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ARCON’s New Law has Prevented N120bn Capital Flight Annually – Buchi Johnson

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Buchi Johnson Chief Ideas Officer Lilvera Group 2
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The new advertising regulation law, which transformed the Advertising Practitioners Council of Nigeria (APCON) to Advertising Regulatory Council of Nigeria (ARCON) has been applauded by some practitioners in the country as one of the best initiatives by the government to the advertising industry in Nigeria.

Buchi Johnson Chief Ideas Officer Lilvera Group 2

Buchi Johnson, Chief Ideas Officer Lilvera Group

One of the leading practitioners in the industry and chief executive officer of Lilvera Group, Mr. Buchi Johnson in a recent chat with the media stated that the new law setting up ARCON has prevented a capital flight to the tune of N120 billion.

According to him, “The law provides that, with effect from January 1, 2023, advertisers must use a cumulative 75% of local content in all ads and marketing directed at the Nigerian market. This is exciting because the country has been losing about ₦120 billion annually due to capital flight in the sector where ads targeted at Nigerians were produced externally creating jobs in other economies but not in the targeted economy, Nigeria.”

Mr. Johnson said, this law is expected to create over 500,000 jobs annually. So, this will lead to more multinational brands using Nigerian talents, agencies, and producers in commercials targeted at the Nigerian market.

“On a personal note, I look forward to Lilvera playing a key part in ensuring that the quality that these multinational brands get from local agencies is at par if not even higher than the quality they would get elsewhere,” he said.

Speaking on Lilvera’s audacious moves to make a giant stride in the industry, the CEO of Lilvera mentioned that the agency has designed an effective tool to aid its execution and implementation of clients’ briefs. The tool is tagged 5Rs which simply represents responsiveness, relevance, receptivity, recognition and relationship.

On the potency of this tool, Mr. Johnson said “Our focus is to continue to deliver on the 5Rs that drive Integrated Marketing Communications such as Responsiveness: ensuring rapid and high-quality response to clients’ needs, Relevance: keeping our client communications highly targeted and relevant, and Receptivity: maintaining open communication lines with clients”.

He further stated that “Recognition is about prioritizing brand building and distinction to keep Lilvera the preferred brand for integrated marketing communication in the Nigerian market for multinational and local businesses and Relationship: we are nothing without the key relationships we have with our team, vendors, and clients so this is a vital area of focus for us in 2023 and beyond.”

Highlighting some landmark accomplishments of the agency, he said perfection eludes humankind yet we strive for it and will accept nothing less than the perfection that is within our reach at Lilvera. “So, we deploy every resource within our capacity to ensure the very best outcomes for our clients and our business.

“Our achievements in the last year are testament to the hard work and creativity of our team, the trust of our clients, and, of course, God’s grace and favour.

“We acknowledge Him as our helper and source for everything, even the inspiration that we receive to deliver a great experience to clients.”

He stated that “One area where we definitely need to keep growing is customer relationship management. We have built great client relationships in the past years of our business that we must continue to deepen, and we look forward to building new relationships that we will nurture, grow, and blossom.

Our clients are at the heart of our business so we will continue to focus on this area to ensure the very best experience for them as they continue to choose us for their integrated marketing communication projects,” he added.

The integrated marketing communications industry particularly, the agencies take pride in the awards they have won or the recognition given to them during the course of doing business for their clients. Johnson believes that Lilvera deserves every bit of the accolade showered on it and its minders.

According to him, “It does feel great to be recognised by notable organisations both locally and internationally. Some of the awards we received in 2022 are the Most Client Focused Marketing Agency of the Year – Africa by Global Business Awards; the Industry Influencer Award for Experiential Marketing at the Industry Summit Awards 3.0; and the African Prize for Leadership Excellence under the Experiential Marketing Personality Leadership Prize Category

“We are grateful for these awards and see them as propellers for our business because they challenge us to keep setting the pace, raising the bar, and bringing value to the industry. For us, the way we project ourselves is important to our productivity which is why we take first impressions seriously as this sets the tone of the relationship that follows.

Our team of highly trained professionals understand this too. So, we showcase our intelligence, professionalism, and confidence in how we handle businesses from the first meeting, earning your trust. As you know, trust is the new gold. Then, beyond that first meeting, our strong commitment to building value for our clients ensures that we maintain a high standard of excellence and professionalism in every aspect of the services we render.”

Buchi Johnson however said that his personal goal is to support and nurture startups around the world or globally by using or managing IMC to build profit.

