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Building Confidence in Nigeria’s Tough E-Commerce Market

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By Sammy Lee

Despite the positive projections and huge potential locked in Nigeria’s emerging e-commerce landscape, the sector is proving more than a tough nut to crack for the majority of players in the country.

Even for the sector’s pioneers, the struggle is real.

 

E-commerce in Nigeria: An Evolution

 

Heralded by BuyRight Africa.com, a platform founded by serial entrepreneur, Leo Stan Ekeh and which was challenged by the absence of credit card and e-payment infrastructure when it was launched over 12 years ago, e-commerce in Nigeria has always been and is still widely regarded as the next big thing.

 

The rise of latter-day powerhouses, Jumia and Konga also brought a flush of confidence in the sector. This was basically due to the keen interest from angel investors and venture capitalists, buoyed by projections of Nigeria’s booming youthful population and aspirational mindset of its growing army of digitally-savvy people.

 

The reality is, nevertheless, a bit less enthusiastic.

 

Jumia, owned by the Rocket Internet Group, has struggled to make its continent-wide business strategy work despite attracting considerable investment. Years of heavy expenditure on marketing and overheads coupled with glaring strategic deficiencies in how it has tackled Africa’s biggest market has turned the firm into a loss-making venture.

 

The company has also repeatedly taken some huge hits over product quality and bad press over the poor conduct of some of its staff. Jumia has sunk deeper into losses on an annual basis, with figures reportedly in the region of over $150m. Despite reporting a Gross Margin Value (GMV) of €163.4m in Q2 2018, its Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA) tells a sorry tale of huge liabilities in its balance sheet. Further fuelling fears are reports of a likely exit for its biggest investors after it emerged that Rocket Internet was planning to sell off its stake in the firm, even as other investors – MTN, AXA, Orange, Millicom and Goldman Sachs have remained mute.

 

 

A Tale Of False Dawns

In little less than the space of two years, a number of promising e-commerce ventures have either quietly exited the Nigerian market or declared their decision to make a shift away from a decidedly difficult terrain, ironically one that is widely regarded as boasting the right mix of ingredients required in creating Unicorns that will match the likes of other global super-heavyweights such as Amazon and Alibaba.

 

According to research, the Nigerian e-commerce industry is currently worth over $17bn, with estimates indicating that the sector could account for over $29bn by 2022. For the likes of Gloo.ng, OLX, DealDey and Efritin, among many others, however, e-commerce in Nigeria is no child’s play.

 

Of the distressed lot, perhaps only Yudala, founded by a then-23-year-old Harvard alumnus, Prince Nnamdi Ekeh in 2015, was able to successfully navigate the Nigerian e-commerce terrain.  Yudala had entered what was a keenly-competitive sector with a futuristic omnichannel strategy which fused a robust online platform with a chain of retail stores nationwide. In addition to pioneering a series of firsts, Yudala was equally responsible for the first drone delivery in the e-commerce world and also holds the record of being the first e-commerce company to introduce an offline version of the hugely popular Black Friday sales. The Yudala brand name was, however, absorbed into Konga after the combination of the operations of both firms in May 2018.

 

Gloo.ng founder, Olumide Olusanya, had cited the 2016 recession and its impact on business, a negligible Nigerian middle-class market and huge logistics challenges as reasons for the exit of the almost seven-year old e-commerce firm which positioned itself as an online super-store from inception. The story was not much different for Efritin, an online marketplace for used goods which officially pulled the plug on its Nigerian operations on January 9th 2017, barely 16 months after its official launch.

 

The announcement that Dealdey, Nigeria’s only daily deals website, was shutting down its Nigerian operations almost a year after suffering severe financial challenges which led to a mass staff cull, did not come as a surprise to many. The company had been struggling for a while to keep its head above water despite being the subject of a well-publicized acquisition in 2016 by Ringier Africa Deals Group (RADG), a joint venture between Swiss Ringier Africa AG and South African Silvertree Internet Holdings (Pty) Ltd.

