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Dell Technologies, TD Africa Launch Reward Programme for Partners

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Dell Technologies, a multinational technology company, has partnered with TD Africa, Sub-Saharan Africa’s leading tech, lifestyle and solutions distributor to launch a novel incentive to reward authorised partners trading Dell products in Nigeria.

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The initiative, known as the Rise Programme, was formally unveiled at the Tech Experience Centre, located at Yudala Heights, 15 Idowu Martins, VI, Lagos.

Launching the programme on Tuesday, June 15, 2021, Mr. Adebayo Osimi, distributor account manager, Dell Technologies, called on partners who are expecting to benefit from the programme to patronise TD Africa, even as he described the globally renowned company as Dell Technologies’ biggest distributor in Nigeria.

Earlier, while welcoming participants to the programme, Mr. David Akindele, executive director (Sales), TD Africa, stated that the Rise Programme is one of the ways through which TD Africa, in partnership with Dell Technologies, is rewarding its partners.

He further, expressed gratitude to the participants for making out time to attend the launch of the programme, which was graced by a number of established partners numbering among TD Africa’s growing customer base.

On the Rise Programme, Osimi said: “Our main reason of being here is to let our authorised partners be aware that Dell Technologies is around and we have attractive programmes to help them drive our business.

“One of the major programmes we have is what we call the Rise Programme.  What the programme does is to enable authorised partners in the channel to realise that they can earn money and rebate by selling our products.

“This is how it works. A partner needs to buy a Dell product from TD Africa to get rebate for buying such product.”

On how the reward system is different from what is obtainable with other players in the market, Osimi said: “The beautify of Rise Programme is that our Authorised Partners get paid per product. It, therefore, means that if partners buy a unit of our product, they would be paid for such unit.

“They are paid in dollars per month. That is the beauty of the Rise Programme. Our competitors do not have this kind of arrangement.”

Osimi further explained that there are a number of other benefits accruing to partners from the Rise Programme.

“We have different types of mechanisms to reward our partners. We have categorised the Rise Programme into Ignite, Boost, Advanced and Elite categories.

“Depending on our partners’ performance over the last four quarters, based on the data we gathered from our business intelligence (BI) solution in a particular category, the partners would get their earnings.

‘‘Therefore, depending on the category our partners fall in, as they buy, they are paid. One of the issues we have within the partners’ community is that many of our partners are not aware of this arrangement.

“We are very happy with the support we got from TD Africa for this programme. We have had a good turnout of partners, nice ambience and fantastic support from TD Africa,” he enthused.

Also speaking at the event, Foluso Olulade, head of Marketing, TD Africa, disclose that TD Africa, which has been in business for the past 22 years, has several arrangements in place to help partners grow their business.

He listed some attributes which distinguish TD Africa in the technology distribution ecosystem to include huge capital base, ability to grant credit facility to partners and great human capital, which he described as TD Africa’s “most prized asset.”

In addition, Olulade highlighted the Partner Advantage Scheme (PAS), Pick-Up Promo, Technology-as-a-Service (TaaS) as some of the eye-catching initiatives and services currently being run by TD Africa to incentivise partners’ efforts in the technology distribution landscape.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Nigeria Unveils CPaaS Platform to Transform Business Communication

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At the recently concluded NextNow Business Forum in Victoria Island, MTN Nigeria electrified the business community with a live demonstration of its forthcoming Communication Platform as a Service (CPaaS), a solution engineered to redefine how Nigerian enterprises connect with their customers.

Unlike traditional communication systems, MTN’s CPaaS is built for the realities of a mobile-first market. The platform unifies SMS, voice, WhatsApp, email, and more into a single, intuitive interface. This approach is especially significant in Nigeria, with over 107 million internet users, 45.4% of the total population, according to Data Report. This figure underscores the necessity for businesses to meet customers where they are.

During the demo, attendees witnessed how CPaaS enables two-way, real-time conversations between brands and customers. The platform’s support for rich media, instant analytics, and seamless integration with business workflows drew particular attention. These features are designed to empower businesses with data-driven insights and the agility to personalise every interaction, whether it’s a service notification, marketing campaign, or customer support exchange.

