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COVID-19: The imperative of Strategic Communications in Overcoming the Challenges of Coronavirus Pandemic in Nigeria

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By Francis Nwosu

When the earliest Coronavirus (COVID-19) case was detected on November 17, 2019, in Hubei Province, Wuhan, China, little did the world know that it would be declared a global pandemic by the World Health Organisation (WHO).

This was after Chinese authorities had tried to cover it up by muzzling the country’s scientific community that had warned of the virus’ deadliness.

In Nigeria, hearts were in mouths as the Federal Ministry of Health announced Nigeria’s index case on February 27, 2020. He was an Italian that flew in from Milan for a business meeting. Since then, the number of confirmed Nigerian infections has risen to 442 as of April 16. There have been 152 recoveries and 13 deaths.

Like some citizens and residents in the West, several Nigerians were also sceptical about the disease. They dismissed it as a hoax, but events have proved otherwise. Sadly, the initial scepticism has proved to be a massive drawback to government’s effort to combat the virus early.

Of course, pandemics have precedence in human history. There was the Flu pandemic of 1889 to 1890 that killed 1 million people; Spanish Flu (1918-1920), and Asian Flu (1957-1958) that had about 500 million cases with one-fifth of those killed. The H1N1 Swine Flu pandemic recorded 1.4 billion cases and killed between 151,700 and 575,400 people.

Ironically, the trajectory of such pandemics and epidemics, including Ebola is that they have a similar path in Nigeria. The first case was in Lagos, then Ogun and Ibadan before it spread to other Nigerian communities and states.

Nonetheless, the COVID-19 pandemic has exposed our tardy response to emergencies. It has similarly exposed our grossly inadequate health, humanitarian, security, educational, labour, governance and fiscal arrangements. These gaps require that more proactive and urgent actions need to be taken to curtail the spread of COVID-19.

Apart from scaling up the medical intervention, strategic communications and reputation management experts are needed at this point in time to reassure citizens and get their backing for government efforts to defeat the disease.

People need to be well informed of the various measures to break the virus’ transmission cycle, including physical/social distancing, restriction of movement, and the necessity of maintaining thorough personal hygiene.

They need to be educated about why they need to comply with these directives, and understand the weightier benefit of staying at home instead of hopping about ‘for their daily livelihood.’

Strategic public relations actions leveraging community influencers and local dialects should be deployed by state and local governments for community engagement with the people at the grassroots.

Using relatable cultural communication at a time like this will foster people’s awareness of the pandemic and the systems authorities are putting in place to mitigate further spread.

Despite government efforts to curb COVID-19, as well as donations of cash, relief materials and volunteer service from well-meaning Nigerians and institutions, the challenges of stopping this disease are enormous.

Thus far, these efforts seem like a drop in the ocean. And this is not to discredit these interventions but, anecdotal evidence nationwide show negligence and partisanship in the distribution of relief materials. Trust gap is also widening.

So, the onus, now, is on government to swiftly onboard relevant professional bodies to drive strategic communications, behavioural change and strong advocacy to deepen the current response to COVID-19 in a more seamless and coordinated manner.

Engagement of PR consultants will go a long way to drive tactful messaging content that will appeal to targets and help to manage their expectations. Experts in marketing communication and information management, more than ever, need to be drawn in to help up the ante.

They should become the advisory ombudsman amongst various interest groups and institutions to strengthen collaborations that will accelerate the efforts to defeat Coronavirus.

With effective communication and enlightenment, the public will become more enlightened about COVID-19. All the nonsensical myths that the virus cannot survive in a hot region or is a conspiracy of the West to use 5G technology to destroy the world will stop.

The deployment of well-articulated and strategic communications will ensure effective risk mitigation communication, control of misinformation and eradication of ignorance. It will also reveal the antics of mischief peddlers masking as community voices in their circle of influence.

The importance of strategic communications notably PR, cannot be exhausted in just one breathe.  The time is now to drive an articulate messaging on relief efforts by government agencies. It will additionally ensure that people are knowledgeable about all the issues about management of the challenges posed by the virus.

As the whole world strengthens commitments to end Coronavirus so it does not ruin humankind, Nigeria cannot afford to be left behind with tardy communication and poor planning.

Nwosu is an Associate Analyst, Content and Creative, with Chain Reactions Nigeria.


