Telecom
Airtel’s ‘Meet the in-Laws’ TVC Narrates Power of Mobile Internet & Connectivity
Leading telecoms operator, Airtel Nigeria, has unveiled a new Television Commercial (TVC), dubbed ‘Meet the in-Laws’, which demonstrates the power of mobile Internet as a phenomenon that enriches life and keeps everyone connected irrespective of age, class, tribe or gender
Following the success of“Data is Life”campaign in 2016, the new campaign is an incremental build that further expresses “Data is Life”in a more culturally relevant way, using insight true to a typical Nigerian family.
The new campaign emphasizes that like love; mobile Internet connects the world, brings people together, inspires new stories and helps to forge harmonious bonds.
In continuation of its award-winning “Amin” TVC, Segun is now married to Amaka and the new couple has just been blessed with their first child.
In line with local custom, Segun’s mom, renowned Nollywood actress, Idowu Philips aka Iya Rainbow; his mother-in-law, Nollywood actress, Ngozi Nwosu aka Mummy Peace and father in-law, actor, Dele Odule aka Papa Amaka came visiting ahead the Christening of their beloved grandchild.
To ensure peace and tranquility in the house, Segun made sure that all necessary household items were distributed evenly, especially items common to both mothers-in-law – Iya Rainbow and Mummy Peace.
Expectedly, the rivalry between the mothers-in-law went from bad to worse as they contended for virtually everything – including bed rooms, personal effects, mobile Internet (Airtel router), baby care, etc.
On the day of the baby Christening, Iya Rainbow took over the dance floor, becoming the cynosure of all eyes while twirling to the beats of the gangan drummers.
But arrival of Mummy Peace in elegant native attire with family and friends grooving to the afro-pop song of Small Doctor – “Penalty” – swayed the attention of the guests.
Mummy Peace attracted the trendy and classy audience with her ‘life-of-the-party’ show – live streaming and smartphone selfies’ session.
To demonstrate equal aptitude, Iya Rainbow also brought out her tablet smartphone for selfies, also getting similar attention from invited guests.
The new TVC, which was delivered in a comic and rich musical rendition, depicts the passion, love, and rivalry that exist in larger family settings.
It also expressed how data has become a critical part of our life.
Airtel appears to be speaking to two major themes with the new TVC.
The first idea is the posturing of the telco to occupy and own the ‘Data is Life’ narrative.
Consistently, Airtel has spoken to this theme and the ‘Data is Life’ sequel offers glowing testimony to the company’s narrative that data is not just the new oil but it equals life.
Indeed, a life without data leaves so much to be desired.
The new TVC also captures Airtel’s intent to democratize data.
The cast for the new TVC shows that regardless of age, social status and location, everyone has a strong craving for data.
The mothers-in-law fully depict that social media is no longer the exclusive preserve for younger people.
More than anything else, Airtel is promoting togetherness, family values and demonstrating the immense influence and power that mobile Internet now commands.
At the recently concluded NextNow Business Forum in Victoria Island, MTN Nigeria electrified the business community with a live demonstration of its forthcoming Communication Platform as a Service (CPaaS), a solution engineered to redefine how Nigerian enterprises connect with their customers.
Unlike traditional communication systems, MTN’s CPaaS is built for the realities of a mobile-first market. The platform unifies SMS, voice, WhatsApp, email, and more into a single, intuitive interface. This approach is especially significant in Nigeria, with over 107 million internet users, 45.4% of the total population, according to Data Report. This figure underscores the necessity for businesses to meet customers where they are.
During the demo, attendees witnessed how CPaaS enables two-way, real-time conversations between brands and customers. The platform’s support for rich media, instant analytics, and seamless integration with business workflows drew particular attention. These features are designed to empower businesses with data-driven insights and the agility to personalise every interaction, whether it’s a service notification, marketing campaign, or customer support exchange.
Akinbulejo Onabolu, Head of Enterprise Segment at MTN Nigeria, articulated the vision: “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether it’s chat, voice, or messaging, in a way that feels personal and immediate. We’re looking forward to the value this will unlock for businesses across industries once it launches.”
The fireside chat added depth to the conversation, with Omowunmi Olatunbosun, Head of SME Segment at MTN Nigeria, and Stephen Agbi of Bayobab, highlighting how digital engagement bridges the gap between businesses and audiences.
They emphasised that today’s consumers demand immediacy, relevance, and ease, qualities that CPaaS is built to deliver.
The stakes for digital transformation in Nigeria are high. In a report by Punch, the country’s enterprise tech market is projected to reach $22 billion by 2027, reflecting a surge in demand for scalable, cloud-based solutions that drive efficiency and customer loyalty.
The CPAAS Acceleration Alliance have estimated that globally, the CPaaS market is expected to grow from $14.7 billion in 2025 to $72.4 billion by 2035, at a compound annual growth rate of 18.4%, a testament to the platform’s transformative potential.
The event’s closing keynote from META’s Korhan Yunak reinforced the strategic value of digital channels like WhatsApp, which are now indispensable for business communication and engagement at scale.
As MTN Nigeria prepares for the Q3 2025 launch, the anticipation is unmistakable. With its promise of flexibility, intelligence, and seamless integration, MTN’s CPaaS platform is set to become the backbone of next-generation business-customer engagement in Nigeria, enabling enterprises to not just communicate but to connect, adapt, and grow in a digital-first era.
MTN Uganda is seeking input from stakeholders on a plan to structurally separate its mobile money service, MoMo, from its core telecoms business.
According to the company, the proposed change will be discussed at the upcoming extraordinary general meeting on July 2.
If approved, the telco’s fintech business will be run by a new company controlled by MTN Group Fintech Holdings B.V. and a trust benefiting minority shareholders following a merger.
Additionally, the restructuring also aligns with MTN Group’s ambition 2025 strategy which aims to unlock value, attract new investors, and strengthen regulatory compliance by creating standalone fintech entities in Uganda, Ghana, and Nigeria.
The company’s fintech division has over 13 million customers, with an 18.4% revenue increase in the first quarter of 2025, driven by 19.0% growth in mobile money services, 19.8% growth in transaction volumes, and a 31.4% increase in transaction value.
Reports say the decision is part of the telco’s compliance with the National Payment Systems Act 2020, which mandates mobile money businesses to operate as standalone entities, and to align with MTN Group’s regional fintech strategy.
MTN Uganda, which is led by CEO Sylvia Mulinge, highlighted that the implementation of the proposed transaction will be subjected to a number of conditions and regulatory procedures.
“The implementation of the proposed transaction shall be subject to a number of conditions, including the company and MTN MoMo receiving all required regulatory approvals and no-objections and complying with any regulatory conditions,” said MTN Uganda in notice.
Netflix has announced plans to invest more than €1 billion in Spanish film and television productions over the next four years, reinforcing its commitment to Spain as a key creative hub in Europe.
The announcement was made by co-chief executive Ted Sarandos at an event held at Netflix’s production studios near Madrid, celebrating the company’s 10-year presence in the country.
Sarandos emphasized that the investment would contribute significantly to Spain’s economy, create jobs, and enable the streaming platform to produce more local content. He was joined by Spanish Prime Minister Pedro Sánchez in unveiling the initiative.
Netflix first established its international production studios in Madrid in 2019, following the success of the Spanish-language hit series Money Heist.
Since then, its 22,000-square-meter facility has become one of Netflix’s major production centers within the European Union.
The company currently supports over 20,000 jobs in Spain, highlighting the nation’s growing influence in global entertainment.
The investment reflects Netflix’s ongoing strategy to expand its presence in European markets through original content and local talent.
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