Telecom
Angst as OTTS Bite N370Bn off Telcos Revenue
Over-the-top (OTT) services are now comfortably eating lunch of the telecommunications industry by de-layering that space and at last count have bitten off about N370 billion from the revenue of telecommunications operators in the country.
YouTube, Facebook, Twitter, WhatsApp, Blackberry Messenger and many others are the so-called over-the-top services.
They carry services over the networks, delivering value to customers, but without any carrier service provider being involved in planning, selling, provisioning, or servicing them must be checked.
According to a recent investigation by the Guardian, the activities of OTTs led to revenue losses put at N370 billion in 2019 as MTN, Globacom, Airtel, 9Mobile earned about ₦2.78tr from airtime sales and others.
The figure compared to N3.15tr in the corresponding period of 2018.
Also Average Revenue Per User (ArPU) fell by 20 per cent from $4.87 (N1,490) to $3.85 (N1,182) going by the official exchange rate of N305 to N306 per dollar in the period under review.
ArPU is used primarily by consumer communications, digital media and networking companies and is defined as the total revenue divided by the number of subscribers.
Association of Telecommunications Operators of Nigeria (ALTON), the umbrella body of telecom operators in the country, has consistently insisted that it is not right that a company providing traditional telecommunications services has to meet certain regulatory requirements, like those concerning data protection, while a company providing comparable services over the web does not.
Gbenga Adebayo, chairman, ALTON, recently said that “We are beginning to see the need for regulators to look at regulating technology instead of services.
“For example, the likes of YouTube, Facebook, Twitter, WhatsApp, Blackberry Messenger and many others are called over-the-top services that are not part of the core services for which operators are licensed.
“These over-the-top services have social, economic and security implications. If they are not licensed, it means they are not regulated, and in that case, there is no limit to the scope of what they can do. There is also no control over services and content they may provide,” he said.
But Nigerian Communications Commission (NCC) said that it has no plans to regulate OTT services.
Professor Garba Danbatta, executive vice chairman, NCC, last year, while acknowledging the impact of disruptive technology in the sector and the challenges it poses to telcos in terms of competition for market share, encouraged network providers in Nigeria to innovate.
Human rights activists however, said that though regulation can be necessary to protect users’ rights – like it is to ensure data protection – some regulatory proposals risk our right to freedom of expression and can also thwart economic, social, and cultural rights.
Nelson Ceasar Obidile urged that regulator to be mindful of right-harming policy if it decides to regulate OTT.
MTN Nigeria has proudly announced the rebranding of its fibre broadband service to FibreX, marking a significant stride in delivering next-generation internet solutions across the nation.
Formerly called MTN Fibre Broadband, FibreX embodies the company’s commitment to providing ultra-fast, reliable, and accessible internet services, aligning seamlessly with Nigeria’s National Broadband Plan (NBP) 2020–2025.
The NBP aims to achieve 70% broadband penetration by 2025, ensuring minimum speeds of 25 Mbps in urban areas and 10 Mbps in rural regions.
“The launch of FibreX reiterates our dedication to supporting Nigeria’s digital transformation journey,” said Egerton Idehen, Chief Broadband Officer, MTN Nigeria. “By enhancing our infrastructure and services, we aim to bridge the digital divide and foster inclusive growth.”
FibreX is set to play a pivotal role in the Federal Government’s initiative to expand the nation’s fibre-optic network by an additional 90,000 kilometers, aiming to increase fibre capacity from 35,000 km to 125,000 km.
FibreX promises ultra-fast and reliable internet connectivity, aiming to meet the diverse needs of Nigerians, from bustling urban centres to remote rural areas.
While the service itself retains its powerful FTTH (fibre to the home) infrastructure, the new name embodies a more modern, relatable, and emotionally resonant brand that is positioned to lead the conversation around what premium internet should feel like.
The new name, FibreX, was adopted to create a more customer-friendly brand. The goal is to educate and excite consumers within home-passed locations (the potential number of premises within a service area that can be connected to an FTTH network) about the benefits of the product.
As Nigeria strides towards a digitally inclusive future, initiatives like FibreX are crucial in bridging the digital divide and fostering nationwide connectivity.
For more information about FibreX and its offerings, please visit www.mtn.ng/fibrex.