 

Dealdey’s ouster came on the heels of reports that Career24, a leading online job portal owned by Naspers will be shutting down operations in Nigeria in March 2019. Naspers, headquartered in Cape Town, South Africa is the face behind much of Africa’s largest pay-TV business and newspapers and is widely regarded among the world’s biggest investors in e-commerce after a recent surge of investments in a number of online-based businesses on the continent.

 

OLX, an online classified ads firm founded in 2006 and another Naspers-owned venture, also ran into heavy weather in Nigeria and some other African countries where it shut down its operations. Although boasting a useful business model, issues involving the unscrupulous practices of some sellers and buyers on its platform and the inability of the company to find a lasting solution led to a massive loss of confidence and subsequent failure of the business in Nigeria.

 

For Chris Uwaje, Africa Chair for IEEE World Internet of Things (WIoT), the challenge in cracking the Nigerian e-commerce market lies heavy in the approach or business strategy adopted by most players, many of whom fail to situate foreign business models, ideas and strategies within the culture of the people and Nigeria’s existential realities.

 

According to him, the high failure rate in the sector can be attributed to an absence of reliable knowledge of the nuances and predilections shaping the average Nigerian’s shopping behaviour which local know-how and capacity brings.

 

Uwaje revealed that, when asked which of the current players they would invest in given a seed fund of $1m, over ninety percent of a select group of budding tech entrepreneurs he was mentoring had plumped for Konga.

 

“It came as no surprise because of the local know-how, strong international network, consistent success and decades of experience in the Nigerian technology sector at the disposal of the new owners of Konga. Aligned to this is the quiet way they have gone about in repositioning the business without the usual hype that accompanies most e-commerce ventures in Nigeria.”

 

“Nigeria remains a fertile business environment, especially for online-focused ventures such as e-commerce companies. It is also a country with peculiar challenges and a very strong traditional approach to retail which requires a deep sense of local know-how and understanding by players. This is one of the biggest hurdles faced by e-commerce start-ups here. Many e-commerce ventures run with foreign concepts and strategies more suited to foreign climes, making it harder for them to survive the difficult terrain that is the Nigerian business space.”

 

Dr. Wale Ogunfunwa, an e-commerce enthusiast, is of the same school of thought.

 

In his opinion, a lot of e-commerce companies copy what obtains in advanced climes such as Europe and the United States, with scant regard for the infrastructural challenges encountered here.

 

“Here in Nigeria, logistics remains one of the biggest headaches faced by e-commerce players as our transport infrastructure is severely underdeveloped. Worse still, there are no reliable physical addressing system in some major cities,  not to talk of the hinterlands. If you transplant a foreign strategy that works in Europe where delivery and transport infrastructure are highly developed, for instance, but which fails to address these identified gaps here, then you are bound to fail,” he submitted.

 

“Trust is also a major issue. A customer who has been disappointed the first time is harder to convince. Winning the e-commerce war in Nigeria requires a strong player backed by core local know-how and resources that can build and own its own delivery and supply chain network that will reduce delays to the barest minimum, while also presenting a strategy that will accommodate Nigerians’ proclivity for traditional retail.”

 

What Hopes for The Sector?

Considering the struggles of other players, the battle for the soul of the Nigerian e-commerce market is presently a straight fight between Jumia and Konga. However, it is clear where the pendulum is currently swinging.

 

Acquired by the Zinox Group from erstwhile majority investors – Naspers and AB Kinnevik – in a landmark deal in late 2017, Konga was one of the pioneers of the e-commerce revolution in Nigeria. Its online marketplace model, which was initially criticized by rivals including Jumia, made it an instant hit with a Nigerian populace that had just been bitten by the e-commerce bug. The hugely popular model saw it rack up thousands of customers and merchants on its online platform which lived up to its name as Nigeria’s largest online mall, resulting in Jumia eventually copying and adapting the marketplace model.

