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Accenture Sensitises CIOs on Tech Trends for Business Growth

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Accenture, a global technology solutions provider and consulting company recently sensitized chief information officers (CIOs) in the fast moving consumer goods (FMCG) industry on modern technological trends and how to leverage on them in order to ensure effective utilization for business growth.

This was the crux of the matter at the recent Accenture CIOs forum held at the Sofitel Lagos Moor house, Ikoyi, Lagos where CIOs from the FMCG sector gathered to brainstorm on modern technological trends, what to deploy for enhanced productivity and how to combine legacy technology with latest innovation, as well as mobility, cloud services and big data analytics.

Speaking at the event, Mr. Niyi Yusuf, country managing director, Accenture Nigeria, said the forum was on how Accenture shares its own thought on technology trends which the FMCG companies should be aware of and also take advantage of.

Yusuf said there is a lot of technology trend in the environment which includes social, mobile, analytics and cloud (SMAC) that companies in the sector can leverage on for better performance, and that coupled with the large population and high rate of mobile and Internet penetration in Nigeria, these organizations stand a good chance of adopting new trends for business growth.

“We are the second largest country in the world where people access Internet on their mobile phones and what does that portend for a company in the FMCG sector, it boosts interest and it is also an opportunity. If you have a workforce that is mobile, also consumers that are mobile, you need to be mobile, to be where your customers are, as lots of Nigerians are on Yahoo, Google, Facebook and other social media platform, and if a consumer has bad experience about a product he can post it on the social media and it would spread wide. 

“So it is an opportunity for FMCG companies to be social and also be able to respond, and another advantage is that lot of companies would be able to sell their goods and services on the social media,” he stated.

According to him, having done that, it is also an opportunity for those companies to have information about their goods and services, an opportunity for them to track their goods, which stock keeping unit (SKU) is moving, and that it is real time information online which is data analytics.

“So analytics enables them to know which consumers buy and do not, and then they can track online, and because most of the consumers are mobile and sales are online, they will be able to know the location where sales is high and low, and the products that are purchased,” he said.

The Accenture boss however affirmed that the forum enables the CIOs to note these trends and to respond to them.

He added that the social media and technological platforms would help them increase the revenue of the FMCG companies, as well as reduce their cost of operation.

Yusuf explained that Accenture helps them to think through what they need to do and assist them on how to implement the technologies.

However during the online presentation, Mr. Shyam Ranchod, digital transformation lead, Products, and Tielman Botha, senior manager, Mobility Services Lead, both of Accenture South Africa, amongst others spoke on how FMCG companies can adopt technology in a digital era.

Botha explained that in Africa, Internet access is all about mobile and that if companies place emphasis on it, they can easily connect with their customers.

Ranchod in his presentation affirmed that in 2015, it is no longer enough to see companies adopt technology, but should look at it in a local way to suit their operating environment, to meet customers’ needs.

He stated that in the digital era, businesses are required to extend their boundaries in order to survive, by leveraging on key concepts such as the Internet of me, the use of big data analytic; outcome economy which is the use of machine to machine (M2M); platform (r) evolution which is related with open source and Internet of things (IoT); and intelligence enterprise which is the use of machine intelligence in both software and hardware.


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E-Business

NITDA Takes Over National Digital Architecture System

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Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

NITDA Takes Over National Digital Architecture System

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).

This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.

The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.

The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.

With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.

This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.

Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.

These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.

Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.

The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.

Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.

 

 


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FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  – Minister

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Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  - Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy

The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.

He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.

Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.

He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.

“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.

Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.

According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.

“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.

Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.

Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.

 

 


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Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

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A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.

According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.

Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.

The trial, which lasted about a month, with arguments and evidence from both sides.

Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.

However, Neal Mohan, YouTube chief executive, did not testify.

The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.

Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.

The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.

Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.

“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.

José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.


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