E-Business
Airtel Africa Appoints RAMP as Mobile Advertising Partner

Airtel Africa has appointed RAMP (Real African Media Partners) as its mobile advertising partner to serve mobile adverts to Airtel customers in 17 countries across Africa.
André Beyers, Airtel Africa’s chief marketing officer, said Airtel currently has more than 68 million subscribers, generating over 80 billion ad impressions a year.
“The new mobile advertising proposition will open up mobile advertising to local, Pan-African and global brands and advertisers, giving them the opportunity to reach and engage consumers in several of the continent’s best performing economies,” he said.
Raymond Buckle, RAMP joint CEO, says RAMP is a newly formed joint venture of established African companies, which includes SilverstoneCIS, Integrat and Airvantage. RAMP, together with local partners in the 17 markets, offers Airtel the sales, operations and technology capability for a turnkey mobile media business.
“The agreement has recently been finalised and roll out is taking place in a phased approach beginning with Nigeria and Kenya, followed by Ghana, Tanzania, Zambia and Uganda during the first half of 2014. The Airtel/RAMP mobile advertising proposition is ground breaking in its ability to deliver on the promise of integrated mobile advertising campaigns across the continent.”
Michael Laws, RAMP joint CEO, said RAMP’s solution will offer mobile advertising inventory from text tags on please call me messages and service notifications, to voice and mobile internet advertising opportunities, along with a permission-based marketing platform to interest based communities.
“We’ve consolidated a team of mobile media and advertising specialists who have successfully launched and operated mobile media propositions across various African markets and several major brands will be launching with RAMP in 2014,” he said.
Contextualising economic and social changes on the continent brings into focus the importance of the first Pan African mobile advertising solution rolled out firstly for Airtel, and then on to other mobile network operators, Buckle said.
Africa has six of the ten fastest growing economies globally, averaging a GDP growth of five percent. Half the African population is under 20 and by 2050, 25 percent of the world’s workers are expected to live in Africa.
On an access level, mobile penetration dwarfs fixed line penetration as well as traditional media penetration like TV and radio.
Africa had the second highest number of mobile connections globally in Q3 of 2013, according to the Ericsson Mobility Report with mobile penetration now sitting at 73 percent and growing all the time.
While mobile penetration is on the up, 86 percent of those connections were 2G connections by the end of 2013, according to the GSMA, with smartphones penetration sitting at four percent at the end of 2012.
This is expected to shift dramatically by 2019 with HSPA connections expected to account for 70 percent of mobile phones in Africa.
The GSMA report predicts that the mobile ecosystem will almost double from $60B in 2012 to $119B by 2020.
The net impact of this growth will be unprecedented growth in demand for goods and services from an expanding mobile middle class, which will lead to mobile becoming even more dominant as the main communication platform in Africa.
Looking at the opportunity in Africa, Buckle says it’s clear that mobile penetration in Africa is increasing and yet, mobile media has been underutilised.
Buckle said RAMP’s offering is unique in that it offers access to a Pan-African audience providing an end-to-end solution that includes access to Airtel customers as well as the technology solutions for customers to effectively communicate with brands.
“Right now the way to reach the African population is not primarily through mobile internet services from the likes of Google and InMobi due to the low penetration rates of the mobile internet on smart devices in Africa currently.
“USSD is the dominant communication technology used in Africa for mobile marketing and communication followed by SMS. A combination of these two technologies is the most appropriate for an African context, giving the greatest reach to an African audience,” he says.
Initially RAMP will be working with large corporates, agencies and media buyers who are looking to roll out country wide campaigns or campaigns across several countries.
However, RAMP plans to automate the booking process, which will ultimately lead to a self-service offering where smaller companies will be able to launch mobile marketing campaigns directly, on a far more micro, localised level.
—
E-Business
Elon Musk Seeks $134Bn from OpenAI, Microsoft for ‘Wrongful Gains’

Elon Musk, billionaire Tesla owner, has asked a United States (US) federal court to award him up to $134 billion in damages from OpenAI and Microsoft, stating that the companies earned “wrongful gains” from his early support of the artificial intelligence startup.