Though the election has come and gone, Mr. Johnson who spoke about the impact of Central Bank of Nigeria cash swap policy and the general election on imc industry said that “We understand that the policy is designed to move the country forward in terms of managing inflation, reducing fraud, and stabilizing the economy. To this end, we support the move and enjoin the government to ensure a smooth transition to the new cashless society that we are building.”

Data plays some key roles in taking marketing decisions and according to Johnson, data is so vital to the IMC industry.

He said, “I see its impact being far reaching in how stakeholders plan and execute campaigns” adding that “Without the right data companies would be unable to take full advantage of the existing opportunities. Furthermore, IMC campaigns would struggle to deliver the most relevant content and offers across all channels to the right target audiences.”

Data plays an important role in IMC because it influences how businesses allocate budgets, how agencies target consumers, and the effectiveness of campaigns. Any player in this space that seeks to win in 2023 and beyond must pay attention to key insights presented by data trends, he enthused.

Predicting 2023 for the industry, CEO of Lilvera revealed that there will be post-pandemic growth and the new ARCON law will help retain at least 75% talents in the industry.

“I see exciting times ahead with the post-pandemic growth continuing as well as the new law requiring businesses to produce at least 75% of their marketing content locally.

“My advice to players in this space would be to position for growth, build capacity to deliver excellent services across the board, and maintain a high standard of quality in team management, service delivery, and customer relationship management,” he said.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Financial Sector Faced AI, Blockchain and Organised Crime Threats in 2025 – Report

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The 2025 Kaspersky Security Bulletin provides a review of the major cybersecurity trends of the year and offers a look towards the future of cybersecurity, including within the financial sector.

According to the report, in 2025, the financial sector navigated a rapidly evolving cyber landscape, with malware spreading through messaging apps, AI-assisted attacks, supply chain compromises, and NFC-based fraud.

Based on Kaspersky Security Network statistics for the year (from November 2024 to October 2025), 8.15% of users in the finance sector globally faced online threats and 15.81% faced local (on-device) threats. 1,338,357 banking trojan attacks were detected by the company’s solutions. 12.8% of B2B finance sector companies faced ransomware this year – that marks a 35.7% increase in unique users in 2025 compared to the same period of 2024.

The company’s experts highlight the following cybersecurity trends and cases shaping the financial sector in 2025:

Large-scale supply chain attacks: the financial sector faced a series of unprecedented supply chain attacks, which are incidents that exploit vulnerabilities in third-party providers to reach their primary targets. The breaches demonstrated how vulnerabilities in third-party providers can cascade through national payment networks, affecting even central systems.

Organised crime converging with cybercrime: organised crime is increasingly combining physical and digital methods, creating more sophisticated and coordinated attacks. Financial institutions faced threats that blend social engineering, insider manipulation, and technical exploitation.

Old malware, new channels: cybercriminals increasingly exploit popular messaging apps to spread malware, shifting from email phishing to social channels. Banking trojans are being rewritten to use messaging platforms as a new distribution vector, enabling large-scale infections.

AI scales malware to new heights: this year, AI-enabled malware has increasingly incorporated automated propagation and evasion techniques, allowing attacks to spread faster and reach a larger number of targets. This automation also shortens the time between malware creation and deployment.

Mobile banking attacks and NFC fraud: Android malware using ATS (Automated Transfer System) techniques automate fraudulent transactions, altering transfer amounts and recipients in real time without the user noticing. NFC-based attacks have also emerged as a key trend, enabling both physical fraud in crowded places and remote fraud via social engineering and fake apps mimicking trusted banks.

Blockchain-Based C2 Infrastructure is on the rise: crimeware attackers increasingly embed malware commands in blockchain smart contracts, targeting Web3 to steal cryptocurrencies.

This method ensures persistence and makes the infrastructure extremely difficult to remove. Using blockchain for C2 operations allows attackers to maintain control even if conventional servers are shut down, highlighting a new level of resilience in cyberattacks.

Ransomware presence: these types of attacks remained a persistent threat for the financial sector with 12.8% of B2B finance organisations globally affected in November 2024 through October 2025. The figure for Africa is similar, with 12.9% of B2B finance organisations affected by ransomware from November 2024 through October 2025.

Disappearance of certain malware families: some malware families are likely to disappear, as their activity depends directly on the operations of specific criminal groups.

“In 2025, financial cyber threats evolved into a complex landscape, with attacks hitting businesses and end users alike. Criminal groups increasingly combined digital tools, insider access, AI and blockchain to scale operations, forcing organisations to secure not only their systems but also the human networks that support them,” said Fabio Assolini, Head of the Americas & Europe units at Kaspersky GReAT.