Akinbulejo Onabolu, Head of Enterprise Segment at MTN Nigeria, articulated the vision: “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether it’s chat, voice, or messaging, in a way that feels personal and immediate. We’re looking forward to the value this will unlock for businesses across industries once it launches.”

The fireside chat added depth to the conversation, with Omowunmi Olatunbosun, Head of SME Segment at MTN Nigeria, and Stephen Agbi of Bayobab, highlighting how digital engagement bridges the gap between businesses and audiences.

They emphasised that today’s consumers demand immediacy, relevance, and ease, qualities that CPaaS is built to deliver.

The stakes for digital transformation in Nigeria are high. In a report by Punch, the country’s enterprise tech market is projected to reach $22 billion by 2027, reflecting a surge in demand for scalable, cloud-based solutions that drive efficiency and customer loyalty.

The CPAAS Acceleration Alliance have estimated that globally, the CPaaS market is expected to grow from $14.7 billion in 2025 to $72.4 billion by 2035, at a compound annual growth rate of 18.4%, a testament to the platform’s transformative potential.

The event’s closing keynote from META’s Korhan Yunak reinforced the strategic value of digital channels like WhatsApp, which are now indispensable for business communication and engagement at scale.

As MTN Nigeria prepares for the Q3 2025 launch, the anticipation is unmistakable. With its promise of flexibility, intelligence, and seamless integration, MTN’s CPaaS platform is set to become the backbone of next-generation business-customer engagement in Nigeria, enabling enterprises to not just communicate but to connect, adapt, and grow in a digital-first era.


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MTN Mulls Establishment of Fintech Firm in Nigeria, Others

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MTN Uganda is seeking input from stakeholders on a plan to structurally separate its mobile money service, MoMo, from its core telecoms business.

According to the company, the proposed change will be discussed at the upcoming extraordinary general meeting on July 2.

If approved, the telco’s fintech business will be run by a new company controlled by MTN Group Fintech Holdings B.V. and a trust benefiting minority shareholders following a merger.

Additionally, the restructuring also aligns with MTN Group’s ambition 2025 strategy which aims to unlock value, attract new investors, and strengthen regulatory compliance by creating standalone fintech entities in Uganda, Ghana, and Nigeria.

The company’s fintech division has over 13 million customers, with an 18.4% revenue increase in the first quarter of 2025, driven by 19.0% growth in mobile money services, 19.8% growth in transaction volumes, and a 31.4% increase in transaction value.

Reports say the decision is part of the telco’s compliance with the National Payment Systems Act 2020, which mandates mobile money businesses to operate as standalone entities, and to align with MTN Group’s regional fintech strategy.

MTN Uganda, which is led by CEO Sylvia Mulinge, highlighted that the implementation of the proposed transaction will be subjected to a number of conditions and regulatory procedures.

“The implementation of the proposed transaction shall be subject to a number of conditions, including the company and MTN MoMo receiving all required regulatory approvals and no-objections and complying with any regulatory conditions,” said MTN Uganda in notice.

 


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Netflix Expands European Presence with €1 Billion Investment in Spain

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Netflix has announced plans to invest more than €1 billion in Spanish film and television productions over the next four years, reinforcing its commitment to Spain as a key creative hub in Europe.

The announcement was made by co-chief executive Ted Sarandos at an event held at Netflix’s production studios near Madrid, celebrating the company’s 10-year presence in the country.

Sarandos emphasized that the investment would contribute significantly to Spain’s economy, create jobs, and enable the streaming platform to produce more local content. He was joined by Spanish Prime Minister Pedro Sánchez in unveiling the initiative.

Netflix first established its international production studios in Madrid in 2019, following the success of the Spanish-language hit series Money Heist.

Since then, its 22,000-square-meter facility has become one of Netflix’s major production centers within the European Union.

The company currently supports over 20,000 jobs in Spain, highlighting the nation’s growing influence in global entertainment.

The investment reflects Netflix’s ongoing strategy to expand its presence in European markets through original content and local talent.


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