Elon Musk,
This is according to a court filing, reported by Reuters.
In filings ahead of a trial expected to start in April in Oakland, California, Musk stated that OpenAI benefited between $65.5 billion and $109.4 billion from his contributions when he helped co-found the organisation in 2015, and Microsoft gained between $13.3 billion and $25.1 billion through its involvement.
He has asked a United States (US) federal court to award him up to $134 billion in damages from OpenAI and Microsoft, stating that the companies earned “wrongful gains” from his early support of the artificial intelligence startup.
This is according to a court filing, reported by Reuters.
In filings ahead of a trial expected to start in April in Oakland, California, Musk stated that OpenAI benefited between $65.5 billion and $109.4 billion from his contributions when he helped co-found the organisation in 2015, and Microsoft gained between $13.3 billion and $25.1 billion through its involvement.
Musk’s legal team argues that his early financial and strategic contributions, including approximately $38 million in seed funding, the recruitment of key personnel, and assistance in connecting founders with contacts, laid the foundation for the later success of OpenAI and Microsoft’s commercial AI efforts.
“Without Elon Musk, there’d be no OpenAI. He provided the bulk of the seed funding, lent his reputation, and taught them all he knew about scaling a business. A pre-eminent expert quantified the value of that,” Musk’s lead trial lawyer Steven Molo told Reuters.
“Just as an early investor in a startup company may realise gains many orders of magnitude greater than the investor’s initial investment, the wrongful gains that OpenAI and Microsoft have earned—and which Mr Musk is now entitled to disgorge—are much larger than Mr Musk’s initial contributions,” the filing said.
Musk, who left OpenAI’s board in 2018 and now leads AI company xAI, alleges that OpenAI violated its founding non-profit mission when it restructured to include a for-profit arm tied to Microsoft’s investment and commercial strategy.
Meanwhile, OpenAI has labelled the lawsuit “baseless” and part of a “harassment campaign” by Musk, and Microsoft’s legal team has said there is no evidence the company “aided and abetted” OpenAI in any wrongdoing.
Both companies have asked the judge to limit what Musk’s expert witness may present at trial, arguing that the damages calculations are unreliable and could mislead a jury.
According to Reuters, Musk’s filing says he may pursue punitive damages and other penalties, including a possible injunction, if the jury finds the companies liable, though it did not specify what form any injunction would take.
E-Business
Nigeria Targeted with 4,622 Cyber-attacks Per Week in December 2025

In December 2025, organisations globally faced sustained cyber pressure, as the average number of cyber-attacks per organisation per week reached 2 027, a 1% increase from the previous month and a 9% increase from December 2024.

This is according to December 2025 Global Cyber Attack Statistics by Check Point Research, the threat intelligence arm of Check Point Software Technologies.
According to the statistics, Latin America was the hardest hit, with companies experiencing an average of 3 065 cyber-attacks per week, a 26% year-over-year increase.
In contrast, Africa saw a decline in attacks, with Nigeria (4 622 attacks per week) and Angola (4 002 attacks per week) being the most targeted countries on the continent.
The report’s findings highlight the evolving cyber threat landscape, with ransomware and GenAI-driven data risks posing significant challenges to companies worldwide.
Ransomware attacks jumped 60% year over year, with 945 publicly reported incidents in December. Qilin was the most active ransomware operator, responsible for 18% of publicly disclosed attacks.
“Ransomware continues to scale through industrialised operations, while unmanaged GenAI usage is creating widespread data exposure at enterprise level,” said Omer Dembinsky, data research manager at Check Point Research.
The report noted the education sector was the most targeted industry globally, with 4 349 cyber attacks per week; followed by government (2 666 attacks per week); and associations and non-profits (2 509 attacks per week).
The widespread adoption of GenAI tools has introduced new cyber security risks, with one in 27 GenAI prompts posing a high risk of sensitive data leakage.
Experts warn that companies must prioritise prevention-first security, real-time AI threat intelligence and strong governance over AI tools to mitigate these risks.
Hendrik de Bruin, head of security consulting at Check Point Software, added: “Strengthening ransomware resilience, deploying AI-powered prevention and enforcing clear GenAI governance will be critical to reducing cyber risk in the year ahead.”
E-Business
Half of Global Companies Build SOCs to Enhance Cybersecurity, with a Focus on Human Expertise

Among the primary reasons for establishing a Security Operations Center (SOC) are strengthening cybersecurity posture, enabling faster detection and response and gaining a competitive edge.

