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Airtel’s ‘Lost’ TVC wins Gold at Epica Awards

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By peter oluka

Barely six months after it won treble awards at the prestigious African Cristal Festival, Airtel Nigeria’s ‘Lost’ Television Commercial has, once again, been adjudged gold winner at the Epica Awards, an annual series of communication awards, created in 1987 and based in Paris, France.

‘Lost’ is a commercial with a strong allusion to Daniel Defoe’s Robinson Crusoe. It tells the story of a man marooned on an island. It is a metaphor for how digital natives feel when they are out of data, (internet connection) or are connected to an unreliable data service which is commonplace in the growing Nigerian and West African telecoms space.

The TVC served to underscore the importance of reliable mobile Internet and data services by drawing on the use of metaphor and representation to deliver meaning as well as connecting to the audience.

Airtel Nigeria won the Epica in the Business and Public Service Category. Airtel Nigeria is the first Nigerian brand to win this global award.

Commenting on the award, Ahmad Mokhles, chief commercial officer, Airtel Nigeria, said the recognition is yet another glowing testimony to Airtel’s passionate drive of connecting with consumers, sharing positive emotion and deepening bonds with its stakeholders.

“At Airtel Nigeria, the customer is at the heart of everything we do; I therefore dedicate this award to all telecoms consumers in Nigeria.

“I must also recognize the efforts and support of my colleagues and the great work of our partner agency, Noah’s Ark.”

The Epica awards is aimed at rewarding outstanding creativity and helping communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.

The awards are judged during the third week of November by journalists representing the trade press. This jury aims to achieve objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book and shown in the Epica on Tour showcase.

The awards encompass all main communication disciplines: TV, Press, Outdoor, Digital, Mobile, Social, Radio, Promotions, Direct & Experiential Marketing, Media, Business-to-Business, Public Relations, Branded Entertainment, Design, Packaging, Integrated Campaigns, Film Craft, Photography and Print Craft.

Complete results of the annual awards are announced in the press and confirmed on the Epica website during the last week of November every year. Category winners (gold, silver and bronze) receive an Epica crystal pyramid. Gold, silver and bronze winners also receive certificates.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NAHCO Signs New Ground Handling Deals

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The Nigerian Aviation Handling Company Plc has announced the signing of a chain of contracts with major airlines for the provision of total handling solutions.

In a statement on Tuesday, the company announced the signing of contract renewals with Air France, KLM and Virgin Atlantic, as well as the African operator, RwandAir.

NAHCO also signed fresh contracts with United Nigeria – Regional, Bellagio and Malaikair.

According to the statement, the contracts with Air France and KLM are for three years and will run till 2028, respectively. The duration of the contract with Virgin Atlantic was also put at three years.

The duration for the RwandAir contract is for three years, effective 1 October 2025.

The statement read, “The new contract with United – Regional would be for a period of five years, effective from 1 August 2025. For Bellagio and Malaikair, the contracts are for three and five years, respectively.

“Bellagio Air, Nigeria’s rising star in aviation, is redefining air travel with a blend of luxury, efficiency, and reliability. Headquartered in the vibrant city of Ikeja, Lagos, Bellagio Air is committed to providing world-class service across key domestic and regional routes.”

The Group Executive Director, Commercial and Business Development, NAHCO Plc, Saheed Lasisi, who expressed his delight with the new contracts, said NAHCO is already ready to exceed customers’ expectations.

According to Lasisi, NAHCO’s more than 46 years of unblemished excellent service delivery puts it heads and shoulders above any other service provider in the industry.

“This is what we have been doing for almost half of a century. We will continue to delight our customers and make our stakeholders happy by exceeding expectations in all aspects of our service offerings. We are always willing and ready to do more,” Lasisi added.

The Group Managing Director/Chief Executive Officer, NAHCO Plc, Olumuyiwa Olumekun, added that with the new fleet of equipment the company is deploying, service delivery will only be better.

 


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Nigeria Targets Satellite-to-Mobile Services in Draft Spectrum Roadmap

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Nigerian Communications Commission (NCC) has unveiled a forward-looking strategy that places satellite-enabled mobile connectivity at the heart of the country’s drive to bridge its long-standing coverage gaps.

