girls have been equipped with essential digital skills, and ICF and NITDA are confident they will become active contributors to Nigeria’s thriving tech landscape,”.
ICF is a non-profit organisation dedicated to improving the lives of children, from underprivileged backgrounds, through education, healthcare, technology and entrepreneurship initiatives.
NITDA is a public service institution established in 2007. It functions as the ICT policy implementing arm of Nigeria’s Federal Ministry of Communication and Digital Economy.
E-Business
Confronting the Google Monolith: Survival Strategies for Online Businesses
By Reuben Kalu.
In the vast expanse of the digital realm, Google looms large, an omnipresent force shaping the way we navigate, search, and conduct business online.
From its humble beginnings as a search engine to its current status as a multifaceted tech behemoth, Google has entrenched itself deeply into the fabric of the internet.
Its influence is undeniable, its reach unparalleled, and its ubiquity seemingly inescapable. But can you truly run an online business without Google?
The answer, in today’s digital landscape, is a resounding no. You have no choice.
Google’s dominance extends across multiple facets of the online world, making it virtually impossible for businesses to thrive without engaging with its ecosystem.
From search engine optimization (SEO) to online advertising, email services to analytics, Google’s suite of products and services permeates every aspect of the online business landscape.
Attempting to operate without Google is akin to swimming against a relentless tide, fighting an uphill battle fraught with obstacles and limitations.
At the heart of Google’s influence lies its search engine, the gateway through which billions of internet users navigate the vast expanse of online content. .
Google’s search algorithms wield immense power, determining which websites rank prominently in search results and which languish in obscurity.
For businesses seeking to attract organic traffic and expand their online presence, optimizing for Google’s search algorithms is not merely advisable—it’s imperative.
But Google’s influence extends far beyond search. Consider Google Ads, the company’s advertising platform that enables businesses to reach targeted audiences through paid search, display, and video advertising.
With billions of searches conducted on Google each day, Google Ads provides unparalleled reach and visibility, allowing businesses to target potential customers with pinpoint accuracy.
Attempting to compete in the online advertising arena without leveraging Google Ads is akin to entering a battle unarmed—a futile endeavor destined for failure.
Moreover, Google’s suite of productivity tools, including Gmail, Google Drive, and Google Workspace, has become indispensable for businesses seeking to streamline their operations and enhance collaboration.
With seamless integration across devices and platforms, Google’s productivity tools offer unparalleled convenience and efficiency, empowering businesses to work smarter, not harder.
Attempting to eschew Google’s productivity suite in favor of alternative solutions is not only impractical but also unwise, depriving businesses of the tools they need to succeed in today’s fast-paced digital landscape.
Furthermore, Google Analytics stands as the gold standard for web analytics, providing businesses with invaluable insights into their online performance and audience behavior.
From tracking website traffic and user engagement to analyzing conversion metrics and customer demographics, Google Analytics offers a comprehensive toolkit for optimizing online marketing strategies and driving business growth.
Attempting to gauge online performance without leveraging Google Analytics is akin to flying blind, devoid of the critical data needed to make informed decisions and drive meaningful results.
But perhaps the most formidable aspect of Google’s influence lies in its role as a gatekeeper of information and access.
With billions of users relying on Google’s platforms and services each day, the company wields immense control over the flow of online traffic and the dissemination of information.
For businesses seeking to connect with customers and expand their reach, Google’s dominance presents both a tremendous opportunity and a formidable challenge.
Attempting to circumvent Google’s influence and establish an online presence independent of its ecosystem is a Herculean task, fraught with uncertainty and risk.
In essence, attempting to run an online business without engaging with Google is akin to swimming against a relentless tide, fighting an uphill battle fraught with obstacles and limitations.
While alternative platforms and solutions exist, none possess the ubiquity, reach, and influence of Google’s ecosystem.
To thrive in today’s digital landscape, businesses must embrace Google’s dominance and leverage its suite of products and services to their advantage. You have no choice.
In conclusion, Google’s pervasive influence permeates every aspect of the online business landscape, making it virtually impossible to escape its grasp.
From search engine optimization to online advertising, productivity tools to web analytics, Google’s ecosystem encompasses a vast array of products and services that have become indispensable for businesses seeking to succeed in the digital age.
While alternative solutions may exist, none possess the ubiquity, reach, and influence of Google’s ecosystem.
To thrive in today’s digital landscape, businesses must embrace Google’s dominance and leverage its suite of products and services to their advantage.
You have no choice.
- News2 days ago
60 Hearty Cheers to Chioma Ekeh, Africa’s Leading Unusual Female Tech
- Telecom2 days ago
ALTON, ATCON Urge FG to Address Telecoms Industry Challenges
- Telecom2 days ago
Qualcomm Shortlists Startups for Qualcomm Make in Africa 2024 and Awards 2023 Wireless Reach Social Impact Fund
- News2 days ago
9mobile Partners Microsoft to Host Impactful Training Session for Journalists
- News2 days ago
Academic Technologists Propose N350,000 Minimum Wage
- E-Business3 days ago
Dexude Secures Funding to Revolutionize Education in Nigeria, Beyond
- E-Financial2 days ago
Confusion as CBN Deletes, Reinstates Tweet Calling Crypto-Related Directive Fake
- E-Business2 days ago
Hydrogen Hosts Catalyst Workshop, Highlights Resilient Business Models for Fintech Startups