Archos has launched its brand presence in Nigeria, following its strategy to expand in emerging markets and after the successful launch in Egypt last year and Senegal in January.
With the aim of being part of the telecom sector growth in Nigeria, Archos said its offering the best feature phones and connected objects to the 70% of the 100,000,000 Nigerian mobile phone users that are yearning for latest and top quality feature phones and at good pricing.
The Company has equally set up a local team and partnerships to support the development of its brand.
“Nigeria represents a logical step in the development of our brand in Africa where we intend to replicate our winning recipe: offer performance, European design and quality products at a competitive price” added Loic Poirier, Archos CEO.
Archos’ objective is to leverage years of innovation in Smartphones & Tablets and success in Western Europe and use it through providing disruptive product equations; Fast Go-To-Market Strategy; tactical & cost effective Marketing activities and local execution of its plans.
Poirier added that Archos aims to locally settle up the brand and strengthen its position with local partnership such as Airtel, Etisalat, MTN and Glo to give users exceptional data bundle and Cellular Service Logistics to provide local customer support and highest standard of repair service.
“Let me Distribute”, a leading supply chain solution provider, providing end-to-end supply chain solutions for Consumer Electronic products, will also partner with ARCHOS to distribute the brandin all Business to Consumer and Business to Business channels.
Starting immediately Archos flagships products such as the Archos 50B platinum, a unique 5” IPS quad core phone bundle including two free colored casing, a silicon protection case and a 8GB micro SD card or the Archos 45 Neon, a great 4.5” IPS quad core boosting an incredible 3 days of battery life will be available in market and major retail chain
Archos, a pioneer in the portable audio and video player market, and now specializing in Android Tablets and Smartphones, has repeatedly revolutionized the market for consumer electronics since 1988.
Today, Archos offers its own line of Android Tablets and Smartphones, as well as a full line of OEM devices.
In 2000, Archos launched the Jukebox 6000, the first MP3player combined with a hard disk.