Organisations today face a data paradox: they need to make fast, intelligent decisions but are overwhelmed by large volumes of often unreliable information. With over 75% of business leaders under pressure to prove data’s value, the demand for trusted, actionable insights has never been greater.
What is agentic analytics
Agentic analytics allows users to collaborate with AI agents to speed up the entire data-to-action process. Instead of relying on static visualizations, analysts can use AI to automate tasks like data preparation and ETL (extract, transform, load processes), freeing them to focus on deeper analysis. Business leaders can ask natural language questions and get instant, reliable answers along with recommended actions. This makes data-driven decision-making easier and more efficient, removing the need for technical expertise and manual effort typical of traditional BI tools.
- Automate repetitive data tasks like data cleaning, transformation, and visualization generation, as well as the execution of complex, multi-step analytical workflows within and across different business areas. This builds on Tableau’s strength in simplifying complex data for users.
- Proactively deliver faster, more comprehensive insights by autonomously detecting hidden correlations, outliers, and trends that might be missed by human observation. This enhances Tableau’s focus on user-driven insights by providing AI guidance.
- Enable more contextual and effective action through natural language summaries, visualisations, and data-driven recommendations, insights delivered where people work with an enterprise-class workflow engine that enables users to kick off automated actions. This extends Tableau’s ability to drive action from data, making it more seamless within the Salesforce ecosystem.
Built on the trusted Salesforce Platform and leveraging the power of Data Cloud, Tableau Next delivers enterprise-grade performance, robust security, and flexible, zero-copy data integration for seamless data connectivity. Tableau Semantics, an intelligent semantic layer, provides a unified understanding of information, ensuring data consistency and accelerating the discovery of critical insights. The built-in workflow engine in Tableau Next seamlessly translates insights directly into actionable steps, dramatically accelerating the time to value. The key differentiator is the native integration with Agentforce, Tableau Next equips humans and AI agents with pre-built analytical skills to rapidly transform data into tangible business value, marking a significant leap forward in data-driven decision-making. It includes:
- Data Pro: Your Intelligent Data Prep Assistant. Instead of users manually cleaning up and changing data using complex steps (like in traditional ETL), Data Pro will give smart suggestions on how to do it and even automatically handle some of the complicated changes, saving time and effort.
- Concierge: Instant Answers in Plain Language. Get immediate, reliable answers to data questions. Sales teams, for example, can simply ask “What are my best sales opportunities?” and receive clear insights with recommended actions.
- Inspector: Proactive Data Monitoring & Insights. Continuously tracks your data for key changes, analyzes trends, and predicts improvements. Service teams can be instantly alerted to drops in customer satisfaction, enabling immediate action.
Ensuring Data Trust and Accuracy:
- Tableau Semantics: Tableau Semantics serves as the semantic layer, providing Tableau Next and Agentforce with a unified understanding of business data. By establishing consistent definitions and context, it enables AI agents to generate accurate and relevant responses.
Boosting Efficiency:
- Marketplace: Allows users to easily share and reuse data analysis components (like data assets, connections, metrics, visualizations, dashboards), saving time and ensuring everyone is working with the same information.
“Tableau Next helps businesses achieve faster, more impactful results with their data,” said Ryan Aytay, CEO of Tableau. “We’re shifting from basic reports to a world where AI is a collaborative decision-making partner. By combining AI agents with trusted data and easy-to-use tools, we’re making data accessible to everyone and transforming the data-to-action process into an automated, proactive, and insight-driven cycle. This empowers users to improve decision-making, boost efficiency, and manage risk more effectively.”
Chinese-founded e-commerce platforms Temu and Shein have announced upcoming price increases for U.S. customers, citing higher operating expenses due to tariffs imposed during former President Donald Trump’s administration.
These tariffs include a 145% import tax on most goods made in China and the elimination of the “de minimis provision,” which previously allowed goods valued under $800 to enter the U.S. duty-free.
The changes, effective May 2, have disrupted the business models of both companies, known for their ultra-low prices and extensive digital marketing campaigns.
Temu and Shein, which specialize in affordable products ranging from clothing to electronics, have urged customers to shop before the price adjustments take effect.
The companies aim to minimize the impact on consumers while adapting to the new trade rules.
These developments come amid concerns from U.S. lawmakers and business groups about the competitive advantage of inexpensive Chinese goods and the potential entry of counterfeit products through the now-canceled exemption.
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