Kaspersky’s predictions for what finance cybersecurity might face in 2026, include:

Banking Trojans will be rewritten for WhatsApp distribution: criminal groups will increasingly rewrite and scale banking trojans distribution and abuse messaging apps like WhatsApp to target corporate and government organisations that still rely on desktop-based online banking. These environments are where Windows-based banking trojans thrive.

Growth of deepfake/AI services for social engineering: the trade in realistic deepfakes and AI-powered campaigns is expected to expand even more, fueling scams around job interviews and offers, driving underground demand for tools that fully bypass Know Your Customer (KYC) verification.

Appearance of regional info stealers: as Lumma, Redline and other stealers are still active, we expect to see the appearance of regional info stealers, targeting specific countries or regions, expanding the use of malware-as-a-service model.

More attacks on NFC payments: as a key technology used in payments, we’ll see more tools, more malware and attacks directed against NFC payments, in all types.

The advent of Agentic AI malware: agentic AI malware is characterised by its ability to dynamically alter behaviour mid-execution. Unlike conventional malware that relies on pre-defined instructions, agentic variants are designed to assess their environment, analyse their impact, and adapt their tactics on the fly.

This means that a single piece of malware could exhibit a range of behaviours, from initial infiltration to data exfiltration or system disruption, all in response to the specific defences and vulnerabilities it encounters.

Classic fraud will obtain new delivery: fraud will remain a major threat to end users, but its delivery methods will keep evolving. As new services and messaging platforms emerge, attackers will continue to adapt their tactics to the channels where their target audience is most active.

The persistence of ‘out of box’, pre-infected devices: the threat of counterfeit smart devices sold already infected with trojans (such as Triada) will continue to evolve.

These trojans often come with extensive capabilities, including the ability to steal banking credentials, and affect not only “gray” Android smartphones but also other smart devices such as TVs.

 


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Report Reveals Half of 2025’s Compromised Passwords were Already Leaked

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Kaspersky’s latest research reveals that the majority of compromised passwords not only violate password-safety guidelines but also remain unchanged for extended periods, which drastically reduces their security.

To provide users with access to more sophisticated and modern ways to log in, Kaspersky’s Password Manager has been enhanced with Passkey technology, enabling users to securely access their accounts while enjoying seamless cross-device synchronisation.

Although passwords still remain one of the major authentication methods, they no longer top the security charts. Often crafted by users themselves, passwords are heavily influenced by human factors, which makes them potentially vulnerable. Kaspersky experts analysed major password leaks from 2023 to 2025 and identified several recurring patterns:

  • Users frequently append predictable elements like numbers, dates, and personal identifiers to their passwords. For example, 10% of passwords in datasets analysed contain a number resembling a date (from 1990 to 2025), 0.5% of all leaked passwords end with the number 2024, which is every 200th password!
  • The most commonly occurring password combination is ‘12345’, which drastically reduces cryptographic strength and shortens the time required for brute-force attacks to succeed. Among other popular password components are the word ‘love’ and users’ names, as well as countries’ names which are also often included in passwords.
  • Moreover, the majority of leaked passwords remain unchanged for years. In 2025, 54% of leaked passwords had already been part of prior data breaches, underscoring widespread reuse of outdated passwords. According to data analysis the average lifetime of the password found in these leaks is 3.5-4 years. 

What makes Passkeys more secure?

All these findings highlight the critical vulnerability of password-based authentication when protocols for creation, management, and storage are not rigorously followed. In response to the growing need for robust security, the industry is increasingly shifting its focus toward next-generation solutions like Passkeys, which offer stronger protection against evolving threats.

Passkey technology is based on cryptographic keys and biometrics and is not subjected to threats like phishing or data leaks. A passkey is created for a particular account on a particular platform and is stored directly on the user’s device or in a password manager.

New Passkey feature in Kaspersky Password Manager

When a user registers on a platform that supports Passkey, the device creates a private key and shares a public key with the service. The private key is stored directly on the device, which is good from a security point of view, but complicates authorisation from other devices.

Now Passkeys can be created and stored directly in Kaspersky Password Manager, which allows users to not only sign in to supported services with a single tap, but also access Passkeys on all their devices owing to secure synchronisation.

“From our own experience, we’ve seen how constantly juggling logins and passwords for work, study and even leisure can erode both time and security. Kaspersky Password Manager has long streamlined this process with tools like our secure password generator and auto-fill functionality – ensuring users never sacrifice safety for speed.