 

In May 2018, Konga’s operations was merged by its new owners with that of Yudala, another bright star in the e-commerce space which had taken the e-commerce sector by storm with a futuristic omnichannel business model. This model featured a combination of its online platform with a growing network of brick-and-mortar stores across Nigeria. Interestingly, the foresight in its omnichannel model was justified by global e-commerce giants such as Amazon and Alibaba which wasted no time in adapting it – a development that goes to prove that Nigerians are capable of leading from the front.

 

Since its acquisition by the Zinox Group – arguably Africa’s most structured technology conglomerate with over 30 years of brilliant success in the Nigerian technology space – and its subsequent merger with Yudala, Konga has gone a long way in restoring investor and customer confidence in the sector.

 

Building Confidence Through Strategic Investments

The owners of the new Konga – renowned for years of successfully navigating Nigeria’s technology space – have retained the omnichannel business strategy that Yudala was famous for. Not only that, it has taken this further by focusing on expanding its reach across Nigeria’s considerably huge landscape – a move that remains instrumental to capturing more Nigerians in the e-commerce net. As at today, Konga boasts over 35 physical retail stores across disparate locations nationwide, with many more in the pipeline. The company boldly claims its target is to reach the 774 local government areas in the country.

 

Also working for Konga is the huge investment in technology that is repositioning the business and its operations for cutting-edge efficiency. In addition to a world-class partnership with global tech giant Microsoft through which it is revamping its technology back-bone, Konga also boasts a well-equipped internal technology team which has built a suite of robust applications driving the company’s operations.

 

The company has also invested heavily in the acquisition of massive regional warehousing facilities including the latest – an 85,000 square meter space in Lagos.

 

It is, nevertheless, through two internally-owned businesses with which it has resolved the pain-points of logistics and payments that Konga has distinguished itself from the rest of the e-commerce field.

 

For Konga, Kxpress – an in-house logistics company, has been a source of blessings. Through the significant investments made by its new owners, Konga possesses arguably the most efficient delivery/logistics company with the largest network of line-haul trucks, vans, buses and motorbikes in the e-commerce space and with the capacity to handle last mile delivery to every part of Nigeria. Deliveries are now handled within 24-48 hours and with minimal delays, further growing user confidence in the sector.

 

 

And through KongaPay, a Central Bank of Nigeria (CBN) licensed payment system owned by the company — Konga has also de-mystified the payment challenge. KongaPay, which works with all banks in Nigeria, allows users domicile funds in an e-wallet for their transactions on the Konga platform. In addition, Konga offers other options such as payment on delivery (POD), payment on pick-up of items and cash payment in all of its stores nationwide.

 

 

Efforts to speak with Leo Stan Ekeh, Chairman of the Zinox Group – Konga’s parent company – were unsuccessful. However, Nick Imudia, co-Chief Executive Officer, Konga Group, disclosed that the company is determined to change the e-commerce narrative in Nigeria for good.

 

“Creating confidence in the marketplace and in the minds of Nigerians of all classes is key to what we are doing. The Konga strategy is attuned towards considering the culture of the people, by providing them multiple platforms. Our intention is to continue to optimize and we certainly will not disappoint the trust reposed in us,” he disclosed.

 

The case for Konga is an even simpler one for Uwaje.

 

“The rise of e-Commerce in Nigeria will accelerate the innovative application and use of Drone Technology to deliver essential goods and services nationwide, facilitate rural community education as well as save critical lives at all levels of national emergencies.

 

“An e-Commerce platform such as Konga should be viewed as a too-big-to-fail enterprise…E-Commerce has great potential to reduce traffic congestions, infant and maternal mortality, deliver healthy living, wellness and improve meaningful life expectancy. These amongst others are the deep benefits of uplifting Konga as Africa’s foremost e-Commerce Platform,” he concluded.

 

Sammy Lee is a global e-commerce researcher based in the United States.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Financial Sector Faced AI, Blockchain and Organised Crime Threats in 2025 – Report

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The 2025 Kaspersky Security Bulletin provides a review of the major cybersecurity trends of the year and offers a look towards the future of cybersecurity, including within the financial sector.

