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Coca-Cola Supports Financial Inclusion of Over 20,000 Women and Youth in Nigeria through Special Intervention Program

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Coca-Cola Nigeria Limited in partnership with Whitefield Foundation has empowered over 20,000 individuals with business skills across the 36 states of Nigeria through the Special Intervention Program (SIP). Following the completion of the program this month, a closing ceremony was held on Monday, May 3rd.

The Special Intervention Program (SIP) is an innovative empowerment initiative developed by Whitefield Foundation and sponsored by Coca-Cola Nigeria Limited. The initiative is part of the company’s effort to improve and support the livelihood of young Nigerians following the economic effects of the COVID-19 pandemic which hit in 2020.  The SIP program, which held virtually over the course of one year, was targeted at helping youth and women younger than 45 years of age across Nigeria.

Present at the closing ceremony were key dignitaries including the Chairman of Yaba LCDA, Hon. Kayode Omiyale; Vice-Chairman Yaba LCDA, Hon. Alhaji Bolanle Aileru; Whitefield Foundation Trustee, Dr. Oladoyin Sagoe; Founder of Whitefield Foundation, Olufunmilola Johnson; Director Public Affairs, Communications and Sustainability, Coca-Cola Nigeria Limited, Nwamaka Onyemelukwe; Senior Manager, Social Impact Strategy for Africa Operating Unit, Coca-Cola,  Uche Ogbonna; and Chairman of Agriculture & Agro-Allied Group, Africanfarmer Mogaji.

In his opening speech, Vice-Chairman, Yaba LCDA, Hon. Alhaji Bolanle Aileru, who represented the Chairman remarked, “I applaud Coca-Cola and Whitefield Foundation for filling a gap in our community by engaging our youths and women. It is evident that partnerships and collaborations fuel outstanding results”. He also highlighted that the turnout from the communities was truly impressive and that Coca-Cola and Whitefield Foundation both exceeded expectations.

The closing ceremony featured the recognition of the individuals who had benefited from the program. Across the 36 states, people were trained and lectured in topics covering building a successful career, jobs of the future, business as a legal entity, customer service, funding your business, IT, the business of agriculture, catering, domestic essentials, and many more.

By the end of the program on April 16, 2021, participants had completed three different stages of courses comprising over 50 AudioVisual lessons which had over 1,000,000 page views on the website. The virtual training was taught by seasoned facilitators in their respective fields.

Speaking at the event, Director, Public Affairs, Communications and Sustainability, Coca-Cola Nigeria Limited, Nwamaka Onyemelukwe explained, “At Coca-Cola, we are proud of the remarkable achievements of this program. As a company, we understand that 2020 was a challenging year for everyone, but it taught us innovation and opened our hearts to more acts of kindness to upscale what we do within our communities. We recognized that unemployment rates were on the rise with the poverty rates reaching a peak, and as a socially-responsible company focused on refreshing the world, we are also committed to making a difference in the lives of people and communities”.A beneficiary from the training, Anu Oshilaja, founder of Annyz Fabric Bags, shared her life-changing story on the impact of the program and the funding she had received to further her business. As a token of her appreciation, she gifted beautifully hand-crafted bags to the women dignitaries at the event. 


Founder, Whitefield Foundation, Olufunmilola Johnson, in her closing remarks stated, “We are excited by the success of The Special Intervention Program (SIP) and this initiative was born out of the need to help make more successful people who will grow our economy in Nigeria.
We are focused on addressing seven UN Sustainable Development Goals covering no poverty, gender equality, zero hunger, quality education, partnerships, economic growth, and responsible consumption and production.
We appreciate Coca-Cola Nigeria Limited, who deemed us worthy of achieving this feat”. She thanked all stakeholders including the government officials, the facilitators of the classes, Coca-Cola executives, and the participants.

At the end of the event, 50 individuals were announced to receive N30,000 each to fund their business registration and start creating value for themselves. The ceremony ended with immense gratitude and joy from the beneficiaries who expressed their heartfelt gratitude to Coca-Cola Nigeria Limited as well as Whitefield Foundation for their support.

The SIP Program was part of Coca-Cola Nigeria’s COVID-19 Intervention following the impact of the pandemic on the Nigerian economy. This intervention saw the company fund several community-based initiatives focused on aiding the economic recovery of residents from the adverse effects of the pandemic.