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Kano Confirms 2 Mpox Cases

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Kano State Centre for Disease Control (KNCDC) has confirmed two cases of Mpox, formerly known as monkeypox- an infectious viral disease caused by the monkeypox virus, which belongs to the Orthopoxvirus genus.

Kano Confirms 2 Mpox Cases

KNCDC however said that both patients affected have fully recovered and discharged from medical facility.

Prof. Muhammad Adamu Abbas, director general of KNCDC, disclosed this during a media parley on Monday, revealing that the cases were recorded in Kano Municipal local government area and Ungogo local government areas, respectively.

“We have handled both cases successfully. The patients have been treated and discharged home,” Prof. Abbas stated, adding that all traced contacts, however, tested negative for the disease.

He explained that the confirmation comes following an advisory from the National Center for Disease Control and Prevention (NCDC), urging heightened vigilance against potential disease outbreaks, including COVID-19, viral hemorrhagic fevers like Ebola, Lassa fever, Marburg, and Mpox.

Prof. Abbas emphasised Kano’s vulnerability as Nigeria’s commercial hub, noting the constant influx and outflow of people. “Even though we don’t have international borders, we border states that do have international boundaries with neighbouring countries, making vigilance highly necessary,” he explained.

“The KNCDC conducted comprehensive contact tracing for the Ungogo case, testing samples from the patient’s community and two hospitals he visited.

“All contacts were monitored for the maximum allowable follow-up period and remained negative,” he stated.

The Director General stressed the critical role of public enlightenment in preventing infectious disease spread, calling on media organisations to amplify health communication efforts across communities.

“The media has been our friend even before the establishment of this center. With the signing of the bill creating the Kano State Center for Disease Control, we believe our first major engagement should be with media members,” Prof. Abass said.

He urged residents to remain alert while assuring that the state’s disease surveillance and response systems were fully operational and at alert to handle any potential outbreaks or emerging threats in the State.


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LBS Described Digital Transformation in Banking, Others as Fueling Nigeria’s Economic Evolution

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The Lagos Business School (LBS) has described digital transformation in banking, finance, and taxation as “an interconnected force” fuelling Nigeria’s economic evolution. The Dean, Lagos Business School, Professor Olayinka David-West, stated this at the 35th annual conference of the Finance Correspondents Association of Nigeria (FICAN) held over the weekend in Lagos under the theme, “Bracing for the Digital Economy in Nigeria: Taxation, Banking and Finance.”

The conference saw industry stakeholders, including the Federal Inland Revenue Service (FIRS), Central Bank of Nigeria (CBN), the Nigeria Deposit Insurance Corporation (NDIC) and leading banks converging to share insights and shape the country’s digital economy roadmap.

David-West, who was represented by Prof. Akintola Owolabi, Department of Cost and Management Accounting at LBS, emphasised the need for Nigeria to embark on a transformative digital journey that can redefine its economy and significantly improve the quality of life for its citizens.

She said: “Seamless digital payment systems underpin efficient tax collection; widening financial inclusion expands the taxable base; and transaction data powers evidence-based policy and enforcement.”

David-West also noted that the country’s e-commerce market is expected to exceed $16 billion by 2030, supported by pioneering platforms like Jumia and Konga.

She affirmed that the strategic vision at LBS aligns closely with advancing digital transformation and promoting financial inclusion, aiming to develop the leaders needed to navigate and drive this emerging landscape.

The LBS Dean said: “Nigeria’s digital economy is undergoing remarkable growth, energised by a young and dynamic population alongside rapid digital adoption. According to the Nigerian Communications Commission’s 2024 report, internet penetration has reached 43.5 per cent, with over 163 million Nigerians online as of March 2024.

The telecommunications sector contributes around 18 to 20 per cent to Nigeria’s GDP, highlighting the vital role of information and communication technology (ICT) as a driving force in the economy.”

She pointed out that, “this digital revolution transcends statistics; it reshapes commerce, services, and livelihoods. Our burgeoning e-commerce market, projected to exceed $16 billion by 2030, is fuelled by trailblazing platforms like Jumia and Konga.

“Innovative logistics startups such as Kwik and GIGL illustrate how digital technologies spawn entirely new value chains, enhancing efficiencies and expanding economic opportunities. Such developments promise exponential employment gains, diversification away from oil dependence, and transformative service delivery across sectors.”