According to the report, in 2025, the financial sector navigated a rapidly evolving cyber landscape, with malware spreading through messaging apps, AI-assisted attacks, supply chain compromises, and NFC-based fraud.

Based on Kaspersky Security Network statistics for the year (from November 2024 to October 2025), 8.15% of users in the finance sector globally faced online threats and 15.81% faced local (on-device) threats. 1,338,357 banking trojan attacks were detected by the company’s solutions. 12.8% of B2B finance sector companies faced ransomware this year – that marks a 35.7% increase in unique users in 2025 compared to the same period of 2024.

The company’s experts highlight the following cybersecurity trends and cases shaping the financial sector in 2025:

Large-scale supply chain attacks: the financial sector faced a series of unprecedented supply chain attacks, which are incidents that exploit vulnerabilities in third-party providers to reach their primary targets. The breaches demonstrated how vulnerabilities in third-party providers can cascade through national payment networks, affecting even central systems.

Organised crime converging with cybercrime: organised crime is increasingly combining physical and digital methods, creating more sophisticated and coordinated attacks. Financial institutions faced threats that blend social engineering, insider manipulation, and technical exploitation.

Old malware, new channels: cybercriminals increasingly exploit popular messaging apps to spread malware, shifting from email phishing to social channels. Banking trojans are being rewritten to use messaging platforms as a new distribution vector, enabling large-scale infections.

AI scales malware to new heights: this year, AI-enabled malware has increasingly incorporated automated propagation and evasion techniques, allowing attacks to spread faster and reach a larger number of targets. This automation also shortens the time between malware creation and deployment.

Mobile banking attacks and NFC fraud: Android malware using ATS (Automated Transfer System) techniques automate fraudulent transactions, altering transfer amounts and recipients in real time without the user noticing. NFC-based attacks have also emerged as a key trend, enabling both physical fraud in crowded places and remote fraud via social engineering and fake apps mimicking trusted banks.

Blockchain-Based C2 Infrastructure is on the rise: crimeware attackers increasingly embed malware commands in blockchain smart contracts, targeting Web3 to steal cryptocurrencies.

This method ensures persistence and makes the infrastructure extremely difficult to remove. Using blockchain for C2 operations allows attackers to maintain control even if conventional servers are shut down, highlighting a new level of resilience in cyberattacks.

Ransomware presence: these types of attacks remained a persistent threat for the financial sector with 12.8% of B2B finance organisations globally affected in November 2024 through October 2025. The figure for Africa is similar, with 12.9% of B2B finance organisations affected by ransomware from November 2024 through October 2025.

Disappearance of certain malware families: some malware families are likely to disappear, as their activity depends directly on the operations of specific criminal groups.

“In 2025, financial cyber threats evolved into a complex landscape, with attacks hitting businesses and end users alike. Criminal groups increasingly combined digital tools, insider access, AI and blockchain to scale operations, forcing organisations to secure not only their systems but also the human networks that support them,” said Fabio Assolini, Head of the Americas & Europe units at Kaspersky GReAT.

Kaspersky’s predictions for what finance cybersecurity might face in 2026, include:

Banking Trojans will be rewritten for WhatsApp distribution: criminal groups will increasingly rewrite and scale banking trojans distribution and abuse messaging apps like WhatsApp to target corporate and government organisations that still rely on desktop-based online banking. These environments are where Windows-based banking trojans thrive.

Growth of deepfake/AI services for social engineering: the trade in realistic deepfakes and AI-powered campaigns is expected to expand even more, fueling scams around job interviews and offers, driving underground demand for tools that fully bypass Know Your Customer (KYC) verification.

Appearance of regional info stealers: as Lumma, Redline and other stealers are still active, we expect to see the appearance of regional info stealers, targeting specific countries or regions, expanding the use of malware-as-a-service model.

More attacks on NFC payments: as a key technology used in payments, we’ll see more tools, more malware and attacks directed against NFC payments, in all types.