Interestingly, despite the increasing demand for automated cybersecurity solutions, businesses rely on skilled security professionals to make key decisions, as human expertise remains essential for effective security management.
A Security Operations Center (SOC) is a dedicated organisational unit responsible for continuous monitoring and safeguarding of a company’s IT infrastructure. Its core mission is to proactively detect, analyse and respond to cybersecurity threats.
To identify the main drivers, strategic priorities, and potential challenges in SOC planning and implementation, Kaspersky has conducted a comprehensive global study involving senior IT security specialists, managers and directors from companies with 500 or more employees.
All participants operate without a SOC but have plans to establish one in the near future. The study spans 16 countries across APAC, META, LATAM, Europe, and Russia, providing valuable insights into the emerging trends and best practices in SOC development worldwide.
The findings of the research reveal that 50% of companies intend to establish SOCs to strengthen their cybersecurity posture, and 45% are motivated by the need to address increasingly sophisticated and dangerous threats.
Other drivers include budget optimisation, the necessity for faster detection and response, and the expansion of software, endpoints and user devices – factors that demand more comprehensive and layered security measures.
These are cited by 41% of organisations. Additionally, 40% seek better protection of confidential information, 39% aim to meet regulatory requirements and one-third (33%) expect SOC capabilities to provide a competitive edge. Larger enterprises tend to cite each of these reasons more often, reflecting the broader operational and regulatory pressures they experience.
Continuous monitoring becomes the leading SOC requirement
Among the key functions organisations plan to delegate, 24/7 security monitoring leads at 54%. This around-the-clock vigilance enables early detection of anomalies, prevents escalation and sustains cyber resilience in real-time. This demand highlights a strategic requirement for proactive risk management, as organisations aim to defend against persistent threats that can strike at any moment.
Companies intending to fully outsource SOC operations show a stronger interest in applying “lessons learned” methodologies, whereas those developing internal SOCs focus more on access management to maintain tighter control.
Human expertise drives SOC technology choices
While SOCs use advanced technology, the choices made by organisations show that human analysts are very important. Among the solutions that organisations plan to include in SOC are – Threat Intelligence Platforms (48%), Endpoint Detection and Response (42%) and Security Information and Event Management systems (40%) – sophisticated solutions that automate data collection and reduce operational load, however, they depend heavily on skilled security professionals who provide critical context, interpret complex findings and make final decisions when guiding appropriate responses.
Other solutions chosen include Extended Detection and Response (38%), Network Detection and Response (37%) and Managed Detection and Response (33%). Large enterprises tend to adopt more technologies (5.5 per SOC on average), while smaller ones integrate fewer (3.8).
“To successfully build a SOC, companies must prioritise not only the right mix of technology but also the careful planning of processes, clear goal-setting and effective resource distribution.
“Well-defined workflows and continuous improvement are essential to ensure that human analysts can focus on critical tasks, making the SOC a proactive and adaptable component of their cybersecurity strategy,” comments Roman Nazarov, Head of SOC Consulting at Kaspersky.
E-Financial1 day agoHere Are Nigerian Banks That Have Secured Their Licences
E-Financial1 day agoZenith Bank Top Nigerian Bank Pick Ahead of GTCO, AccessCorp
Telecom1 day agoMTN CEO Toriola Hails Nigeria’s Telecom Transformation at MIPAD
News1 day agoICPC Charges Ozekhome with Forgery, Corruption Over London Property
E-Financial1 day agoNigeria Processed $92.1Bn Crypto Transactions in 12 Months — PwC
Telecom1 day agoLebara Launches Agent Registration Portal
E-Financial1 day agoHow Crypto Criminals Stole $700m from People – often Using Age-Old Tricks
E-Business1 day agoElon Musk Seeks $134Bn from OpenAI, Microsoft for ‘Wrongful Gains’


