According to her, with Nigeria’s fintech ecosystem attracting over $2 billion in investments in 2024, thus sustaining its position as the continent’s financial technology powerhouse, the country’s financial sector “is both a driver and beneficiary of the digital revolution.”

David-West highlighted how digital payments and mobile money services can serve as a foundation for formalising vast informal sectors, enhancing tax compliance, and integrating businesses into formal financial systems.

She, however, said: “Several challenges remain that require immediate attention, including infrastructure deficits such as unreliable electricity and limited broadband access in rural areas, as well as a shortage of digital skills that restrict economic participation.

“It is essential for regulators to carefully navigate the balance between fostering innovation and ensuring consumer protection amid rapid technological advancements.”

In his address, the chairman of the Finance Correspondents Association of Nigeria (FICAN), Mr. Chima Titus Nwokoji, said: “This year, our conference theme is both timely and urgent, focusing on the digital economy, taxation, banking, and finance. Globally, the digital economy has evolved from being merely a promising frontier to a critical backbone of modern growth.

“In Nigeria and across Africa, we find ourselves on the brink of a significant transformation driven by data, digital payments, artificial intelligence, and cross-border innovation.”

He noted that “Current statistics underscore our potential: the ICT sector contributed 18.3 per cent to Nigeria’s GDP in the second quarter of 2025, and digital payment transactions exceeded N600 trillion in the first half of the same year, showcasing a 22 per cent year-on-year growth. Mobile money usage has surpassed 73 million, successfully reaching rural communities that were previously excluded.

“To further solidify these advancements, the Central Bank of Nigeria has introduced the Payment System Vision 2020, a comprehensive blueprint for our digital future, incorporating AI, blockchain settlements, and cross-border payments enabled by the African Continental Free Trade Area.”

He pointed out that no robust digital economy can flourish without an equitable and effective tax Framework.”


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Tecom and Huawei to Host MiniFTTO Solutions Launch Event in Lagos

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Tecom, in partnership with Huawei, is set to host the Huawei–Tecom MiniFTTO Solutions Launch Event on Thursday September 25, 2025, at Four Points by Sheraton, Victoria Island, Lagos.

Huawei

Themed “Fiber for Every Business: Powering Connectivity into the Future”, the event which is free and open for registration via https://rb.gy/cjo48a will spotlight Huawei’s Mini Fiber To The Office (MiniFTTO) solution — an innovation designed to address the networking challenges of institutions and businesses of all sizes across Nigeria.

The Huawei MiniFTTO solution is built on F5G technologies and delivers high-performance all-optical networking tailored for diverse environments such as schools, universities, banks, hotels, government institutions, and private sector businesses. By extending fiber to every corner of an organization, MiniFTTO ensures superior user experience, simplified operations, easier maintenance, cost-effective deployment, and seamless management via mobile applications.

Speaking ahead of the event, Happiness Obioha, Managing Director of Tecom, highlighted the solution’s strategic importance for Nigeria’s digital economy: “MiniFTTO is a game-changer for Nigerian businesses and institutions. Many organizations face challenges with poor connectivity, high maintenance costs, and inefficient networks.

“With this solution, Huawei and Tecom are delivering enterprise-grade networking that is accessible, affordable, and easy to manage — enabling organizations to unlock productivity and long-term growth.”

As Huawei’s newly appointed Gold Distributor in Nigeria, Tecom will drive the adoption of MiniFTTO alongside Huawei’s broader eKit portfolio, which includes networking, collaboration, data storage, and cybersecurity products.

This partnership positions Tecom to deliver not only cutting-edge solutions like the Huawei OptiXstar series terminals (EG8145B7-50, V166a-20, C610, B866G-S2, C810E) but also the technical expertise and support required to ensure smooth implementation for Nigerian institutions and enterprises.

The launch event will bring together Internet Service Providers, telecommunications companies, enterprise resellers, corporates, banks, hotels, schools, universities, estate managers, government agencies, and other stakeholders to explore firsthand how Huawei’s MiniFTTO and eKit solutions can revolutionize operations.

Attendees will gain practical insights, engage with industry experts, and discover new pathways to digital transformation.

The Huawei–Tecom collaboration underscores a shared vision of bridging connectivity gaps across institutions and businesses, providing them with tools to scale, innovate, and thrive in Nigeria’s evolving digital landscape.

For event registration, partnerships, and media inquiries, please contact:
sales@tecom.com.ng | +234 905800 4980 | https://rb.gy/cjo48a .


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