The advent of Agentic AI malware: agentic AI malware is characterised by its ability to dynamically alter behaviour mid-execution. Unlike conventional malware that relies on pre-defined instructions, agentic variants are designed to assess their environment, analyse their impact, and adapt their tactics on the fly.

This means that a single piece of malware could exhibit a range of behaviours, from initial infiltration to data exfiltration or system disruption, all in response to the specific defences and vulnerabilities it encounters.

Classic fraud will obtain new delivery: fraud will remain a major threat to end users, but its delivery methods will keep evolving. As new services and messaging platforms emerge, attackers will continue to adapt their tactics to the channels where their target audience is most active.

The persistence of ‘out of box’, pre-infected devices: the threat of counterfeit smart devices sold already infected with trojans (such as Triada) will continue to evolve.

These trojans often come with extensive capabilities, including the ability to steal banking credentials, and affect not only “gray” Android smartphones but also other smart devices such as TVs.

 


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Report Reveals Half of 2025’s Compromised Passwords were Already Leaked

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Kaspersky’s latest research reveals that the majority of compromised passwords not only violate password-safety guidelines but also remain unchanged for extended periods, which drastically reduces their security.

To provide users with access to more sophisticated and modern ways to log in, Kaspersky’s Password Manager has been enhanced with Passkey technology, enabling users to securely access their accounts while enjoying seamless cross-device synchronisation.

Although passwords still remain one of the major authentication methods, they no longer top the security charts. Often crafted by users themselves, passwords are heavily influenced by human factors, which makes them potentially vulnerable. Kaspersky experts analysed major password leaks from 2023 to 2025 and identified several recurring patterns:

  • Users frequently append predictable elements like numbers, dates, and personal identifiers to their passwords. For example, 10% of passwords in datasets analysed contain a number resembling a date (from 1990 to 2025), 0.5% of all leaked passwords end with the number 2024, which is every 200th password!
  • The most commonly occurring password combination is ‘12345’, which drastically reduces cryptographic strength and shortens the time required for brute-force attacks to succeed. Among other popular password components are the word ‘love’ and users’ names, as well as countries’ names which are also often included in passwords.
  • Moreover, the majority of leaked passwords remain unchanged for years. In 2025, 54% of leaked passwords had already been part of prior data breaches, underscoring widespread reuse of outdated passwords. According to data analysis the average lifetime of the password found in these leaks is 3.5-4 years. 

What makes Passkeys more secure?

All these findings highlight the critical vulnerability of password-based authentication when protocols for creation, management, and storage are not rigorously followed. In response to the growing need for robust security, the industry is increasingly shifting its focus toward next-generation solutions like Passkeys, which offer stronger protection against evolving threats.

Passkey technology is based on cryptographic keys and biometrics and is not subjected to threats like phishing or data leaks. A passkey is created for a particular account on a particular platform and is stored directly on the user’s device or in a password manager.

New Passkey feature in Kaspersky Password Manager

When a user registers on a platform that supports Passkey, the device creates a private key and shares a public key with the service. The private key is stored directly on the device, which is good from a security point of view, but complicates authorisation from other devices.

Now Passkeys can be created and stored directly in Kaspersky Password Manager, which allows users to not only sign in to supported services with a single tap, but also access Passkeys on all their devices owing to secure synchronisation.

“From our own experience, we’ve seen how constantly juggling logins and passwords for work, study and even leisure can erode both time and security. Kaspersky Password Manager has long streamlined this process with tools like our secure password generator and auto-fill functionality – ensuring users never sacrifice safety for speed.

In addition to that, we are happy to offer to our customers a new Passkey feature – an enhanced level of accounts protection which makes authentication even simpler and, most importantly, more secure,” comments Marina Titova, Vice President for Consumer Business at Kaspersky.

Passkey functionality is now available on all platforms in the latest version of Kaspersky Password Manager. To create a passkey in Kaspersky Password Manager, first update the app to the latest version and grant it all necessary permissions. Then, open the website where you want to create the passkey and simply follow the in-app guidance to register and save it.