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What Adekunle Gold’s Support Means for ‘The Gathering on 100

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Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

What Adekunle Gold’s Support Means for ‘The Gathering on 100

Adekunle Gold

Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.

While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.

The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.

From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.

This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.

His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.

For fans and attendees, this adds another dimension to what The Gathering on 100 represents.

As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.

Head to gathering.com to register.


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INEC Warns Broadcasters against Misinformation ahead of 2027 Polls

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Prof. Joash Amupitan, chairman, Independent National Electoral Commission (INEC), has urged broadcast organisations in Nigeria to exercise greater responsibility in the dissemination of information as the country prepares for the 2027 general elections.

INEC Warns Broadcasters against Misinformation ahead of 2027 Polls

Amupitan made the call on Wednesday, while addressing participants at the 81st General Assembly of the Broadcasting Organisations of Nigeria (BON), where he highlighted the growing influence of the media in shaping electoral processes.

He noted that the information environment has become increasingly significant in modern elections, warning that the spread of false or misleading information through broadcast channels could undermine public confidence in the electoral system.

According to the INEC chairman, media organisations must ensure strict compliance with the provisions of the Electoral Act 2026, particularly those relating to  political broadcasting. Politics

He explained that the law requires equitable access to broadcast platforms for all registered political parties, stressing that fairness in media coverage is essential to maintaining a level playing field during elections.

“With 22 registered political parties, fairness in airtime allocation and coverage is a legal obligation,” Amupitan said.

The INEC chairman also cautioned broadcasters against airing content that contains abusive, inflammatory, or divisive language capable of inciting ethnic, religious, or sectional tensions.

Such broadcasts, he said, could threaten national unity and disrupt the electoral process if not properly managed.

Amupitan further reminded media organisations about the 24-hour cooling-off period mandated by law before election day, during which all political campaigns and advertisements must cease.

He explained that the measure is intended to provide voters with time to reflect on their choices without being influenced by last-minute campaign messaging.

While acknowledging the constitutional guarantee of freedom of expression, Amupitan emphasised that the right must be exercised within the limits of the law.

He noted that the airwaves are a public resource and must therefore be used responsibly to ensure fairness, balance, and equal access for all political actors.

The INEC chairman also pointed to the collaborative roles of INEC and the National Broadcasting Commission (NBC) in regulating political broadcasting, although he acknowledged that certain challenges persist.

These challenges, he said, include regulatory overlaps, gaps in enforcement, and the increasing convergence of traditional broadcast media with digital platforms, which has made monitoring political communication more complex.

Amupitan also expressed concern over perceived incumbency advantages in state-owned broadcast stations and the growing commercialisation of political airtime, warning that these practices could disadvantage smaller political parties. Politics

To address these concerns, he called for stronger collaboration between regulatory agencies, clearer guidelines on equal access to media platforms, and improved systems for fact-checking and verification.

He also advocated increased transparency in political advertising, including the disclosure of sponsorship and pricing structures.

Amupitan urged broadcasters to prioritise accuracy and professionalism in their operations, encouraging them to verify information before dissemination and play an active role in combating fake news.

He also called on the media to contribute to voter education and civic mobilisation, noting that public participation is vital to strengthening Nigeria’s democratic process.

Reaffirming the commission’s commitment to transparency, the INEC chairman advised media organisations to rely on official INEC communication channels for verified electoral information.

He added that the credibility of the 2027 general elections would depend not only on electoral logistics and technology but also on the integrity of the country’s information environment.


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Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

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Rising cost of living, currency depreciation, and competition from streaming services have all conspired to see MultiChoice lose 589,000 South African subscribers in its latest financial year.

Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

The decline is across premium, mid-market and mass segments of its operation.

After completing its acquisition of MultiChoice, Canal+ has moved to stabilise the business.

MultiChoice’s new leadership under David Mignot, CEO,  hopes to “stop the bleeding and get back to growth”.

The new leadership has scrapped DStv’s annual price increase and decided to shut down Showmax, the in-house streaming platform that struggled to compete with Netflix and Amazon Prime Video.

Canal+execs have described Showmax as unsuccessful, noting that the difficult transition to online streaming, combined with currency devaluation in Nigeria and power cuts, had hurt MultiChoice’s profitability.

MultiChoice ended 2025 with 14.4 million subscribers across Africa, down from 14.9 million a year earlier, while revenue declined 6 percent to 2.4 billion euros.

 


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