Nigerian CommunicationWeek

David Plouffe to Speak at MTN Life Enrichment Seminar

MTN Nigeria has concluded arrangements to hold a two-day international motivational seminar in Lagos and Abuja, in line with its commitment to ensuring a richer life experience for its customers.
The seminar will be anchored by David Plouffe, architect of the online strategy largely responsible for the election of Barack Obama as President of the United States of America. Plouffe will be speaking on the theme “Delivering Greater Value through Innovation”.
The seminar will hold in Lagos on Monday, October 4, 2010 at the New Expo Hall of Eko Hotel, Victoria Island, and on Tuesday, October 5, 2010 at International Conference centre (ICC), Abuja.
Speaking on the rationale behind inviting Plouffe to Nigeria, Kolawole Oyeyemi, General Manager, Consumer Marketing at MTN said the idea was conceived as MTN’s way of contributing to the good things happening in the country’s democratic dispensation.
According to him, “MTN as a corporate organisation is a dividend of democracy and as we celebrate Independence, we have deemed it fit to bring someone like David Plouffe, who has been able to achieve unprecedented results by strategic thinking for notable individuals and businesses in the United States of America. Plouffe will speak to Nigerians on the reality that by harnessing modern technology, organizations and individuals can drive productivity and innovation thereby enriching their lives”.
Going further, Oyeyemi said that Plouffe would teach Nigerians how to harness the latent creative ingenuity in them to develop innovative strategies in every facet of their lives for optimum effectiveness, using technological innovations such as the recently launched MTN bundle offerings and E-Presence.
The seminars will also afford customers the opportunity of experiencing some new exciting products and services from MTN.
It would be recalled that not long ago, MTN launched five bundle offerings aimed at achieving greater value for its customers. The MTN Smartlink is targeted at accomplished professionals and entrepreneurs; MTN Bizlink is for individuals in pursuit of commercial endeavours, while MTN Prolink is for young and mid- level professionals with a passion for career and social progress. MTN Funlink is designed for the young and trendy while MTN Happylink is for mainstream customers and home makers.

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