In addition to that, we are happy to offer to our customers a new Passkey feature – an enhanced level of accounts protection which makes authentication even simpler and, most importantly, more secure,” comments Marina Titova, Vice President for Consumer Business at Kaspersky.

Passkey functionality is now available on all platforms in the latest version of Kaspersky Password Manager. To create a passkey in Kaspersky Password Manager, first update the app to the latest version and grant it all necessary permissions. Then, open the website where you want to create the passkey and simply follow the in-app guidance to register and save it.

 


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UBA Wins Africa’s Bank of the Year for Third Time in Five Years

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Africa’s Global Bank, United Bank for Africa (UBA) Plc, has once again, reaffirmed its leadership as one of the continent’s most innovative and resilient financial institutions, as the bank has, for the third time in five years, been named the African Bank of the year 2025 by the Banker.com.

UBA Wins Africa’s Bank of the Year for Third Time in Five Years

UBA

UBA also won the Best Bank of the Year awards in nine of its 20 African subsidiaries, bringing its total awards this year to ten as UBA Benin, UBA Chad, UBA Republic of Congo (Congo-Brazzaville), UBA Liberia, UBA Mali, UBA Mozambique, UBA Senegal, UBA Sierra Leone, and UBA Zambia, all came out tops as the best banks in their respective countries, underscoring the bank’s strength across West, Central and Southern Africa and highlighting the depth of its Pan-African franchise.

The Banker.com, a leading global finance news publication published by the Financial Times of London, organises the annual Bank of the Year Awards, and this year’s edition was held at a grand ceremony at the Peninsula, London, on Wednesday.

The Chief Executive Officer, UBA UK, Deji Adeyelure, received the awards on behalf of the bank, representing the Group Managing Director/CEO, Oliver Alawuba, and was accompanied by the bank’s Head Business Development, Mark Ifashe, and Head, Financial Institutions, Shilpam Jha.

The Banker’s awards are widely regarded as the most respected and rigorous in the global banking industry, celebrating institutions that demonstrate outstanding performance, innovation and strategic execution.

In its remarks on UBA’s winnings, the banker.com said, “For the third time in five years, UBA Group has won the coveted Bank of the Year award for Africa. UBA Group time after time punches above its weight against its larger African rivals. The bank this year also takes home nine separate country awards (one more than it gained for its last continental win in 2024), equivalent to around a quarter of the awards for the continent, and more than any of its continent-wide rivals.”

Continuing, it said, “Perhaps even more impressive is the fact that the awards were won across a broad geographic spread, going to lenders based in the Economic Community of West African States (Benin, Liberia, Senegal, Sierra Leone, and former member Mali), the Central African Economic and Monetary Community (Chad, Republic of Congo) and the Southern African Development Community (Mozambique, Zambia). Its award wins were particularly notable in the highly competitive categories for Benin and Mozambique.”

The Banker also highlighted UBA’s strong financial performance and commitment to future growth. In 2024, the Group recorded a 46.8 per cent increase in assets and a 6.1 per cent rise in pre-tax profits in local currency terms, while continuing to invest significantly in talent and technology. West Africa remains UBA’s heartland, with operating revenue and profit increasing by 87 per cent and 89 per cent respectively in H1 2025.

The bank’s digital and innovation leadership was equally recognised. During the year under review, and launched its Advance Top-Up buy-now-pay-later feature on the *919# USSD platform, expanding financial access for customers, while the bank’s chatbot Leo continued its strong growth trajectory, with transaction volumes rising by 29 per cent year-on-year in H1 2025. Notably, in August, Leo became the first African banking chatbot to enable cross-border payments via the Pan-African Payment and Settlement System (PAPSS).

UBA’s Group Managing Director/Chief Executive Officer, Oliver Alawuba, while reacting to the achievement, said the recognition affirms the bank’s long-term strategy and customer-first philosophy.

“This honour reflects the strength of our Pan-African network, the trust of our customers, and the dedication of our people. Winning Africa’s Bank of the Year for the third time in five years is not by chance; it is a testament to disciplined execution, innovation, and a deep understanding of the markets we serve,” Alawuba said.

“Our nine country awards across diverse regions of Africa show that UBA is not just growing, but growing with impact. We remain committed to driving financial inclusion, supporting economic development, and deploying technology that makes banking simpler, faster, and more accessible to Africans everywhere,” he added.

United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees group-wide and serving over 45 million customers globally. Operating in twenty African countries, the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting-edge technology.

 

 


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