 


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UBA Wins Africa’s Bank of the Year for Third Time in Five Years

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Africa’s Global Bank, United Bank for Africa (UBA) Plc, has once again, reaffirmed its leadership as one of the continent’s most innovative and resilient financial institutions, as the bank has, for the third time in five years, been named the African Bank of the year 2025 by the Banker.com.

UBA Wins Africa’s Bank of the Year for Third Time in Five Years

UBA

UBA also won the Best Bank of the Year awards in nine of its 20 African subsidiaries, bringing its total awards this year to ten as UBA Benin, UBA Chad, UBA Republic of Congo (Congo-Brazzaville), UBA Liberia, UBA Mali, UBA Mozambique, UBA Senegal, UBA Sierra Leone, and UBA Zambia, all came out tops as the best banks in their respective countries, underscoring the bank’s strength across West, Central and Southern Africa and highlighting the depth of its Pan-African franchise.

The Banker.com, a leading global finance news publication published by the Financial Times of London, organises the annual Bank of the Year Awards, and this year’s edition was held at a grand ceremony at the Peninsula, London, on Wednesday.

The Chief Executive Officer, UBA UK, Deji Adeyelure, received the awards on behalf of the bank, representing the Group Managing Director/CEO, Oliver Alawuba, and was accompanied by the bank’s Head Business Development, Mark Ifashe, and Head, Financial Institutions, Shilpam Jha.

The Banker’s awards are widely regarded as the most respected and rigorous in the global banking industry, celebrating institutions that demonstrate outstanding performance, innovation and strategic execution.

In its remarks on UBA’s winnings, the banker.com said, “For the third time in five years, UBA Group has won the coveted Bank of the Year award for Africa. UBA Group time after time punches above its weight against its larger African rivals. The bank this year also takes home nine separate country awards (one more than it gained for its last continental win in 2024), equivalent to around a quarter of the awards for the continent, and more than any of its continent-wide rivals.”

Continuing, it said, “Perhaps even more impressive is the fact that the awards were won across a broad geographic spread, going to lenders based in the Economic Community of West African States (Benin, Liberia, Senegal, Sierra Leone, and former member Mali), the Central African Economic and Monetary Community (Chad, Republic of Congo) and the Southern African Development Community (Mozambique, Zambia). Its award wins were particularly notable in the highly competitive categories for Benin and Mozambique.”

The Banker also highlighted UBA’s strong financial performance and commitment to future growth. In 2024, the Group recorded a 46.8 per cent increase in assets and a 6.1 per cent rise in pre-tax profits in local currency terms, while continuing to invest significantly in talent and technology. West Africa remains UBA’s heartland, with operating revenue and profit increasing by 87 per cent and 89 per cent respectively in H1 2025.

The bank’s digital and innovation leadership was equally recognised. During the year under review, and launched its Advance Top-Up buy-now-pay-later feature on the *919# USSD platform, expanding financial access for customers, while the bank’s chatbot Leo continued its strong growth trajectory, with transaction volumes rising by 29 per cent year-on-year in H1 2025. Notably, in August, Leo became the first African banking chatbot to enable cross-border payments via the Pan-African Payment and Settlement System (PAPSS).

UBA’s Group Managing Director/Chief Executive Officer, Oliver Alawuba, while reacting to the achievement, said the recognition affirms the bank’s long-term strategy and customer-first philosophy.

“This honour reflects the strength of our Pan-African network, the trust of our customers, and the dedication of our people. Winning Africa’s Bank of the Year for the third time in five years is not by chance; it is a testament to disciplined execution, innovation, and a deep understanding of the markets we serve,” Alawuba said.

“Our nine country awards across diverse regions of Africa show that UBA is not just growing, but growing with impact. We remain committed to driving financial inclusion, supporting economic development, and deploying technology that makes banking simpler, faster, and more accessible to Africans everywhere,” he added.

United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees group-wide and serving over 45 million customers globally. Operating in twenty African countries, the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting-edge technology.

 

 


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