Nigeria Targets Satellite-to-Mobile Services in Draft Spectrum Roadmap

The draft Spectrum Roadmap for the Communications Sector for 2025 to 2030 lays out how satellite technologies could help deliver reliable voice and data services to millions of Nigerians who live beyond the reach of conventional mobile networks.

The direction is outlined in the Commission’s draft Spectrum Roadmap for the Communications Sector covering the period.

The proposed approach highlights non-terrestrial networks as a complement to existing mobile infrastructure, especially in areas where terrain, insecurity, or high costs limit the deployment of base stations.

The NCC said D2D satellite technology, which allows standard mobile phones to connect directly to satellites, is gaining traction globally as a means of delivering voice and data services without reliance on ground towers.

According to the regulator, the technology could help close persistent coverage gaps in rural, riverine, and border communities that remain outside the reach of conventional networks.

It also noted that satellite-backed connectivity could improve network reliability by providing alternative links during fibre cuts, power failures, or other disruptions affecting terrestrial systems.

The Commission added that wider adoption of D2D services could support emergency communications, public safety operations, Internet of Things applications, and services such as smart agriculture in underserved regions.

It also pointed to potential investment opportunities through partnerships between mobile network operators and satellite companies, including more efficient use of shared spectrum resources.

Beyond D2D services, the roadmap places emphasis on Low-Earth Orbit satellites to expand broadband access to remote parts of the country.

It also proposes better utilisation of Geostationary Orbit satellites and the exploration of high-altitude platforms, such as stratospheric balloons, to support mobile backhaul and rural connectivity.

The policy signals come shortly after Airtel Africa announced an agreement with SpaceX to introduce Starlink-powered direct-to-cell services in Nigeria.

The NCC’s roadmap is expected to shape future spectrum allocation, licensing decisions, and technology adoption across the telecommunications sector.


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House of Reps Releases Certified Copies of Tax Reform Acts amid Gazette Discrepancy Claims

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House of Representatives has released certified true copies of the four tax reform Acts signed into law by President Bola Tinubu, addressing public concerns over alleged discrepancies between legislative versions and circulated gazetted documents.

House of Reps Releases Certified Copies of Tax Reform Acts amid Gazette Discrepancy Claims

Tax Reform Acts

House spokesperson, Akin Rotimi, disclosed this in a statement, noting that Speaker Tajudeen Abbas directed the immediate publication of the Acts—including endorsement and presidential assent pages—for public verification, in collaboration with Senate President Godswill Akpabio.

The move followed allegations raised by Rep. Abdulsamad Dasuki on the House floor, highlighting inconsistencies between Bills passed by the National Assembly and executive gazetted versions, which he warned could erode legislative integrity and public trust.

Abbas constituted a seven-member ad hoc committee chaired by Rep. Aliyu Betara, with members including Idris Wase, Sada Soli, Adedeji Faleke, Igariwey Iduma, Fred Agbedi and Babajimi Benson, to investigate the alleged alterations, unauthorised circulation and preventive measures.

The committee’s mandate includes probing circumstances around the discrepancies, while Abbas ordered internal verification and public release of certified copies to dispel doubts and safeguard legislative records. Legal experts, tax professionals and civil society had demanded clarification and implementation suspension amid heated debates triggered by Dasuki’s intervention.

The released laws comprise the Nigeria Tax Act, 2025; Nigeria Tax Administration Act, 2025; National Revenue Service Establishment Act, 2025; and Joint Revenue Board Establishment Act, 2025, described as foundational to modernising Nigeria’s tax system.

These reforms aim to enhance compliance, curb inefficiencies, eliminate overlaps and bolster fiscal coordination across federal, state and local tiers, following extensive stakeholder consultations, committee reviews and plenary debates under Abbas’s leadership.

Rotimi reassured Nigerians: “The National Assembly is an institution built on records, procedure, and institutional memory. Every Bill, every amendment, and every Act follows a traceable constitutional and parliamentary pathway.”

He emphasised that only National Assembly-certified versions hold authority, urging the public, institutions and stakeholders to disregard all other circulating documents as unofficial.


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